Listline e-Newsletter 3/17
LIST MANAGEMENT CHANGES
–Country Sampler
Direct Media has been awarded management of this file of 204,951 direct mail-sold sold decorating magazine subscribers. The previous manager was Names and Addresses Inc., which closed its doors earlier this month (Direct Newsline, March 3).
Selections: Hotlines, paid, renewals, state/SCF/ZIP
Price: $100/M
Contact: Direct Media Inc., John Briley (203- 532-3770; [email protected])
NEW TO MARKET LISTS
–Partstore.com
Named here are 234,812 last-24-month online-sourced buyers of replacement parts for electronic equipment and appliances.
Selections: Gender, $50+, $100+, categories, state/SCF/ZIP
Price: $90/M
Contact: Statlistics, Paul Cabiati (203-778-8700; [email protected])
UPDATED LISTS
–Mothers Work Families Master File
Reach more than 8.7 million new families gathered from point-of-purchase data collected at more than 750 Pea in a Pod, Motherhood Maternity and Destination Maternity stores.
Selections: Due date, birth month, multiple children, first-born indicator, state/SCF/ZIP
Price: $65/M
Contact: Adrea Rubin Marketing Inc., Pat Seipp (646-487-3777; [email protected])
–The Beaver: Canada’s History Magazine
Reach 16,381 direct mail-sold subscribers to this six-times-a year publication.
Selections: Age, income, recency, province, state/SCF/ZIP
Price: $170/M Canadian ($134/M)
Contact: Cornerstone Group of Companies, Lynda Robinson (416-932-9566 ext. 117; [email protected])
LIST TALK
–Price Check: You’re Charging WHAT For That List?
By Carol Lustig
Here are a few hard realities to swallow. It’s not 2001 anymore. It’s 2009 and it ain’t a pretty economic time. And, it surely ain’t a good time to try and rent lists at 2001’s inflated prices. Click for more (directmag.com/lists/0316-list-rental-prices)