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Chief Marketer Staff

  • News Brief

    COLD STONE CREAMERY: is seeking votes in its iMix America Creation contest to find the best signature ice cream creation

  • Using Media Research to Increase Your ROI

    The proliferation of media choices has significantly changed the dynamic for marketers who are trying both to communicate with their current customer base and gain new prospects

  • Virtual Events are Generating Demand with Significant ROI

    Virtual event technology replicates all aspects of a physical event, such as presentations (keynotes, panel sessions, product demonstrations, etc.) that can include live Q&A, exhibition booths staffed live with booth reps and collateral, and networking opportunities

  • Agencies

    InfoGroup Filings Reveal Direct Media Acquisition Price

    InfoGroup, formerly infoUSA, paid $17.4 million for Direct Media Inc., according to recent financial documents. That price does not include $4.9 million in cash acquired, but does include $400,000 in acquisition related costs.

  • Agencies

    DMA Names Four To Its Hall Of Fame

    Jan Brandt, vice chair emeritus, AOL and member, Pilot Group; the late Andi Emerson, founder, president, and board chair, John Caples International Awards; W. Howard Lester, chairman of the board and chief executive officer, Williams-Sonoma; and Charles Williams, founder and director emeritus, Williams-Sonoma, have been named to the Direct Marketing Association

  • Agencies

    Quebecor, Operating Under Bankruptcy Protection, Announces Results

    Quebecor World Inc., which is operating under Chapter 11 protection in the United States and creditor protection in Canada, generated $976 million in revenue from continuing operations during its second quarter.

  • Agencies

    Mortgage, Home Equity Direct Mail Drop By Half: Study

    Mortgage and home equity lenders sent approximately 750 million secured loan offerings between January and June 2008, half the 1.5 billion during the first six months of 2007, according to a new study

  • Agencies

    Harry & David Acquire Cushman Fruit Company

    Harry & David Holdings has acquired the Cushman Fruit Company of West Palm Beach, FL.

  • Email

    Behind the Habeas Fire Sale

    After months of speculation as to who would buy ailing Habeas, Return Path announced today it would purchase its e-mail deliverability rival

  • Email

    Candidates Dangle ‘Firsts’ to E-mail Subscribers

    E-mail addresses are apparently proving to be valuable assets to America’s presidential candidates as both John McCain and Barack Obama have been giving e-mail subscribers preferential treatment