Listline e-Newsletter 3/10

Posted on by Chief Marketer Staff

LIST MANAGEMENT CHANGES
–Sacramento Magazine
American List Counsel now manages this file of 25,150 direct mail-sold subscribers to this Northern California lifestyle magazine. Lake Group Media was the previous manager.
Selections: Gender, paid, state/SCF/ZIP
Price: $100/M
Contact: American List Counsel, Risa Curtis 609-580-2756; [email protected])

–The Upper Room
Christian magazine publisher The Upper Room has chosen Statlistics to manage eight lists. The previous manager was the Bush Co.
Those files, each priced at $95 per thousand, include Alive Now Magazine, with 10,373 subscribers; Upper Room Magazine, with 343,956 subscribers; Upper Room Large Print Magazine, with 177,644 subscribers; Weaving Journal, with 17,752 subscribers; Pockets Magazine, with 82,473 subscribers; Upper Room Book Buyers, with 27,361 purchasers; and El Aposento Alto Spanish language magazine, with 8,859 subscribers.
Statlistics said it hopes to release an Upper Room master file by mid-March.
For more information, contact: Statlistics, Nancy Spielman (203-778-8700; [email protected])

INSERT MEDIA
–Mrs. Fields Gifts Inc. Blow-In
More than 6.7 million annual opportunities are available for insertion into catalogs.
Selections: State/SCF/ZIP
Price: $45/M
Contact: RMI Direct Marketing Inc., Hillary Taylor (203-824-4631; [email protected])

UPDATED LISTS
–DMI Lifestyles

Listline e-Newsletter 3/10

Posted on by Chief Marketer Staff

* American Express DM Hotline
* JupiterOnlineMedia
* Costume Express Buyers
* Easter Seals Sewing Knitting Needle Handcrafters
* Buyer Advantage Gay and Lesbian Shoppers
* Prize Winning Mail Order Buyers/U.K.
* L.A. Police Gear PIP
* Frank Cawood & Associates

NEW LISTS

American Express DM Hotline
American Express Publishing has introduced a direct mail sold hotline database. It identifies 101,514 new subscribers who have responded to a direct mail offer from American Express Publishing. Additional data has been overlaid from the Equifax Database.
Selections: Hotlines, age, income, gender, lifestyle, source, state/SCF/ZIP
Price: $90/M
Contact: Millard Group Inc., Jennifer Kelley (603-924-9262, ext. 2120; [email protected])

JupiterOnlineMedia
Some 50,000 international subscribers are available from the online division of Jupitermedia Corp. Subscribers include information technology and media professionals.
Selections: Gender, business/home address, job title/specialty, area of interest, country, region
Price: $285/M
Contact: Boutique List Services, Joy Contreras (845-362-8912; [email protected])

Costume Express Buyers
Celebrate Express Inc. offers a list of 267,023 costume buyers from the last 12 months, plus a segment with 444,721 buyers from the last 24 months. The average sale is $85. Direct mail and the Internet are the sources.
Selections: Hotlines, child

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