Chief Marketer Staff
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Letters to the Editor
Sharp article– I got the image!
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CosmoGirl Prom Extends Social Whirl to Virtual World
CosmoGirl Magazine will offer its teen readers a chance to be the star at their own virtual prom on March 27, to be held in CosmoGirl’s Club CG in the virtual world There.com.
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Live from SES: Jump-Starting Viral Marketing
Viral marketing represents a brave new media world with its own set of rules that have little to do with traditional media concepts.
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Talbots Names Wagner as First CMO
Talbots Inc. has named Lori Wagner as executive vice president, chief marketing officer, a new post for the company.
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News Briefs
CALVIN KLEIN, INC.: and Calvin Klein Underwear have signed a deal with Eva Mendes to feature the actress in an upcoming Calvin Klein Underwear advertising campaign. This fall, Mendes will be featured in global print and outdoor advertising imagery and the launch of “Seductive Comfort,” the latest offering from Calvin Klein Underwear. The effort marks the second brand campaign for the actress. In addition, the company and Calvin Klein Fragrances, will feature Mendes in a new fragrance campaign also launching this fall. Details on that initiative have not yet been released.
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Agencies
Get SaaSy to Compete in Interactive Marketing
Sure, most marketers consider themselves part of the fast-changing, celebrated, knowledge-based economy. But they can learn a lot from those Rust Belt heavy-metal companies that managed to survive an upheaval of their own. When globalization uprooted American industry, manufacturers and distributors rapidly turned to technology—and ultimately the Web—to reshape their processes. Learn how SaaS may do the same for marketers.
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Agencies
Be Defensive: Predict and Prevent Customer Attrition
How do you know a customer like Kelly Hlavinka has defected from your business for a better deal? Hopefully you’re checking your customer database and seeing the warning signs. Find out how she would set up a defection defense strategy to start trying to lure customers like herself back.
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Agencies
Brandanimation: Capitalize on United’s Mistakes to Snare High Value Customers
Make one mistake, and your customer lifetime value can descend like a jet landing at JFK. Find out why a five-hour plane ride got Erik Hauser thinking about switching airline allegiances.
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Agencies
Blogs Let Amateurs Steal Your Business Expertise
You know you’re the expert. But the problem is, there’s a blogger out there stealing your thunder, and pushing you and your expertise down the search engine rankings. Find out why blogging is just as important as search engine optimization and pay per click strategies.