The Talbots Inc. has named Lori Wagner to the newly created post of executive vice president, chief marketing officer of the Talbots brand. She will oversee all direct marketing advertising and catalog development.
Most recently, she served as chief marketing officer of Cole Haan, a division of Nike, where she was responsible for all aspects of worldwide marketing and advertising. Previously, she was senior vice president of marketing at Kenneth Cole and senior vice president of brand marketing and creative at the J. Crew Group, where she spent 10 years.