Chief Marketer Staff

• Agencies

  Jockey Brings Back ‘Underwars’ Contest, Campus Tour

  Jockey International is once again looking for a few good dancers willing to show off their moves in their underwear. But this time the company is offering

• Live from the AAAA: Digital Offers Limitless Marketing Opportunities and Privacy Concerns

  Companies may not like it, but employees are sitting at their desks watching YouTube, planning their evenings and IM-ing their friends

• Live From AAAA: Pizza Box Ads Headed for the Malls

  Pizza box advertiser Mangia Media, Inc. has signed a deal with Villa Fresh Italian Kitchen pizzerias.

• Keller Exits Motorola; CMO Job Eliminated

  Kenneth “Casey” Keller has left his job as CMO at telecom equipment and mobile phone maker Motorola, which does not plan to replace him

• Mobile

  Mobile Users Seeing, Acting on More Ads: Nielsen

  Mobile advertising platforms and others waiting for the space to finally lift off can take comfort from the latest Mobile Advertising Report from Nielsen Mobile and its finding that about 23% of U.S. mobile users

• Agencies

  Loose Cannon: Cold Call

  For reasons that will soon be obvious, I’m hiding the subject of this column behind the name “Susan Donym”. On the evening of Jan. 2, Sue received a phone call at her home. The unidentified male caller knew a fair amount of Sue’s personal information, including her name, her address and her apartment number. And that last bit was especially disturbing because the caller threatened to rape her.

• News Briefs

  TWEEN BRANDS, INC.: said last week its Limited Too president Jill Dean resigned her position

• Listline e-Newsletter 3/7

  Specialists Marketing Services Inc. has been chosen to manage a
  portfolio of subscription lists on behalf of CK Media. More than 610,000
  subscribers are included in one of several master files offered.

• Agencies

  Johnsonville Sausage Kicks Off Grilling Season Early

  Johnsonville Sausage wants people to think now about summer grilling. To get them in the mood, it’s staging an event at the John Hancock Center in Chicago, where it was 34 degrees yesterday.

• Live from AAAA: In a Digital World, Disney Says Content is King

  Despite the dramatic impact and changes digital technology has had on consumers and the media, the one constant is the demand and need for great content.