Listline e-Newsletter 3/17

Posted on by Chief Marketer Staff

LIST MANAGEMENT CHANGES
–Country Sampler
Direct Media has been awarded management of this file of 204,951 direct mail-sold sold decorating magazine subscribers. The previous manager was Names and Addresses Inc., which closed its doors earlier this month (Direct Newsline, March 3).
Selections: Hotlines, paid, renewals, state/SCF/ZIP
Price: $100/M
Contact: Direct Media Inc., John Briley (203- 532-3770; [email protected])

NEW TO MARKET LISTS
–Partstore.com
Named here are 234,812 last-24-month online-sourced buyers of replacement parts for electronic equipment and appliances.
Selections: Gender, $50+, $100+, categories, state/SCF/ZIP
Price: $90/M
Contact: Statlistics, Paul Cabiati (203-778-8700; [email protected])

UPDATED LISTS
–Mothers Work Families Master File
Reach more than 8.7 million new families gathered from point-of-purchase data collected at more than 750 Pea in a Pod, Motherhood Maternity and Destination Maternity stores.
Selections: Due date, birth month, multiple children, first-born indicator, state/SCF/ZIP
Price: $65/M
Contact: Adrea Rubin Marketing Inc., Pat Seipp (646-487-3777; [email protected])

–The Beaver: Canada’s History Magazine
Reach 16,381 direct mail-sold subscribers to this six-times-a year publication.
Selections: Age, income, recency, province, state/SCF/ZIP
Price: $170/M Canadian ($134/M)
Contact: Cornerstone Group of Companies, Lynda Robinson (416-932-9566 ext. 117; [email protected])

LIST TALK
–Price Check: You’re Charging WHAT For That List?
By Carol Lustig
Here are a few hard realities to swallow. It’s not 2001 anymore. It’s 2009 and it ain’t a pretty economic time. And, it surely ain’t a good time to try and rent lists at 2001’s inflated prices. Click for more (directmag.com/lists/0316-list-rental-prices)

Listline e-Newsletter 3/17

Posted on by Chief Marketer Staff

* BOMA International
* Georgia Trends Magazine
* Worldsight Corporate Execs and Institutional Investors
* SmallPalace.com
* Clarity2
* Diesel World
* Pillsbury Recipe Buyers
* Moorehouse Intent New Credit Card

LISTS UNDER NEW MANAGEMENT

BOMA International
The Building Owners and Managers Association International has chosen Infocus Marketing Inc. to manage its list of 15,570 members. Annual membership dues cost $400 to $4,000. Dunn Data Co. was the prior list manager.
Selections: Number of buildings, gender, member type, job title, total square feet, property location, state/SCF/ZIP
Sample usage: Global Energy Solutions, Home Depot, Real Estate Media Inc., Security Cameras Direct, Offices2Share.com
Price: $175/M
Contact: Infocus Marketing Inc., Maggie Powers (540-428-3249; [email protected])

Georgia Trends Magazine
Direct Partner Solutions Inc. has been appointed to manage a list of 35,135 subscribers to Georgia Trend. Two-thirds of subscribers hold high level management positions and about 44% serve on corporate boards. An average subscriber is 55 and has a $259,000 household income. Response Media Products Inc. previously managed this file.
Selections: Business address, gender, state/SCF/ZIP
Price: $100/M
Contact: Direct Partner Solutions Inc., Ann Nolan (678-762-9869, ext. 230; [email protected])

NEW LISTS

Worldsight Corporate Execs and Institutional Investors
Worldsight Organization has released this list of 52,409 e-mail subscribers to investment opportunity reports. Those listed include high net worth individuals, institutional investors, corporate executives and information technology specialists.
Selections: State/SCF/ZIP
Price: $150/M
Contact: Lake Group Media Inc., Paige Hitchcock (914-925-2426; [email protected])

SmallPalace.com
Some 134,000 postal and e-mail addresses are available for individuals who searched online for home products and services. Those listed include homeowners seeking refinancing, contractors and various maintenance services.
Selections: Gender, telephone number, state/SCF/ZIP
Price: $85/M
Contact: VentureDirect Worldwide, Jim Scova (212-655-5186; [email protected])

Clarity2
Consumers who purchased a product to relieve ear ringing are named. A total of 23,234 buyers are on file. Some buyers paid $5 for a 15-day trial offer and others spend an average of $25 per month. The Internet is the source.
Selections: Hotlines, gender, SCF/ZIP
Price: $100/M
Contact: Geon Media Group, Maryls Haugo (801-619-7800; [email protected])

Diesel World
Action Pursuit Group LLC offers a list of 5,847 subscribers to Diesel World. This technical magazine focuses on all types of diesel powered vehicles and motor sports. It includes subscribers interested in extreme sports and racing.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: Statlistics, Nancy Spielmann (203-778-8700, ext. 106; [email protected])

Pillsbury Recipe Buyers
Consumers who purchased computer software with recipes are named. The count is 31,547. Sources include telephone, Web and retail transactions generated by space advertising, radio and DRTV.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $75/M
Contact: Infocore Inc., Tom Mack Jr., (760-607-2500, ext. 13; [email protected])

Moorehouse Intent New Credit Card
This file identifies consumers who reportedly have an interest in upgrading or applying for a new credit card. Segments are available for more than 7.4 million consumers at home addresses and 1.4 million at home office addresses. Direct mail and telemarketing are the sources.
Selections: Age, income, gender, ethnicity, child

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