Chief Marketer Staff

• Digital

  Spirit Airlines Launches Free Spirit Mall Loyalty Program

  Spirit Airlines has teamed up with Mall Networks, a loyalty shopping program provider, to create the Free Spirit Mall. The new online program provides a portal through which Spirit Airlines members can partake of promotions, discounts and mileage rewards at more than 450 merchants.

• Agencies

  Quebecor Offers Update On Restructuring Effort

  Quebecor World Inc. has had the date by which the final order approving debtors

• Direct Marketing Firms On the Move: Specialists, Hacker Group Relocate

  Hacker Group of Bellevue, WA is relocating to downtown Seattle.

• Fans Join “Thriller” Anniversary, in Life and Online

  Fans of the Michael Jackson “Thriller” album, 25 years old this year, can recapture some of that thrill by pasting themselves into the title song’s famous video as a lurching, dancing 3-D zombie

• Agencies

  Sharper Image Accepts Gift Card Again, But with Stiff Rules

  The Sharper Image is back to accepting gift cards, following its Chapter 11 bankruptcy filing last month. But the chain has added some stiff rules to its redemption policy.

• Agencies

  Loop’d Network Starts Ski Community with Giveaways

  Loop’d Network is launching an online ski community with a series of monthly giveaways of autographed gear from an X Games star.

• Dunkin’ Donuts and Yahoo Develop Videos and a Web Site

  Dunkin’ Donuts is teaming up with Yahoo Inc. to create two new Dunkin’ Donuts-branded video programs and a community Web site.

• US Concepts President Moves to CEO of Iris North America

  Iris North America, a division of integrated marketing company Iris Worldwide has hired Bradford Bryen as CEO for its North American offices.

• Agencies

  Satisfaction is the Key to Customer Experience Design

  There’s no question serious customer experience design is a costly, demanding process requiring tremendous input from multiple teams. It should be seen as a strategy though, and not an accident.

• Agencies

  How March Madness Can be March Ad-ness

  Are you shelling out big bucks to advertise your brand during March Madness? If you are, you better include an online element.