Listline e-Newsletter

Posted on by Chief Marketer Staff

* Unz & Co.
* Home Study and Career Development
* GroupLotto.com Superfile
* Text Messaging Database
* Families Caring for an Elder
* Guns for Fun/Hunters and Shooters
* Quick Cash Now
* Reader’s Digest Heath and Fitness

NEW LISTS

Unz & Co.
A list of 22,282 attendees, buyers and inquirers has become available from Unz & Co., a firm that offers products and services associated with regulatory compliance. The file includes seminar attendees and purchaser of manuals and reference software pertaining to international trade and transportation of hazardous materials. Sources include direct mail, trade shows and a Web site.
Selections: Number of employees, sales volume, gender, job title/function, max per company, SIC code, state/SCF/ZIP
Price: $130/M
Contact: Lewis Direct, Rebecca Winterson (413-562-8089; rebecca@lewis-direct.com)

Home Study and Career Development
Postal and e-mail addresses are available for 1.8 million individuals who clicked for more information about home study programs. All responses were generated within the last 12 months through co-registration at Web sites offering free gifts, prizes and such. Sources include FreeGiftRewards.com, SuperRewards.com and PremiumProducts.com.
Selections: Monthly hotline, age, dwelling type, ethnicity, gender, homeowner, income range, interests/intent to purchase, mail order buyer, marital status, religion, language, state/SCF/ZIP
Price: $80/M
Contact: Avrick Direct Inc., Laurence Shoobs (805-683-6551; larry@avrick.com)

GroupLotto.com Superfile
More than 4.1 million records have been captured from three Internet sweepstakes sources. Postal and e-mail addresses and telephone numbers are available on monthly hotlines. Those listed responded to offers from Advertisers Clearinghouse, Grouplotto and PrizeAmerica.
Selections: Age range, gender, credit card, multi-responders, e-mail account type, cell phone number, date of birth, state/SCF
Price (hotlines): $95/M (postal); $150/M (e-mail); $250/M (telemarketing)
Contact: Adrea Rubin Management Inc., Ed Bezursik (646-487-3792; edb@adrearubin.com)

Text Messaging Database
Postal, e-mail and cell data has been collected for more than 15.4 million individuals with cell phone service. More than 60% of these individuals are under age 36. These individuals opted-in through e-mail to receive text messages at their cell phone.
Selections: Cell phone number, gender, rooftop radius, region, state/SCF/ZIP
Price: $175/M (base); $100/M (postal file)
Contact: Infinite Media, Jeffrey Hudes (914-949-1547, ext. 125; hudes@infinite-media.com)

Families Caring for an Elder
This file is comprised of households whose family members include an aging parent or relative 65 or older. The count exceeds 2.1 million. A caregiver in the family is typically responsible for coordinating transportation and overseeing healthcare for an elderly person. Sources include public records, insurance filings, direct mail and online surveys.
Selections: Adult’s/child’s age, donor, dwelling type, education, ethnicity, gender, grandparent, homeowner, household income, length of residence, lifestyle, mail order buyer, marital status, occupation, telephone number, presence of children, Spanish speaking, state/SCF/ZIP
Price: $85/M
Contact: ListSolutions, Sandy Ostrander (732-729-0500, ext. 17; sostrander@pmlistsolutions.com)

Guns for Fun/Hunters and Shooters
Some 585,000 names are available from this database. Most of those listed are politically conservative men who enjoy rifles, shotguns and pistols, whether for target practice, competition or hunting. Sources include subscriptions, surveys and purchase transaction data from the last 12 months.
Selections: Monthly hotline, age, income, Spanish speaking, parents, Republicans, lifestyle interests, state/SCF/ZIP
Price: $95/M
Contact: Beach List Direct, Patrick Kagan (615-356-1100, ext. 7310; pkagan@beachlistdirect.com)

Quick Cash Now
Consumers who received cash advances or short-term loans are identified on this 218,985-name list. Some used automobile titles or other forms of collateral. Most of these individuals are young singles with entry to mid-level jobs. Sources include e-mail, direct mail and telemarketing.
Selections: Monthly hotline, age, gender, state/SCF/ZIP
Price: $90/M
Contact: Acton Direct, Debb Bovett (402-742-2820, ext. 2832; bovett@acton.com)

CANADIAN LIST NEWS

Reader’s Digest Heath and Fitness
This file identifies Canadian consumers who purchased medical reference, fitness products and publications from Reader’s Digest. A total of 327,521 English and 99,428 French speakers are available. The average age of those listed is 45. Direct mail is the source.
Selections: Age, gender, income, new to file, paid, change of address, province, FSA
Price: $155/M (English speakers); $165/M (French speakers)
Contact: Cornerstone Group of Companies, Rosa da Silva (416-932-9555, ext. 309; rdasilva@cstonecanada.com)

Listline e-Newsletter

Posted on by Chief Marketer Staff

* SourceMedia/Thomson Media

* State Democrats

* NASCAR Fans from M Culture

* Adventure Through Travel

* Commercial Building Products E-mail

* Corporate Trainers and Motivators

* Smith & Hawken

* People in the News

LISTS UNDER NEW MANAGEMENT

SourceMedia/Thomson Media

SourceMedia Inc. has named Edith Roman Associates Inc. to manage a portfolio of subscription lists that were previously owned by Thomson Corp. The new owner Investcorp recently changed name of this group from Thomson Media to SourceMedia. The appointment, effective March 31, includes SourceMedia’s master file with 595,000 postal subscribers, 225,000 subscribers with telephone numbers and 250,000 e-mail addresses. This data is derived from more than 30 paid and controlled circulation publications. Roman’s e-PostDirect affiliate will handle the e-mail records. The precise number of data cards to be issued by the new manager has yet to be disclosed, but lists from individual publications will be offered. Among the titles now published by SourceMedia are American Banker, Bank Technology News, U.S. Banker, Accounting Today, The Bond Buyer, Financial Planning, Employee Benefit News, Health Data Management and DM Review. ALC Data Management and Statistics had managed various lists from this portfolio when Thomson owned them.
Selections: Job title/function, one name per site, business/industry type, gender, application installed, programming language, purchasing authority, multibuyers, company size, SIC, state/SCF/ZIP
Price: $145/M (master file base)
Contact: Edith Roman Associates Inc., Claude Marada at 800-223-2194, ext. 760 or claude.marada@edithroman.com (postal records); ePostDirect, Frank Cipolla at 800-409-4443, ext. 832 or frank.cipolla@espostdirect.com (e-mail)

State Democrats

ALC Data Management recently assumed management of several lists of Democrats from various states. The Golden State Democrats file from California is the largest with 233,531 records. Other lists of Democrats are available from Colorado, Florida, Hawaii, Maryland, New Jersey, North Carolina and Ohio, with counts ranging from 12,165 to 46,942. Inquiries for telemarketing will be considered. Names in the News Inc. previously managed these files.
Selections: Gender, state/SCF/ZIP
Price: $60/M to $70/M
Contact: ALC Data Management, Shawn Danitz at 609-580-2758 or shawn.danitz@alc.comsteve.kehrli@alc.com

NEW LISTS

NASCAR Fans from M Culture

A direct mail generated list of car racing enthuisasts has been launched. The NASCAR Fans from M Culture file features 597,353 fans. A segment of 279,430 fans who purchased products by mail from the last six months is also offered. Three-quarters of these individuals are homeowners. Sixty percent hold professional or managerial jobs.
Selections: Gender, ethnicity, religion, lifestyle, hobbies, adult/child age, income, presence of children, state/SCF/ZIP
Price: $95/M to $110/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com

Adventure Through Travel

Consumers who purchased products from multiple travel-related catalogs are now available on the Adventure Through Travel file. This list contains 441,346 multibuyers from the last 12 months. The unit of sale is $125.
Selections: Quarterly hotline, gender, income, age, presence of children, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., Iris Caralla at 727-669-2500 or IrisC@thelistexpets.com

Commercial Building Products E-mail

A list of 11,775 e-mail addresses of subscribers to Commercial Building Products magazine has come on the market. These individuals are responsible for specifying building products, land acquisition, project management and planning, insurance and financing for nonresidential commercial real estate construction. A postal list of subscribers has been on the market for some time.
Selections: Job title, state/SCF/ZIP
Price: $225/M (e-mail file)
Contact: Information Refinery Inc., Brian Clotworthy at 800-529-9020 or bclotworthy@informationrefinery.com

Corporate Trainers and Motivators

The Internet and direct mail are the sources for Corporate Trainers and Motivators, a recently assembled master file identifying 39,215 human resources professionals.
Selections: Job title, business/industry, state/SCF/ZIP
Price: $120/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com

NEWLY MANAGED INSERT MEDIA

Smith & Hawken

A/M Direct, the insert media division of Millard Group Inc., has been appointed manager for Smith & Hawken’s catalog blow-in and package insert programs effective April 1. An estimated 17.2 million catalogs are mailed annually. Only one insert can be blown-in each catalog, between 3-1/2 by 5 inches and 6 by 6-1/2inches. Up to five inserts will be placed in each of the 457,000 packages shipped annually, between 3 by 4 inches and 5-1/2 by 8-1/2 inches. The maximum weight for all inserts is .25 ounce. American List Counsel Inc. previously managed these programs.
Price: $36/M (blow-ins); $66/M (PIPs)
Contact: AM/Direct division Millard Group Inc., Meg Garabrant at 603-924-9262, ext. 2317or mgarabrant@millard.com

IN THE NEWS

People in the News

Simone Schoevaars, a list industry veteran of more than 15 years, is recovering from recent lung transplant surgery. Schoevaars most recently did consulting work for Direct Media Inc. She has also worked for Paradysz Matera and Acxiom. A fund has been established to help defray the cost of drugs that Schoevaars must now take for the rest of her life. Contact the Simone Schoevaars Idiopathic Pulmonary Fibrosis Relief Fund, 125 Mazie Drive, Pleasant Hill, CA 94523. Get well wishes may be sent to simone@schoevaars.com

Listline e-Newsletter

Posted on by Chief Marketer Staff

* National Street Machine Club

* Diehard Sportsmen

* Weight-Lifters Arnold Wannabes

* Sheridan Enterprises Opportunity Buyers

* Three Enhanced Infomercial Files

* Fairfield Mint

* People in the News

* Mother Earth News

* Frederick’s of Hollywood

NEW LISTS

National Street Machine Club

A list of 33,000 members of the National Street Machine Club and subscribers to Street Thunder magazine has become available. Members spent an average of $5,500 within the last 12 months to restore and customize cars and trucks. An average member is 45 with a $65,000 household income. Ninety percent are homeowners. The source is direct-to-publisher. This file is not available for any type of credit offer.
Selections: Monthly hotline, paid, source, gender, state/SCF/ZIP
Price: $100/M
Contact: Chilcutt Direct Marketing, JoAnn Johnson at 903-577-1551 or joann@cdmlist.com

Diehard Sportsmen

Mail order buyer, transaction and survey data were overlaid with demographics to build the Diehard Sportsmen file. Separate segments are available identifying golfers, boaters and fishermen, campers and hikers and TV sports watchers, with counts ranging from 2 million to in excess of 3.4 million records. The overall monthly hotline exceeds 300,000 records. Three-quarters of these individuals are men.
Selections: Gender, Age exact/ranges, income, length of residence, credit card, sporting interest category, 30-day new movers, state/SCF/ZIP
Price: $65/M (base)
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or thomasm@adrearubin.com

Weight-Lifters Arnold Wannabes

Multiple direct mail surveys are the sources for a list of bodybuilders and weight lifters. A total 164,370 men and women are identified on the Weight-Lifters Arnold Wannabes list.
Selections: Quarterly hotline, household income, telephone numbers, adult/child age, presence of credit card, length of residence, gender, homeowner, marital status, lifestyle interests, mail order buyer, state/SCF/ZIP
Price: $90/M
Contact: Mail Marketing Inc., Bob Carr at 201-750-3222, ext. 22 or Bcarr@mailmkt.com

Sheridan Enterprises Opportunity Buyers

Direct mail buyers of an Internet marketing video are found on the Sheridan Enterprises Opportunity Buyers file. The initial first quarter count is 6,975. The unit of sale is $47.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Bill Ochs at 845-230-6332 or bill@macromark.com

UPDATED LISTS

Three Enhanced Infomercial Files

Three health products infomercial lists pulled off the market about six months ago are available again. A new list owner is now offering these records with enhanced demographic selections. Among the new selections offered are age, gender, household income and presence of children The Essential Health and Beauty Buyers file is the largest with 578,000 records. Next is the Star Treatment TV Buyers list with 512,000 records. Another file Belly Buster Infomercial Product Buyers has 256,000 names. Inquiries for telemarketing will be considered.
Additional selections: Monthly hotline, gender, credit card, state/SCF/ZIP
Price: $90/M
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or dbrill@listdata.com and Oney Currithers at 845-357-1881 or oney@listdata.com

Fairfield Mint

Catalog purchase affinity and CircBase readership data enhancements were recently introduced on the Fairfield Mint file. More than 107,000 records from the last 24 months are on this file. The average unit of sale was $75 for Fairfield’s die-cast miniature collectible cars, motorcycles and other replicas.
Selections: Demographics, Z-24 enhanced selections, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., Lynn Wallis at 603-924-9262, ext. 2438 or Lwallis@millard.com and Liz Pereira at 603-924-9262, ext. 2581 or Lpereira@millard.com

IN THE NEWS

People in the News

Eddie Faulkner has joined MKTG Services as an account manager in the compiled list sales division, based in Newtown, PA. Faulkner previously worked for Alvion Technologies and Accudata America.

Cori Kenny has become a sales executive at Mokrynskidirect in the list management division, located in Hackensack, NJ. Kenny formerly worked for American List Counsel Inc.

SPECIALS!

Mother Earth News

Through April 30 selections are available for no charge for those who test the Mother Earth News list. Some 251,000 subscribers are available. Contact ALC Data Management, Rob Odri at 609-580-2783 or rob.odri@alc.com

Frederick’s of Hollywood

The gender selection fee on the Frederick’s of Hollywood list will be waived for test orders received by June 30. The last-12-month count includes nearly 150,000 men buyers. Contact Fasano and Associates, Laurance Shoobs at 818-728-9030, ext. 104 or lshoobs@fasano-assoc.com and Susan Gilbert at 818-728-9030, ext. 106 or sgilbert@fasano-assoc.com

Listline e-Newsletter

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* Penton’s Technology Group Files

* Primedia Business Magazines

* Apparel Magazine

* Lifestyle’s Senior Internet Shoppers

* IT White Papers Inquirers from 101 Communications

* James Direct Health Buyers

* Muscle Car News

* DRG Modeling Master File

LISTS UNDER NEW MANAGEMENT

Penton’s Technology Group Files

Penton Media Inc. has appointed MeritDirect to manage its technology group files effective April 1. The technology group includes business technology and enterprise information technology publications. Penton’s enterprise IT files consist of subscribers to Windows IT Pro, SQL Server Magazine, iSeries News and ePro Magazine. Altogether the enterprise IT files contain more than 400,000 postal names and nearly 120,000 e-mail addresses. The appointment also includes Internet World’s 200,000 subscribers. Business Finance and Business Performance Management make up Penton’s business technology group. Business Performance Management is a new-to-market file. When the appointment becomes effective MeritDirect will manage Penton’s complete list portfolio, consisting of more than 2 million postal, e-mail and database records. Lake Group Media Inc. presently manages the Business Finance File with 49,788 records. Edith Roman Associates Inc. has represented the other files.
Selections: Industry, job title/function, number of employees, sales volume, purchasing authority, state/SCF/ZIP
Price (tentative): $225/M to $250/M (postal records); $325/M to $420/M (e-mail records)
Contact: MeritDirect, Jeff Moriarty at 847-492-1350, ext. 14 or jmoriarty@meritdirect.com

Primedia Business Magazines

Primedia Business Magazines & Media Inc. has chosen Walter Karl Inc. to oversee its magazine postal, telemarketing and e-mail subscription files, effective April 4. This portfolio includes more than 70 lists with in excess of 3.2 million postal and 1.2 million e-mail records from 20 different business segments. These segments include agribusiness, communications, electrical and public services, entertainment, marketing and transportation. Some of the specific magazine files include Registered Rep, Farm Press, Fleet Owner, Broadcast Engineering, Fire Chief, Mix and Electrical Construction & Maintenance. Statistics presently manages this portfolio. (Primedia publishes Direct magazine and the Listline newsletter).
Selections: Job title, sales volume, number of employees, state/SCF/ZIP
Price (tentative): $85/M to $250/M (postal records); $220/M to $290/M (e-mail records)
Contact: Walter Karl Inc., Rosalie Garcia at 845-732-7027 or rosalie.garcia@walterkarl.infousa.com (postal records); Kathleen Gaynor at 646-336-4153 or Kathleen.gaynor@wkinteractive.com (e-mail records)

Apparel Magazine

Edgell Communications Inc. named Rubin Response Management Services Inc. to manage the circulation list of Apparel magazine. Among these 18,000 subscribers are brand marketers, apparel manufacturers, executives and business professionals in the apparel industry. Edgell acquired this magazine title earlier this month from VNU Inc. Edith Roman Associates Inc. was the prior list manager.
Selections: Job title/function, product, business/industry, state/SCF/ZIP
Price: $150/M
Contact: Rubin Response Management Services Inc., Donna Lundell at 847-619-9800, ext. 166 or donnal@rubinresponse.com

NEW LISTS

Lifestyle’s Senior Internet Shoppers

Men and women, 55 and older, who purchased products and services via the Internet with a credit card are gathered on the Lifestyle’s Senior Internet Shoppers list. More than 3.8 million postal records are offered. There are also 643,817 e-mail records available. The sources include the Internet and direct mail, including e-mail responders, subscriptions and self-reported survey and questionnaire data.
Selections: Hotlines, household income, homeowner, age, marital status, presence of children, interests and hobbies, telephone numbers, mail responsive, religion, state/SCF/ZIP
Price: $85/M (postal records); $125/M (e-mail records)
Contact: Lifestyle Change Communications, Stuart E. Engel at 770-218-8200, ext. 230 or sengel@lifestylechange.com and Brandy Cantrell at 770-218-8200, ext. 219 or bcantrell@lifestylechange.com

IT White Papers Inquirers from 101 Communications

A list of information technology professionals released by 101 Communications names 216,468 individuals who downloaded white papers and sought online training. The sources are direct mail and online registrations at MCPmag.com, CertCities.com and ADTmag.com.
Selections: Job function, business/industry, state/SCF/ZIP
Price: $300/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com

James Direct Health Buyers

Buyers who responded to direct mail or space advertising to purchase books dealing with health topics have become available on the James Direct Health Buyers file. Nearly 20,000 buyers from the first quarter are identified. Titles sold include “The Vinegar Book,” “2009 Natural Cures & Simple Ways to Live Smarter,” and “Castor Oil: A Miracle Cure.” Women placed 60% of these orders. The unit of sale was $18.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Macromark Inc., Sheri Legeret at 845-230-6322 or sheri@macromark.com

Muscle Car News

A postal list of subscribers to Muscle Car News has come on the market. This free print and online magazine has 20,460 subscribers, including 9,697 from the last three months. Its content includes technical articles, information about car clubs, restoration and performance of muscle cars.
Selections: Quarterly hotline, state/SCF
Price: $85/M
Contact: L.I.S.T. Inc., Gerard Petrocelli at 516-358-5478, ext. 112 or Gerard@l-i-s-t.com

UPDATED LISTS

DRG Modeling Master File

Dynamic Resource Group has introduced two types of modeling services on its database of 1.1 million records. The file is comprised of active buyers and subscribers from House of White Birches, Annie’s Attic, Clotilde Catalog and the Needlecraft Shop. One type of model, the good customer match identifies buyers on the DRG file that have similar characteristics to individuals on another customer file. A model is built by taking a sample from a selected customer file — and analyzing it compared to the enhanced characteristics from DRG’s database. The second type of mailed regression model involves analyzing 1,000 responses generated from DRG’s names to build a model for selecting names. More than 100 selects, including numerous interest categories are offered.
Selections: Age, ethnicity/religion, gender, income, interests, paid, presence of children, state/SCF/ZIP
Price: $90/M
Contact: Direct Media Inc. Justine Marino at 203-532-3737 or jmarino@directmedia.com

Listline e-Newsletter

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* Enterprise Marketing Solutions

* PC World Enhanced Database

* Jewish Awareness Foundation Donors

* Risk Takers and Money Makers Investors

* RFM Now African American Buyers

* Wine Country Network

* AccuList USA Pharmacists

* Thomas Publishing

* National Committee to Preserve Social Security and Medicare

* Mother Jones

NEW LISTS

Enterprise Marketing Solutions

Several postal and e-mail master files were recently introduced by the marketing services firm Enterprise Marketing Solutions Inc. These consumers responded to online or offline direct response offers. The EMSi Consumer Enhanced postal file is comprised of 52.8 million names. The corresponding e-mail file contains 34.1 million records. The Caregiver’s Home Companion lists contain 671,000 postal and 267,240 e-mail records. Finally, the Home-Based Business Digest newsletter files have 735,997 and 748,554 postal and e-mail records, respectively.
Selections: state/SCF/ZIP
Price: $70/M to $100/M (postal files); $85/M to $225/M (e-mail)
Contact: MeritDirect, Eva Perretti at 914-368-1033 or eperretti@meritdirect.com

PC World Enhanced Database

PC World Communications Inc., a subsidiary of International Data Group, has launched the PC World Enhanced Database containing 749,479 records. This file will be enhanced quarterly with data from the Millard Group Cooperative Database. Data enhancements are added for selects such as adult and child age ranges, income, presence and type of credit cards, ethnicity, religion and lifestyle interests such as cooking, gardening, hunting and photography, in addition to purchase history data for mail, retail, Internet, credit or cash purchases.
Additional selections: Hotlines, business address, income, mail order buyers, source, state/SCF/ZIP
Price: $95/M
Contact: Millard Group Inc., Jim Long at 603-924-9262, ext. 2225 or jlong@millard.com

Jewish Awareness Foundation Donors

Direct mail contributors to various political action committees are identified on the Jewish Awareness Foundation Donors list. There are 123,989 donors from the last 12 months listed. These individuals contributed to PACs such as the Metropolitan Council on Jewish Poverty, National Jewish Outreach Program, People for the American Way, Jewish World Review, UJA Federation, Western Wall Heritage Foundation and the Foundation for the Leadership of the Messianic. Men made 80% of these contributions.
Selections: Gender, quarterly donors, multi-donors, donation amount, income, state/SCF/ZIP
Price: $80/M
Contact: Macromark Inc., Bill Ochs at 845-230-6322 or bill@macromark.com

Risk Takers and Money Makers Investors

Consumers who responded to two or more affinity offers are named on the Risk Takers and Money Makers Investors file offered by DataRich. Nearly 2.4 million records are available. This file was built from mail order buyer, transaction and survey data overlaid with demographics.
Selections: Gender, adult age exact/ranges, income, length of residence, credit card, category/sporting interest, 30-day new movers, state/SCF/ZIP
Price: $65/M (base)
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or thomasm@adrearubin.com

RFM Now African American Buyers

A list of African American consumers has been assembled with retail point-of-purchase, mail order and online transaction and survey data. The last-12-month count for the RFM Now African American Buyers file exceeds 1.7 million.
Selections: Monthly hotline, merchandise categories, adult/child age/gender, dwelling type, homeowners, income, length of residence, marital status, number of household members, occupation, presence of children, radius pull, state/SCF/ZIP
Price: $85/M
Contact: Beach List Services Inc., Jim Ballengee at 877-295-8968 or Jim@BeachListServices.com

Wine Country Network

A postal list of 16,130 wine connoisseurs was created from magazine, Internet and wine tour records. Some 10,000 e-mail records are available as well. These consumers have participated in charitable organizations’ events, toured wineries, entered sweepstakes, received Wine Country International Magazine or obtained information from a Web site.
Selections: Gender, state/SCF/ZIP
Price: $90/M (postal records); $150/M (e-mail records)
Contact: IdeaList Co. Barb Stanley at 203-754-5478 or barb@theidealistcompany.com

NEW COMPILED LISTS

AccuList USA Pharmacists

A master file with 212,958 pharmacists derived from licensing records overlaid with Equifax lifestyle and demographic data has been launched.
Selections: Adult/child gender/age range; presence of children, teenagers, credit card buyers, demographic, dwelling type, ethnicity, homeowner, household income, length of residence, lifestyle, mail order buyers, marital status, one per site, telephone numbers, state/SCF/ZIP
Price: $50/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or jsalmon@mediasourcesolutions.com and Michele Volpe at 415-893-8120 or mvolpe@mediasourcesolutions.com

SPECIALS!

Thomas Publishing

A $10/M discount is available through May 31 for all new tests of three files owned by Thomas Publishing Co. The counts for Industrial Equipment News, Inbound Logistics and Managing Automation range from 51,568 to 200,931. Contact Lake Group Media Inc., Daniel Grubert at 914-925-2449 or Daniel.Grubert@LakeGroupMedia.com

National Committee to Preserve Social Security and Medicare

A $25/M discount off the base price —– including all selects — is being offered through April 30 for mailers testing new lifestyle selects on the National Committee to Preserve Social Security and Medicare file. More than 1 million records are available. Contact Direct Media Inc., Peggy O’Keefe at 203-532-3760 or pokeefe@directmedia.com and Mary Lavigne at 203-532-2343 or mlavigne@directmedia.com

Mother Jones

The 184,000-name Mother Jones subscription file is available for $20/M off the base price for test orders received by May 31. Contact ALC Data Management, Rob Odri at 609-580-2783 or rob.odri@alc.com

Listline e-Newsletter

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* Clinton Presidential Library Donors

* Democratic Donors to Female Candidates

* Multi-Sourced New Movers

* Medical Supplemental Healthcare Buyers

* Drum Magazine

* Newport News

* National Arbor Day Foundation

* People in the News

* Short Cuts

LISTS UNDER NEW MANAGEMENT

Clinton Presidential Library Donors

Walter Karl Inc. has assumed management of the Clinton Presidential Library Donors file. A total of 76,797 records are available. These direct mail generated donors contributed an average of $35 to build the library, a museum, as well as the Clinton center and a school. Carol Enters List Co. was the prior list manager.
Selections: Last-12-month donors, $5-plus/$10-plus donors, gender, state/SCF/ZIP
Sample usage: Southern Poverty Law Center, Emily’s List, Sierra Club, The Nation magazine, American Civil Liberties Union, Environmental Defense Fund
Price: $90/M
Contact: Walter Karl Inc., Maureen Northey at 845-732-7035 or maureen.northey@walterkarl.infousa.com

Democratic Donors to Female Candidates

ALC Data Management has become the manager of the file Democratic Donors to Female Candidates. This universe of 170,024 donors was generated by direct mail. More than one-third of these individuals have given multiple donations to two or more candidates. Sixty-three percent of the contributors are men. The average donation is $100. Telemarketing inquiries will be considered. Names in the News Inc. previously managed these records.
Selections: Gender, prime donors, state/SCF/ZIP
Price: $70/M
Contact: ALC Data Management, Shawn Danitz at 609-580-2758 or shawn.danitz@alc.com and Steve Kehrli at 415-886-6110 or steve.kehrli@alc.com

NEW LISTS

Multi-Sourced New Movers

Data for the Multi-Sourced New Movers list comes from publishers, credit grantors, utility companies and homeowner deeds. Nearly 20 million records are being offered, including more than 1.8 million one-month hotline records, in addition to 3- and 6-month hotlines.
Selections: Hotlines, adult/child age, presence of children, bank/credit card presence, date of birth, donors, dwelling type, ethnic or religious group, gender, homeowners, new homeowners, mail order buyers, income, marital status, moved from outside of area, pet owners, telephone numbers, state/SCF/ZIP
Price: $75/M (base)
Contact: Beach List Services Inc., Jim Ballengee at 877-295-8968 or Jim@BeachListServices.com

Medical Supplemental Healthcare Buyers

A list of individuals who purchased supplemental healthcare coverage over the last three months has become available. The count is 60,924. About 60% of these buyers are women who spent an average of $61. The Internet is the source.
Selections: Gender, payment type, purchase amount (ranges) telephone numbers, state/SCF/ZIP
Price: $80/M
Contact: American Name Services, Jen Rodabough at 801-235-8061 or jenr@americannameservices.com

Drum Magazine

Enter Music Publishing Inc. has introduced the subscription list for Drum, a music magazine about drummers and drumming. The count is 14,896, Three-quarters of these subscribers are single and 89% are men. Ninety-one percent of these individuals own a personal computer.
Selections: Gender, state/SCF/ZIP
Price: $120/M
Contact: Statlistics, Paul Cabiati at 203-778-8700, ext. 137 or p.cabiati@statlistics.com

NEW SELECTS

Newport News

Selects for Internet only and multi-channel buyers are now available on the Newport News list of women’s apparel buyers. The count for last-12-month Internet only buyers is 485,287. A total of 420,349 multi-channel buyers from the last 12 months are offered. The overall count for last-12-month buyers exceeds 1.8 million.
Additional selections: Hotlines, dollar amount spent (ranges), cash buyers, clearance merchandise, credit card, deferred credit, gender, last purchase, multibuyers, product, single purchase, state/SCF/ZIP
Sample usage: Aerosoles, Beauty Boutique, BrylaneHome, Carabella, Chadwick’s, Columbia House, Figi’s, Fingerhut Corp., Food Bank Co-op, Frederick’s of Hollywood, Harriet Carter Gifts, La Redoute, Lerner, Lillian Vernon, Swiss Colony, Windsor Collection, Yves Rocher
Sample tests: ABC Distributing Inc., Blair’s Women’s Apparel, Brylane Catalog Outlet, Crunch Fitness, Custom Missions Program, Domestications, Just My Size, Potpourri, QVC, Rescue Missions, Sierra Trading Post, SPCA, Union Rescue Mission, Venus Swimwear
Price: $100/M
Contact: Millard Group Inc., Lynn Wallis at 603-924-9262, ext. 2438 or Lwallis@millard.com and Liz Pereira at 603-924-9262, ext. 2581 or Lpereira@millard.com

National Arbor Day Foundation

The National Arbor Day Foundation has begun offering a change-of-address selection on its list of 711,326 active members, including 59,837 February hotline names. Altogether more than 150 list segments are offered by the foundation. These men and women paid $10 to $15 for annual membership. More than 100,000 purchased educational products, apparel, bulbs or trees by mail.
Selections: Hotlines, $25-plus buyers, adult/child age, areas of interest, gender, income, mail order buyers, multibuyers, state/SCF/ZIP
Price: $80/M (base)
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or cforbes@rmidirect.com

IN THE NEWS

People in the News

Thomas Connors has accepted a position as controller at MeritDirect, based in White Plains, NY. Connors has more than 20 years of financial management and accounting experience at firms such as Datalan Corp., Coopers and Lybrand and Ernst and Young.

