Chief Marketer Staff
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Agencies
Business and Personal Blogs Are Not the Same
There’s a big difference between setting up a personal blog and developing an effective corporate blogging strategy. Find out how the two differ, and how to know if your corporate blogging strategy works.
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Agencies
Slicing and Dicing the Cashtomato.com Promo
Is bad publicity really good publicity? It depends on how want to slice Cashtomato.com’s free money event on Feb. 29 in New York.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
The late winter catalog from jeweler Windsor Collection features a variety of spring-themed merchandise, including St. Patrick
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Listline e-Newsletter 3/10
American Express Publishing has introduced a direct mail sold hotline
database. It identifies 101,514 new subscribers who have responded to a
direct mail offer from American Express Publishing. Additional data has
been overlaid from the Equifax Database. -
Agencies
Bill Would Let Merchants Negotiate Credit Card Fees
Catalogers have long wanted relief from the fees charged by credit card issuers. But a bill introduced in Congress last week may not be the best way to get it.
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Digital
Content Consumption No. 1 Online Activity: DMA
People spend the majority of their time online consuming content, according to a report recently published by the Direct Marketing Association.
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Duncan Gray Wins Andi Emerson Award
Duncan Gray, Proximity London executive creative director, was awarded the Andi Emerson Award for Lifetime Achievement and Service to the Direct Marketing
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Dylan Taylor Awarded Caples Wunderman Prize
Dylan Taylor, creative director for direct, partner and board member at Sydney independent BMF, has won the Caples Irving Wunderman Award for Lifetime Creative Achievement.
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The 2008 Caples Winners
The full list of the 2008 Caples International Awards winners: