Author

Chief Marketer Staff

  • Letters to the Editor

    Susan Donym, who was the subject of this week

  • Email

    Obsessed with Open Rates? Stop it; Focus on Feedback Loops

    Marketers should obsess over e-mail feedback loops—reports some inbox providers and anti-spam entities offer on who’s complaining about a sender’s e-mail—the way they do open rates, according to Ben Chestnut, co-founder of e-mail service provider MailChimp.

  • Agencies

    Psychotic Law Clowns in Utah at it Again

    Just when you think Utah state legislators might have regained a smidgeon of sanity regarding Internet law, they prove you wrong

  • Email

    Stupid Media Watch: Do Reporters Ever Think?

    When I was editor of the trade newspaper iMarketing News, I was forever telling reporters that the most important tool they had was their common sense.

  • Agencies

    What the Cyberheat Settlement Means to You

    Lost in the recent coverage of the $400,000-pluse settlement between online pornographer Cyber heat and the Federal Trade Commission were the ramifications for everyone else.

    But as Thomas Hughes, a marketing and advertising lawyer with Hunton & Williams in Washington notes, they’re serious.

  • Listline e-Newsletter 3/11

    Cygnus Business Media has consolidated management for 54 controlled
    circulation lists at MeritDirect. The appointment covers nearly 1.7
    million subscribers to titles in 15 markets. These include for example
    agriculture and food, aviation and transportation, law enforcement,
    printing and photography.

  • Email

    E-mail List Prices Drop, Databases, Masterfile Prices Up: Worldata

    Business-to-business e-mail list prices fell by an average of $2 per thousand, while consumer e-mail lists dropped by $3 per thousand, according to the Winter 2008 List Price Index from Worldata.

    At the same time, databases and masterfiles, public sector lists, and attendees and members file prices edged up.

  • Agencies

    Total Luxury Acquires Petal Decorative Accents

    Total Luxury Group Inc., New York City, has acquired 38 million shares of common stock in Petals Decorative Accents Inc., from a majority shareholder for approximately $19 million.

  • Rodger Kline To Leave Acxiom

    Rodger S. Kline, chief administrative leader at Acxiom Corp., will retire from the company on May 31. The decision was mutual, according to a company statement.

  • Agencies

    InfoUSA Delays Filing Form 10-K Annual Financial Report

    InfoUSA will not file its 10-K report for the year ended Dec. 31 by the March 17 deadline, according to the company.