Jim Ballengee has been named sales director at Beach List Services Inc. in Nashville. Ballengee formerly worked for Mailnet Services Inc.

Short Cuts

New fundraising and nonprofit rates, reflecting a $30/M discount off the regular base rate, are now available on the Reiman Country Store Catalog Mail Order Buyers file. The count for last-12-month buyers is 422,915. Contact Direct Media Inc., Mary Rose Arbagi at 203-532-2552 or marbagi@directmedia.com

Listline e-Newsletter

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* M. Lee Smith Business Executive Newsletter

* Castor for Senate

* Perfecta Delmar Hispanic Health Vitamin and Beauty

* I Give to Wildlife and Environmental Causes

* Converting Today

* Outdoor Activities

* Reiman Country Store Catalog

* Tamayo Miyares & Sherman U.S. Latino Businesses

LISTS UNDER NEW MANAGEMENT

M. Lee Smith Business Executive Newsletter

M. Lee Smith Publishers LLC has appointed Statistics as list manager. There are 201,004 records on the M. Lee Smith Business Executive Newsletter master file. Those listed are subscribers to titles such as Employment Law Letter, Federal Employment Law Insider, HR Insight, Benefits and Compensation, Overtime Revisited, Environmental Insider and Workers Comp Reporter. Worldata previously handled these records.
Selections: state/SCF/ZIP
Price: $125/M
Contact: Statlistics, Scott Perillo at 203-778-8700, ext. 132 or s.perillo@statistics.com

Castor for Senate

A list of 22,299 donors to the 2004 campaign of former Florida state senator Betty Castor (D) has been transferred to ALC Data Management. Half the donors live in Florida and the balance are distributed nationwide. The average donation is $55. No telemarketing is allowed. The prior list manager was Names in the News Inc.
Selections: Gender, state/SCF/ZIP
Price: $90/M
Contact: ALC Data Management, Shawn Danitz at 609-580-2758 or shawn.danitz@alc.com and Steve Kehrli at 415-886-6110 or steve.kehrli@alc.com

NEW LISTS

Perfecta Delmar Hispanic Health Vitamin and Beauty

A universe of 246,422 buyers has been assembled to launch the Perfect Delmar Hispanic Health and Beauty Product buyers file. Products sold include cosmetics, anti-aging and men’s potency products. The sources include point-of-purchase, space advertising, direct mail and direct response TV. The average unit of sale was $95.
Selections: Age range, gender, income, lifestyle, monthly hotline, telephone numbers, presence of children, teenagers, state/SCF/ZIP
Price: $90/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or jsalmon@mediasourcesolutions.com and Michele Volpe at 415-893-8120 or mvolpe@mediasourcesolutions.com

I Give to Wildlife and Environmental Causes

More than 1.7 million donors are found on a list called I Give to Wildlife and Environmental Causes. The list was developed with self-reported direct mail data overlaid with mail order buyer, demographic and lifestyle data. California, Texas, New York and Florida have the largest counts,
Selections: Age, income, gender, state/SCF/ZIP
Price: $75/M
Contact: Chessie Lists Inc., Bob Lesser at 301-680-3633, ext. 109 or bob@chessielists.com

Converting Today

Polygon Media Ltd., a division of Wilmington Publishing PLC, now offers a postal list of 7,914 international subscribers to Converting Today, a magazine that covers topics related to printing equipment and materials. E-mail, telephone and fax marketing records are also being offered. Subscribers from more than 30 nations are available. The counts for the United Kingdom and Germany are the largest.
Selections: Job seniority/function, industry, number of employees, buy/specify, country
Price: $325/M (postal records); $375/M (telephone/fax records); $425/M (e-mail records)
Contact: Kroll Direct Marketing Inc., Alyson Cimler at 609-275-2900, ext. 101 or alyson@krolldirect.com

NEW COMPILED LISTS

Outdoor Activities

Online survey data is the source for the new-to-market Outdoor Activities list. More than 1.8 million names are on this file. These individuals indicated they participate in such activities as hunting, fishing, mountain biking, hiking, camping and bird watching. Thirty percent of those listed are women.
Selections: Hotlines, age, gender, income, presence of children, interest/activity state/SCF/ZIP
Price: $85/M
Contact: ListSolutions, Sandy Ostrander at 732-967-1516 or sostrander@pmlistsolutions.com

NEW SELECTS

Reiman Country Store Catalog

A selection identifying last-12-month catalog buyers who also subscribe to one more of Reiman Publications’ magazine titles has become available on the Reiman Country Store Catalog Mail Order buyers file. In addition, selections have been added for cash and credit card buyers.
Additional selections: Dollar amount spent (ranges), hotlines, gender, large size, multibuyers, product, Nielsen County, state/SCF/ZIP
Price: $95/M
Contact: Direct Media Inc., Mary Rose Arbagi at 203-532-2552 or marbagi@directmedia.com

Tamayo Miyares & Sherman U.S. Latino Businesses

Multi-cultural marketing agency Tamayo Miyares & Sherman has added to its database a new selection for identifying newly established Latino businesses from the last 12 months. More than 4 million records are available. This file was compiled from census data as well as other public and business records.
Additional selections: Annual gross revenue, number of employees, name and gender, telephone numbers, recency, SOHO businesses, state/SCF/ZIP
Price: $180/M (base)
Contact: Sound Beach Marketing Partners LLC, Terry Hudock at 203-698-0708 or thudock@soundbeachmarketing.com and Debbie Tether at 203-270-8995 or debtether@soundbeachmarketing.com

Listline e-Newsletter

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* Occupant E-mail Database

* Jigsaw

* Cranes Today

* Ethnic Connections

* Epicurean Delight

* Hotline Direct Multichannel Buyers

* Jensen Tools/Contact East Catalog

* People in the News

NEW LISTS

Occupant E-mail Database

A double opt-in database of 15 million e-mail records is now available, designed for saturation e-mailings. Those named on the Occupant e-mail database responded to point-of-sale promotions by logging on to Web sites to receive discounts on their next purchase, redeem coupons or register products. Postal records are also available.
Selections: Adult’s/child’s age range/gender, demographic, dwelling type, ethnicity, homeowner, income, length of residence, lifestyle, monthly hotline, presence/number of children, teenagers, one per site, state/SCF/ZIP
Price: $70/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or jsalmon@mediasourcesolutions.com and Michele Volpe at 415-893-8120 or mvolpe@mediasourcesolutions.com

Jigsaw

Start-up Jigsaw Data Corp. is offering a 300,000-record list of those who buy, sell and trade business contact information through Web site Jigsaw.com. Registered members from this paid-subscription-based site receive points or cash for entering business contact information in Jigsaw’s database. E-mail and postal addresses are given.
Selections: Number of employees, gender, industry, job title/function, max per company, telephone numbers, state/SCF/ZIP
Price: $125/M
Contact: Direct Media Inc., Rich Parker at 203-532-2500 or rparker@directmedia.com and Erik Smith at 203-532-2467 or esmith@directmedia.com

Cranes Today

Wilmington Publishing Ltd.’s list of 20,017 international subscribers to Cranes Today magazine includes postal/e-mail records and telephone/fax numbers. The publication covers business topics dealing with construction cranes and other heavy-lifting equipment. The largest counts are available from the United States, United Kingdom and Germany. Orders to U.S.-based brokers and mailers will be shipped from the United Kingdom, where Wilmington is based.
Selections: Number of employees, job seniority, job category/function, business/industry type, industry code, region, country
Price: $325/M (postal records); $375/M (telephone/fax records); $425/M (e-mail records)
Contact: Kroll Direct Marketing Inc., Alyson Cimler at 609-275-2900, ext. 101 or alyson@krolldirect.com

NEW COMPILED LISTS

Ethnic Connections

A list of consumers who recently ordered phone service has been assembled based on ethnicity. The Ethnic Connections file includes more than 1.8 million records. Most named here are new movers. Counts and hotlines are available for African Americans, Hispanics, Spanish-speaking consumers and Asian Americans.
Selections: Ethnicity, religion, income, presence of children, credit cards, telephone numbers, language, gender, age, state/SCF/ZIP
Price: $100/M
Contact: Response Media Products Inc., Kara Quander at 770-936-6248 or aquander@responsemedia.com

Epicurean Delight

Online survey data was used to build the Epicurean Delight list, which identifies more than 1.1 million cooking enthusiasts. More than a third of these individuals reportedly placed catalog orders within the last 12 months. Among the individual cooking-category selects are gourmet, healthy, home style, baking, wines, cooking clubs and recipes.
Selections: Hotlines, age, gender, homeowners, income, presence of children, product buyers by brand name, cooking, state/SCF/ZIP
Price: $85/M
Contact: ListSolutions, Sandy Ostrander at 732-967-1516 or sostrander@pmlistsolutions.com

UPDATED LISTS

Hotline Direct Multichannel Buyers

New data sources have been added to the Hotline Direct database and a multichannel buyers list introduced. This new file identifies 2.4 million catalog buyers who responded to offers from one or more other marketing channels. The sources are catalogs, the Internet and retail point of purchase.
Selections: Hotlines, product interest, credit card buyers, demographic, homeowners, presence of children by age, pet owners, new movers, high-end/mid/low-end, telephone numbers, state/SCF/ZIP
Price: $85/M (base)
Contact: Sound Beach Marketing Partners LLC, Terry Hudock at 203-698-0708 or thudock@soundbeachmarketing.com and Debbie Tether at 203-270-8995 or debtether@soundbeachmarekting.com

Jensen Tools/Contact East Catalog

Stanley Works has combined two catalog division lists into a single file — Jensen Tools/Contact East Catalog. The Jensen file previously managed by Listworks Corp. was briefly off the market. A total of 50,657 buyers and inquirers are identified on the combined updated file. All those listed purchased tools or made inquiries.
Selections: Quarterly hotline, home/business address, buyers, product, one per company, state/SCF/ZIP
Price: $125/M
Contact: Macromark Inc., Mary Ellen Meyer at 845-230-6324 or mmeyer@macromark.com

IN THE NEWS

People in the News

John Ganis has been named a vice president of list management at MeritDirect. Ganis previously was president of list management at Edith Roman Associates Inc. MeritDirect also promoted Mike Soltis to vice president of list management, and Erin Devin and Justin Denhard to broker.

Nancy Scheufele has been appointed senior account executive in the wholesale division at Hugo Dunhill Mailing Lists Inc. She previously worked for InfoUSA.

Listline e-Newsletter

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* League of Women Voters

* 101 Communications Newsletter Files

* Javalobby.org

* Republican Issues Campaign PAC

* Scuba Divers

* AccuList USA Nurse Master File

* Best Buy Healthcare Catalog Blow-in

* Y-Visionary Statement Stuffer

* People in the News

* Clarification

LISTS UNDER NEW MANAGEMENT

League of Women Voters

ALC Data Management has assumed management of the League of Women Voters’ list of 56,579 donors from the last 24 months. The average direct mail-generated contribution is $25. Nineteen percent of those named here are men. Names in the News Inc. formerly managed this account.
Selections: Last-12-month hotline, gender, state/SCF/ZIP
Sample usage: American Association of University Women, American Civil Liberties Union, American Friends Service Committee, Amnesty International, Brady Campaign to Prevent Gun Violence, California League of Conservation Voters, Carter Center, Common Cause, Commonwealth Club of California, Death with Dignity Alliance, Democratic Congressional Campaign Committee, Democratic National Committee, Democratic Senatorial Committtee, Doctors Without Borders, Emily’s List, Friends of Hillary Clinton, Girls Inc., Greenpeace Foundation, Habitat for Humanity International, Hospice Education Institute, International Planned Parenthood, Macular Degeneration Research, NAACP Legal Defense and Educational Fund, National Abortion Federation, National Abortion Rights Action League, National Archives, New York Public Library, National Women’s History Museum, Nature Conservancy, Public Citizen, Public Radio, Religious Action Center for Reform Judaism, Sesame Street Workshop, Southern Poverty Law Center, U.S. Fund for UNICEF
Price: $75/M
Contact: ALC Data Management, Shawn Danitz at 609-580-2758 or shawn.danitz@alc.com and Steve Kehrli at 415-886-6110 or steve.kehrli@alc.com

NEW LISTS

101 Communications Newsletter Files

Postal and e-mail records from the ComplianceNow and Redmond Report newsletters are slated to become available in early April from 101 Communications, along with those from the new newsletter DataTrends. The publisher also plans to offer files for two other new newsletters due to launch in late April, SOATrends and MobileApp Trends. Altogether these files will contain roughly 90,000 records targeting information technology management professionals.
Selections: Budget, job function, business/industry, state/SCF/ZIP
Price: $175/M to $245/M (postal records); $300/M (e-mail records)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com

Javalobby.org

An e-mail membership file generated from the Javalobby.org Web site network has come on the market. There are some 80,000 records naming information technology professionals who use Java technology. The file includes developers, architects and managers in many industries.
Selections: State/SCF/ZIP
Price: $375/M
Contact: L.I.S.T. Inc., Gerard Petrocelli at 516-358-5478, ext. 112 or Gerard@l-i-s-t.com

Republican Issues Campaign PAC

Lists of 20,853 donors from the last 24 months and 16,540 from the last 12 months are available from the Republican Issues Campaign political action committee. Those named here gave $5 or more in response to telemarketing. The average contribution was $78.
Selections: State/SCF/ZIP
Price: $80/M (last-12-month donors)
Contact: Robertson Mailing List Co., Molly Lobaugh at 703-467-7416 or ml@rmlc.net

Scuba Divers

A list of 128,401 scuba divers from the last 12 months has been assembled from multiple direct mail surveys. Additional demographic and psychographic data is available.
Selections: Quarterly hotline, household income, telephone numbers, adult’s/child’s age, presence of credit card, length of residence, gender, homeowner, lifestyle, mail order buyer, state/SCF/ZIP
Price: $85/M
Contact: Mail Marketing Inc., Bob Carr at 201-750-3222, ext. 22 or Bcarr@mailmkt.com

NEW COMPILED LISTS

AccuList USA Nurse Master File

A new series of enhanced master files naming healthcare professionals and agencies is being prepared by AccuList USA. The already-released AccuList USA Nurse master file has more than 2 million records, including lifestyle and demographic data from Experian. Additional lists identifying treatment centers and clinics, psychologists, pharmacists, social workers, counselors and therapists, are expected to be out within a few weeks. The sources are public licensing records and enhancements have been overlaid.
Selections (nurse master file): Adult’s/child’s age range, credit card buyers, demographic, dwelling type, homeowners, ethnicity, gender, household income, job title, length of residence, lifestyle, mail order buyer categories, marital status, one per site, telephone numbers, state/SCF/ZIP
Price: $50/M (base)
Contact: AccuList USA, Mark Sherman at 954-923-5659 or mark@acculistusa.com

NEW INSERT MEDIA

Best Buy Healthcare Catalog Blow-in

A blow-in program for the monthly Best Buy healthcare catalog has begun. More than 1.1 million copies are mailed annually. The catalog offers health products, most of them for married women. Each catalog will carry no more than one insert. The minimum size is 3-1/2 by 5 inches and the maximum is 5-1/2 by 5-1/2 inches, weighing up to .25 ounce.
Price: $35/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or debrag@leonhenryinc.com

Y-Visionary Statement Stuffer

Y-Visionary Publishing LP’s statement program targets subscribers of men’s magazines. Recipients will include subscribers to Bow & Arrow, Drag Racer, Gun World, Import Racer, Knives Ilustrated, Private Pilot and Street Trucks. Some 672,000 statements are mailed annually. Each statement will carry up to two inserts, between 3 by 5 inches and 3-1/2 by 7 inches, and weighing up to .25 ounce.
Price: $45/M
Contact: MKTG Services, Kelly Gatto at 215-968-5020, ext. 156 or kgatto@mktgservices.com

IN THE NEWS

People in the News

Stephen C. Mickolajczyk was recently named vice president of brokerage at 21st Century Marketing Inc. He’d been president of Catalyst Marketing’s brokerage division.

Clarification

Shoot magazine’s file (Direct Listline, March 21) has a new owner — DCA Business Media LLC.

Listline e-Newsletter

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* Shoot

* ASPE Seminar Attendees

* Sharper Mind

* Sophisticated Singles

* Square One Reward Buyers Germany

* Pay Day Loan Statements

* Romantic Homes Statement Stuffer

* Time Life Premium PIP

LISTS UNDER NEW MANAGEMENT

Shoot

Direct Media Inc. has been appointed manager of DCA Business Media’s Shoot magazine list. A total of 14,231 paid subscribers are available. This audience is comprised of creative directors, art directors and advertising executives responsible for the production of commercials in the U.S. and abroad. Edith Roman Associates Inc. was the prior list manager.
Selections: Business/industry type, job title/function, state/SCF/ZIP
Price: $135/M
Contact: Direct Media Inc., Mike Miles at 203-532-3851 or mmiles@directmedia.com

NEW LISTS

ASPE Seminar Attendees

The American Society of Professional Education (ASPE) has released a universe of 25,992 seminar attendees. This file identifies behavioral health professionals, including licensed counselors, marriage and family therapists, social workers, psychologists and clinicians. They paid $149 to attend a seminar. The sources are 80% direct mail and 20% telemarketing.
Selections: Recency, home/business address, one per company, state/SCF/ZIP
Price: $125/M
Contact: Edith Roman Associates Inc., Michael Costantino at 800-223-2194, ext. 748 michael.costantino@edithroman.com

Sharper Mind

Consumers who have taken dietary supplements that are supposed to increase awareness and memory are listed on the Sharper Mind file. A universe of 1.5 million records has been generated from space advertising, point-of-purchase coupon redemptions, online transactions and catalog sales.
Selections: Book buyers, vitamins/antioxidants, natural mood and energy lifters, lifetyle, recency, age, gender, telephone numbers, income, state/SCF/ZIP
Price: $90/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or jsalmon@mediasourcesolutions.com and Michele Volpe at 415-893-8120 or mvolpe@mediasourcesolutions.com

Sophisticated Singles

A list of unmarried individuals, median age 38, with a median $58,000 income has been assembled. The count for the Sophisticated Singles files is 8.5 million. This file was built with mail order buyer, lifestyle survey and transaction data.
Selections: Age, income, gender, homeowners, bankcard holders, apparel shoppers, art and antique buyers, collectibles, ethnicity, mail order buyer category, health and fitness subscribers, online shoppers, music interest type, investors, travelers, pet owners, state/SCF/ZIP
Price: $65/M
Contact: Focus USA, Stephani O’John at 201-489-2525 or stephani@focus-usa-1.com

Square One Reward Buyers Germany

German opportunity seekers who paid a subscription service to enter multiple lotteries are available on a new-to-market file. Three thousand records generated in February are available on the Square One Reward Buyers Germany list. Direct mail is the source.
Selections: Hotline, gender
Price: $175/M
Contact: J.R. Direct Response International Inc., Jennifer Cowden at 604-940-0277, ext. 143 or Jennifer@jrdirect.com

NEW INSERT MEDIA

Pay Day Loan Statements

A statement program has been launched that targets recipients of short-term $500 loans. A projected 3.6 million Pay Day Loan statements will be mailed this year. Payments are automatically taken out of the borrower’s bank account. The source is the Internet. Statements will carry up to two inserts each. The minimum size for inserts is 3-1/2 by 5-1/2 inches, while the maximum is 3-5/8 by 8-1/2 inches, weighing up to .15 ounce.
Price: $50/M
Contact: Stanton Direct Marketing Inc., Diane Caruso at 603-673-1933 or Diane.Caruso@StantonDirect.com

Romantic Homes Statement Stuffer

Y-Visionary Publishing LP has launched a statement stuffer program targeting women who subscribe to Romantic Homes magazine. A projected 324,000 statements are mailed annually. Up to two inserts will be placed inside statements. The minimum size for inserts is 3 by 5 inches and the maximum is 3-1/2 by 7 inches, weighing up to .25 ounce.
Price: $45/M
Contact: MKTG Services, Kelly Gatto at 215-968-5020, ext. 156 or kgatto@mktgservices.com

Time Life Premium PIP

Time Life has launched a monthly package insert program targeting buyers of video and music products. For this program inserts will be placed in packages, but outside of a collated envelope also placed inside packages. An estimated 3.6 million packages are shipped annually. This audience spends an average of $60 per order.
Price: $75/M
Contact: Millard Group Inc., A/M Direct division, Anthony DiNino at 603-924-9262, ext. 2144 or adinino@millard.com

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* Ziff Davis Media

* American Van Equipment

* Dice.com E-mail Master File

* Oncology and Oncology News International

* Growth Stock Alert

* Hollis Database Lists

* Heartland America

* People in the News

* Letters to the Editor

LISTS UNDER NEW MANAGEMENT

Ziff Davis Media

Walter Karl Inc. has secured an agreement in principle with Ziff Davis Media Inc. to take over management of its portfolio of postal and e-mail lists targeting information technology professionals. “We’ve reached an agreement with Walter Karl to serve as our list and database marketing partner,” said Ziff Davis’ Sara DeCarlo, vice president of consumer marketing and database management, in a prepared statement. This appointment is due to take effect sometime in April when new data cards will be released. The portfolio features approximately 22 million records from nine publications, including such titles as PC Magazine, Sync magazine, eWeek, CIO Insight, Electronic Gaming Monthly and Computer Gaming World. Worldata presently manages these lists.
Price (tentative): $170/M to $300/M (postal records); $200/M to $325/M (e-mail records)
Selections: Not available at presstime.
Contact: Walter Karl Inc., Kathy Elter at 845-732-7055 or kathye@walterkarl.com (postal files); and Tamara Fitzgerald at 914-697-5823 or tamarf@wkinteractive.com

American Van Equipment

Direct Media has been tapped to manage American Van Equipment’s list of 46,983 buyers from 2004. These customers are primarily contractors and repair technicians working in the construction and services industries. The average sale was $300 for products such as bins, shelving, ladder racks and truck boxes. Names of inquirers are also available. MeritDirect formerly managed this file.
Selections: Gender, business address, max per company/site, state/SCF/ZIP
Sample usage: NexTel, Wearguard, Hello Direct, OfficeMax, 4Imprint, Amsterdam Publishing, New Pig, CapitalOne, NEBS, Pitney Bowes
Price: $100/M (fourth quarter buyers)
Contact: Direct Media Inc., James Gallagher at 203-532-2450 or jgallagher@directmedia.com

NEW LISTS

Dice.com E-mail Master File

Employee recruitment firm Dice Inc. recently began offering an e-mail list of 250,000 registered users of the Dice.com, MeasureUp.com, ClearanceJobs.com and TargetedJobFairs.com Web sites. These files identify various kinds of information technology job seekers.
Selections: Information technology professionals, Java, networking, system administrator, Linux, security clearance, training and certification, Internet security, IT management, project manager, state/SCF/ZIP
Price: 350/M
Contact: MeritDirect, Chris Kimball at 914-368-1019 or ckimball@meritdirect.com

Oncology and Oncology News International

CME Inc. has released a pair of medical controlled circulation files identifying professionals associated with the study or treatment of tumors. The larger Oncology journal file consists of 23,392 subscribers, including physicians, residents and nurses. Oncology News International newsletter has 21,839 subscribers who are physicians, residents, nurses and pharmacy directors.
Selections: Specialties, office/hospital based, state/SCF/ZIP
Price: $150/M
Contact: Rubin Response Management Inc., Dorothy Crider at 847-619-9800, ext. 185 or dorothyc@rubinresponse.com

Growth Stock Alert

Subscribers to Growth Stock Alert newsletter are available on a master file with 20,366 records. This file identifies investors who self-direct investments. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $175/M
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or dlaudano@metaresponse.com and Star Ursillo at 954-360-0644, ext. 213 or sursillo@metaresponse.com

Hollis Database Lists

Hollis Publishing, a division of Wilmington Group PLC, has introduced to the U.S. market a portfolio of lists identifying advertising executives, corporate and events services, professional associations and music industry business services in the United Kingdom, which are derived from database and directory listings. Counts for various sub-segments within these files range from 442 to 34,669.
Selections: Telephone/fax numbers, type of ad agency, type of association, event/services categories, European PR categories, geographic
Price: $335/M
Contact: Kroll Direct Marketing Inc., Alyson Cimler at 609-275-2900, ext. 101 or alyson@krolldirect.com

NEWLY MANAGED INSERT MEDIA

Heartland America

General merchandise cataloger Heartland America has named Singer Direct Inc. manager for its blow-in and package insert programs; effective April 1, for orders with mail dates beginning May 1. Annual distribution for the blow-in inserts exceeds 55 million while the PIP runs in excess of 600,000. The maximum size for blow-in inserts is 6 by 6 inches and the maximum size for package inserts is 5-1/2 by 8-1/2 inches. American List Counsel Inc. presently manages these programs.
Sample usage: Citicorp, Geico, Littleton Coins, Custom Direct (blow-in); Sharper Image, Globe Life Insurance, Earthbox, Blair (PIP)
Price: $35/M (blow-in): $60/M (PIP)
Contact: Singer Direct Inc., Sandra Roscoe at 914-472-8819 or sroscoe@singerdiect.com

IN THE NEWS

People in the News

MKTG Services has announced three new hires. Jane McDonnell was named senior account executive. McDonnell’s responsibilities include overseeing accounts such as Paisano Publishing, Wilson Quarterly, Wildlife Land Trust, Civil War Preservation Trust and Smithsonian. She was formerly a list rental manager at 101 Communications. Sarah Lewis has been appointed list manager. Her duties will include cross-promoting files to brokers and mailers. She was previously a customer service rep at ALC Data Management. Kelly Gatto was hired to serve as an insert manager. Gatto previously worked for Sales Pro for Hire.

Letters to the Editor

I find the Direct Listline to be an extremely useful tool, however, I have to say that I am a little bit taken back by the Terri-Schindler Schiavo list posted in Thursday’s Listline.
This industry is facing an image problem just for this reason. The first word that comes to my mind is deplorable when thinking that someone is making money off a life-death situation.
Bob Cloutier
Senior Account Executive
Statlistics
Danbury, CT

Listline e-Newsletter

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* Lady Bird Johnson Wildflower Center

* Terri Schindler-Schiavo Foundation

* Cooperative B2B

* Zip Products Corvette Parts and Accessories

* New Movers Throughout the U.S.

