Chief Marketer Staff
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Momentum Worldwide
Location: 161 Sixth Ave., 8th Floor, New York, NY 10013Phone: (212) 367-4500URL: www.momentumww.comOwnership: Interpublic Group of Cos.CEO: Chris Weil At a Glance Building its “worldwide” chops with six global clients: American Express, Bacardi, …
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Easter Spending to Hit $14.4 Billion: Survey
Consumers are expected to spend $14.4 billion this year on food, apparel, gifts, flowers, decorations and candy to celebrate Easter, a recent survey said.
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Agencies
Financial Institutions Upping Direct Marketing: Survey
American financial services institutions are increasingly their use of direct marketing, according to a Direct Marketing Association report which found that the $13.4 billion that U.S. banks and credit institutions spent last year on direct marketing advertising generated $178.8 billion in sales.
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Arnold Brand Promotions
Location: 101 Huntington Ave., Boston, MA 02199Phone: (617) 587-8000URL: www.arnoldworldwide.comOwnership: HavasCEO: Ed Eskandarian At a Glance Tops the chart after being Agency of the Year in 2006. Michael Carey became director in December. Ramped up …
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Promoworks
Location: 300 North Martingale Rd., Schaumburg, IL, 60173Phone: (847) 310-2600URL: www.promoworks.comOwnership: IndependentCEO: Michael Kent 2006 Net Revenue: $45 million*Two-Year Growth: (847) 113%*Years in Business: 8Net Revenue per Employee: …
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Listline e-Newsletter 3/17
The Building Owners and Managers Association International has chosen
Infocus Marketing Inc. to manage its list of 15,570 members. Annual
membership dues cost $400 to $4,000. Dunn Data Co. was the prior list
manager. -
Agencies
Lillian Vernon Reaches Tentative Sale Agreement
Lillian Vernon Corp., which filed for chapter 11 bankruptcy protection last month, has reached a tentative agreement to sell the cataloger to an unnamed company for $9.3 million.
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Digital
Catalogs, Online Stores Get Small Slice of Easter Pie
It appears Wal-Mart owns Easter. Of the 79% of Americans who celebrate the holiday, 58.8% said they plan to make their Easter purchases in a discount store, according to a study released last week by the National Retail Federation.