webdesign, Author at Chief Marketer

Ad for lactation cookies in Times Square pulled

An advertisement for cookbook author Molly Baz’s lactation cookies was pulled down from its Times Square spot earlier than expected. The advertisement promoted breastfeeding resource portal Swehl and its partnership with Baz’s cookie recipe that may increase breastfeeding milk supply. The image featured Baz holding the cookies to cover her chest. Media agency Clear Channel […]

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B-to-B Events

The Brief: Electric Gardens and LaundroMatches

This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London.

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Trade Shows

EMS 2024: Five Takeaways for Trade Show Exhibit Experiences

If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. The afternoon session featured a “Beyond Booths” session […]

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Marketers

It’s Time For Buyers To Ditch Vanity Metrics And Start Collaborating With The Sell Side

Andrea Kwiatek will be presenting at Programmatic I/O, taking place May 20-22 in Las Vegas. Get your tickets here. If marketers weren’t so obsessed with vanity metrics like viewability and click-through rate (CTR), the open internet would have less of a media quality problem. Buyers could solve many of the issues they have with the […]

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Data-Driven Thinking

A Pragmatic Approach To Banishing MFA From The Supply Chain

The open web stands as a testament to freedom of communication, innovation and the collective pursuit of knowledge. However, lurking within our dynamic ecosystem is a growing threat: the proliferation of made-for-advertising (MFA) publishers. These entities are simply not publishers. They’re better described as master traffic arbitragers that exploit the system for profit without contributing […]

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JD Sports acquires Hibbett Inc. for $1.1 billion

British sports apparel retailer JD Sports announced it will acquire U.S. sports apparel retail chain Hibbett for $1.1 billion. JD Sports acquired all of Hibbett’s outstanding shares for $87.50 each, which was a 21% premium of the brand’s last closing price and a 29% premium to the 120-trading day volume weighted average price. The acquisition […]

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Trendwatch

Gap hires new chief marketing officer

Apparel brand Gap Inc. hired Fabiola Torres as its new global chief marketing officer. Torres previously held executive marketing roles at PepsiCo, Apple and Nike. Torres replaces Mary Alderete, who left the the chief marketing role in November 2022, after nearly three years. Read more about Gap’s executive change here.

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Online Advertising

Adalytics Claims Colossus SSP Is Misdeclaring IDs In Its Bid Requests

Call it another colossal error in the long history of ad tech spoofing. Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest report released Friday. Through matching data logs and the Chrome developer toolkit, it documented the SSP repeatedly misrepresenting IDs in openRTB fields. What’s more, […]

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CTV Roundup

Programmers And Platforms Make One Last Plea For Ad Dollars Ahead Of The Upfronts

Programmers are using their Q1 earnings reports as a dress rehearsal for their upfront pitches. Meanwhile, programmatic platforms, including Magnite and PubMatic, also had upfronts in mind during their Q1 earnings.

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Branding/Marketing

PR Roundup: Commencement Crisis, Boy Scouts Rebrand, Media Consumption Habits

This week’s PR Roundup looks at Higher Education’s current commencement and communication crisis, the rebranding of the Boy Scouts and a new survey on media consumption habits of Washington, D.C. policy insiders.

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