* Scrapbook Trends Magazine

* National Magazine Exchange Offers Modeling Services

* Short Cuts

* Golf Digest Companies

LISTS UNDER NEW MANAGEMENT

Lady Bird Johnson Wildflower Center

Millard Group Inc. has been appointed manager of the Lady Bird Johnson Wildflower Center’s list of members and donors. A total of 9,489 records are available. Sixty-four percent of these individuals are women who donated $25. Names in the News Inc. previously managed this file.
Selections: Gender, state/SCF/ZIP
Sample usage: Gardener’s Supply Co., National Wildlife Federation, Texas Highways Magazine
Price: $75/M
Contact: Millard Group Inc. Ed Bezursik at 603-924-9262, ext. 2434 or ebezursik@millard.com and Liz Pereira at 603-924-9262, ext. 2581 or lpereira@millard.com

NEW LISTS

Terri Schindler-Schiavo Foundation

Donors who contributed an average of $46 to cover legal expenses to block the removal of a feeding tube from a woman are now available on the Terri Schlinder-Schiavo Foundation file. There are 6,198 postal records available, including 4,429 with e-mail addresses. The source is e-mail.
Selections: State/SCF/ZIP
Price: $150/M (postal file); $500/M (e-mail file)
Contact: Response Unlimited, Scott Faircloth at 540-943-0841 or scott@responseunlimited.com and Greg Sholes at 540-943-0841 or gregs@responseunlimited.com

NEW INSERT MEDIA

Cooperative B2B

Yellow Pages Inc. has introduced Cooperative B2B, a ride-along insert that will be included inside the existing Yellow Pages B2B Ride-Along. The Cooperative B2B insert will be four pages, 7 by 7-1/2 inches. Space is available for full or half page advertising, but inquiries for other formats will be considered. It will be folded. Up to 3 million cooperative inserts will be distributed annually.
Price: $12.50/M (full page); $6.75/M (half page
Contact: Stanton Direct Marketing Inc., Al Stanton at 607-734-1665 or Al.Stanton@StantonDirect.com

NEW SELECTS

Zip Products Corvette Parts and Accessories

Zip Products Inc. has introduced selects by car model on its Corvette Parts and Accessories buyers and inquirers file. There are 117,029 buyers available, including 51,687 buyers. The unit of sale is $170. The sources are catalog, space advertising and the Internet.
Additional selections: Telephone numbers, gender, state/SCF/ZIP
Price: $90/M (buyers)
Contact: Kroll Direct Marketing Inc., Alyson Cimler at 609-275-2900, ext. 101 or alyson@krolldirect.com

UPDATED LISTS

New Movers Throughout the U.S.

E-mail records are now being offered on the New Movers Throughout the U.S. list, derived from Datagence’s Consumer Intelligence Master File, a cooperative database with more than 350 data sources. The current 90-day count for e-mail records is 54,546. The postal records count exceeds 1.2 million. The sources include public records, publications, credit granters and utility companies.
Selections: Adult age, children’s age range, demographic, homeowner, length of residence, lifestyle, marital status, monthly hotline, number of children, telephone numbers, state/SCF/ZIP
Price: $75/M (e-mail records); $85/M (postal records)
Contact: Datagence Inc., Kym Vance at 732-842-1001, ext. 103 or kvance@datagence.com

Scrapbook Trends Magazine

Ivy Cottage Scrapbook Magazine’s name was recently changed to Scrapbook Trends Magazine. The file contains 31,514 active subscribers, 95% are women. The sources are 80% direct mail and 20% package inserts.
Sample usage: Archiversonline.com, Bookspan, Camp Memory Makers, Current, DJ Inkers, Herrschners, House of White Birches, Primedia, Scrapbook Club, Scrapbook Expo, Sticker Planet
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: American Name Services, Jen Rodabough at 801-235-8061 or jenr@americannameservices.com

IN THE NEWS

National Magazine Exchange Offers Modeling Services

The magazine subscription sales agent National Magazine Exchange (NME) recently began offering statistical modeling services with data from its master file containing 10.6 million records. ALC Data Management manages this file and the new modeling program. NME recently transferred database development and list fulfillment services to LMAS, a service bureau specializing in analytical modeling services. NME generates data from direct mail and inbound telemarketing. Two types of modeling services are being offered, good customer match and response model. The customer match model involves matching customer records with DME’s data to analyze variables to determine which variables are most likely to generate a predictable response. The response model scores response records to identify characteristics likely to generate a response from selected names in DME’s file. Contact ALC Data Management, Cyndi Lee at 914-524-5236 or cyndi.lee@alc.com

Short Cuts

Names in the News Inc. recently began offering order and shipping status information on its Web site nai.biz.

SPECIALS!

Golf Digest Companies

A $10/M discount off the base price is available for testing any of the Golf Digest Companies’ lists. More than 1.5 million subscribers are available from the Golf Digest, Golf for Women and Golf World lists, as well as the Golf Digest Companies master file. Contact Direct Media Inc., Laura Tartaglia at 203-532-3845 or ltartaglia@directmedia.com and Mike Rovello at 203-532-2427 or mrovello@directmedia.com

Listline e-Newsletter

Posted on by Chief Marketer Staff

* LifeLoop Entrepreneur E-mail

* Quantum Data Read It All

* Inspirational Notes Christian Music

* FreeERISA.com Employee Benefit Attorneys

* Spain Consumer Master File

* PC World Acknowledgement

* AutoSport Catalog Blow-in

* Short Cuts

NEW LISTS

LifeLoop Entrepreneur E-mail

Options Newsletter Inc. is offering an e-mail file of 370,000 business owners and entrepreneurs. Those listed subscribe to LifeLoop, a newsletter that reports on how to start and grow a business. The average age of subscribers is 41; their average annual household income is $104,000.
Selections: Age, gender, state/SCF/ZIP
Price: $175/M
Contact: Lake Group Media Inc., Daniel Baldino at 914-925-2426 or Daniel.Baldino@LakeInteractive.com

Quantum Data Read It All

Consumers who responded to a variety of Internet business book offers are named on the Quantum Data Read It All file. The count for the last 30 days is 150,000. Home addresses are provided. The unit of sale was $60.
Selections: Age, gender, SIC code, telephone numbers, state/SCF/ZIP
Price: $105/M
Contact: Fasano and Associates, Laurance Shoobs at 818-728-9030, ext. 104 or lshoobs@fasano-assoc.com and Susan Gilbert at 818-728-9030, ext. 106 or sgilbert@fasano-assoc.com

Inspirational Notes Christian Music

Consumers who indicated an interest in Christian or other inspirational music on a survey are identified on the Inspirational Notes Christian Music file. There are 142,717 records available on a last-30-day hotline and 13,762 Christian music club members. All on the file are said to be mail order buyers. The sources are direct mail and public credit records.
Selections: Age, bank cards, ethnic, religion, income, telephone numbers, presence of children, state/SCF/ZIP
Price: $90/M
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or cforbes@rmidirect.com

FreeERISA.com Employee Benefit Attorneys

An e-mail list of 9,603 employee benefit attorneys who registered at Web site FreeERISA.com is on the market. Thirty-nine percent of those named here are women. The site provides information about the Employee Retirement Income Security Act and forms for filing with the U.S. Department of Labor.
Selections: Size of company, job title, state/SCF/ZIP
Price: $175/M
Contact: ALC Data Management, Larry Karipides at 914-524-5256 or larry.karipides@alc.com

Spain Consumer Master File

This file names consumers living in Spain who have a registered e-mail address. They completed a survey which asked about their interests. Nearly 1.3 million records are available. The sources are direct mail and the Internet.
Selections: Gender, occupation, education, geographic
Price: $225/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or ajackson@davisdirect.com

NEW INSERT MEDIA

PC World Acknowledgement

IDG Communications has started an insert program that targets subscribers of PC World magazine. PC World Acknowledgement targets roughly 360,000 subscribers annually who made payments or made change of address requests. Three-quarters of the subscribers are men. Up to two inserts will be collated into a 7-1/2 by 3-7/8-inch envelope. The ideal size for an outside insert is 7 by 3-3/4 inches.
Price: $46/M
Contact: AM/Direct Division, Millard Group Inc., Paddy Upton at 603-924-9262, ext. 2385 or pupton@millard.com

AutoSport Catalog Blow-in

Automotive gift and gadget cataloger AutoSport has a new blow-in program. More than 5.7 million catalogs are mailed annually. This audience generally is comprised of college-educated married men age 35 to 64 who are homeowners. Each catalog will carry one insert, between 3 by 4 inches and 6 by 6 inches, weighing up to .25 ounce.
Price: $35/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or debrag@leonhenryinc.com

IN THE NEWS

Short Cuts

ParadyszMatera will relocate its New York headquarters on Friday. The new street address will be 5 Hanover Square, New York, NY 10004; telephone 212-387-0300; fax 212-387-7647. The company also recently moved its California office to 180 Montgomery St., Suite 1050, San Francisco, CA 94104; telephone 415-489-7150; fax 415-658-8728.

Listline e-Newsletter

Posted on by Chief Marketer Staff

* KCET Public Television

* Investment Quality Trends

* IEEE Spectrum

* Selective Health Plans

* Musical Notes

* Nasalguard

* Sweeps-Loving Donors

* Japanese List Hygiene

LISTS UNDER NEW MANAGEMENT

KCET Public Television

ALC Data Management now oversees a list of 81,006 members and donors who support KCET Public Television in Southern California. The average donation is $40. Direct mail is the source. Names in the News Inc. was the previous list manager.
Selections: State/SCF/ZIP
Sample usage: Alzheimer’s Association, Alzheimer’s Disease Research, American Cancer Society, American Lung Association, Arthritis Foundation, B’nai B’rith International, California State Parks Foundation, Children’s Hospital of Orange County, City of Hope, Doctors Without Borders, Father Flanagan’s Boys’ Home, Habitat for Humanity International, Los Angles County Museum of Art, Museum of Tolerance, National Geographic Society, National Multiple Sclerosis Society, National Parkinson’s Foundation, National Wildlife Foundation, Nature Conservancy, Norris Cancer Center, Project Angel Food, Recordings for the Blind and Dyslexic, Rescue Missions, Smile Train, Special Olympics Committee, U.S. Fund for UNICEF
Price: $75/M
Contact: ALC Data Management, Shawn Danitz at 609-580-2758 or shawn.danitz@alc.com and Steve Kehrli at 415-886-6110 or steve.kehrli@alc.com

Investment Quality Trends

Macromark Inc. recently assumed management of the Investment Quality Trends list, which names 15,809 subscribers and recent former subs. The unit of sale ranges from $55 to $560. Among the subscribers are executives at banks, insurance companies, mutual funds and brokerage firms, plus portfolio managers and investors. The sources are telemarketing and the Internet. Mal Dunn Associates Inc. previously handled this list.
Selections: State/SCF/ZIP
Sample usage: Morningstar, Tech Stock Insights
Price: $195/M
Contact: Macromark Inc., Andrew Olsen at 845-230-6315 or Andrew@macromark.com

IEEE Spectrum

The Institute of Electrical and Electronics Engineers Inc. (IEEE) has appointed Statlistics as its list manager. The IEEE Spectrum master file features 118,000 paid members and subscribers to Spectrum magazine. The median age of this audience is 44, and typical annual household income is $107,000. Canadian and other international records are available. Direct mail is the source. This file was formerly managed in house.
Selections: Gender, job title/responsibility, line of business, state/SCF/ZIP
Price: $180/M
Contact: Statlistics, Connie Minnaugh at 203-778-8700, ext. 145 or c.minnaugh@statlistics.com

NEW LISTS

Selective Health Plans

More than 330,000 postal and e-mail records for members of Selective Health Plans are now available. These individuals requested information or joined a medical services discount program by registering at SelectiveHealthServiceplans.com. Purchasers spent $84 to $134 per month to receive discounts on visits to doctors, hospital stays, prescriptions and eye care services.
Selections: Monthly hotline, age, gender, bank cardholders, children, ethnicity, homeowners, income, marital status, operating system, state/SCF/ZIP
Price: $95/M (postal or e-mail)
Contact: Direct Media Inc., Stephen Eustace at 212-931-8344 or seustace@eclipsedm.com

Musical Notes

Direct mail survey data and public credit records are the sources for Musical Notes, a list of 406,857 consumers identified as being mail order buyers. They reportedly indicated an interest in a specific music genre. This information was compiled from a database.
Selections: One-month hotline, age, bank cards, ethnic, religion, gender, income, interests, telephone numbers, presence of children, state/SCF/ZIP
Price: $85/M
Contact: RMI Direct Marketing Inc., Walter Perkowski at 203-825-4615 or wperkowki@rmidirect.com and Carol Forbes at 203-825-4634 or cforbes@rmidirect.com

Nasalguard

This is a postal list of 10,000 consumers who requested a free tube of Nasalguard, a topical gel for allergy and asthma sufferers. Buyers’ names are included as well. The average unit of sale was $10. The Internet is the source.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $116/M
Contact: Catamount Group, Kate McCall at 203-778-4110, ext. 13 or kate@catamountgroup.net

Sweeps-Loving Donors

More than 3.2 million individuals who entered a sweepstakes and contributed to one or more charities are named on the Sweeps-Loving Donors file. Most are married women, median age 48, who earn $37,000 a year. Sixty percent are homeowners and about half of those listed have children. The file was assembled from mail order buyer, survey and transaction data.
Selections: Gender, age, income, homeowners, children, gift buyers, book buyers, magazine subscribers, donors by type, Internet connected, bank cardholders, mail order buyer category, golfers, travelers, state/SCF/ZIP
Price: $65/M
Contact: Focus USA, Lori Collins at 603-635-1842 or Lori@focus-usa-1.com

IN THE NEWS

Japanese List Hygiene

Acton International Ltd.’s new Japanese list-hygiene services use technology it jointly developed with a Japanese firm. Data for correcting addresses can be applied singly to files or in combination with Japanese data-appending programs, according to Joe Andres, Acton’s senior list data manager. The technology took several years to develop and it recently was tested for 12 months. Contact Acton International Ltd., Joe Andres at 215-342-2006 or Jandres@acton.com

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Lodestone Solutions

* Quality Health

* Quantum Data Opportunity Knocks

* Extreme Outdoor Sports Adventurists

* Ogoplex Nutrition Supplement Buyers

* Real America Database

* Business Opportunity Master File Canada

* HFM Enriched Database

LISTS UNDER NEW MANAGEMENT

Lodestone Solutions

ALC Data Management has been named list manager by Lodestone Solutions, a medical database developer. The appointment covers four files the largest with 877,000 records is the Lodestone Solutions Heathcare Professionals master file. It identifies 350 categories of physicians, chiropractors, dentists, physician assistants, nurse practitioners, nurses and physical therapists. Lodestone also offers separate physicians, allied professionals and group practice medical professionals lists, with counts ranging from 54,000 to 560,000. Only practice addresses are provided; there are no home or billing addresses in these files, according to the list manager. Lodestone compiles data from hundreds of healthcare industry sources including physicians, group practices, surgery centers, radiology facilities and hospitals, which is validated by telephone. Merit Direct was the prior list manager.
Selections: state/SCF/ZIP
Sample usage: Pitney Bowes, Viking Office, National Crime Prevention, Amsterdam Printing, Reliable, Argosy
Price: $85/M
Contact: ALC Data Management, Jeff Marchant at 609-580-2910 or jeff.marchant@alc.com

NEW LISTS

Quality Health

Quality Health has introduced three files generated from the health news Web site Qualityhealth.com. Five million individuals who registered online and requested additional information on health related and other marketing offers are available on the Quality Health Lifestyle list. There are 2.8 million records on the Quality Health R/X & Ailments postal file and 1.8 million on the corresponding e-mail file. These individuals requested product samples, coupons and special offers related to ailments.
Selections: Age, ailment, children, education, gender, income, marital status, specialty, state/SCF/ZIP
Price: $75/M to $175/M
Contact: Direct Media Inc., Stephen Eustace at 212-931-8344 or seustace@eclipsedm.com

Quantum Data Opportunity Knocks

Men and women who responded to a wide range of online promotions are now available on Quantum Data Opportunity Knocks, a list with 340,000 postal records from the 30 days. E-mail and telemarketing records are also available. These consumers responded to business opportunity, self-improvement and education offers.
Selections: Age, state/SCF/ZIP
Price: $105/M (postal records); $115/M (e-mail records); $150/M (telemarketing records)
Contact: Fasano and Associates, Laurance Shoobs at 818-728-9030, ext. 104 or lshoobs@fasano-assoc.com and Susan Gilbert at 818-728-9030, ext. 106 or sgilbert@fasano-assoc.com

Extreme Outdoor Sports Adventurists

Thrill seekers who made purchases from various catalogs or subscribed to sports publications have been assembled on the Extreme Outdoor Sports Adventurists file. There are 729,443 postal records available.
Selections: BMX biking, bungee jumping, all terrain vehicle riding, kneeboarding, lacrosse, mountain biking, parachuting, paragliding, water skiing, windsurfing, white water rafting, skateboarding, snowboarding, mountain climbing, rock climbing, surfing, inline skating, trail running, age, gender, home/business address, income, state/SCF/ZIP
Price: $80/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com

Ogoplex Nutrition Supplement Buyers

Men and women who purchase a digestive supplement called Ogoplex are now available on a postal file. The last-12-month count is 131,456. The unit of sale is $28. Direct mail and space advertising are the sources.
Selections: Hotlines, age, credit card, gender, state/SCF/ZIP
Price: $100/M
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or dbrill@listdata.com and Oney Currithers at 845-357-1881 or oney@listdata.com

Real America Database

Direct mail buyers who purchased products through at least one other direct response media have been assembled on the Real America Database. More than 8.6 million records are available. The file was created with data provided by one list owner, which was previously only available as a select on the Infobuyers file.
Selections: Hotlines, age, income, gender, marital status, presence of children, homeowner, donor, product type, telephone numbers, multibuyers, state/SCF/ZIP
Price: $70/M
Contact: MKTG Services, Bob Royak at 678-942-2922 or broyak@mktgservices.com

CANADIAN LIST NEWS

Business Opportunity Master File Canada

Data from several business opportunity mailers have been assembled to build Business Opportunity Master File Canada. This list contains 51,443 records. The average unit of sale ranges from $100 to $2,500. Men made 72% of the purchases. Direct mail and telemarketing are the sources.
Selections: Business address, gender, telephone numbers, FSA/province
Price: $115/M (base)
Contact: American Name Services, Jen Rodabough at 801-235-8061 or jenr@americannameservices.com

UPDATED LISTS

HFM Enriched Database

Hachette Filipacchi Media U.S. Inc. has increased the frequency for updating the HFM Enriched Database to bi-monthly. Updated records through February will become available April 1, including a new 60-day hotline. The database was previously updated three times a year. The current universe exceeds 4.6 million active subscribers.
Selections: Gender, presence of children by age, occupation, telephone numbers, adult age range, median household income, credit cardholders type, 73 lifestyle categories, magazine title, marital status, mail order buyers, direct mail sold, direct-to-publisher sold, length of residence, median home value, source, state/SCF/ZIP
Sample usage: Allied Marketing Group, NexTel, Tufenkian Carpets, AARP Insurance, American Direct-AAA membership, Blue Cross/Blue Shield, Lincoln Insurance Group, Everyday Food, Guideposts, Popular Science, Redbook, This Old House,
Sample tests: Al & Eds Autosound, A Taste of California, Columbia House DVD, Gevalia Kaffee, Golfsmith Catalog, Sears for Kids, Shop Etc., Volkswagen, Gerber Life Insurance, Charles Schwab & Co., Fidelity Investments, American Thunder, Best Life Magazine, Columbus Monthly, Florida Style & Design, Maine Times, Martha Stewart Living, Runner’s World, Shape Magazine, Wine Spectator
Price: $80/M (base)
Contact: Hachette Filipacchi Media U.S. List Management, Mary Lauterbach at 212-767-6167 or mlauterbach@hfmuslists.com

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Get Organized

* PlayStation 2 Newsletter Subscribers

* Auction Powersellers Continuity Buyers

* Quantum Data Entertainment and Brand Everything

* Robotics Trends

* InStyle Homeowners

* Pitney Bowes Invoice Bang Tail

* Upscale Cruise Enthusiasts

LISTS UNDER NEW MANAGEMENT

Get Organized

Taylor Gifts Inc. recently appointed RMI Direct Marketing Inc. to manage its Get Organized catalog list. A total of 374,308 buyers are available. These customers spent an average of $85 for space savings products. Women placed 70% of the orders. ALC Data Management was the prior list manager.
Selections: Dollar amount spent (ranges), hotlines, cash/credit buyers, multibuyers, single purchase, product, state/SCF/ZIP
Sample usage: Alsto Catalog, Bits & Pieces, Bookspan, Brookstone Co., Coldwater Creek, Colorful Images, Current, Figi’s Inc., First Street, General Mills Inc., Hammacher Schelemmer, Herrington, Home Trends, Home Visions Direct, House of White Birches, JCP Media Corp., Lands’ End, Lillian Vernon, Paragon, Revere Products, Sporty’s, Touch of Class, Travelsmith, What on Earth, Wintersilks
Price: $100/M
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or cforbes@rmidirect.com and Hillary Taylor at 203-825-4631 or htaylor@rmidirect.com

NEW LISTS

PlayStation 2 Newsletter Subscribers

CNET Networks Inc. has released a list of 744,890 paid subscribers to the PlayStation 2 Newsletter generated from the Web site Gamespot.com. Ninety-five percent of the subscribers are men, average age 27 with a $64,100 average household income.
Selections:Age, gender, home/business address, income, state/SCF/ZIP
Price: $80/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com

Auction Powersellers Continuity Buyers

A list of home-based entrenpreneurs who enrolled in a continuity program for information and discounts on inventory for operating an auction business has become available. The Auction Powersellers Continuity Buyers master file contains 237,826 records. Program participants spend $30 per month on a credit card. The average unit of sale is $250.Telephone numbers are available. Outbound telemarketing is the source.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $95/M (base)
Contact: List Services Corp., Jesse Dudics at 203-791-4175 or jdudics@listservices.com

Quantum Data Entertainment and Brand Everything

Consumers who responded to various online promotions offered on more than 500 entertainment Web sites are identified on the Quantum Data Entertainment and Brand Everything file. There are 190,000 records from the last 30 days available. Sixty-two percent of these people are men.
Selections: Date of birth, telephone numbers, state/SCF/ZIP
Price: $105/M
Contact: Fasano and Associates, Laurance Shoobs at 818-728-9030, ext. 104 or lshoobs@fasano-assoc.com and Susan Gilbert at 818-728-9030, ext. 106 or sgilbert@fasano-assoc.com

Robotics Trends

A postal and e-mail list has become available from Robotics Trends Inc., an online publisher and conference producer. There are 6,000 postal and 5,570 e-mail records available, including subscribers and attendees.
Selections: None offered
Price: $275/M (postal or e-mail file)
Contact: L.I.S.T. Inc., Gerard Petrocelli at 516-358-5478, ext. 112 or Gerald@l.i.s.t.com

InStyle Homeowners

Data enhancements from Equifax and Time Inc. have been overlaid on the InStyle magazine subscription file to create the InStyle Homeowners file. It identifies 346,300 homeowners. Separate segments are available for homeowners with a $50,000 or higher income and homeowners with children, among others.
Selections: Hotlines, age, income, gender, lifestyle, source, state/SCF/ZIP
Price: $110/M
Contact: Millard Group Inc., Robin Lyons at 603-924-9262, ext. 2418 or rlyons@millard.com

NEW INSERT MEDIA

Pitney Bowes Invoice Bang Tail

Pitney Bowes has launched a statement program targeting quarterly postal meter rental customers and buyers of business products and supplies. Some 3.9 million statements are mailed annually. A maximum of two offers will be attached to payment remit envelopes in the Pitney Bowes Invoice Bang Tail program. Seventy percent of recipients are women.
Price: $25/M
Contact: LH Management Division, Leon Henry Inc. Debra Goldstein at 914-285-3456 or debrag@leonhenryinc.com

NEW SELECTS

Upscale Cruise Enthusiasts

A dozen new destination selects have been added to the Upscale Cruise Enthusiasts list, a prospect file containing more than 1 million records derived from online surveys, with data from sites such as statetourismboard.com. These include Antarctica, Arctic, Australia/New Zealand, Baltic Sea and Canada. The other new selects are Hawaii, Mediterranean, Orient, Pacific Northwest, Panama Canal, South Pacific and United Kingdom.
Additional selections: Alaska, Caribbean, Europe, Mexico, behavior, income, gender, presence of children, state/SCF (No ZIP)
Price: $100/m
Contact: Thomas Townsend & Kent, Kay Sheridan at 312-881-2061 or kay@thomastownsendandkent.com

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Blender

* Phoenix Magazine/Phoenix Home & Garden

* American Prostate Society

* Lifestyle’s Hispanic Females in Charge

* CampusCareerCenter.com

* American Family Discounters

* Avid Audio Book Buyers

* DMexchange Lays Groundwork for Growth

* Listworks’ Creditors to Meet in April

LISTS UNDER NEW MANAGEMENT

Blender

Dennis Publishing Ltd. has chosen Lake Group Media Inc. to represent the Blender music magazine file. It contains more than 500,000 subscribers. Three-quarters of these subscribers are 18 to 34 with a $53,200 median household income. ALC Data Management was the prior list manager.
Selections: Hotlines, source, change of address, gender, paid, state/SCF/ZIP
Sample usage: Bank of America, Bookspan, East Bay Running Store, Full Sail Real World Education, Future Network USA, Playboy Enterprises Inc., Weider Publications, Working Assets
Price: $100/M
Contact: Lake Group Media Inc., Anthony Carraturo at 914-925-2460 or Anthony.Carraturo@LakeGroupMedia.com

Phoenix Magazine/Phoenix Home & Garden

Cities West Publishing Inc. has signed up Walter Karl Inc. to manage the subscription lists for Phoenix and Phoenix Home & Garden magazines. The home and garden title has 55,117 subscribers, while Phoenix magazine has 47,448 subscribers. Listworks Corp. previously handled these lists.
Selections: Credit cards, paid, change of address, state/SCF/ZIP
Price: $95/M
Contact: Walter Karl Inc., Maureen Northey at 845-732-7035 or maureen.northey@walterkarl.infousa.com

American Prostate Society

The American Prostate Society has appointed Infocus Marketing Inc. as manager of its list of 59,687 members and donors. The average contribution received is $15. Wilson Marketing Group formerly managed this file.
Selections: State/SCF/ZIP
Price: $110/M
Contact: Infocus Marketing Inc., Deanna Hatcher at 800-708-5478, ext. 3251 or dhatcher@infocusnet.com

NEW LISTS

Lifestyle’s Hispanic Females in Charge

A combination of direct mail data generated from surveys, catalogs and subscriptions, and public records have been assembled to build the Lifestyle’s Hispanic Females in Charge postal list. A total of 417,049 records are available. These women heads of households paid for direct mail purchases with a credit card. E-mail addresses are available for 60,179 records. Selections: Hotlines, household income, age, presence of children, length of residence, occupation, mail responsive, religion, interests and hobbies, telephone numbers, state/SCF/ZIP
Price: $85/M (postal file); $125/M (e-mail file)
Contact: Lifestyle Change Communications, Stuart Engel at 770-218-8200, ext. 230 or sengle@lifestylechange.com

CampusCareerCenter.com

The employment recruiting firm CampusCareerCenter.com has introduced a master file of college students with 127,531 records. These employment seekers post resumes online. The sources for this list are online and on-campus registrations.
Selections: Graduation year, gender, state/SCF/ZIP
Price: $125/M
Contact: Macromark Inc. Andrew Olsen at 845-230-6315 or Andrew@macromark.com

American Family Discounters

Magazine subscribers who responded to a direct mail upsell offer are found on the American Family Discounters list. Nearly 1.5 million records are available. The average unit of sale is $60. The average income of those listed is $35,000.
Selections: Monthly hotline, wine and food club members, discount dining club members, plants, flowers and floral arrangements, domestic/foreign travel,investment groups, couples only resort vacations, pet product and food, home electronics, magazine subscription plans, retail outlet shoppers, time-share rentals, state/SCF/ZIP
Price: $90/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or jsalmon@mediasourcesolutions.com and Michele Volpe at 415-893-8120 or mvolpe@mediasourcesolutions.com

Avid Audio Book Buyers

Purchasers of books recorded on cassettes or CDs are identified on the Avid Audio Book Buyers file. There are 395,872 records from the last 12 months available.
Selections: Household income, telephone numbers, adult/children age, length of residence, gender, homeowner, marital status, lifestyle interests, state/SCF/ZIP
Price: $80/M
Contact: Mail Marketing Inc., Bob Carr at 201-750-3222, ext. 22 or Bcarr@mailmkt.com

IN THE NEWS

DMexchange Lays Groundwork for Growth
By Jim Emerson

American List Counsel Inc. and Millard Group Inc. the founders of DMexchange, a Web-based system for brokers, list managers and service bureaus to transmit list order and shipping information, are preparing to establish two boards to oversee future enhancements for this fledging list industry data exchange service. Plans are being finalized to create a board comprised of companies registered to use the DMexchange.com Web site with a rotating membership; in addition to an operations board for information technology professionals, said Larry Key, vice president of information technology and chief information officer at Millard. Three firms already use DMexchange regularly to communicate information with list brokers, ALC, Millard and Direct Media Inc. The founders hope to sign up 10 to 20 more participants within the next six months. Users access to data related to list orders and shipments online. The idea is to streamline and make the operational side of the list business more efficient with commonly used data formats. “It provides users with spread sheets on what’s been shipped. It cuts down on phone calls and faxes because the information is in the system,” Key said. The fee-based subscription service was launched Jan. 24 after more than a year of testing. Edison, NJ-based Generative Methods Inc., (GMi) developer of DMexchange applications and support services provider, recently refined the online reporting features of the system, said Anil Shibad, vice president of GMi. The next goal is to make the information available faster, he said.

