Chief Marketer Staff

• Agencies

  J. Crew’s Financial Results Boosted By Extra Week

  J. Crew generated revenue of $399.9 million during its fourth quarter, and $1.33 billion for its fiscal 2007 year. In 2006, it reported $366.7 million and $1.15 billion, respectively.

• Digital

  Searchme Launches Visual-Oriented Search Engine

  Searchme, Inc. has launched a beta version of a new search engine. The new service, also called Searchme, delivers results as a browsable stack of “pages” — pictures of actual web pages that users can check out before visiting them.

• Telemarketers Tap Tommy Tutone: 867-5309 Comes Up In Caller ID: News Journal

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• Agencies

  Bud Light Gives Rock Paper Scissors Olympics Aura

  The winner of this year’s Bud Light Rock Paper Scissors competition will take home a gold medal from Beijing.

• Agencies

  AT&T Puts ‘American Idol’ Fans in Picture

  AT&T is looking to draw wireless customers who are “American Idol” fans into the spirit of the show with a picture framing promo.

• Choice Hotels Names Malone as CMO

  Choice Hotels International has named Chris Malone as chief marketing officer. The post took effect March 3.

• Agencies

  Smoothie King Blends in with Crowds at Live Events

  Smoothie King, a franchisor of stores selling hand-blended fruit drinks, has launched its second Smoothie King on the Go mobile tour, bringing a fully-equipped smoothie kitchen to live events around the country for the next six months.

• RedPeg Raises $100,000-plus to Aid One of its Own

  RedPeg Marketing raised more than $100,000 last month to help fight cancer in the name of the daughter of the agency’s vice president and partner, Jeff Snyder.

• Kimberly-Clark Reshuffles Management

  Kimberly-Clark is giving its chief marketing officer some new duties as part of a larger management reshuffle.

• News Briefs

  WENDY’S: is rolling out a spicy version of its Baconator sandwich.