Chief Marketer Staff, Author at Chief Marketer

What’s Hot in Social Marketing

Social media marketing remained a hot topic for marketers in 2014, but what trends will the industry be following in the year ahead?

Social

Black Friday and Social Campaigns

A new report on 50 major retailers’ social campaigns shows that engagement is at its highest in the days leading up to Black Friday.

Digital

Dun & Bradstreet’s Digital Transformation

Dun & Bradstreet has successfully navigated a transformation to the digital marketing realm, and cmo Rishi Dave explains how they did it in this informative Q&A.

Mobile

2015 Mobile Trends to Watch

Mobile will continue to be a big focus area for marketers in 2015, with mobile video, location-based apps and mobile shopping technology taking the spotlight.

Agencies

100% Pure’s Predictive Success

Natural skincare company 100% Pure is leveraging predictive marketing technology to run email campaigns, VIP offers and even using the data to help find the best locations for brick-and-mortar stores.

Agencies

Bollman Hat Co. & Cloud-Based Optimization

Bollman Hat Co., the parent company of hats.com and kangolstore.com, recognized the need for web and mobile optimization and have seen a 20 percent year-over-year conversion rate increase since implementing cloud-based engagement optimization solutions.