Listworks’ Creditors to Meet in April

A creditors meeting has been scheduled April 12 in bankruptcy court for those affected by the Feb. 18th Chapter 7 bankruptcy filing of Listworks Corp. The meeting begins 10:30 a.m. at the U.S. Bankruptcy Court for the Southern District of New York, 300 Quarropas St., White Plains, NY.

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* Taylor Gifts

* Rotowire Fantasy Sports Buyers

* Heldref Publications

* Jerry Baker Young Families

* Donors and Supporters of the Arts

* Future World Astrology Buyers

* Businesses with New Web Sites

* Online Plant Contact

LISTS UNDER NEW MANAGEMENT

Taylor Gifts

Taylor Gifts Inc. has appointed RMI Direct Marketing Inc. as its list manager. The total number of buyers on the Taylor Gifts catalog file is 437,821. The average unit of sale is $78. Sixty-eight percent these customers are women with a $40,000 average income. ALC Data Management previously handled these records.
Selections: Dollar amount spent (range), cash buyers, credit card buyers, multibuyers, product select, single purchase, gender, state/SCF/ZIP
Sample usage: Abbey Press, Alsto Catalog, ASPCA, Betty Crocker Direct Marketing, Blair Corp., Boardroom, Bolind Inc., Bradford Editions, Bronners Christmas Wonderland, Brylane, Carol Wright Sales, Century Photo, Chef’s Catalog, Citicorp Credit Services, Collections Etc., Dream Products Inc., Easter Seal Society, Figi’s Inc., General Mills Inc., Healthy Living, Johnson Smith Co., Lillian Vernon, Mason Shoe Co., Masseys Credit, MBI Inc., Mutual of Omaha, National Magazine Exchange, Office Depot, Paragon, Rodale Inc., Swiss Colony Inc., TV Guide, Vermont Country Store, Veterans of Foreign Wars, Wissota Trader
Price: $100/M
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or cforbes@rmidirect.com and Hillary Taylor at 203-825-4631 or htaylor@rmidirect.com

Rotowire Fantasy Sports Buyers

Roto Sports Inc. has retained Walter Karl Inc. to manage the Rotowire Fantasy Sports Buyers file. This file consists of 113,163 subscribers from the last 12 months who paid $36 to $60 to receive information from Rotowire and play online fantasy sports. Subscribers receive information about baseball, football, hockey, football, college sports, NASCAR and golf. Ninety-seven percent of these individuals are men, 31 on average, with a $68,000 average income. TCI Direct List Brokerage & Management was the prior list manager.
Selections: Date of birth, sport select, income, gender, state/SCF/ZIP
Sample usage: ESPN Magazine, Chrysler Jeep, Sports Illustrated, Playboy, Sporting News, Adam & Eve, America Online
Price: $100/M
Contact: Walter Karl Inc., Mireille St. Armand at 845-732-7056 or mireille.starmand@walterkarl.infousa.com

Heldref Publications

The scholarly journal publisher Heldref Publications has transferred management of its list portfolio to Lake Group Media Inc. The appointment includes the Heldref Publications master file with 22,482 subscribers and five other separate files. The others Heldref Publications art and humanities, education, history and political science, psychology and health, and the science and environment files have counts ranging from 1,811 to 14,921. Subscribers include college and university administrators, educational researchers, private and public school educators, as well as libraries. MGI Lists formerly managed these files.
Selections: State/SCF/ZIP
Sample usage: Jossey Bass Publications, Manisses Communications Group, Science Service, Wind & Weather, Chronicle of Higher Education, Guilford Publications Inc., Harvard Educational Review, Highsmith Co., Oryx Press,
Price: $110/M (master file): $120/M (other files)
Contact: Lake Group Media Inc., Daniel Grubert at 914-925-2449 or Daniel.Grubert@LakeGroupMedia.com

NEW LISTS

Jerry Baker Young Families

Purchasers of books and other products as well as newsletter subscribers have been assembled on the Jerry Baker Young Families file. Among the segments available are 95,686 records from the last 12 months. Jerry Baker offers gardening, home and health products. Direct mail is the sole source.
Selections: Dollar amount spent (ranges), areas of interest, gender, income, multibuyers, parents of children by age, state/SCF/ZIP
Price: $100/M (base)
Contact: Direct Media Inc., Matthew Musikar at 203-532-2445 or mmusikar@directmedia.com

Donors and Supporters of the Arts

There are 135,369 records from the last 12 months are being offered on the Donors and Supporters of the Arts file. These contributors responded to a variety of direct mail appeals.
Selections: Quarterly hotline, household income, telephone numbers, adult/child age, presence of credit card, length of residence, homeowner, marital status, lifestyle interests, mail order buyer, state/SCF/ZIP
Price: $80/M
Contact: Mail Marketing Inc., Bob Carr at 201-750-3222, ext. 22 or Bcarr@mailmkt.com

Future World Astrology Buyers

Names of astrology and psychic product buyers from the fourth quarter are gathered on the Future World Astrology Buyers file. The count is 5,325. These buyers spent between $20 and $110 in response to direct mail offers. The average order is $40.
Selections: State/SCF/ZIP
Price: $90/M
Contact: Bulls Eye Marketing Inc., Julio Rodriguez at 201-770-9000 or Julio@bulls-eyemarketing.com or Fabiola Molina at 201-538-1504 or fabiola@bulls-eyemarketing.com

NEW COMPILED LISTS

Businesses with New Web Sites

Web site domain registrations are the source the Businesses with New Web Sites file. There are 200,000 records from the last three months, 65,000 records from the last month and 15,000 weekly hotlines available. Companies on this file typically have 10 or more employees.
Selections: Multiple Web sites, number of employees, telephone/fax numbers, SIC code, gender, state/SCF/ZIP
Price: $95/M (quarterly hotline)
Contact: Fasano and Associates, Laurance Shoobs at 818-728-9030, ext. 104 or lshoobs@fasano-assoc.com and Susan Gilbert at 818-728-9030, ext. 106 or sgilbert@fasano-assoc.com

IN THE NEWS

Online Plant Contact

Industrial Information Resources Inc. has begun distributing customized lists online derived from its Industrial Plant Database. The Online Plant Contact database contains 169,000 management contacts at more than 43,000 industrial plants. Customized files can be created online and downloaded. Information for the database is generated daily via telephone.
Selections: Management function, industry, SIC code, product, country, region, PEC zone, city, county, state/SCF/ZIP:
Price: $150/M to $350/M
Contact: Industrial Information Resources Inc., Mike Bergen at 713-783-5147 or mbergen@industrialinfo.com

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* National Organization for Women

* Applied Marketing Sciences Superfile

* Electronics Supply & Manufacturing

* Invest in Children

* Prize Award Center

* Radiology Doctors in Hospitals

* Hydroderm PIP

* BeadStyle and Bead & Button

* Manufacturers News E-mail

LISTS UNDER NEW MANAGEMENT

National Organization for Women

ALC Data Management has become the National Organization for Women’s list manager. This universe identifies 73,089 last-24-month members as well as 47,690 members from the last 12 months, in addition to 26,048 members on a six-month hotline. Direct mail is the source. Roughly 16% of the members are men. The prior list manager was Names in the News Inc.
Selections: Gender, lesbian members, lesbian petition signers, state/SCF/ZIP
Sample usage: Amnesty International, Carter Center, Center for Reproduction Rights, Democratic Congressional Campaign Committee, Democratic National Committee, Democratic Senatorial Committee, Drug Policy Alliance, Emily’s List, Equality Virginia, Food Bank Consortium, Gay Men’s Health Crisis, Girl Scouts of Colorado, Jewish Foundation for the Righteous, NARAL Pro-Choice America, Missions Outreach, Mother Jones, National Center for Lesbian Rights, National Gay & Lesbian Task Force, Museum of Tolerance, National Women’s Health Network, New York Times, Oxfam America, Southern Poverty Law Center, Texas Freedom Network, Nature Conservancy, Working Assets
Price: $75/M
Contact: ALC Data Management, Steve Kehrli at 415-886-6110 or steve.kehrli@alc.com and Shawn Danitz at 609-580-2758 or shawn.danitz@alc.com

NEW LISTS

Applied Marketing Sciences Superfile

A list of 300,000 last-12-month buyers of sweepstakes information has become available. The Applied Marketing Sciences Superfile is generated from direct mail. These men and women spent $20 or more to be notified of available cash and prize sweepstakes. The projected monthly hotline counts for this year range from 25,000 to 50,000.
Selections: Gender, state/SCF/ZIP
Price: $80/M
Contact: List Services Corp., Jeremy Siegel at 203-791-4495 or jseigel@listservices.com

Electronics Supply & Manufacturing

CMP Media LLC now offers an e-mail list for Electronics Supply & Manufacturing magazine. A total of 5,016 e-mail records are available. Subscribers include supply chain managers and professionals involved with manufacturing strategies. A postal file with 39,065 records has been on the market for some time.
Selections: None offered (e-mail file)
Price: $400/M (e-mail file)
Contact: Rubin Response Management Services Inc., Scott Wells at 847-619-9800, ext. 215 or scottw@rubinresponse.com

Invest in Children

Donors who purchased special license plates for a fee that included a donation to a children’s related cause are found on the Invest in Children file. More than 95,000 records are available. The unit of sale is $60. Direct mail is the source.
Selections: Monthly hotline, gender, income, age, presence of children, state/SCF/ZIP
Price: $85/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or LisaT@thelistexperts.com

Prize Award Center

Buyers deemed impulsive who purchased reports for information about sweepstakes have been assembled on the Prize Award Center file. There are 8,538 records from the fourth quarter and 5,423 records from February available. The unit of sale is $20. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $85/M (fourth quarter records)
Contact: Bulls Eye Marketing Inc., Julio Rodriguez at 201-770-9000 or Julio@bulls-eyemarketing.com or Fabiola Molina at 201-538-1504 or fabiola@bulls-eyemarketing.com

NEW COMPILED LISTS

Radiology Doctors in Hospitals

Direct mail and telephone research were used to build the Radiology Doctors in Hospitals file. These 12,682 records include radiology directors, chiefs of radiology and radiation therapy. States with the largest counts are California, Texas and Florida.
Selections: Type, state/SCF/ZIP
Price: $95/M
Contact: Bethesda List Center Inc., John Rucker at 301-986-1455 or jrucker@bethesda-list.com

NEW INSERT MEDIA

Hydroderm PIP

Health and wellness products marketer Hydroderm LLC has introduced a package insert program. Some 2 million packages are shipped annually. The unit of sale is $60 generated by the Internet, space advertising or direct mail. A maximum of eight inserts will be placed inside a 6 by 9 inch envelope included in package shipments. Inserts can be between 3-1/2 by 5-1/2 and 5-1/2 by 8-1/2 inches, weighing up to .25 ounce.
Price: $60/M
Contact: Direct Media Inc., Marie Buzzeo at 203-532-2541 or mbuzzeo@directmedia.com and Lee Lauersdorf at 203-532-2476 or llaudersdorf@directmedia.com

SPECIALS!

BeadStyle and Bead & Button

Until April 30 fees for all selects will be waived on tests of the BeadStyle and Bead & Button lists. Each file contains nearly 60,000 records. These individuals make crafts from beads as a hobby. Contact ALC Data Management, Rob Odri at 609-580-2783 or rob.odri@alc.com

Manufacturers News E-mail

Fees for two selections are being waived for new tests of the Manufacturers New E-mail file. There are 118,730 e-mail records on file. These are executives at manufacturing companies. Contact Lake Group Media Inc., Daniel Baldino at 914-925-2426 or Daniel.Baldino@LakeInteractive.com

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* American Christian Writers

* Consumers for the Preservation of Marine Life

* LoanGenie Applicants

* Merchandise Buyers from Nederlander Organization

* Business Training Travelers Hotline Credit Card Users

* Spiegel PIP

* People in the News

* Short Cuts

NEW LISTS

American Christian Writers

Subscribers to Christian Communicator and conference attendees are named on the American Christian Writers list. This is a universe of 93,400 writers with a strong religious identify. This file is about equally split between consumers and churches. No telemarketing is allowed.
Selections: Gender, state/SCF/ZIP
Price: $80/M (base)
Contact: Bush Company Inc., Michael Evans at 949-752-4210, ext. 114 or Michael@bushlists.com

Consumers for the Preservation of Marine Life

A list of environmentally concerned drivers who made donations has come on the market. The Consumers for the Preservation of Marine Life file contains 173,120 donors from the last 12 months. These drivers purchased special license plates that included a donation to a specific environmental cause. The average unit of sale is $60. Direct mail is the source.
Selections: Everglades, Indian River Lagoon, Florida whales, dolphins, manatee, sea turtles, bay estuary, income, age, presence of children, state/SCF/ZIP
Price: $85/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or LisaT@thelistexperts.com

LoanGenie Applicants

A universe of 124,389 consumers who applied for auto loans at carloangenie.com has become available. Postal and telemarketing records are available. The average income of these individuals is $22,000. Hundreds of financial institutions participate as partners with Car Loan Genie.
Selections: Hotlines, telephone numbers, state/SCF/ZIP
Price: $80/M (postal records); $200/M (telemarketing records)
Contact: Gnames Advantage L.P., Kim Jackson at 303-933-9720 or kljackson@gnames.com

Merchandise Buyers from Nederlander Organization

Theater and concert attendees who purchased with a credit card tickets and other products are available on the Merchandise Buyers from Nederlander Organization file. There are 67,507 last-12-month records offered. Nederlander shows attended include Aida, Hairspray, Movin’ Out, Thoroughly Modern Millie and Wicked. The unit of sale is $300.
Selections: Multiple show buyer, show date/ticket purchase, date credit card type, gender, state/SCF/ZIP
Price: $95/M
Contact: MKTG Services, Keith Zluky at 215-968-5020, ext. 147 or kzluky@mktgservices.com and Billie Risser at 215-968-5020, ext. 138 or brisser@mktgservices.com

NEW COMPILED LISTS

Business Training Travelers Hotline Credit Card Users

Business travelers who made retail purchases with credit cards within a 30-day period are identified on the Business Travelers Hotline Credit Card Users file. The file contains 104,228 records from December that have been enhanced with lifestyle and demographic data. This file is about evenly split between men and women.
Selections: Telephone numbers, demographic, change of address, gender, number of cards held, adult/child age ranges, income ranges, education, ethnicity, religion, interests, mail order buyer categories, donors, real estate status, home value, state/SCF/ZIP
Price: $70/M
Contact: Compiled Solutions Inc., and Janae Thompson at 609-275-2900, ext. 104 or janae@krolldirect.com

NEW INSERT MEDIA

Spiegel PIP

Spiegel Catalog Inc. has returned to the market offering its first insert media program since 1997. The new Spiegel package insert program will reach a selected number of customers making purchases the Spiegel big book and Discover catalogs. A maximum of eight inserts will be placed inside 6 by 9 inch envelopes shipped with 600,000 packages annually. The maximum size for inserts is 5-1/2 by 8-1/2 inches, weighing up to .25 ounce. Eighty-four percent of customers are women spending $150 per order.
Price: $60/M
Contact: Direct Media Inc., Marie Buzzeo at 203-532-2541 or mbuzzeo@directmedia.com

IN THE NEWS

People in the News

Robin Neal has been named senior marketing services director at ClientLogic Specialists Marketing Services, based in Weehawken, NJ.

Short Cuts

ALC of New York LLC has been named the exclusive list broker representing the Gump’s and NextTen general merchandise catalogs. ALC of New York had already been managing both catalogs’ lists.

21st Century Marketing Inc. has added list research functions to its Web site 21stcm.com, powered by NextMark Inc.

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* Conference Board

* Tire Business

* Emergency Nurses Association

* National Federal Procurement

* Cathi Graham’s Diet Program

* Florida Non-Resident Anglers

* Paramount Credit Card Statements

* People in the News

* City and Regional Magazine Enhanced Subscribers

* Health Affairs

LISTS UNDER NEW MANAGEMENT

Conference Board

Edith Roman Associates Inc. was appointed manager of the Conference Board’s master file. The Conference Board is a nonprofit organization that conducts research, makes forecasts, assesses trends, and publishes information and analysis about management and the marketplace. Its list contains 138,661 records, including members, conference attendees and buyers. These executives’ average unit of sale ranges from $500 to $5,000. ALC Data Management previously handled these records.
Selections: Job function/title, gender, country, state/SCF/ZIP
Sample usage: Advertising Age, Center for Management Research, CFO Magazine, Communication Briefing, Dale Carnegie Training, Financial Times, Harvard Business Review, Harvard Management Update, HSM Group, Kantola Production, Leadership Directories, Los Angeles Business Journal, M. Lee Smith Publishers, Monster.com, P.A. Douglas & Associates, PR Week, Ragan Communications, Research Institute of America, Society for Human Resource Development, SkillPath Seminars, Stevens Institute of Technology, Thompson Publishing Group, Trend Publications Inc.,VNU Business Media
Price: $175/M (members); $150/M (subscribers); $185/M (Canadian records); $275/M (foreign records)
Contact: Edith Roman Associates Inc., Claude Marada at 800-223-2194, ext. 760 or claude.marada@edithroman.com

Tire Business

Crain Communications Inc. has named Kroll Direct Marketing Inc. as manager of the Tire Business magazine file. A total of 17,761 subscribers are available. The publication targets tire and automotive service businesses. This file includes controlled circulation and paid subscribers. Direct Media Inc. was the prior list manager.
Selections: Job title/function, demographic, annual sales volume, business/industry type, specialty, gender, state/SCF/ZIP
Price: $95/M
Contact: Kroll Direct Marketing Inc., Alyson Cimler at 609-275-2900, ext. 101 or alyson@krolldirect.com

Emergency Nurses Association

Infocus Marketing Inc. has assumed management of the membership list of the Emergency Nurses Association. The organization’s file contains 24,444 active members and 5,023 emergency department mangers. This file was formerly managed in-house.
Selections: State/SCF/ZIP
Price: $150/M
Contact: Infocus Marketing Inc., Cedric Turner at 800-708-5478, ext. 3247 or cturner@infocusnet.com

NEW LISTS

National Federal Procurement

Government Contracting Institute (GCI) has released the National Federal Procurement list, comprised of vice presidents, directors and other senior level managers at companies doing business with the government. The count is 183,471. These GCI subscribers pay $700 to $10,000 annually to purchase one or more products or services for targeting qualified contract leads.
Selections: Industry, hotlines, state/SCF/ZIP
Price: $150/M (base)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com

Cathi Graham’s Diet Program

Infomercials are the source of the Cathi Graham’s Diet Program list. There are 68,350 buyers from 2003 and 2004 available. Women placed roughly 94% of the orders for a video with dieting and weight loss information. The unit of sale is $52.
Selections: Quarterly hotline, state/SCF/ZIP
Price: $95/M
Contact: List Authority, Maria Ricca at 201-666-0100 or Maria@TheListAuth.com br>

NEW COMPILED LISTS

Florida Non-Resident Anglers

Visitors to Florida from other states who obtained fishing licenses in the Sunshine State have been compiled from public records. There are 125,343 records available. Many of these individuals maintain second homes in Florida.
Selections: License type, state/SCF/ZIP
Price: $75/M
Contact: RMI Direct Marketing Inc., Courtney Waters at 203-825-4638 or cwaters@rmidirect.com

NEW INSERT MEDIA

Paramount Credit Card Statements

Several statement insert programs were recently launched under the Paramount umbrella for targeting audiences making travel, business and retail purchases with credit cards. More than 35 million monthly statements are mailed to credit cardholders. Specific end users can be selected for each program. For example, inserts for the Paramount Travel Credit Card Statements program can be placed with general airlines rewards cards or with statements from specific airlines. There is also a Hispanic Credit Card statement insert program for targeting individuals who requested their credit card communications in Spanish. Buckslip, two- and three-panel inserts can be accommodated.
Price: $40/M to $45/M
Contact: List Services Corp., Jim Glasser at 203-791-4149 or jglasser@listservices.com

IN THE NEWS

People in the News

Lori Collins has been promoted to corporate vice president at Focus USA. The firm also appointed Kim Racanati special projects assistant and Jennifer Spinelli as order processing assistant.

SPECIALS!

City and Regional Magazine Enhanced Subscribers

New test mailers receive $10/M off the base price of the City and Regional Enhanced Subscribers database. Contact Lake Group Media Inc., Anthony Carraturo at 914-925-2460 or Anthony.Carraturo@LakeGroupMedia.com

Health Affairs

A 20% discount is available until April 15 for new test orders of the Health Affairs file. A total of 7,650 subscribers are available. Contact MKTG Services, Fred Swain at 215-968-5020, ext. 143 or fswain@mktgservices.com

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* Pfingsten’s Art and Framing Files

* Rockler Woodworking and Hardware Internet Buyers

* Plus Size Clothing

* Online Golf Equipment Buyers International

* 123inkjets.com

* Newsletter List Prices Rising Fastest

* Online New Mover List Service Launched

* ALC Hires Five for Insert Media Division

* Clarification

LISTS UNDER NEW MANAGEMENT

Pfingsten’s Art and Framing Files

Pfingsten Publishing LLC has picked Statlistics to represent its art and framing publications group lists. This appointment — effective March 9 — is for Art Business News with 25,513 subscribers, Decor Magazine, 21,037 subscribers; Framing Monthly, 11,806 subscribers; and two attendees files, Art Expo New York with 18,742 records and Decor Art Atlanta, 7,763 records. Statlistics was already handling Pfingsten’s financial magazine lists, including titles such as Mortgage Originator and Life Insurance Selling. Merit Direct has been managing the art and framing publications files.
Selections: Business/industry, job title, purchasing authority, art sale, framing sale, telephone numbers, gender, state/SCF/ZIP
Price: $110/M (subscriber files); $130/M (attendee files)
Contact: Statlistics, Chris Von Kaenel at 203-778-8700, ext. 143 or c.vonkaenel@statlistics.com

NEW LISTS

Rockler Woodworking and Hardware Internet Buyers

Rockler Companies Inc. now offers a postal file generated via the Internet. The Rocker Woodworking and Hardware Internet Buyers list contains 60,000 last-12-month records. Eighty-one of these customers are men. Three-quarters are college graduates. The average unit of sale is $75 for hardware, wood, plans, tools and other products used by woodworkers for building furniture, home remodeling and outdoor projects.
Selections: Dollar amount spent (ranges), hotlines, state/SCF/ZIP
Price: $125/M
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or cforbes@rmidirect.com

Plus Size Clothing

There are 721,816 records from the last 12 months on the recently released Plus Size Clothing file, including 479,581 men. These buyers placed orders with various catalogs.
Selections: Household income, telephone numbers, age, presence of credit card, children by age, length of residence, homeowner, marital status, lifestyle interests, state/SCF/ZIP
Price: $90/M
Contact: Mail Marketing Inc., Bob Carr at 201-750-3222, ext. 22 or Bcarr@mailmkt.com

Online Golf Equipment Buyers International

Buyers from Australia, Canada, New Zealand and the United Kingdom are found on the recently launched Online Golf Equipment Buyers International postal file. The total count from the last three months is 11,836. Men made 85% of the purchases, averaging $290 per order.
Selections: Country, payment type, amount spent (ranges), telephone numbers, gender
Price: $115/M
Contact: American Name Services, Jan Rodabough at 801-235-8081 or jenr@americannameservices.com

NEW INSERT MEDIA

123inkjets.com

A package insert program has been launched by 123.inkjets.com. A projected 480,000 packages are shipped annually. A maximum of five inserts will be placed in each shipment. Most buyers are 25 to 55. The unit of sale generated on the Internet and by direct mail ranges from $50 to $250. Inserts may be as large as 5-1/2 by 8-1/2 inches and weigh up to .25 ounce.
Price: $60/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or debrag@leonhenryinc.com

IN THE NEWS

Newsletter List Prices Rising Fastest

Average list prices increased in three major categories between January 2004 and January 2005, with the highest increase — 2.94% — in the newsletter lists category, according to the latest Worldata List Price Index. However, the average prices for consumer magazine and business-to-business e-mail lists declined.

The average price for newsletter files increased $5/M to hit $175/M. Similarly, the price for controlled circulation magazine files rose by 2.17% or $3/M increasing the average price to $141/M.

The average price for consumer book buyer files increased by 2.13% to reach nearly $100/M. On the flip side, the average price for e-mail business-to-business files dropped to $280/M, reflecting a $7/M decrease. Consumer magazine list prices declined 2.75% but the average price stayed above $100/M. Donor list prices remained fairly stable as they have for the last three years for a $76/M average price.

Online New Mover List Service Launched

Data Partners Inc. has launched BrandNewMovers.com, a Web site offering new mover lists and data online for direct mail or telemarketing use. Updated information is compiled daily from the National Telephone Directory Assistance file. “We receive roughly 2 million new mover records per month,” said Brigid Berry, president of Data Partners, Fort Myers, FL. The firm offers a variety of selections including age, income, presence of children, home value and ethnicity. Counts are accessible online by ZIP code and can be downloaded. Data enhancement services and customized new mover files are available. Contact Brigid Berry at 866-423-1818 or Brigid@data-partners.com

ALC Hires Five for Insert Media Division

American List Counsel Inc. has appointed Bernadette Joachim, director of insert media management for the ALC Insert Media division. Four other insert media professionals also recently joined ALC/IM. Kerri Obojkovits has been named senior account executive for insert brokerage; John Toscano, sales executive; Janet Galimi, assistant account executive; and Jennifer Mercaldi, production manager.

Clarification

The Mindmatics SMS Mobile Marketing Opt-in master file managed by Kroll Direct (Listline March 1) has 19.2 million international records, but none are from the United States.

