Chief Marketer Staff

• Court OKs Vertis Financing Plan

  Vertis Communications has received final court approval of its $380 million debtor-in-possession (DIP) financing from GE Commercial Finance so that it can merge with American Color Graphics.

• PA Sues Two Marketers for State DNC Violations

  The Pennsylvsania Attorney General has sued two mortgage companies with violating the state

• Bluefly Losses Narrow Slightly

  Bluefly Inc. posted a net loss of $2 million for the second quarter, compared to a net loss of $2.1 million in the prior year.

• Jingwei Income Surges 82%

  Jingwei International Ltd. posted net income of $3 million for the second quarter, an 82% increase over $1.7 million in the prior year.

• Listline e-Newsletter

  A list of 22,282 attendees, buyers and inquirers has become available
  from Unz & Co., a firm that offers products and services associated with
  regulatory compliance.

• Agencies

  Coca-Cola Pushes Green Theme at Beijing Games

  Coca-Cola will screen a film about seven “environmental champion” torchbearers as part of a series of green-themed promotions at the summer games in Beijing.

• Davie Brown Hires Director of Film

  Davie Brown Entertainment has named Farrah Louviere director of film

• CoActive Rebrands Under ‘Mktg’

  CoActive Marketing Group, Inc. has changed its name to ‘mktg,’ playing off a portion of the name of the agency, mktgpartners, that it recently purchased

• Agencies

  Applebee’s, Chick-fil-A Back Big Idea DVD Release

  Big-name restaurant marketers are rolling out a host of promotions to support the latest Veggie Tales DVD release

• Agencies

  Hasbro Contest Celebrates Easy Bake Oven Anniversary

  Hasbro, Inc. is toasting the 45th anniversary of its Easy-Bake Oven and its Snack Center toy with a nationwide search to find the next “Baker of the Year.”