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* National Underwriter

* American Pet Classics

* Mindmatics Lists

* C-Level Executive Leadership

* Equinox African-American Boomers

* Consumer Insight

* Million Dollar Homeowners

* Taylor Gifts Blow-in, PIP

* People in the News

LISTS UNDER NEW MANAGEMENT

National Underwriter

National Underwriter Co. has chosen Statlistics to manage its portfolio of eight lists of subscribers and buyers in the insurance and financial services markets. The appointment includes Property & Casualty and Life and Health magazines, naming 56,278 and 45,216 subscribers, respectively. The National Underwriter master file contains 122,244 records. A book and product buyers file has 188,505 records. An e-mail file and individual postal subscriber lists also are available for Tech Decisions, Florida Underwriter and Claims magazines. L.I.S.T. Inc. previously managed these lists.
Selections: State/SCF/ZIP
Price: $150/M to $275/M (base)
Contact: Statlistics, Chris Von Kaenel at 203-778-8700, ext. 143 or c.vonkaenel@statlistics.com

American Pet Classics

RMI Direct Marketing Inc. now manages American Pet Classics Inc.’s list identifying 68,708 buyers from the last 12 months. A 586,452-record master file also is available. Those named here typically range in age from 45 to 54, are married with childrenand earn more than $50,000 a year. The sources are retail point of purchase and newspaper FSIs. D-J Associates was the previous list manager.
Selections: Cats and dogs, multibuyers, telephone numbers, state/SCF/ZIP
Price: $85/M (last-12-month buyers)
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or cforbes@rmidirect.com

NEW LISTS

Mindmatics Lists

Ten files have been assembled from Internet-generated data to create the Mindmatics list portfolio. These individuals used cell phones or other mobile devices to enter information online. E-mail and postal records, as well as mobile telephone/e-mail addresses used for sending text messages, are available. The Mindmatics SMS Mobile Marketing Opt-in master file has 19.2 million U.S. records. Similar files are available for targeting French, Danish, German, Dutch, Italian, Norwegian, Spanish and U.K. consumers.
Selections: Age, homeowner, occupation, lifestyle, household income, demographic, gender, country, state/SCF/ZIP
Price: $250/M to $420/M
Contact: Kroll Direct Marketing Inc., Gwen Coryell at 609-275-2900, ext. 118 or gwen@krolldirect.com

C-Level Executive Leadership

The Potomac Officers Club has released C-Level Executive Leadership, an e-mail list of 26,999 executives in metropolitan Washington, DC who receive the e-mail newsletter ExecutiveBiz. Subscribers include high-level executives, venture capitalists, and technology and government contracting firms.
Selections: None offered
Price: $250/M
Contact: L.I.S.T. Inc., Tina Cush at 516-358-5478 or tina@l-i-s-t.com

Equinox African-American Boomers

A list of African Americans derived from retail and mail order data has been assembled from the Equinox database. Nearly 3 million records are available. The sources are retail point of purchase, space ads, infomercials and catalogs. The average unit of sale was $75.
Selections: Age, income, lifestyle, monthly hotline, telephone numbers, presence of children, state/SCF/ZIP
Price: $90/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or jsalmon@mediasourcesolutions.com and Michele Volpe at 415-893-8120 or mvolpe@mediasourcesolutions.com

NEW COMPILED LISTS

Consumer Insight

Online registration, Internet transaction, registration card and survey data were enhanced with MarketNet’s Intellidata information to create Consumer Insight, a master file with more than 500 demographic, lifestyle and behavioral data elements. There are 72 million names available on this multichannel file, with postal, telemarketing and e-mail records compiled from other lists.
Selections: Adult’s/child’s age, age range, dwelling type, education, gender, individual/household income, marital status, presence of children, type of auto owned, donors, homeowners, lifestyle, occupation, pet owners, credit cards, electronics owned, ethnicity, mail order buyer/responder, online buyer/responder, hotlines, one per site, state/SCF/ZIP
Price: $55/M (postal records); $65/M (telemarketing records); $85/M (e-mail records)
Contact: IdeaList Co. Barb Stanley at 203-754-5478 or barb@theidealistcompany.com

Million Dollar Homeowners

Those who spent $1 million or more within the last 12 months on luxury homes are named on the Million Dollar Homeowners file derived from recorded mortgage deeds. Some 133,000 records are available. Forty-one percent of these properties are in California. Other states with large counts are New York, Florida, Connecticut and Illinois. A third of these real estate buyers paid cash.
Selections: Gender, type of dwelling, purchase price, equity, type of mortgage, state/SCF/ZIP
Price: $110/M
Contact: Direct Marketing Shop, Diane Sparks at 828-645-8411 or diane@thedmshop.com

NEWLY MANAGED INSERT MEDIA

Taylor Gifts Blow-in, PIP

Taylor Gifts Inc. has assigned Singer Direct Inc. to manage its catalog blow-in and package insert programs. Inserts between 3-1/2 by 5 inches and 6 by 6 inches will be placed in Taylor’s approximately 30 million catalogs mailed annually. The maximum weight is .16 ounce. The package insert program is projected to reach 350,000 annually. Here the maximum size is 5-1/2 by 8-1/2 inches, with a weight limit of .25 ounce. There is no minimum size. Inquiries for overweight blow-in and PIP inserts will be considered.
Sample usage: Bose, Checks Unlimited, Citicorp, Stratford Career (blow-in); Blair, Discover, Earthbox, Gevalia Kaffe, Eastern Distributing (PIP)
Price: $35/M (blow-in); $60/M (PIP)
Contact: Singer Direct Inc., Laurie DeLuca at 914-472-8819 or ldeluca@singerdirect.com

IN THE NEWS

People in the News

Nick Sarantakos has been appointed executive vice president of LDSGroup Inc., a list brokerage and data services firm based in New York. Sarantakos formerly worked for MKTG Services.

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Rodale Diabetes

* Sync Magazine

* Lasik Surgery Prospects

* Dress by Mail

* I Give to Religious Causes

* Inkwell Newswatch

* TechRepublic Members E-mail

* Columbia House Entertainment

* Philadelphia and Boston Magazines

NEW LISTS

Rodale Diabetes

Rodale Inc. has released a master file naming 469,110 who are concerned about diabetes. The file identifies buyers of books about managing blood sugar, as well as those who expressed an interest in diabetes by filling out a Rodale survey included in general merchandise deliveries or with magazine subscriptions. Book titles sold include “The Sugar Solution,” “Outsmart Diabetes,” “Diabetes Self-Care Method” and “Diabetes Cure.” The median age of these customers is 60 and their median yearly income $45,000.
Selections: Hotlines, age, child’s age/gender, ethnic, religious, income, InfoBase lifestyle, gender, Nielsen county, paid, source, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., Nancy Seguin at 603-924-9262, ext. 2417 or nseguin@millard.com

Sync Magazine

Ziff Davis Media Inc. is offering an e-mail list of subscribers to Sync, a men’s lifestyle magazine with an emphasis on technology. This file contains 32,784 e-mail records. The median age of those on the file is 31 and the median annual household income is $72,300.
Selections: None offered
Price: $200/M (e-mail file)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com

Lasik Surgery Prospects

TTK Data Services, the operator of Web site Healthguides2005.com, has a list of men and women who expressed interest in laser eye surgery. TTK gathers information through online surveys. There are 473,529 e-mail and 387,222 postal records available. Prior to release to the broader market, this file was used by retail laser centers for targeted direct mail campaigns.
Selections: Hotline, behavior, income, presence of children, homeowners, gender, state/SCF/ZIP
Price: $125/M (postal or e-mail records)
Contact: Thomas, Townsend & Kent, Kay Sheridan at 312-881-2061 or kay@thomastownsendandkent.com

Dress by Mail

Apparel buyers who made multiple purchases from two or more catalogs are listed. A total of 488,697 records from the last 12 months are available. The unit of sale was $175.
Selections: Quarterly hotline, age, income, presence of children, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., Iris Caralla at 727-669-2500 or IrisC@thelistexpets.com

I Give to Religious Causes

More than 1.7 million donors are identified on a recently assembled file called I Give to Religious Causes. This file was built from direct mail data that’s been overlaid with mail order buyer, demographic and lifestyle enhancements.
Selections: Age, income, gender, state/SCF/ZIP
Price: $75/M
Contact: Chessie Lists Inc., Bob Lesser at 301-680-3633, ext. 109 or bob@chessielists.com

Inkwell Newswatch

Freelance Writing Organization International is offering the 5,200-record e-mail subscriber list for Inkwell Newswatch, an online newsletter on the writing business. The newsletter is part of the organization’s Web site fwointl.com, which also sells books on writing and computer software,as well as other products and services for writers.
Selections: None offered
Price: $275/M
Contact: Name-Finders Lists Inc., Lauren N. Clymer at 415-955-8595, ext. 253 or Lauren@namefinders.com

NEW SELECTS

TechRepublic Members E-mail

CNET Networks Inc. has expanded by 15 the number of newsletter selects on the TechRepublic Members e-mail file. Among the new selections are Java tips, Oracle, Cisco, Microsoft Office, SQL Server, disaster recovery, wireless and storage. Altogether there are 36 such selects. Newsletters offered on TechRepublic.com target information technology professionals. Some 436,416 records are available.
Additional selections: Budget, number of employees, job function, newsletter, primary business, state/SCF/ZIP
Sample usage: Actionbase Corp., Adobe Systems Inc., Best Software Inc., Avaya, CMP Media Inc., Covad Communications, Epicor Software, Gartner Group, Hewlett-Packard, Hitachi, Meta Group, Microsoft, Mirapoint Inc., Oracle Corp., Sprint
Price: $300/M
Contact: Direct Media Inc., Bill McKay at 703-707-8682 or bill@directmedia.com

SPECIALS!

Columbia House Entertainment

Through April 30 a $25/M discount is being extended to health and humanitarian fundraisers who use the Columbia House Entertainment master file. There are 53.5 million records available. Contact ALC Data Management, Daphne Fernandes at 914-524-5331 or daphne.fernandes@alc.com

Philadelphia and Boston Magazines

A $10/M discount off the base prices is available for new tests of Philadelphia or Boston magazines through April 30. Philadelphia has 95,346 subscribers and Boston 80,337. Contact Lake Group Media Inc., Anthony Carraturo at 914-925-2460 or Anthony.Carraturo@LakeGroupMedia.com

Listline e-Newsletter

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* PalmOne Lists

* Real Florida

* Great Lakes Publishing Ohio Subscribers

* Astrology Aficionados

* Rural Americans

* Hampshire Laboratories PIP

* J. Jill

* Home Electronics Journal

NEW LISTS

PalmOne Lists

PalmOne Inc.has introduced four files to the market. The largest PalmOne at Home Enhanced master file identifies more than 1.5 million buyers of handheld computers. Other separate list segments are available for targeting senior citizens, small offices and home offices, and consumers with children. Product registration cards are the source.
Selections: Gender, home address, homeowners, household income ranges, adult/child age ranges, mail order buyers, donors, state/SCF/ZIP
Price: $96/M to $145/M (base)
Contact: 21st Century Marketing Inc., Toni Rivara 631-306-5249 or trivara@21stcm.com

Real Florida

A list of 38,713 subscribers to Real Florida magazine has become available. This publication provides reviews of state parks and facilities located within. The source is direct-to-publisher.
Selections: Gender, state/SCF/ZIP
Price: $85/M
Contact: MKTG Services, Jill Brobst at 215-968-5020, ext. 145 or jbrobst@mktgservices.com

Great Lakes Publishing Ohio Subscribers

A master file comprised of subscribers to Cleveland, Inside Business and Ohio magazines has been released. This Great Lakes Publishing Ohio Subscribers file contains 139,000 active subscribers.
Selections: Source, gender, state/SCF/ZIP
Price: $95/M
Contact: Lake Group Media Inc., Mark Green at 914-925-2474 or Mark.Green@LakeGroupMedia.com

Astrology Aficionados

Mail order buyer, transaction and direct mail survey data are the sources for the recently assembled Astrology Aficionados postal list. More than 1.2 million names are available. These individuals expressed an interest in astrology or the occult. Mostly women are found on this file, average age 41 with a $37 median income. Roughly 60% have bankcards and more than one-third have children.
Selections: Gender, age, income, sweepstakes entrants, music interest type, book buyers, magazine subscribers, mail order buyer category, homeowners, travelers, bankcard holders, Internet connected, state/SCF/ZIP
Price: $65/M (base)
Contact: Focus USA, Stephani O’John at 201-489-2525 or stephani@focus-usa-1.com

Rural Americans

Data from product registration cards, agricultural fair attendees lists and Internet data have been combined to create the Rural Americans list. This universe contains nearly 2 million records. Age, income and transaction data has been added to enhance the file.
Selections: Age, gender, hotline, income, marital status, presence of children, interests, telephone numbers, state/SCF/ZIP
Price: $95/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or jsalmon@mediasourcesolutions.com and Michele Volpe at 415-893-8120 or mvolpe@mediasourcesolutions.com

NEW INSERT MEDIA

Hampshire Laboratories PIP

Hampshire Laboratories plans to start a package insert program in May. This potency supplements marketer plans to include 20,000 inserts per month in product shipments. Ninety-five percent of these customers are men, typically 55 or older who spend an average of $72 per order. The maximum size for inserts is 5-1/2 by 8-1/2 inches. There is no set minimum size. Inquiries for pieces weighing more than .25 ounce will be considered.
Price: $60/M
Contact: RMI Direct Marketing Inc., Walter Perkowski at 203-825-4615 or wperkowski@rmidirect.com

NEW SELECTS

J. Jill

Multi-channel buyers are now available as a selection on the J. Jill apparel buyers file. Some 50,000 multi-channel customers have been identified who purchased from more than one marketing channel: catalog, retail or the Internet. All of these individuals are women, average age 40, with a $75,000 average income. The average unit of sale is $150.
Additional selections: Hotlines, dollar amount spent, average purchase, income, gender, product, size, state/SCF/ZIP
Sample usage: Activa, Aerosoles, Ballard Designs, Bloomingdale’s by Mail, Boden Adult, Bra Smyth, Chiasso, Colonial Candle Cape Code, Crate & Barrel, Day-Timers, Eddie Bauer, Garnet Hill, Levenger, Linen Source, Neiman Marcus, Nordstrom Direct Catalog, Rosie’s Place, Rescue Missions, Just My Size, Lane Bryant, Wintersilks
Sample tests: CENCO Mailing Service, Custom Missions Program, Day-Timers, Design Within Reach, Footsmart, Lillian Vernon, Liz Claiborne Retail, Missouri Botanical Garden, QVC, Shop Etc., J. Peterman, Weight Watchers International
Price: $115/M (base)
Contact: Millard Group Inc., Linda Thompson at 603-924-9262, ext. 2203 or lthompso@millard.com and Nicole Wheeler at 603-924-9262, ext.2218 or nwheeler@millard.com

Home Electronics Journal

The Home Electronics Journal list derived from the Affluent Americans Database has been expanded with additional selects identifying prospects looking to purchase specific types of television technologies or other consumer electronics. These new selects include LCD TV, satellite services, digital cable, digital video recorders and audio system components. There are 793,556 e-mail and 336,986 postal records available on Home Electronics Journal file. The sources include online surveys at the Web site homeelectronicsjournal.com.
Additional selections: Plasma TV intenders, home theater enthusiasts, HDTV owners and intenders, laptop computer intenders, digital camera intenders, behavior, income, presence of children, homeowners, hotline, state/SCF/ZIP
Price: $100/M (postal or e-mail records)
Contact: Thomas, Townsend & Kent, Kay Sheridan at 312-881-2061 or kay@thomastownsendandkent.com

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Cooking for 2

* National Union Fire Insurance Sweeps

* MusicOfFaith.com

* Application Development Managers from ADTmag.com

* Online Golf Equipment Buyers

* DVD Junkies

* El Maximo Marketing MOBs

* Veterans

* Correction

NEW LISTS

Cooking for 2

A postal list has become available from Reiman Publications’ newest magazine title, Cooking for 2. Seventy-nine percent of these 141,070 subscribers are women. The source is 93% direct-to-publisher. No telemarketing is allowed.
Selections: Hotlines, change of address, gender, gift givers, new-to-file, Nielsen County, paid, renewals, source, state/SCF/ZIP
Price: $95/M
Contact: Direct Media Inc., Mary Rose Arbagi at 203-532-2522 or marbagi@directmedia.com

National Union Fire Insurance Sweeps

Consumers who phoned an 800 number in response to direct mail are identified on the National Union Fire Insurance Sweepstakes Responders file. When these 123,400 individuals called to register for the sweepstakes they listened to an insurance offer. Their average age is 47, average income $48,000.
Selections: Hotlines, upsell buyers, telephone numbers, age, bank card holders, dwelling type, gender, homeowners/renters, income, length of residence, marital status, Nielsen Code, PRIZM Code, retail card holders, presence of children state/SCF/ZIP
Price: $90/M
Contact: NCRI List Management, Kristyne Henderson at 201-541-9500 or kristyne@ncrilists.com

MusicOfFaith.com

Traffix Inc. has launched an e-mail list of registered users of MusicOfFaith.com. Some 65,000 records are available. First time Web site users can sign up to download free religious or other inspirational music and a free audio Bible. This file is being managed in-house.
Selections: Monthly hotline, age, credit card, gender, state/SCF/ZIP
Price: $90/M
Contact: Traffix Inc., Karen S. Goldfarb at 845-620-1212, ext. 209 or KarenG@traffixinc.com

Application Development Managers from ADTmag.com

101 Communications has released an e-mail list of subscribers who registered at ADTmag.com, the Web site of Application Development Trends magazine. The count is 42,195. These individuals subscribed to e-mail newsletters such as Programmers Report, Java Development Tools and Developer Central.
Selections: None offered
Price: $300/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com

Online Golf Equipment Buyers

Golfers who spent an average of $120 to purchase golf equipment on the Internet are available on a new-to-market file. The last-three-month count for the Online Golf Equipment Buyers file is 58,667. Eighty-five percent of these customers are men.
Selections: Payment type, purchase amount (ranges), telephone numbers, gender, state/SCF/ZIP
Price: $100/M
Contact: American Name Services, Jan Rodabough at 801-235-8061 or jenr@americannameservices.com

DVD Junkies

A last-12-month buyers file called DVD Junkies has been launched. These 454,501 men and women purchased DVDs and are considered credit worthy. Direct mail is the source. All the records have been verified by at least four independent sources, according to the list manager.
Selections: Household income, telephone numbers, adult/child age, presence of credit card, length of residence, gender, homeowner, lifestyle, mail order buyer, state/SCF/ZIP
Price: $80/M
Contact: Mail Marketing Inc., Bob Carr at 201-750-3222, ext. 22 or Bcarr@mailmkt.com

El Maximo Marketing MOBs

Hispanic consumers who responded to direct response TV or radio promotions are identified on the El Maximo Marketing MOBs file. More than 2.4 million records are available. The types of products sold include magazines, books, music, computer games, apparel, vitamins, as well as beauty, household and pet products.
Selections: Quarterly hotline, income, adult age, child age range, dwelling type, length of residence, marital status, homeowner/renter, credit card user, product, state/SCF/ZIP
Price: $90/M
Contact: 21st Century Marketing Inc., Femina Lalji at 631-293-8550, ext. 213 or flalji@21stcm.com

Veterans

Self-reported direct mail data has been overlaid with mail order buyer, demographic and lifestyle data to assemble the Veterans Master File. More than 2.6 million records are being offered, including segments identifying 1.8 million homeowners and 228,784 renters. The majority of these individuals are age 45 or older.
Selections: Age ranges, income ranges, gender, homeowners/renters, state/SCF/ZIP
Price: $75/M
Contact: Chessie Lists Inc., Bob Lesser at 301-680-3633, ext. 109 or bob@chessielists.com

Correction

NCRI List Management has launched Credit Index Score, a list segmentation and modeling tool. Some letters and words were transposed in the Feb. 24 Listline.

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Socrates Small Business Product Buyers

* Martindale-Hubbell E-mail

* Magazines.com B2B

* Female African American Homeowners

* Primario Direct Spanish Speaking Buyers

* IT World Canada

* NCRI Launches Credit Index Score

* Newspapers Launch Insert and Mail Program

* Wine, Spirit and Food Enthusiasts

* ESPN Magazine

NEW LISTS

Socrates Small Business Product Buyers

Socrates Media LLC now offers a list of 102,341 buyers of legal forms and software for business, real estate, contractors and home offices. Products sold range in price from $10 to $40. The sources are direct mail, retail stores and the Internet.
Selections: Home office, business, gender, state/SCF/ZIP
Price: $100/M
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or dlaudano@metaresponse.com and Star Ursillo at 954-360-0644, ext. 213 or sursillo@metaresponse.com

Martindale-Hubbell E-mail

Reed Elservier Properties Inc. has launched the Martindale-Hubbell E-mail list of attorneys derived from the international Martindale-Hubbell Law Directory. A total of 85,207 records are available.
Selections: American Bar Association members, age, area of practice, gender, legal environment, Martindale-Hubbell subscriber, number of attorneys/locations, one per location, school of graduation, SIC, telephone numbers, province, state/SCF/ZIP
Price: $415/M
Contact: DM2, Liz Daly at 800-323-4958, ext. 8301 or ldaly@dm2lists.com

Magazines.com B2B

The subscription agent Magazines.com Inc. has released a list of business-to-business subscribers. There are 223,259 records available on the Magazines.com B2B file. The source of these controlled circulation records is the Internet.
Selections: Industry, hotline, telephone/fax numbers, gender, state/SCF/ZIP
Price: $125/M
Contact: Information Refinery Inc., Jeffrey Hudes at 800-529-9020 or jhudes@informationrefinery.com

Female African American Homeowners

Public records and the names of attendees of promotional events targeting African Americans have been assembled to create the Female African American Homeowners file. More than 2.5 million names are available. These records include attendees of events sponsored by radio stations targeting African Americans, as well as events such Stone Soul Picnic, Battle of the Bands and For Sisters Only
Selections: Age, income, marital status, presence of children, mail order buyer, state/SCF/ZIP
Price: $85/M
Contact: Direct Marketing Shop, Diane Sparks at 828-645-8411 or diane@thedmshop.com

Primario Direct Spanish Speaking Buyers

More than 3.2 million Hispanic consumers who responded to Spanish language DRTV offers are identified on the Primario Direct file. General merchandise sold includes books, women’s apparel, beauty items, and health and fitness products.
Selections: Adult age, children’s age ranges, dwelling type, length of residence, marital status, homeowner/renter, credit card users, product, gender, state/SCF/ZIP
Price: $90/M
Contact: 21st Century Marketing Inc., Femina Lalji at 631-293-8550, ext. 213 or flalji@21stcm.com

CANADIAN LIST NEWS

IT World Canada

International Data Group has transferred management of the IT World Canada group of lists to its own list management affiliate, IDG List Services. This includes the IT World Canada Master File with 61,400 postal and 32,700 e-mail records, derived from publications such as CIO Canada, ComputerWorld Canada, Network World Canada and CIO Government Review. Separate postal and e-mail files for each individual magazine title are available as well. L.I.S.T. Inc. formerly managed these files.
Selections: Job function, business/industry, number of employees, IT budget, LAN operating system state/SCF/ZIP
Price: $225/M to $250/M (postal files); $250/M (e-mail files)
Contact: IDG List Services, Rich Green at 508-370-0832 or rgreen@idglist.com

IN THE NEWS

NCRI Launches Credit Index Score

NCRI List Management has launched Credit Index Score, a new list segmentation and modeling tool. The index integrates purchase transaction data with demographics and lifestyle data to rank households in neighborhood clusters. Based on predictable variables, the index assigns scores to households ranging from 300 to 900. Contact: NCRI List Management, Melissa Trotta at 201-541-9500 or melissat@ncrilists.com

Newspapers Launch Insert and Mail Program

Six newspapers have launched Value Network, a combined direct mail and advertising insert program projected to reach 7.2 million households weekly in Southern California and Nevada. The inserts will be distributed to newspaper subscribers, while direct mail will be used to target nonsubscribers. Zone and ZIP code selects will be available for advertisers. Newspapers participating in this co-op venture are the Los Angeles Times, Orange County Register, Press-Enterprise, San Diego Union-Tribune, Ventura County Star and the Las Vegas Review-Journal. Contact: Los Angeles Times, Tom Kelly at 213-237-3019or Tom.Kelly@latimes.com

SPECIALS!

Wine, Spirit and Food Enthusiasts

Through March 31, fees for selections will be waived for tests of the Wine Spirit and Food Enthusiasts file. More than 561,000 records are available. Contact MKTG Services, Fred Swain at 215-968-5020, ext. 143 or fswain@mktgservices.com

ESPN Magazine

An $80/M catalog rate and a 50% discount off enhanced selects are now available for the ESPN Magazine and ESPN Magazine Enhanced files, containing more than 1.5- and 1.1-million records respectively. Contact Lake Group Media Inc., Anthony Carraturo at 914-925-2460 or Anthony.Carraturo@LakeGroupMedia.com

Listline e-Newsletter

Posted on by Chief Marketer Staff

* National Institute for Business Management

* Native Peoples Magazine

* Unstrung

* North Shore Animal League U.K.

* Boomer Nation Does Retail

* Small Business Times

* Opus Financial Report

* People in the News

* Short Cuts

LISTS UNDER NEW MANAGEMENT

National Institute for Business Management

Lake Group Media Inc. was chosen to oversee the National Institute for Business Management’s lists. The appointment includes a master file naming 72,022 active newsletter subscribers and book buyers (also available separately). Individual newsletter lists such as Personal Report for the Administrative Professional can be rented as well. Direct Media Inc. was the previous manager.
Selections: Hotlines, business/home address, interest, gender, state/SCF/ZIP
Sample usage (master file): American Lawyer Media Inc., American Management Association, Amsterdam Printing, Barco Products Co., Baudville Computer Products, Briefings Publishing Group, Business Week, Chadwick’s of Boston, Charnstrom Co., Florida Trend, Fortune Magazine, Franklin Covey, Harvard Business Review, Headsets.com, Hello Direct, Hershey Direct, Lumacore, National Association of Female Executives, National Seminars Inc., Oakstone Publishing, Planner Pads Inc., Skillpath, Taylor Corp., Thompson Publishing Group
Price: $110/M to $145/M
Contact: Lake Group Media Inc., Daniel Grubert at 914-925-2449 or Daniel.Grubert@LakeGroupMedia.com

Native Peoples Magazine

Media Concepts Group Inc. picked Estee Marketing Group Inc. to manage Native Peoples magazine’s list of 31,000 active subscribers. The typical subscriber is a woman age 25 to 54 who owns a home and whose average household income exceeds $100,000. Forty percent of subscribers reportedly spend $500 to $6,000 a year for products made by Native Americans. The sources are direct mail (95%) and Internet (5%). Listworks Corp. had been managing the file.
Selections: State/SCF/ZIP
Sample usage: National Geographic Books, National Museum of the American Indian, New Mexico Magazine, Pendleton, Primedia, Southwest Art, Southwest Indian Foundation, St. Joseph’s Indian School, St. Labre Indian School
Price: $95/M
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or dburrett@esteemarketing.com

Unstrung

Light Reading Inc. recently appointed L.I.S.T. Inc. to manage several files derived from its network of Web sites. One, the Unstrung e-mail list, identifies 16,709 professionals in the wireless industry. Corresponding postal records are available. Rubin Response Management Inc. was the prior list manager.
Selections: Industry, job function, annual revenue, state/SCF/ZIP
Price: $400/M (e-mail records)
Contact: L.I.S.T. Inc., Tina Cush at 516-358-5478 or tina@l-i-s-t.com

NEW LISTS

North Shore Animal League U.K.

The North Shore Animal League’s United Kingdom donors and sweepstakes files are on the market. North Shore Animal League Sweeps Respondents U.K. has 704,961 records, the donor file 561,541. Most of the pet lovers named here are 50 years old or better. Direct mail is the source.
Selections: Donation amount (ranges), gender, multidonors, postal code, geographic
Price: $95/M (sweepstakes file); $120/M (donor file)
Contact: Direct Media Inc., Aimee Buckhardt at 203-532-3878 or aburkhardt@directmedia.com

Boomer Nation Does Retail

More than 3.7 million retail point-of-purchase and sweepstakes-entry records were assembled to create the Boomer Nation Does Retail file. Those listed include credit card users, Internet broadband subscribers, retail and other Internet buyers. These individuals’ average yearly income is $52,500. The unit of sale was about $85.
Selections: Lifestyle, age, credit card buyers, dwelling type, income, marital status, monthly hotline, telephone numbers, presence of children, state/SCF/ZIP
Price: $90/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or jsalmon@mediasourcesolutions.com and Michele Volpe at 415-893-8120 or mvolpe@mediasourcesolutions.com

Small Business Times

Information Strategies Inc. has released Small Business Times, a postal and e-mail list generated from Sbtimes.com, a Web site for the newsletter Small Business Advantage. Some 200,000 postal and 58,000 e-mail records are available.
Selections: Number of employees, sales volume, SIC code, state/SCF/ZIP
Price: $115/M (postal file); $245/M (e-mail file)
Contact: MKTG Services, Fred Swain at 215-968-5020, ext. 143 or fswain@mktgservices.com

Opus Financial Report

This is a list of Opus Financial Report’s 5,421 subscribers. The newsletter targets international investors. Direct mail and the Internet are the sources.
Selections: Telephone/fax/cell phone numbers, job title, business name, e-mail addresses, gender, state/SCF/ZIP
Price: $375/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or ajackson@davisdirect.com

IN THE NEWS

People in the News

Julie Mak was hired as an account executive for ALC New York LLC’s list brokerage division. Mak formerly worked in the circulation department at TV Guide.

Ayanna Thompson has joined Mokrynskidirect’s list brokerage division as an account executive. Thompson previously worked for the Draft advertising agency.

Short Cuts

National Review magazine is offering an $85/M fundraising rate to nonprofit groups with a 501(c)3 tax status, according to Lake Group Media Inc.

The National Bowling Organizations Canada file was recently taken off the market. VentureDirect Worldwide continues to manage an extensive portfolio of 16 U.S. Bowling Congress files.

Listline e-newsletter

Posted on by Chief Marketer Staff

* Hotline to Biz Entrepreneurs

* Jewelry Buyers by Mail

* Rosenthal Stocks and Options Investors

* Healthcare Construction and Operations

* E-Parenting Young Families at E-mail Address

* Health Saving Account Information Seekers

* Beauty and Personal Care Quality Selects

* Hispanic Life ALCNY

NEW LISTS

Hotline to Biz Entrepreneurs

A new start-up business file Hotline to Biz Entrepreneurs has been launched. More than 1.6 million records are available. The entrepreneurs listed typically have small businesses with 10 or fewer employees. Many have home offices. Data for the file comes from utility companies, courthouse records and publishers.
Selections: Hotlines, gender, title, telephone numbers, number of employees, SIC code, type business, state/SCF/ZIP
Price: $100/M (base)
Contact: Byrum & Fleming, Linda Lopez at 800-850-1711 or linda@byrumfleming.com and Susanna Murphy at 800-850-1711 or susanna@byrumfleming.com

Jewelry Buyers by Mail

A last-12-month buyers file that names mail order jewelry buyers who are considered credit worthy has been assembled. The count is 129,311. The Jewelry Buyers by Mail file has been verified by four independent sources, according to the list manager.
Selections: Household income, telephone numbers, adult/child age, presence of credit card, length of residence, gender, homeowner, marital status, mail order buyer, lifestyle interests, state/SCF/ZIP
Price: $85/M
Contact: Mail Marketing Inc., Bob Carr at 201-750-3222, ext. 22 or Bcarr@mailmkt.com

Rosenthal Stocks and Options Investors

Subscribers to various investment newsletters are identified on the Rosenthal Stocks and Options Investors list. Nearly 20,000 subscribers are being offered. These direct mail generated subscriptions sold for $90 to $250. Ninety-six percent of the subscribers are men.
Selections: Gender, state/SCF/ZIP
Price: $195/M
Contact: Macromark Inc., Sheri Legeret at 845-230-6322 or sheri@macromark.com

Healthcare Construction and Operations

Emlen Publications Inc. has released the controlled circulation list for Healthcare Construction and Operations magazine. A total of 5,889 records are available. This publication reaches professionals responsible for construction and operations at hospitals, nursing homes, long-term care and similar healthcare facilities.
Selections: Gender, job function, number of beds, primary business, state/SCF/ZIP
Price: $125/M
Contact: Direct Media Inc., Rich Parker at 203-532-2500 or rparker@directmedia.com and Tracey Strauss at 203-532-2527 or tstrauss@directmedia.com

E-Parenting Young Families at E-mail Address

A universe of 568,900 records identifying young families has been gathered from the Internet. The E-Parenting Young Families at E-mail Address has been enhanced with transaction and other types of data.
Selections: Age range, ethnicity, gender, hotline, income, lifestyle, marital status, presence of children, state/SCF/ZIP
Price: $95/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or jsalmon@mediasourcesolutions.com and Michele Volpe at 415-893-8120 or mvolpe@mediasourcesolutions.com

Health Saving Account Information Seekers

Some 147,000 employers and individuals who sought online information about health savings accounts are available on a new-to-market e-mail file. These individuals registered at HSAfinder.com.
Selections: Agents/brokers, employers, newsletter subscribers, state/SCF/ZIP
Price: $245/M
Contact: MKTG Services, Courtney Barrett at 215-968-5020, ext. 136 or Courtney.barrett@mktgservices.com

Beauty and Personal Care Quality Selects

Survey data has been used to assemble to postal file targeting individuals who indicated they purchase beauty and personal care products. The Beauty and Personal Care Product Buyers Quality Selects file consists of 418,664 records. Individuals on this file reportedly purchase products and services such as facial treatments, massages, hair dye, blow dryers, nail polish, skin creams and dietary supplements.
Selections: Home/business address, state/SCF/ZIP
Price: $80/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com

NEW COMPILED LISTS

Hispanic Life ALCNY

Ethnic codes were appended to more than 10.6 million subscription and other direct response records to build the Hispanic Life ALCNY list. This is a postal file, but records for telemarketing and e-mail are available as well.
Selections: Spanish speaking, magazine subscriber, new mothers, book buyers, catalog buyers, religion, pet owners, frequent travelers, sports interests, hobbies, online users, adult/child age, investors, donors, income, marital status, county, state/SCF/ZIP
Price: $80/M (base)
Contact: ALC of New York LLC, Margaret Iadeluca at 212-381-1712 or Margaret.iadeluca@alcny.com

Listline e-Newsletter

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* Information Products Co.

* Hip Hop Hooray

* Pura Vida Hispanic Credit Seekers

* August Home Publishing Change of Address

* Commercial Modular Construction

* Mi Casa Magnifica

* Consumerbase Eastern Europe/U.K. Cell Phones

* Business Mag. Subs. at Home Selects

LISTS UNDER NEW MANAGEMENT

Information Products Co.

Response Media Products Inc. has been appointed list manager by the address label firm Information Products Co. A universe of 1.5 million records is available on the Information Products Co. Impulse Buyers list. No telemarketing is allowed. This file was formerly known as Addressers at prior list manager Listworks Corp.
Selections: Hotlines, business/home address, gender, state/SCF/ZIP
Price: $75/M
Contact: Response Media Products Inc., Kara Quander at 770-936-6248 or aquander@responsemedia.com

NEW LISTS

Hip Hop Hooray

Fans of hip hop music age 18 to 28 are identified on the Hip Hop Hooray list. These music lovers identified their favorite music genre via online and direct mail surveys. A customized hotline select provides credit card activity data from the last 30, 60, 90 or 120 days.
Selections: Hotlines,age, ethnicity, gender, telephone numbers, state/SCF/ZIP
Price: $90/M
Contact: Byrum & Fleming, Linda Lopez at 800-850-1711 or Linda@byrumfleming.com and Susanna Murphy at 800-850-1711 or Susanna@byrumfleming.com

Pura Vida Hispanic Credit Seekers

Hispanic consumers who registered online to receive information or apply for an auto, home equity or mortgage loan are available on a recently released file. A universe of 894,643 records is available on the Pura Vida Hispanic Credit Seekers list. Sixty-eight percent of these individuals are men with a $35,000 average income. These records have been enhanced with WealthRank data derived from a credit card transaction processing firm.
Selections: Age, gender, income, marital status, monthly hotline, telephone numbers, homeowners/renters, mail order buyers, Spanish speaking, occupation, magazine subscribers, home computer, high-speed Internet subscribers, length of residence, home business, number of vehicles owned, presence of children, state/SCF/ZIP
Price: $95/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or jsalmon@mediasourcesolutions.com and Michele Volpe at 415-893-8120 or mvolpe@mediasourcesolutions.com

August Home Publishing Change of Address

A postal change of address file has become available from August Home Publishing Co. This file identifies subscribers to titles such as Cuisine at Home, Garden Gate, ShopNotes, Woodsmith and Workbench who notified the publisher to change their mailing address. The inaugural file consists of 71,377 records.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $105/M
Contact: Names and Addresses Inc., Jeff Dunn at 847-850-1012 or JeffD@nai.biz

Commercial Modular Construction

Emlen Publications Inc. has released a list of 30,000 subscribers to Commercial Modular Construction. This magazine focuses on the modular building construction industry, whereby factory-built components are assembled on development sites.
Selections: Job function, primary business, facility type, state/SCF/ZIP
Price: $125/M
Contact: Direct Media Inc., Rich Parker at 203-532-2500 or rparker@directmedia.com

Mi Casa Magnifica

Property records and lists of attendees of Hispanic events such as Fiesta Patrias, Cinco de Mayo and Calle Orange have been assembled to create the Mi Casa Magnifica file. Those listed own homes valued at $250,000 and higher. The count is 891,066. Two-thirds of the households with incomes of $50,000 or higher are located in California, Texas or New York.
Selections: Home value (ranges), age, gender, income, English speaking, Spanish speaking, state/SCF/ZIP
Price: $100/M
Contact: Direct Marketing Shop, Diane Sparks at 828-645-8411 or diane@thedmshop.com

Consumerbase Eastern Europe/U.K. Cell Phones

Two new-to-market European consumer files have become available. The European Union Consumerbase Eastern Europe file contains more than 5 million records. The United Kingdom Cell Phone Users list contains 476,973 records. Both are direct mail generated.
Selections: gender, geography
Price: $180/M (Consumerbase file); $250/M (U.K cell phone file)
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or ajackson@davisdirect.com

Business Mag. Subs. at Home Selects

Subscribers to various types of publications are named on the Business Magazine Subscribers at Home Address Quality Selects postal file. These include titles for professionals involved in financial services, technology, construction, aviation, healthcare and insurance. The count is 308,354.
Selections: Home address, state/SCF/ZIP
Price: $80/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com

Listline e-Newsletter

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* HorseCity.com Postal

* Concorde Collection Jewelry Buyers

* Byte and Switch

* Forbes Online Newsletter

* Home Hobbyists

* Retirement on the Rhine

* Association of Oncology Social Work

* Crain’s Regional Lists

* Foreign Affairs

LISTS UNDER NEW MANAGEMENT

HorseCity.com Postal

Morris Communications Co. has appointed Mail Marketing Inc. as manager of the HorseCity.com Postal file. A total of 96,894 registered Web site users are available. The average age of those listed is 30 and they have an average household income of $85,000. Sixty-eight percent of these individuals are women. The majority of people on this file live in Texas, California, Florida, Washington, Michigan, Ohio, Tennessee, Pennsylvania, Georgia, Kentucky, North Carolina, Oklahoma, New York, Illinois or Missouri. Lake Group Media Inc. formerly managed these records.
Selections: Age, income, number of horses, hobby, car type, state/SCF/ZIP
Sample usage: Belvoir Publications, Equine Affairs, Exclusively Equine, Throughbred Times, United Vet Equine, Valley Vet Supply, Western Horsemen, Western States Horse Expo, Whales and Friends
Price: $100/M
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or jorourke@mailmkt.com

Concorde Collection Jewelry Buyers

Adrea Rubin Management Inc. has taken on management of the Concorde Collection Jewelry Buyers list. There are 31,375 buyers from the last 12 months are available. The average unit of sale is $60. A typical customer is a married woman, 45 with a $35,000 household income. The source is space advertising and FSIs. Walter Karl Inc. was the prior list manager.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or thomasm@adrearubin.com

Byte and Switch

Light Reading Inc. has named L.I.S.T. Inc. to oversee the Byte and Switch postal and e-mail files, with 4,680 and 6,562 records respectively. Records for telemarketing are available as well. Byte and Switch is an online publication that covers topics related to computer storage networking. Rubin Response Management Inc. formerly represented these files.
Selections: Industry, job function, annual revenue, state/SCF/ZIP
Price: $225/M (postal records); $300/M (telemarketing records); $400/M (e-mail records)
Contact: L.I.S.T. Inc., Tina Cush at 516-358-5478 or tina@l-i-s-t.com

NEW LISTS

Forbes Online Newsletter

On Wednesday, Forbes.com Inc. launched an e-mail subscriber file with 52,156 records. About 45% of the individuals on the Forbes Online Newsletter Subscriber E-mail file are CEOs, CFOs or COOs. Eighty-eight percent are men. These subscribers pay $100 to $950 for subscriptions to various newsletters targeting investors. An average subscriber is age 51 with a $275,000 household income. Their average net worth is $2 million.
Selections: None offered
Price: $150/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com

Home Hobbyists

Buyers from various arts and crafts catalogs and hobby catalogs have been assembled to build the Home Hobbyists list. There are 175,022 last 12 month records available. The unit of sale is $125.
Selections: Quarterly hotline, income, age, presence of children, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., Iris Caralla at 727-669-2500 or IrisC@thelistexpets.com

Retirement on the Rhine

More than 4.8 million senior citizens living in Germany are identified on the Retirement on the Rhine file. Direct mail is the sole source of this new-to-market file.
Selections: Gender, homeowner, recent movers, geography
Price: $195/M

Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or ajackson@davisdirect.com

Association of Oncology Social Work

An active paid membership list has become available from the Association of Oncology Social Work. These 953 individuals paid $95 in annual membership dues. They provide a wide range of services to cancer patients.
Selections: State/SCF/ZIP
Price: $500 (entire list)
Contact: Infocus Marketing Inc., Deanna Hatcher at 800-708-5478, ext. 3251 or dhatcher@infocusnet.com

SPECIALS!

Crain’s Regional Lists

Through March 31, the fee for one select will be waived on all new test orders on any of five regional lists offered by Crain’s Communications. Counts range from 12,707 for Crain’s Cleveland Business to 87,929 for Crain’s Regional Publications master file. Contact Lake Group Media Inc., Daniel Grubert at 914-925-2449 or Daniel.Grubert@LakeGroupMedia.com

Foreign Affairs

A $10/M discount is being offered for new test orders of the Foreign Affairs journal list until the end of March. A universe of 72,000 records is available. Contact ALC Data Management, Jeff Marchant at 609-580-2910 or jeff.marchant@alc.com

Listline e-Newsletter

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* Heron Dance

* Light Reading Network

* Bikers Who Care

* Broker Dealer

* Consortium for School Networking

* Oxmoor House Survey Responders

* E-mail List Auditing Service Planned

* FCC Bans E-mail to Wireless Devices

LISTS UNDER NEW MANAGEMENT

Heron Dance

ALC Data Management has been chosen to manage the Heron Dance list. Some 22,527 active subscribers and 29,734 former subscribers are named. Besides publishing an art journal for paid subscribers, Heron Dance distributes a catalog offering artwork, clothing and note cards. No telemarketing is allowed. Direct mail is the source. D-J Associates was the previous manager.
Selections: Gender, state/SCF/ZIP
Sample usage: Academy of American Poets, Amnesty International, Bookspan, Co-op America, Daedalus Books, Finca International, Institute of Noetic Sciences, International Campaign for Tibet, National Museum of the American Indian, National Museum of Women in Art, Native American Rights Fund, Parabola Publishing, Poets & Writers, Sierra Club, Sounds True, Tibet Collection, Utne magazine, Wilderness Society
Price: $110/M
Contact: ALC Data Management, Shawn Danitz at 609-580-2758 or shawn.danitz@alc.com

Light Reading Network

The Light Reading Network of Web sites appointed L.I.S.T. Inc. to oversee its postal and e-mail files identifying 28,234 and 52,746, respectively. Those listed registered at various Web sites for access to news, e-mail newsletters and other information related to telecom networks. The files name professionals who work for service providers, consultants, value-added resellers, component suppliers and investors. Records for telemarketing are available as well. Rubin Response Management Inc. previously held this account.
Selections: Industry, job function, annual revenue, technology interest, network interest, state/SCF/ZIP
Price: $225/M (postal file); $300/M (telemarketing file); $400/M (e-mail file)
Contact: L.I.S.T. Inc., Tina Cush at 516-358-5478 or tina@l-i-s-t.com

NEW LISTS

Bikers Who Care

Motorcycle enthusiasts who contributed to one or more nonprofit organizations within the last year are identified on the 654,00-name Bikers Who Care list. Most donors are married men. Their median age is 44 and median annual income $85,000. Roughly 90% are homeowners and two-thirds have children. The sources are direct mail surveys and transaction data.
Selections Gender, age, income, sweepstakes entrants, donors by type, sports interest, golfers, travelers, book buyers, magazine subscribers, Internet connected, state/SCF/ZIP
Price: $65/M
Contact: Focus USA, Lori Collins at 603-635-1842 or Lori@focus-usa-1.com

Broker Dealer

This is a file of managers and other professionals at stock brokerage firms who subscribe to Broker Dealer magazine. This universe of 87,140 records includes 67,221 actives. Those listed have a median annual household income of $130,000 and an average 15 years’ experience in stock brokerage. The sources are 70% direct mail, 15% space advertising and 15% Internet.
Selections: License type, firm type, age range, state/SCF/ZIP
Price: $130/M (base)
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or dlaudano@metaresponse.com and Raechel Sorge at 954-360-0644, ext. 217 or rsorge@metaresponse.com

Consortium for School Networking

The Consortium for School Networking is offering a list of its 1,488 paid members. This nonprofit association promotes use of information technologies and the Internet in schools. The file includes institutional, corporate and individual members who pay dues ranging from $100 to $3,500 a year, depending on the type of membership.
Selections: Member type, state/SCF/ZIP
Price: $200 (entire file)
Contact: Infocus Marketing Inc., Karen Daniels at 800-708-5478, ext. 3250 or kdaniels@infocusnet.com

NEW SELECTS

Oxmoor House Survey Responders

Five additional categories of interest selects are available on the Oxmoor House Survey Responders file. Specifically, these are cooking, dieting and weight, quilting, baking and Christmas. The counts for these selects range from 40,000 to 146,000. This file identifies book buyers who responded to a direct mail survey from Oxmoor House. Seventy-one percent are women, average age 56, who earn $57,151 a year.
Additional selections: Hotlines, gender
Sample tests: AARP, Better Homes and Gardens, Bookspan, Consumer Reports Health, Daily Word, Diabetic Cooking, Frank Cawood & Associates, Gardens Alive, Harvard Womens Health Watch, International Home Shopping, Meredith Corp., National Arbor Day Foundation, Reader’s Digest
Price: $95/M
Contact: Millard Group Inc., Allison Bergeron at 603-924-9262, ext. 2153 or abergeron@millard.com

IN THE NEWS

E-mail List Auditing Service Planned
By Jim Emerson

I/Pro Inc., a San Francisco-based Internet auditing service, is developing an e-mail list auditing service in partnership with print media auditing giant BPA Worldwide. No launch date has been established, as I/Pro is continuing to seek suggestions and advice from list owners, data management firms and list users to determine precisely what kinds of information to audit, said I/Pro’s vice president of marketing David Barlin. Tentative plans for audits include verification of opt-in processes, e-mail list authentication, encryption of data for privacy and security, and information about e-mail servers used for deploying files. The intent is to promote greater use of e-mail lists and business practices that comply with the Can Spam Act. “I think this would have a tremendous impact on the market,” said Barlin.

FCC Bans E-mail to Wireless Devices

The Federal Communications Commission banned delivery of unsolicited commercial e-mail to specific Internet domains used for wireless devices such as cell phones. A list of 239 e-mail domains off limits to direct marketers has been released by the FCC, which maintains its ban is intended to enforce the federal Can Spam Act. The prohibited domains operated by wireless services providers range from advmm.com through zsend.com. The purpose of the do-not-e-mail list registry is to protect cellular and other commercial mobile radio service wireless customers from spam, according to the FCC. In less than a month it will be illegal for most e-mail marketers to send e-mail to these domains, said Joshua Baer, CEO of UnsubCentral Inc., an Austin, TX e-mail list suppression service. In reaction to the new e-mail list regulation, UnsubCentral has expanded its e-mail list suppression services to include the FCC’s list of barred e-mail domains. “The easy answer is to make sure all outbound e-mail is checked against the [FCC’s] wireless domain list, in addition to a corporate suppression list,” said Baer in a prepared statement.

Listline e-Newsletter

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* Bindertek Law Files Catalog

* Family Reformation

* World Publications

* NextTen

* True to Sports

* Arizona Mail Order

* Kids Fun Stuff to Do Together

* Accutrend

LISTS UNDER NEW MANAGEMENT

Bindertek Law Files Catalog

Infocus Marketing Inc. has been chosen by Bindertek to manage its customer file. A total of 55,597 buyers are available on the Bindertek Law Files Catalog buyers list. This file is divided between legal buyers and nonlegal buyers that include professionals working in libraries, government and universities. The average unit of sale was $155. PCS Mailing List Co. was the prior list manager.
Selections: Last 6-, 12- and 24-month buyers, legal buyers, nonlegal buyers, telephone numbers, business address, contact names, state/SCF/ZIP
Price: $125/M (base)
Contact: Infocus Marketing Inc., Heather Cantley at 800-708-5478, ext. 3249 or hcantley@infocusnet.com

NEW LISTS

Family Reformation

A postal subscription file has become available for Family Reformation, a new religious magazine targeting Christians that was launched in June 2004. The magazine has 13,215 active subscribers. The sources are direct mail and convention sign-ups.
Selections: State
Price: $100/M
Contact: Response Unlimited, Scott Faircloth at 540-943-6721 or scott@responseunlimited.com and Greg Sholes at 540-943-6721 or gregs@responseunlimited.com

World Publications

Several enhanced master files were recently debuted by World Publications LLC. Each file provides the names of subscribers from a specific magazine group enhanced with Acxiom’s InfoBase consumer demographic data. The largest World Publications Enhanced Master File contains 1.5 million records. This file includes subscribers to such publications as Boating Life, Carribean Travel & Life, Cruising World, Islands, Kiteboarding and Windsurfing to name a few. Other smaller master files are available for specifically targeting subscribers in the publisher’s boating and sailing, extreme sports, fishing; travel and leisure and food and garden magazine groups.
Selections: Hotlines, adult/child age/gender, number of children, income, lifestyles, mail order buyers, donors, religion, ethnicity, state/SCF/ZIP
Price: $95/M
Contact: Lake Group Media Inc., Anthony Carraturo at 914-925-2460 or Anthony.Carraturo@LakeGroupMedia.com

NextTen

The NextTen file identifies 164,756 last-12-month buyers. The average unit of sale for this general merchandise catalog is $120. Direct mail and space advertising are the sources.
Selections: Hotlines, dollar amount spent (ranges), gender, product, state/SCF/ZIP
Price: $115/M (base)
Contact: ALC of New York LLC, Fred Onemma at 212-381-1719 or fred.onemma@alcny.com

True to Sports

Mail order buyers derived from several catalogs have been assembled to create the True to Sports list. A total of 411,919 records are available. The average unit of sale is $125.
Selections: Income, age, presence of children, quarterly hotline, state/SCF/ZIP
Price: $85/M
Contact: List Experts Inc., Iris Caralla at 727-669-2500 or IrisC@thelistexpets.com

NEWLY MANAGED INSERT MEDIA

Arizona Mail Order

Media Horizons Management recently assumed management of a portfolio of insert programs on behalf of Crosstown Traders Inc., including the flaghouse Arizona Mail Order package insert and statement insert programs. This appointment also includes the Bedford Fair master PIP and statement programs, blow-in and PIP programs for Monterey Bay as well as blow-in programs for the Brownstown Studio, Coward Shoes, Intimate Apparel, Lew Magraw, Old Pueblo Traders and Regalia catalog brands. The LH Management Division of Leon Henry Inc. formerly managed this portfolio. Insert size requirements vary by program.
Sample usage: Bookspan, Cosmetique, Globe Life Insurance, Guthy-Renker, Oreck
Price: $35/M (blow-ins); $60/M (PIPs); $65/M (statement inserts)
Contact: Media Horizons, Barbara Catena at 203-604-1790 or bcatena@mediahorizons.com or Ania Chejin at 203-604-1791 or achejin@mediahorizons.com

UPDATED LISTS

Kids Fun Stuff to Do Together

Martha Stewart Living Omnimedia Inc. has renamed the Martha Stewart Kids magazine and subscription list as Kids Fun Stuff to Do Together. The updated file contains 149,252 paid active subscribers.
Selections: Hotlines, change of address, direct mail sold, direct-to-publisher, gender, renewals, gender, source, state/SCF/ZIP
Price: $105/M
Contact: Millard Group Inc., Candy Belletete at 603-924-9262, ext. 2319 or cbelletete@millard.com and Tisha Tyler at 619-595-4801 or ttyler@millard.com

SPECIALS!

Accutrend

Through March 31 test mailers will receive $10/M off the base price of the Accutrend file. A universe of 22 million records is available from this database of licensed professionals. Contact ALC Data Management, Lori Gusz at 609-580-2840 or lori.gusz@alc.com

Listline e-Newsletter

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* People for the American Way

* American Optometric Association

* Property Investor’s School

* FreeScholarshipGuide.com

* Food Frenzy

* I Give to Political Causes

* Young Adults With Money

* Information Products Children’s PIP

LISTS UNDER NEW MANAGEMENT

People for the American Way

ALC Data Management has been chosen to represent a universe of 69,683 records on behalf of People for the American Way. The file includes members and donors. No telemarketing is allowed. Direct mail is the source.
Selections: Gender, 24-month hotline, state/SCF/ZIP
Sample usage: Alliance for Justice, American Cell Therapy Research, American Civil Liberties Union, City Meals on Wheels, Common Cause, Drug Policy Foundation, Emily’s List, Hemlock Society, Nation Magazine, National Abortion Rights Action League, National Gay and Lesbian Task Force, National Organization for Women, New York Legal Aid Society, Parents and Friends of Gays and Lesbians, Planned Parenthood Consortium, Public Radio Consortium, Public Television, Southern Poverty Law Center, Washington Spectator
Price: $75/M
Contact: ALC Data Management, Shawn Danitz at 609-580-2758 or shawn.danitz@alc.com

American Optometric Association

Infocus Marketing Inc. has become the manager of the American Optometric Association’s membership list. A total of 32,750 records are available. AOA members are primarily self-employed managing either solo or group practices. The association formerly handled its records in-house.
Selections: Gender, age, practice type, member class, state/SCF/ZIP
Price: $100/M
Contact: Infocus Marketing Inc., Deanna Hatcher at 800-708-5478, ext. 3251 or dhatcher@infocusnet.com

NEW LISTS

Property Investor’s School

New World Media has introduced a list of opportunity seekers who made inquiries or purchased information about investing in real estate. Inquirers requested a free cassette and the buyers spent between $10 and $350 to purchase an assortment of products. The Property Investor’s School Real Estate Program list contains 10,004 buyers and 82,234 inquirers from the last 12 months. Sixty-five percent of these individuals are men. The sources are direct mail, radio, the Internet, telemarketing and newspaper advertising.
Selections: Gender, telephone numbers, state/SCF/ZIP
Price: $90/M (last-12-month buyers); $75/M (last-12-month inquirers)
Contact: Rubin Response Management Inc., Dorothy Crider at 847-619-9800, ext. 185 or dorothyc@rubinresponse.com

FreeScholarshipGuide.com

The names of consumers who applied for scholarships through FreeScholarshipGuide.com have become available on a new-to-market file. The count for the FreeScholarship.com postal address master file is 259,183. Seventy percent of these individuals are women, average age 18 to 24.
Selections: Gender, age, telephone numbers, state/SCF/ZIP
Price: $75/M
Contact: Response Media Products Inc., Ankara Quander at 770-936-6248 or aquander@responsemedia.com

Food Frenzy

Mail order buyers derived from multiple food catalogs are identified on the Food Frenzy file. A total of 450,637 multibuyers from the last 12 months are available.
Selections: Quarterly hotline, income, age, presence of children, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., Iris Caralla at 727-669-2500 or IrisC@thelistexpets.com

I Give to Political Causes

More than 3.7 million contributors to political action committees, candidates and political parties are identified on the recently released I Give to Political Causes file. The majority of these individuals college graduates over 65. The sources for this postal file include public records, which have been overlaid with mail order buyer, demographic and lifestyle data.
Selections: Age, income, gender, state/SCF/ZIP
Price: $75/M
Contact: Chessie Lists Inc., Bob Lesser at 301-680-3633, ext. 109 or bob@chessielists.com

Young Adults With Money

A list of consumers 18 to 29 still living at home with their parents has been assembled from direct mail response and other data. More than 5.4 million records are available. This file includes a separate segment of 844,165 electronic product buyers. The Young Adults With Money file has been overlaid with demographics, mail order buyer data, pyschographics, data from statistical models; census, new mover and transaction data. Approximately 80% of these consumers are mail order buyers and 30% are bankcard holders. Those listed have a median age of 21 and a $22,000 median income.
Selections: Age, income, gender, music interest by type, finance loan holders, magazine buyers, mail order buyers by category, Internet connected, state/SCF/ZIP
Price: $45/M
Contact: Focus USA, Lori Collins at 603-635-1842 or Lori@focus-usa-1.com

SPECIALS!

Information Products Children’s PIP

Remnant space is available at a discount off the regular $55/M price for the second quarter mailing of the Information Products Children’s Package Insert Program. Some 30,000 packages will be shipped. This audience is comprised mostly of women, average age 35 with a $40,000 average income. The amount of the discount will be determined on a case-by-case basis for mailers able to deliver printed pieces by March 1, depending on the quantities and the size of the inserts. Inquiries for partial insertion orders will be considered. Contact Stanton Direct Marketing Inc., Diane Caruso at 603-673-1933 or Diane.Caruso@StantonDirect.com

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* American Prospect

* Human Resource Product Buyers

* Windows Networking E-book Subscriber

* Transforming Debt into Wealth System

* LifeSource

* Business Opportunity Master File Canada

* Disney Movie Club

* Doctors and Medical Professionals Infobuyers

* SA Advisory

LISTS UNDER NEW MANAGEMENT

American Prospect

ALC Data Management recently assumed management of the American Prospect magazine list. This publication for liberals has a universe of 46,314 names, including 39,365 paid subscribers. Ninety-two percent of these individuals have contributed to political or nonprofit organizations. About 68% have a Master’s or doctoral degree. This list was formerly managed by Names in the News Inc.
Selections: Gender, state/SCF/ZIP
Sample usage: American Civil Liberties Union, 21st Century Democrats, Americans United for the Separation of Church and State, Amnesty International, Bookspan, Clinton Presidential Library, Columbia Journalism Review, Common Cause, Democratic Congressional Committee, Democratic National Committee, Foreign Policy Magazine, Funny Times, Granata Magazine, Hightower Lowdown, League of Conservation Voters, Mother Jones, New York Observer, Oxfam America, Planned Parenthood Federation, Public Citizen, Sierra Club, Wilson Quarterly
Price: $85/M
Contact: ALC Data Management, Shawn Danitz at 609-580-2758 or shawn.danitz@alc.com

Human Resource Product Buyers

Human Resource Development Press Inc. has retained Edith Roman Associates Inc. to manage the Human Resource Product Buyers postal list. Nearly 64,000 records are available, in addition to more than 3,600 Canadian records. The average unit of sale is $200 for seminars, conferences, books, tapes and periodicals. Chessie Lists Inc. formerly managed these records.
Selections: Gender, recency, max per site, business address, province, state/SCF/ZIP
Price: $130/M (U.S. file); $500 (entire Canadian file)
Contact: Edith Roman Associates Inc., Claude Marada at 800-223-2194, ext. 760 or claude.marada@edithroman.com

NEW LISTS

Windows Networking E-book Subscriber

A new list from 101 Communications identifies information technology managers and professionals who registered online to receive an e-book from the MCP Tech Library series. The Windows Networking E-book Subscriber e-mail master file contains 58,694 records.
Selections: Job function, state/SCF/ZIP
Price: $250/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com

Transforming Debt into Wealth System

New World Media has released a list of 49,492 buyers and 200,297 inquirers from the last 12 months who sought information on how to become wealthy. Buyers named on the Transforming Debt into Wealth System list spent $10 to $350 for information. The inquirers requested a free cassette. Direct mail, radio, Internet, telemarketing and newspaper advertising are the sources.
Selections: Gender, telephone numbers, state/SCF/ZIP
Price: $90/M (last-12-month buyers); $75/M (last-12-month inquirers)
Contact: Rubin Response Management Inc., Dorothy Crider at 847-619-9800, ext. 185 or dorothyc@rubinresponse.com

LifeSource

Direct mail and Internet survey responses are the sources for LifeSource, a new-to-market lifestyle and behavioral database product. More than 25.8 million records are available. Numerous selects are offered under broad categories. For example, under collectors separate counts are available for collectors of coins, figurines, dolls, sports memorabilia, plates, stamps, Teddy bears, fine art and miscellanous.
Selection categories: Computer equipment, credit cards, nutrition and diet, investments, mail order, hobbies, Internet use, home electronics, reading, music preference, pet owners, social concerns, sporting interests, travel, occupation, demographic, grandchildren, smoker, veterans, home business operators, gender, state/SCF/ZIP
Price: $140/M (unlimited use); $70/M (one-time use)
Contact: Hugo Dunhill Mailing Lists Inc., Michael Mazzone at 212-213-0840, ext. 25 or mmazzone@hdml.com and Miriam Vivo at 212-213-0840, ext. 37 or mvivo@hdml.com

CANADIAN LIST NEWS

Business Opportunity Master File Canada

Data from mailers that target opportunity seekers has been assembled to build the Business Opportunity Master File Canada list. A total of 8,058 records from the last 12 months are available. Seventy-two percent of these individuals are men. About 65% of the records provide home addresses. This file includes buyers, inquirers and attendees. The unit of sale ranges from $100 to $2,500. Direct mail and telemarketing are the sources.
Selections: Gender, business address, telephone numbers, FSA, province
Price: $115/M
Contact: American Name Services, Jen Rodabough at 801-235-8081 or jenr@americannameservices.com

NEW SELECTS

Disney Movie Club

Dollar selects ranging from $1 to $200+ have become available on the Disney Movie Club file. A total of 308,281 Disney video and DVD continuity buyers from the last 12 months are identified on this file. Direct mail is the source.
Additional selections: DVD or video, credit card, hotlines, state/SCF/ZIP
Sample usage: America Online, Bookspan, Brighter Vision, Hawthorne Village, Nickelodeon Magazine, Zoo Consortium
Sample tests: Allied Marketing, Birthday Express, Fingerhut, Highlights for Children, I.M.P, People Weekly, San Francisco Make a Wish, Scholastic at Home
Price: $95/M (last 12-month buyers)
Contact: True North List Marketing, Lynn Starr at 203-459-4348, ext. 305 or lynn_starr@truenorthlist.com

SPECIALS!

Doctors and Medical Professionals Infobuyers

Through February, orders for the Doctors and Medical Professionals Infobuyers file will garner a 30% commission. Contact MKTG Services, Fred Swain at 215-968-5020, ext. 143 or fswain@mktgservices.com

SA Advisory

Mailers who order 10,000 names from the SA Advisory financial newsletter will receive another 10,000 names for free. A total of 68,835 subscribers are available. Contact Name Finders Lists Inc., Bill Badiner at 415-955-8595, ext. 247 or Bill@namefinders.com and Lauren Clymer at 415-955-8595, ext. 253 or Lauren@namefinders.com

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Information Products Company Impulse Buyers

* Savvier

* Natcom Outdoor Recreation Magazine E-mail

* New Movers by Broadband Connections

* EE Times Network Registered Members

* Conservative Christian Files

* People in the News

* Short Cuts

* Bottom Line Lists

* Federated Stores Credit Cards

* Corrections

LISTS UNDER NEW MANAGEMENT

Information Products Company Impulse Buyers

Response Media Products Inc. has assumed management of the Information Products Company Impulse Buyers file. Some 1.5 million records from the last 12 months are available. These individuals spent nearly $7 on average to purchase address labels. About Roughly 55% of these records provide home addresses. Listworks Corp. was the prior manager.
Selections: Hotline, gender, home/business address, state/SCF/ZIP
Price: $75/M
Contact: Response Media Products Inc., Kara Quander at 770-936-6248 or aquander@responsemedia.com

NEW LISTS

Savvier

Infomercial marketer Savvier Inc. has launched a list of fitness product buyers. The last-12-month count is 1.1 million. Eighty-five percent of the customers on the Savvier Fitness Product Infomercial Buyers are women. The unit of sale ranges from $40 to $90. Selections: Gender, multibuyers, dollar amount spent (ranges), hotlines, demographic and lifestyle enhancements, credit card, product, state/SCF/ZIP Price: $85/M (last-12-month buyers) Contact: Walter Karl Inc., Mireille St. Armand at 845-732-7056 or mireille.starmand@walterkarl.infousa.com

Natcom Outdoor Recreation Magazine E-mail

Outdoors magazine publisher NatCom Inc. has released an e-mail master file. The count is 315,194. Included in this file are subscribers to publications such as Bassin’, Crappie World and Golf Illustrated. Seventy-eight percent of these individuals are homeowners and 75% married. The median household income is $50,000. Postal records have been available for some time. Selections: None offered Price: $200/M Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com

New Movers by Broadband Connections

A list of consumers who moved and ordered broadband Internet service has come on the market. The New Movers by Broadband Connections file contains nearly 5.5 million names. About 29% of these consumers have college degrees and a $75,000 income. Selections: Adult/child age, presence of children, teenagers, date of birth, ethnicity, hotlines, income, lifestyle, one per site, gender state/SCF/ZIP Price: $85/M Contact: ABC Direct Marketing Inc., Joyce Landry at 212-327-3315 or jlandry@abcdm.biz

EE Times Network Registered Members

CMP Media LLC has launched the EE Times Network Registered Members postal list of engineers and technical members. These 74,221 individuals registered and regularly use the Web site EE Times.com to obtain information related to electronics product design, development and manufacturing. There are 2,895 e-mail addresses also available. Selections: Job function, type of design, products/services recommended, state/SCF/ZIP Price: $200/M (postal base); $400/M (e-mail file) Contact: Rubin Response Management Services Inc., Scott Wells at 847-619-9800, ext. 215 or scottw@rubinresponse.com

UPDATED LISTS

Conservative Christian Files

Several lists of politically conservative Christian donors represented by American Mailing Lists Corp. that were previously available only an exchange basis are now offered for rental as well. One example is the Conservative Christian PAC Donors file with 19,276 donors from the last 12 months and separate segment with 19,276 donors from the last 24 months. Also now available for rental are the Conservative Christian Seniors, Americans For Christian Values in Government, Conservative Christian Ministry High Dollar Donors, Patriotic Conservative Christians and the Conservative Christian Donors and Activists 2004 lists. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $65/M to $125
Contact: American Mailing Lists Corp., Jean Tremaine at 703-934-2700, ext., 12 or Jean@amlc.info and Rick Gorsky at 703-934-2700, ext. 14 or rick@amlc.info

IN THE NEWS

People in the News

Laurie DeLuca has accepted a position as vice president of insert management at Singer Direct Inc., based in Scarsdale, NY. DeLuca previously worked for American List Counsel Inc. in the ALC Insert Media division.

Michael San Inocencio has been named an account manager in the compiled list division at American List Counsel Inc., based in Princeton, NJ. San Inocencio is a veteran of Hugo Dunhill Mailing Lists, Stevens Knox List Management and InfoUSA.

Short Cuts

A $75/M fundraising rate has become available for the Trip of a Lifetime list of credit card applicants, in addition to a new National Change of Address quarterly select. The last-12-month file contains 8.7 million records. Contact Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or mark@lighthouselist.com

SPECIALS!

Bottom Line Lists

To celebrate the 25th anniversary of the Bottom Line Personal newsletter, up to 10,000 names from any Bottom Line list of subscribers or book buyers can be tested for $25/M until the end of March, if the file hasn’t been used in the last 12 months. Contact Bottom Line Lists, Amy Altmann at 203-973-6222 or aaltmann@boardroom.com

Federated Stores Credit Cards

Seven Federated Stores Credit Card buyers list segments are available for $10/M off the base price for new test mailers. Among the list segments available are buyers of children’s products. Millions of highly segmented names are available. Contact Lake Group Media Inc., Belkys Reyes at 914-925-2406 or Belkys.Reyes@LakeGroupMedia.com

Corrections

For the United Spinal Association list managed by Mokrynskidirect (Listline Feb. 9), Bob Stein’s e-mail address is bstein@mokyrnski.com

Names and Addresses Inc. manages several lists for Gardens Alive Inc. (Listline Feb. 2), including one for the Henry Field’s Seed & Nursery Co.

Listline e-Newsletter

Posted on by Chief Marketer Staff

* NASSP School Principals

* Scrapbooks Etc.

* HRO Today

* CertCities.com IT Training/Certification Leaders

* Batanga Magazine

* Universal Screen Arts Enhanced

* Monthly Hotline Credit Card Users American Index

LISTS UNDER NEW MANAGEMENT

NASSP School Principals

The National Association of Secondary School Principals named MGI Lists as its list manager. NASSP has 30,651 members, including student activities advisers for the national and junior honor societies. Principals’ average annual income is $64,453. Infocus Marketing Inc. had been managing the file.
Selections: State/SCF/ZIP
Price: $125/M
Contact: MGI Lists, Maribel Cruz at 800-899-4420, ext. 326 or mcruz@mgilists.com

NEW LISTS

Scrapbooks Etc.

Meredith Corp. is offering a file of nearly 50,000 charter subscribers to its new magazine Better Homes and Gardens Scrapbooks Etc. Ninety percent of those listed are women. Roughly 63% are married homeowners. No telemarketing is allowed.
Selections: Quarterly hotline, change of address, composite interest, enhanced selects, gender, paid, province, state/SCF/ZIP
Price: $110/M
Contact: ALC Data Management, Sara Jones at 609-580-2539 or sara.jones@alc.com

HRO Today

Outsourcing Today LLC names 27,000 active subscribers on the controlled circulation file HRO Today. Those listed recommend, specify or purchase outsourcing services for their companies.
Selections: Job title, industry, number of employees, sales volume, gender, state/SCF/ZIP
Price: $140/M
Contact: Walter Karl Inc., Kathy Elter at 845-732-7055 or kathye@walterkarl.com

CertCities.com IT Training/Certification Leaders

A list of individuals who registered at Web site CertCities.com to receive an e-mail newsletter has come on the market. This file has 42,758 records. Those listed either are currently certified or attempting to receive certification to work on information technology platforms.
Selections: None offered
Price: $300/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com

Batanga Magazine

A postal list of subscribers to Latin music magazine Batanga has been released. The file has 17,042 records comprised of subscribers, inquirers and contest respondents. A separate e-mail file is available.
Selections: Gender, state/SCF/ZIP
Price: $90/M
Contact: MKTG Services, Tim Murphy at 215-968-5020, ext. 157 or tmurphy@mktgservices.com

Universal Screen Arts Enhanced

Records from various catalog lists were assembled and demographic data added to create the Universal Screen Arts Enhanced file. Some 237,751 who made a purchase during the last seven to 12 months are named here. This postal file combines buyers from the Signals, Art & Artifact, What on Earth, and Wireless catalogs. Seventy percent are women. The average order is $90.
Selections: Income, presence of children, adult’s/child’s age, ethnicity, lifestyle/interest, product, hotlines, dollar amount spent (ranges), average age/last purchase, credit card buyers, state/SCF/ZIP
Price: $105/M
Contact: Mokrynskidirect, Elyssa Cunningham at 203-322-3610 or ecunning@mokrynski.com

NEW SELECTS

Monthly Hotline Credit Card Users American Index

Selections for occupations and interests such as music and reading have been added to the Monthly Hotline Credit Card Users American Index file. More than 2.8 million records are available. The file has been enhanced with lifestyle and demographic data.
Additional selections: Adult’s age, child’s age range, education, donors, demographic, ethnicity, change of address, credit cards, category, product, gender, entertainment, state/SCF/ZIP
Price: $65/M
Contact: Compiled Solutions Inc., Janae Thompson at 609-275-2900, ext. 104 or janae@krolldirect.com

Listline e-newsletter

Posted on by Chief Marketer Staff

* PCH.com Master File

* Undercurrent Scuba Divers

* National Court Reporters Association

* Solar Prism Greenhouse

* Business Insurance E-mail

* United Spinal Association

* ThomasNet.Com

* Netvention Lists

* Essence Magazine

* Correction

LISTS UNDER NEW MANAGEMENT

PCH.com Master File

Publishers Clearing House tapped 21st Century Marketing Inc. to manage PHC.com’s master file and 11 separate list segments. The main file contains more than 2.6 million records from the last 12 months. Individual data cards are available for PHC.com African Americans, Asians, Hispanics, new homeowners, gardeners and pet owners. There also are PCH.com segments available for health and fitness, senior citizens, donors, children (addressed to parents) and golfers. All these postal records were generated via the Internet. Walter Karl Inc. had been the list manager. Selections: Monthly hotline, lifestyle, mail order buyers, sweeps entrants, gender, state/SCF/ZIP Price: $100/M (last-12-month records) Contact: 21st Century Marketing Inc., Ginny Schaefer at 631-306-5251 or gschaefer@21stcm.com

Undercurrent Scuba Divers

Names in the News California Inc. now oversees the Undercurrent newsletter file naming scuba divers. A total of 18,248 active and 62,100 former subscribers are listed. Nearly a third of subscribers are women, average age 48. Listworks Corp. was the previous manager.
Selections: Gender, state/SCF/ZIP
Price: $95/M (active subscribers); $65/M (former subscribers)
Contact: Names in the News California Inc., Katinka Partridge at 415-989-3350 or Katinkapartridge@nincal.com

National Court Reporters Association

MGI Lists has been selected to manage the National Court Reporters Association’s 21,528-name membership file. Some 400 international members are identified as well. Women comprise 88% of the membership. Three-quarters of these records include a home address. The association’s file previously was handled in-house but wasn’t widely promoted. Direct mail is the source. Selections: Member type, professional interest area, state/SCF/ZIP Price: $150/M (U.S. members); $275 (entire international file) Contact: MGI Lists, Candy Brecht at 800-899-4420, ext. 383 or cbrecht@mgilists.com

NEW LISTS

Solar Prism Greenhouse

Buyers and inquirers are listed on the Solar Prism Greenhouse master file. A total of 171,187 postal records are available. The median age of these gardeners is 49 and their average yearly income is $57,000. The unit of sale ranges from $4,500 to $6,000. The source is direct mail; the records were verified by telephone.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $95/M
Contact: McCarthy Media Group Inc., Mike McCarthy at 608-837-4343 or mike@mccarthymediagroup.com or Michelle McCarthy at 608-837-4343 or michellem@mccarthymediagroup.com

Business Insurance E-mail

Crain Communications has launched an e-mail master file with more than 72,000 records derived from paid and controlled-circulation subscriptions of Business Insurance magazine and Web site registrations, among other sources. Selections: Company type, job function, number of employees, state/SCF/ZIP Price: $400/M Contact: Direct Media Inc., Susan Levinson at 203-532-2464 or slevinson@directmedia.com

UPDATED LISTS

United Spinal Association

The Eastern Paralyzed Veterans Association changed the name of its membership list on Feb. 1 to United Spinal Association. The organization recently completed a one-year name change transition period and subsequently renamed the file, according to the list manager. More than 1.4 million donors from the last 12 months are available. Direct mail is the sole source.
Selections: Dollar amount donated, $5-plus donors, change of address, gender, state/SCF/ZIP
Sample usage: Alzheimer’s Disease Research, American Cancer Society, American Diabetes Association, American Red Cross, Carroll Center for the Blind, Christopher Reeve Paralysis Foundation, March of Dimes, Massachusetts Police Association
Sample tests: Alzheimer’s Family Relief Fund, Blind Veterans Association, Central Association for the Blind, Christian Voice, Covenant House, City Meals on Wheels, Gracie Square Hospital, Kids Place
Price: $75/M
Contact: MetaResponse Group Inc., Bob Stein at 201-487-8181, ext. 620 or bstein@metaresponse.com

ThomasNet.Com

Thomas Publishing Co. has renamed and reorganized various Thomas Register and Thomas Regional lists under a new brand name, ThomasNet.com. It also launched the ThomasNet.com Hotline File with 78,933 records of active industrial product buyers. Renamed lists include the ThomasNet.com Industrial Buyers E-mail master file with 466,849 records and a group of ThomasNet.com e-mail lists identifying businesses based on their size. Those identified on the ThomasNet.com files are registered users of the company’s Web site.
Selections: Job function, industry
Price: $435/M (hotline file)
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or dlaudano@metaresponse.com and Star Ursillo at 954-360-0644, ext. 213 or sursillo@metaresponse.com

SPECIALS!

Netvention Lists

List owner Netvention Inc. is giving 5,000 free records to first-time list broker clients. Netvention’s database contains more than 2 million records naming companies conducting business online. Contact Netvention Inc., Tarik Qahawish at 514-877-6197 or listmanager@netvention.com

Essence Magazine

In celebration of Essence magazine’s 35th anniversary the base price for testing any of Essence lists will be $35/M through March 31. The magazine targeting black women has 762,725 subscribers. Various enhanced files with 1.2 million records each are available as well. Contact Direct Media Inc., Laura Tartaglia at 203-532-3845 or ltartaglia@directmedia.com and Etienne DeLisle at 203-532-2420 or edelisle@directmedia.com

Correction

The manager of Maus & Hoffman’s list (Direct Listline, Feb. 7) is ALC of New York LLC.

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Maus and Hoffman

* Airguide

* EE Product Center Site

* Golf Vacation Package Buyers from GolfWeb.com

* Healthy Choices

* Links Magazine Ride Along

* DS Waters Statement Stuffer

* Media Source to Expand Following Acquisition

LISTS UNDER NEW MANAGEMENT

Maus and Hoffman

ALC of New York LLC has been retained to oversee the Maus & Hoffman Inc.’s apparel buyers list. There are 17,356 last-12-month and 26,459 last-24-month buyers on file, both men and women. The average unit of sale generated by direct mail is $300. Mokrynskidirect previously managed this list.
Selections: Hotlines, dollar amount spent (ranges), gender, state/SCF/ZIP
Sample usage: Allen Brothers, Calyx & Corolla, Frontgate, Gumps, Sharper Image, Wall Street Creators, Bloomingdales Brooks Brothers, Bachrach, Desantis Coll, Mark Shale, Paul Frederick, Peruvian Connection, Sierra Trading Post, Tuttle Golf, Wintersilks
Price: $120/M (last-24-month buyers)
Contact: ALC of New York LLC, Caroline Gensone at 212-381-1741 or caroline.gensone@alcny.com

NEW LISTS

Airguide

Pyramid Media Group has released a group of Airguide postal and e-mail lists Theyidentify frequent flyers, leisure and business travelers and corporate travel services buyers. An Internet-generated Airguide Online file contains 26,866 consumer and 13,454 business e-mail addresses. Some 20,000 consumers who subscribe to Airguide Magazine are also available. Another Airguide postal file contains 29,000 business subscribers. Roughly 85% of those listed are men with an average age of 43.
Selections: Gender, number of employees, sales volume, title, industry, state/SCF/ZIP
Price: $95/M (magazine subscribers); $125/M (e-mail and business files)
Contact: Walter Karl Inc., Kathleen Gaynor at 646-336-4153 or Kathleen@wkinteractive.com (e-mail files); Kathy Elter at 845-732-7055 or Kathye@walterkarl.com (business postal file); Maureen Northey at 845-732-7035 or
Maureen.Northey@walterkark.infousa.com

EE Product Center Site

CMP Media LLC has begun offering postal and e-mail records generated from registrations at the Web site EE Product Center. This audience is comprised of engineers and technical managers. The site offers more than 66 million electronic and related components from more than 10,700 supplier catalogs. The EE Product Center Site Visitors file offer 13,566 postal and 7,112 e-mail records, in addition to Canadian and other international records. Selections are only available with postal records.
Selections: Job function, end product, state/SCF/ZIP
Price: $200/M (U.S. postal file); $400/M (e-mal file)
Contact: Rubin Response Management Services Inc., Scott Wells at 847-619-9800, ext. 215 or scottw@rubinresponse.com

Golf Vacation Package Buyers from GolfWeb.com

More than a half million online shoppers who visited GolfWeb.com are available a new-to-market postal file. About 84% of the individuals who register at the Web site are men. Their median age is 38, median household income $75,000.
Selections: Hotline, state/SCF/ZIP
Price: $100/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com

Healthy Choices

A list of consumers concerned about their health has been assembled from various Internet sources, direct mail transactions and surveys. The Healthy Choices file has a universe of 3.3 million names. This file includes individuals who reportedly work out regularly, participate in sports and eat organic foods
Selections: Quarterly hotline, age, ethnicity, gender, income, presence of children, health and fitness, diet and nutrition, magazine and newsletter subscribers, sports, environmental concerns, state/SCF/ZIP
Price: $70/M
Contact: Direct Marketing Shop, Diane Sparks at 828-645-8411 or diane@thedmshop.com

NEW INSERT MEDIA

Links Magazine Ride Along

A new program launched by Links Magazine targets golfers with inserts that ride along in periodic renewal statements. The average Links subscriber is 52 and has a net worth of $1.1 million. Upwards of 1 million inserts will be shipped annually inside polybags with magazines. Only one insert will be included per package. Inserts must between 3 by 5-1/2 and 4-1/4 by 7-1/2 inches.
Price: $55/M
Contact: RMI Direct Marketing Inc., Catherine Ryan at 203-825-4632 or cryan@rmidirect.com

NEW SELECTS

DS Waters Statement Stuffer

DS Waters of America LP has instituted selections for home or office delivery in the DS Waters Statement Stuffer program. The quantity has grown to 900,000 statements per month, about evenly split between home and office addresses. DS Waters provide home delivery of bottled water in Texas, Arizona, Nevada, California, Oregon and New Jersey. The average unit of sale is $300 annually. Up to three noncompetitive offers will be inserted inside monthly billing statements. Inserts must be between 3 by 4-1/2 by 3-7/8 and 7-1/2 inches.
Additional selections: Geographic areas
Sample usage: Citicorp Credit Services, Discover Card, BMG Direct, Guthy-Renker, Proactive Solution, Bose, Bookspan, Los Angeles Mission
Price: $50/M
Contact: Fasano and Associates, Laurance Shoobs at 818-728-9030, ext. 104 or lshoobs@fasano-assoc.com and Susan Gilbert at 818-728-9030, ext. 106 or sgilbert@fasano-assoc.com

IN THE NEWS

Media Source to Expand Following Acquisition
Jim Emerson

Media Source Solutions, a list management and brokerage firm, is launching multi-channel list services and new e-mail services as result of its Jan. 14 acquisition of Clockwork Data, a Miami-based data service bureau and e-mail deployment firm. Until now Media Source had been outsourcing service bureau work as well as housing data at Clockwork. It acquired Clockwork in an all cash transaction for an undisclosed sum. Clockwork’s assets will be folded into existing operations at Media Source’s headquarters in Novato, CA, said Michele Volpe, president of sales and marketing. The acquisition includes software for list hygiene, data analysis and appending data, 10 million e-mail records and a proprietary business-to-business database. The increased data capacity has enabled Media Source to develop WealthRank a new list enhancement product for analyzing household income, and transactional data to help predict future consumer purchasing trends. This includes analysis of types of transactions direct mail, retail and online. Media Source has also launching a new e-mail service called EConnect for appending data to e-mail lists and transmitting e-mail promotions. In addition, Media Solution plans to use the data it has acquired to offer more business and e-mail list products. “Until now our database has mostly consumer names,” Volpe said. “This acquisition will allow us to increase the available universe of multichannel products we can offer.” Looking ahead, one and half year old Media Solutions next plans to introduce a new credit indicator service, pending the review of compliance and privacy issues, Volpe said. No date for the launch of these services has been determined.

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Mid America Motorworks

* Fleet Equipment

* OfficeMax and Reliable Office Supplies

* Technology Review

* International Quality & Productivity Center

* Express Stamp

* Secure World Expo

* Listworks Clients Move On Following Reported Shut Down

LISTS UNDER NEW MANAGEMENT

Mid America Motorworks

Direct Media Inc. has been retained to manage four lists owned by the auto parts and accessories cataloger Mid America Motorworks. The largest file is the Mid America Motorworks Corvette Catalog Buyers file with 143,441 records. Other Volkswagen and Porshce catalog lists contain 32,635 and 21,697 records, respectively. In addition there is the Mid America Motorworks Corvette Business Buyers list with 4,044 last-24-month names. The average unit of sale ranges from $110 to $245, depending on the file. The prior list manager was Lake Group Media Inc.
Sample usage: Corvette Enthusiast, Anhauser Busch, AutoWeek, Corvette Fever, Eastwood Co., Excellence Magazine, Gadget Alert, Hemmings Motor News, Long Ridge School, National Corvette Owners Association, Street Magazine, VW Trends, Vette Magazine
Selections: Gender (not available on Corvette Business file), state/SCF/ZIP
Price: $90/M (catalog files); $100/M (Corvette Business file)
Contact: Direct Media Inc., Matthew Musikar at 203-532-2445 or mmusikar@directmedia.com

Fleet Equipment

Babcox Publications has chosen Statlistics to oversee the Fleet Equipment controlled circulation list. The magazine has 61,632 subscribers. This file identifies executives responsible for managing truck fleets, including specifying or purchasing trucks and related equipment. Information Refinery formerly handled this file.
Selections: Telephone numbers, fleet type/size, state/SCF/ZIP
Sample usage: Direct Safety, DPA, FleetCor, General Motors, Imperial Supply, Monster.com, National Safety Council, NexTel, Paul Oxman Publishing, Thomas Regional, University of Wisconsin, Wright Express
Sample tests: American Trainco, Bob Mincberg, Clement Communications, Contact Solutions, Fleet Tech, Gulf Lubricants, Intelligent Truck, Northern Hydraulics, Northern Tool, Sears, South East Truck Sales, Summit Racing, Verizon Wireless
Price: $120/M (base)
Contact: Statlistics, Scott Perillo at 203-778-8700, ext. 132 or s.perillo@statlistics.com

OfficeMax and Reliable Office Supplies

ALC Data Management secured appointments to represent the OfficeMax and Reliable Office Supplies catalog and online customer lists. The OfficeMax file contains more than 2.8 million names. More than 1.4 million records are available on Reliable’s list. Both files were formerly managed by MeritDirect.
Selections: Number of employees, dollar amount spent (ranges), hotlines, gender, home/business address, job title/function, max per company, multibuyers, online buyers, product, telephone numbers, SIC code, SOHO, state/SCF/ZIP
Price: $105/M
Contact: ALC Data Management, Mark Poney at 914-524-5243 or mark.poney@alc.com

Technology Review

Technology Review Inc., a unit of the Massachusetts Institute of Technology, has appointed IDG Services as its list manager. The Technology Review postal file contains 159,333 active subscribers and 57,942 former subscribers. An enhanced postal file is also available, in addition to segments identifying Canadian and other international subscribers. The Technology Review E-mail file contains 186,940, records, including 78,108 U.S. e-mail addresses. Direct Media Inc. formerly managed these files.
Selections: Industry, title, state/SCF/ZIP
Price: $190/M (postal records); $300/M (e-mail records)
Contact: IDG List Services, Rich Green at 508-370-0832 or rgreen@idglist.com

NEW LISTS

International Quality & Productivity Center

Two files have been introduced by the International Quality & Productivity Center. The larger IQPC Pharmaceutical Executives and Attendees list contains 105,556 names. More than 54,000 attendees are listed on the Top Executives By IQPC file. The sources are 80% direct mail, 10% telemarketing and 10% Internet.
Selections: Job title/function, hotlines, interest, industry, SIC code, gender, state/SCF/ZIP
Price: $155/M
Contact: MeritDirect, Kevin Daly at 914-368-1069 or kdaly@meritdirect.com

Express Stamp

A last-12-month buyers file has become available from Express Stamp. It identifies 32,247 customers who purchased products such as address stamps, luggage tags and pet tags. They responded to package inserts targeting new movers and spent an average of $15.
Selections: Hotline, gender, state/SCF/ZIP
Price: $75/M
Contact: Response Media Products Inc., Ann Nolan at 770-220-5061 or anolan@responsemedia.com

Secure World Expo

Seguro Group has released postal and e-mail lists of attendees of the SecureWorld Expo, a new regional conference targeting information technology professionals, corporate executives and government officials concerned with security issues. A total of 3,865 postal and 2,662 e-mail records are available.
Selections: Job title/function, business type, number of employees, product, operating system, state/SCF/ZIP
Price: $225/M (postal records); $350/M (e-mail records)
Contact: Transcontinental Direct, Patti Niebling at 631-218-0389, ext. 202 or pniebling@transcontinentaldirect.com

IN THE NEWS

Listworks Clients Move On Following Reported Shut Down
By Jim Emerson

In the wake of the apparent closing of Listworks Corp. earlier this week, Macromark Inc., the Impulse Media division of RMI Direct Marketing Inc., and Specialized Fundraising Services Inc. have taken over half of the company’s list management portfolio.
Neither Listworks’ President Walter Monzi nor CFO John Collins could be reached for comment about the future status of the company or any creditors. Several phone calls to the firm’s headquarters in Hawthorne, NY went unanswered.
Listworks Corp. had not filed for bankruptcy as of Thursday. On Feb. 1, a representative of Listworks management reportedly told about 50 employees to go home because the company was closing.
Several former employees have accepted new positions at Brewster, NY-based Macromark, which has taken over 15 files previously managed by Listworks. Norman Newman has been named senior vice president of sales; Ken Ryan, vice president of sales; and Mary Ellen Meyer, list manager. Maria Bongzarone, Jayne Gottschall and Steve Koons all accepted positions as list brokers.
Several astrology lists and opportunity-seeker files have been transferred to Macromark, including the Future Life Astrology and Risk Free Wealth Systems Buyers files. The Better Health & Self Improvement Library, BNI Building News and Nuvobody lists are some of the other files now handled by Macromark.
New data cards will be ready for release by the end of the business day Friday, said
Eduard Kul, vice president of sales at Macromark. These files have monthly counts ranging from 5,000 to 215,000 records, each, he said.
Danbury, CT-based Impulse Media has assumed management of the U.S. and Canadian Psychic Predictions files formerly at Listworks, in addition to the Adrianna and Cloud Nine lists, which target similar audiences.
Pam Ranalli, marketing manager at Impulse, said she does not yet have current counts nor know when her firm will release new data cards for these files. However, according to Listworks’ data cards these lists have quarterly counts in the 10,000 to 30,000 range.
Specialized Fundraising Services now represents 50 lists owned by nonprofit organizations that were formerly managed by Listworks, said Frank Quaranta, executive vice president and COO of Specialized Fundraising.
Nonprofits identified on Listworks’s Web site as clients include the American Breast Cancer Foundation, American Diabetes Association, Arthritis Foundation, National Cancer Coalition, National Jewish Medical and Research Center and the National Osteoporosis Foundation.
Quaranta was recently vice president of Listworks before he left voluntarily to found Specialized Fundraising. His business partner Lisa Greene, president and CEO of the new company, is a former Spartanburg, SC-based independent contractor for Listworks.

Listline e-newsletter

Posted on by Chief Marketer Staff

* Cohabitator Master File

* I Give to Health Causes

* Self Improvement File

* Online Direct Deposit Cash Advance Applicants

* Professional Career Development Institute

* Savvier PIP

* White Flower Farm PIP

NEW LISTS

Cohabitator Master File

In excess of 1 million names were assembled to create Cohabitator, a master file that identifies households with multiple persons who have different last names. These individuals include roommates and couples, either married or unmarried. Within the last 12 months these consumers moved, refinanced a mortgage or received a new credit card. The sources are direct response transactions triggered by direct mail or the Internet.
Selections: Transactions by type/number, hotlines, credit cards by bank/retail/number, mail order buyers, catalog buyers, presence/age of children, homeowner, dwelling type, length of residence, ethnic, marital status, state/SCF/ZIP
Price: $70/M (base)
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or thomasm@adrearubin.com

I Give to Health Causes

More than 1.3 million donors who contributed to various health or medical facility appeals are found on the I Give to Health Causes list. California, Texas and New York have the largest state counts. This file has been overlaid with mail buyer, demographic and lifestyle data. The majority of these individuals are senior citizens.
Selections: Age, income, gender, state/SCF/ZIP
Price: $75/M
Contact: Chessie Lists Inc., Bob Lesser at 301-680-3633, ext. 109 or bob@chessielists.com

Self Improvement File

Surveyed men and women who reported that they’ve enrolled in self-improvement courses have been assembled on a recently released file. More than 1.3 million records are available on the Self Improvement File.
Selections: Income, marital status, homeowner, presence of children, gender, state/SCF/ZIP
Price: $85/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or ajackson@davisdirect.com

Online Direct Deposit Cash Advance Applicants

A universe of 538,884 consumers who applied for loans via the Internet has been released. The Online Direct Deposit Cash Advance Applicants file consists generally of individuals trying to reestablish a better credit rating. They applied for loans up to $1,000 for direct deposit in their bank accounts. Since numerous lenders are involved in this program the majority of these individuals reportedly received loans.
Selections: Monthly applicants, income, age, gender, state/SCF/ZIP
Price: $80/M
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or dbrill@listdata.com and Oney Currithers at 845-357-1881 or oney@listdata.com

Professional Career Development Institute

The Professional Career Development Institute (PCDI) recently introduced a large portfolio of new-to-market lists including several related to hobbies or interests. The Gourmet Cooking and Catering from PCDI file, for example, names 110,000 purchasers and inquirers of a home study gourmet cooking and catering course. Some of the other files identify 428,032 pet owners; 152,083 hobbyists who knit, sew or do other kinds of needlework; and 214,878 music lovers. Most of the other files identify professionals who enrolled in various types of courses offered by PCDI. The sources are direct mail, television, space advertising and the Internet.
Selections: state/SCF/ZIP
Price: $80/M (base)
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com and Sharlene Palmgren at 212-655-5131 or spalmgren@ven.com

NEW INSERT MEDIA

Savvier PIP

Infomercial marketer Savvier Inc. has launched a package insert program targeting fitness products customers. Roughly 960,000 packages are shipped annually. Up to six inserts will be placed inside each package shipment. These consumers have spent $40 to $90 to purchase workout-related products. Women placed 85% of the orders. An average customer is 40 with a $65,000 household income. Inserts may be as large as 5-1/2 by 8-1/2 inches weighing up to .25 ounce. Inquiries for overweight inserts will be considered.
Price: $65/M
Contact: Walter Karl Inc., Bernadette Joachim at 845-732-7025 or Bernadette.Joachim@walterkarl.infousa.com

White Flower Farm PIP

Garden cataloger White Flower Farm Inc. now accepts package inserts. An estimated 285,000 packages will be shipped this year. These customers place $90 average orders. Their average age is 53, average income $71,000. This new-to-market program is open for a maximum of six inserts per package. Inserts can be as large as 5-1/2 by 8-1/2 inches, weighing up to .25 ounce.
Price: $66/M
Contact: AM/Direct division of Millard Group Inc., Meg Garabrant at 603-924-9262, ext. 2317or mgarabrant@millard.comrswain@millard.com

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Gurney’s/Henry Field’s/Michigan Bulb

* College Grads/Job Seekers

* Links Magazine

* 123Jump.com Online Investor

* Build It Worldwide

* Waste News

* Nature’s Aide Vitamins

* DecisionMaker Network Security Marketplace

* People in the News

* Correction

LISTS UNDER NEW MANAGEMENT

Gurney’s/Henry Field’s/Michigan Bulb

Gardens Alive Inc. has transferred management of its Gurney’s, Henry Field’s and Michigan Bulb gardening catalog lists to Names and Addresses Inc. A special $75/M rate for publishers, fundraisers, and insurance and credit card marketers has been introduced that was not previously available. The list owner is expected to launch an enhanced Gardens Alive file at a later date. With 204,302 buyers from the last 12 months, Michigan Bulb Co.’s list is the largest. Gurney’s Seed & Nursery Co. identifies 281,722 customers who made purchases over the last 12 months. Henry Field’s Seed and Survey Co.’s file contains 108,873 last-12-month names. RMI Direct Marketing Inc. formerly managed these files.
Sample usage: American Master Products, Carol Wright Gifts, Garden Gage, Collections Etc., Handyman Club of America, Lincoln Insurance, Humane Society of America, Paralyzed Veterans of America, Physicians Mutual Insurance, Little Brothers Friends of the Elderly (Michigan Bulb); Backyard Problem Solver, FarmTek, Harriet Carter Gifts, Swiss Colony, Earthbox, F&W Publications, Hale Indian River Grove, Northern Tool & Equipment, Progressive Farmer, Vortine (Gurney’s); Gardener’s Greenhouse, National Home Gardening Club, Rodale/Garden Primer, Boy Scouts of America, National Arbor Day Foundation (Henry Field’s)
Selections: Dollar amount spent (ranges), hotlines, gender, state/SCF/ZIP
Price: $100/M
Contact: Names and Addresses Inc., Lisa Tricoli at 847-850-1021 or Lisat@nai.biz

College Grads/Job Seekers

Mokrynskidirect has been named manager of a list of recent college graduates seeking employment who visited either the CollegeRecruiter.com or Jobanimal.com Web sites. More than 1.1 million records from the last 12 months are available on the College Grads/Job Seekers postal list. Those named here posted their resumes on the Web sites, searched through job listings and signed up to receive e-mail job alerts. Telephone numbers and e-mail addresses are available. Great Lakes List Management was the former manager.
Selections: Education level, interest in continuing education, industry, salary range, state/SCF/ZIP
Sample usage: AT&T, Dow Jones, National Magazine Exchange, University of Maryland
Price: $115/M (last-12-month records)
Contact: Mokrynskidirect, Linda F. Santaite at 201-488-5656, ext. 660 or lsantait@mokrynski.com

Links Magazine

RMI Direct Marketing Inc. asumed management of Links magazine’s list yesterday. Some 85,000 subscribers are identified. These golfers’ average yearly income is $150,000 and their average net worth is $1.1 million. The typical subscriber is a 52-year-old who’s been playing golf for 27 years — ordinarily, some 43 rounds annually. Only 7% of these individuals are women. List Services Corp. previously managed this file.
Selections: Birth year, handicap, hotlines, state/SCF/ZIP
Sample usage: Consumer Reports, Marriott Resorts, Golf Digest Golfsmith, Omaha Steaks, Kohler Faucets, AARP, Zurich Insurance, Sports Illustrated
Price: $100/M
Contact: RMI Direct Marketing Inc., Catherine Ryan at 203-825-4632 or cryan@rmidirect.com and Hillary Taylor at 203-825-4631 or htaylor@rmidirect.com

123Jump.com Online Investor

Web site publisher 123Jump.com Inc. tapped MetaResponse Group to manage its e-mail investor master file consisting of 210,423 registered Web site users. These people go online to obtain information about current stock quotes, initial public offerings, mutual funds, analysis reports and other financial and business information. Rickard List Marketing was the previous manager.
Selections: U.S./international domain
Sample usage: Standard & Poor’s, Barclay’s
Price: $150/M (base)
Contact: MetaResponse Group, Dorothy Laudano at 954-360-0644, ext. 202 or dlaudano@metaresponse.com and Star Ursillo at 954-360-0644, ext. 213 or sursillo@metaresponse.com

Build It Worldwide

Direct Media Inc. now manages the Build It Worldwide file, which names 66,700 who registered at online directory BuildItWorldwide.com. The site serves as a portal for several related sites such as ArchitectWorld.com and SurveyorsWorld.com. Those listed include owners, company presidents and other executives in the building-related trades. Telephone numbers are available. Information Refinery Inc. had been managing these records.
Sample usage: Capital One, Architecture Magazine, McGraw-Hill, Lorman, NexTel, Hanley-Wood
Selections: Business/industry type, max per company, gender, state/SCF/ZIP
Price: $90/M
Contact: Direct Media Inc., Rich Parker at 203-532-2500 or rparker@directmedia.com and Tracey Strauss at 203-532-2527 or tstrauss@directmedia.com

Waste News

Crain Communications recently transferred management of Waste News magazine’s list to Walter Karl Inc. This publication has 20,576 controlled circulation and paid subscribers. Readers are concerned with hazardous waste management, air pollution and water treatment. Statlistics was the prior list manager.
Selections: Job title, type of organization, size of company, public company indicator, sales volume, primary business, state/SCF/ZIP
Price: $145/M
Contact: Walter Karl Inc., Kathy Elter at 845-732-7055 or kathye@walterkarl.com and Rose DeLuca at 845-732-7019 or Rose.DeLuca@walterkarl.infousa.com

Nature’s Aide Vitamins

N.M.N. Vitamins Inc. has appointed Macromark Inc. manager of the Nature’s Aide vitamin and health supplement buyers list. More than 22,000 records from 2004 are available. Sixty-five percent of the customers were men and an average order was $92. Direct mail is the source. Mal Dunn Associates Inc. formerly managed this file.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: Macromark Inc., Sheri Legeret at 845-230-6322 or sheri@macromark.com

NEW LISTS

DecisionMaker Network Security Marketplace

DecisionMaker Network Security Marketplace, a new database, includes information from controlled circulation lists; business, directory and other database listings; and trade show attendee records. It identifies 413,547 professionals involved in computer network security.
Selections: Acquisition source, type of business, buying authority, Canadian names, number of employees, home address, one per location, recency, sales volume, specific title, telephone numbers, state/SCF/ZIP
Price: $195/M
Contact: DM2, Liz Daly at 800-323-4958, ext. 8301 or ldaly@dm2lists.com

IN THE NEWS

People in the News

Marc Mirabella was promoted to senior account executive at Leon Henry Inc.’s LH Management Division. He’s been with the company since August 1999.

Correction

An item in the Jan. 11 Listline about the Construction Subcontractors list now managed by Information Refinery Inc. misidentified the prior list manager. L.I.S.T. Inc. previously handled the file.

Listline e-Newsletter

Posted on by Chief Marketer Staff

* National Association of Counties

* Online Direct Catalog Card Applicants

* Book Bound

* Vermont Country Store Enhanced

* Groovejob.com

* Individual Healthcare Insurance Buyers

* AutoWeek

* HealthSmart Today Blow-in

* People in the News

LISTS UNDER NEW MANAGEMENT

National Association of Counties

Walter Karl Inc. now manages the National Association of Counties’ list, which names the 60,000 county government officials who are association members. Sources include direct response, attendees and directories. Telephone numbers are available. This file previously was managed in-house.
Selections: Population figures, attendees, title, branch of government, steering committee, gender, state/SCF/ZIP
Price: $110/M
Contact: Walter Karl Inc., Kathy Elter at 845-732-7055 or kathye@walterkarl.com and Rose DeLuca at 845-732-7019 or Rose.DeLuca@walterkarl.infousa.com

NEW LISTS

Online Direct Catalog Card Applicants

Online Direct Catalog Card Applicants identifies 864,752 who requested an unsecured Platinum credit card from a catalog company. The card had a $7,500 limit and was backed by several financial services firms. Applicants paid a $150 refundable deposit to obtain their card.
Selections: Monthly applicants, gender, age, income, state, state/SCF/ZIP
Price: $80/M
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or dbrill@listdata.comoney@listdata.com

Book Bound

Those who bought several books by mail over the last 12 months are identified on the Book Bound file. There are 410,127 listed. The unit of sale was $95.
Selections: Quarterly hotline, income, age, presence of children, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., Iris Caralla at 727-669-2500 or IrisC@thelistexpets.com

Vermont Country Store Enhanced

Etech ethnic information and Experian InSource data were overlaid on the Vermont Country Store’s master file to create this enhanced list. Nearly 1.2 million records are available, including 754,488 general merchandise buyers from the last 12 months. The file includes buyers from Vermont Country Store’s Voice of the Mountains and Goods & Wares catalogs. Most customers are suburban or rural homeowners with an average yearly income of $50,000. Numerous lifestyle and interest selects are offered.
Selections: Interest, lifestyle, dollar amount spent (ranges), adult’s age, child’s age range, credit card buyers, gender, Hispanic, household income, state/SCF/ZIP
Price: $100/M
Contact: ALC Data Management, Daphne Fernandes at 914-524-5231 or daphne.fernandes@alc.com

Groovejob.com

This is a postal list of 169,000 job seekers, primarily students between ages 16 and 24, who registered at the Groovejob.com Web site. Most of those identified are part-time and seasonal job seekers.
Selections: Age ranges, gender, state/SCF/ZIP
Price: $85/M
Contact: VentureDirect Worldwide, Sean Morits at 212-655-5196 or smorits@ven.com

Individual Healthcare Insurance Buyers

A list segmentation model of direct mail and behavioral data related to insurance products, together with information from Focus USA’s database, were used to assemble the Individual Healthcare Insurance Buyers list. Included are nearly 12.5 million consumers considered statistically likely to buy individual healthcare insurance. The median age of those on the file is 38 and their median income is $37,000. More than 60% are homeowners and better than half have children.
Selections: Quarterly hotline, credit cardholders, travelers, Internet connected, age, gender, state/SCF/ZIP
Price: $75/M
Contact: Focus USA, Stephani O’John at 201-489-2525 or stephani@focus-usa-1.com

UPDATED LISTS

AutoWeek

Crain Communications has broken out several segments from AutoWeek’s active and former subscriber files. The expanded list group now includes AutoWeek Credit Cardholders and Users, AutoWeek Mail Order Product Buyers and AutoWeek Subscribers With Online Access, with counts ranging from 59,972 to 94,083. Enhanced credit card and demographic selections are available. The main AutoWeek Lifestyle Enhanced Active Subscribers list, formerly known as the AutoWeek Enhanced master file, now contains 233,869 records.
Selections: Psychographics, retail store buyers, real estate data, home value, marital status, interests, occupation, adult’s/child’s age ranges, presence of children, education, donors, income range, demographic, credit card, gender, state/SCF/ZIP
Price: $90/M
Contact: Kroll Direct Marketing Inc., Janae Thompson at 609-275-2900, ext. 104 or janae@krolldirect.com

IN THE NEWS

HealthSmart Today Blow-in

HealthSmart Today magazine’s blow-in program will be expanded in March to reach a broader audience. Moreover, a new 32-page PhysiqueSmart section has been added to the magazine itself. HealthSmart targets women while PhysiqueSmart is for men. Each title will have its own front cover when the magazine is flipped over. Up to 3.2 million inserts will be blown into the magazine this year. The magazine is hand distributed, available at retail stores and disseminated through membership organizations. Each issue will carry up to four inserts between 3 by 5 inches and 6 by 7-1/2 inches and weighing up to .25 ounce. Inquiries for larger and heavier inserts will be considered for additional charges.
Price: $35/M
Contact: LH Management Division, Leon Henry Inc., Eric Kizis at 914-285-3456 or Erick@leonhenryinc.com

People in the News

Felicia Pucci has been named manager of client services at Estee Marketing Group Inc., a list management and brokerage firm in New Rochelle, NY. Pucci has an extensive background in publishing and list services. In her last job, she served as circulation planning manager for Wenner Media LLC.

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Decorator’s Delight

* Prost-Aide Supplement Buyers

* No Annual Fee Credit Card Acceptors

* Newport News

* Father Flanagan’s Girls and Boys Town Donors

* U.S. Bowling Congress Portfolio

* Central Park Conservancy

* Checks Unlimited

NEW LISTS

Decorator’s Delight

Consumers who purchased home decor items from catalogs multiple times are named on the Decorator’s Delight list. A total of 610,312 records are available from the last 12 months. The unit of sale is $200.
Selections: Quarterly hotline, income, age, presence of children, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., Iris Caralla at 727-669-2500 or IrisC@thelistexpets.com

Prost-Aide Supplement Buyers

Prost-Aide Supplement Buyers
Consumers who purchased a dietary product are listed on the Prost-Aide Supplement Buyers file. There are 31,125 buyers from March through September 2004 and 19,223 buyers from the fourth quarter. Ninety-one percent of these customers are men. The average unit of sale is $74. Direct response radio is the source.
Selections: Gender, state/SCF/ZIP
Price: $100/M (fourth quarter buyers)
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or pranalli@impulsermi.com

No Annual Fee Credit Card Acceptors

Direct mail financial behavioral data and the Focus USA Database were used to develop a financial segmentation model to identify consumers likely to respond to a specific type of financial offer. The process was used to create the No Annual Fee Credit Card Acceptors file containing 21 million records. Those listed have a median age of 30 and a $31,000 median income. More than half are homeowners with children.
Selections: Gender, age, income, length of residence, children, homeowners, news and financial subscribers, Internet connected, quarterly hotline, sweepstakes entrants, state/SCF/ZIP
Price: $75/M
Contact: Focus USA, Stephani O’John at 201-489-2525 or stephani@focus-usa-1.com

NEW SELECTS

Newport News

Newport News Inc. has added another monetary select to the Newport News catalog customer file. Data for the last dollar purchase amount is now available. Selects have been available for some time for last-three-month buyers who spent $75, $100 and $200 or more. Roughly 35% of the individuals on this nearly 2 million-name file have spent $100 or more. The source is 100% direct mail, but more than 26% of the customers have shopped online.
Additional selections: Hotlines, cash buyers, clearance merchandise, credit card, deferred credit, multibuyers, single purchase, product, state/SCF/ZIP
Sample usage: Alloy, Alsac St. Jude, Berkley Time Share, Boston Proper, Chadwick’s Fingerhut Corp. Figi’s, Frederick’s of Hollywood, International Male, Midnight Velvet, Ultama Swimwear, Yves Rocher
Sample tests: ABC Distributing Inc., Arizona Mail Order Co. Inc., Complements from Amerimar, Crunch Fitness, Custom Missions Program, Disabled American Veterans, Domestications, International Masters Publishers, Just My Size, Limoges Jewelers, Merlite Industries, Union Rescue Mission, Venus Swimwear
Price: $100/M (last-12-month buyers)
Contact: Millard Group Inc., Lynn Wallis at 603-924-9262, ext. 2438 or Lwallis@millard.com and Liz Pereira at 603-924-9262, ext. 2581 or Lpereira@millard.com

Father Flanagan’s Girls and Boys Town Donors

A gender select has been introduced on the Father Flanagan’s Girls and Boys Town Donors file. The count is 618,000. Roughly three-quarters of donors who gave $5 or more are men. Contributors give on average $13 in response to direct mail.
Additional selections: Donors $10-plus, state/SCF/ZIP
Price: $80/M (last-12-month donors)
Contact: Direct Media Inc., Peggy O’Keefe at 203-532-3760 or pokeefe@directmedia.com

UPDATED LISTS

U.S. Bowling Congress Portfolio

The name for a group of National Bowling Organization lists have been changed to U.S. Bowling Congress and more than a dozen new list segments have been introduced. The change in name follows the merger of men’s and women’s bowling organizations within the U.S. Bowling Congress, effective on Jan. 1. The four existing files with new names are the U.S. Bowling Congress, USBC Mail Order Buyers, USBC Active Travelers and USBC Outdoor Enthusiasts and have counts ranging from 617,083 to 3.2 million records. Some of the new USBC list segments identify individuals interested in audio and video products, donors, gardeners, hunters and fishermen, pet owners and veterans, to name a few. The sources include Web site registrations, direct mail and telemarketing.
Selections: Gender, ethnicity, religion, lifestyles, hobbies, credit card type, age, income, state/SCF/ZIP
Price: $80/M (base)
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com

SPECIALS!

Central Park Conservancy

All fundraisers testing the Central Park Conservancy list through Feb. 28 will receive one free select. A universe of 82,000 records is available. Contact ALC Data Management, Jeff Marchant at 609-580-2910 or jeff.marchant@alc.com

Checks Unlimited

Envelope copy is free for mailers who commit to the entire placement during the third and fourth quarters in the Checks Unlimited insert program. Each quarter 600,000 envelopes are distributed. Some 2.4 million envelopes annually are included inside package shipments from Direct Checks Unlimited. Contact LH Management Division, Leon Henry Inc. Debra Goldstein at 914-285-3456 or debrag@leonhenryinc.com

Listline e-newsletter

Posted on by Chief Marketer Staff

* Hirsch Investors Master File

* Hearst Shop Etc. Magazine

* Woolrich

* Kylea Health, Energy and Nutrition

* Home Based Internet Businesses

* Money Making Biz

* Good Cause Donors

* Collections Inc.

LISTS UNDER NEW MANAGEMENT

Hirsch Investors Master File

The Hirsch Organization has named MetaResponse Group manager of the Hirsch Investors Master File. This file is comprised of subscribers to Almanac Investor Newsletter and buyers of the Stock Traders Almanac, as well as subscribers to stock research and analysis services offered by Hirsch. Nearly 15,000 records are available. The sources are 70% direct mail and 30% Internet and print advertising. Conrad Direct was the prior list manager.
Selections: Gender, state/SCF
Price: $150/M (base)
Contact: MetaResponse Group, Dorothy Laudano at 954-360-0644, ext. 202 or dlaudano@metaresponse.com and Star Ursillo at 954-360-0644, ext. 213 or sursillo@metaresponse.com

NEW LISTS

Hearst Shop Etc. Magazine

Hearst Magazines has launched the Hearst Shop Etc. Magazine file, which identifies subscribers to a new publication targeting women. Some 122,000 records are available. About 88% of Shop Etc. subscribers are women. This title covers topics related fashion, home and beauty. The median age of subscribers is 35; median household income $78,000.
Selections: Gender, paid, source, state/SCF/ZIP
Price: $105/M
Contact: Direct Media Inc., Maureen Luciano at 203-532-2434 or mluciano@directmedia.com

Woolrich

A list of nearly 95,000 buyers of rugged outdoor clothing, blankets, bedding and general merchandise has been released by Woolrich Inc. This cataloger’s average unit of sale is $105. An average customer is 51 with an $85,000 household income. About 79% are married.
Selections: Dollar amount spent, hotlines, gender, state/SCF/ZIP
Price: $115/M
Contact: Millard Group Inc., Beth Pratt at 603-924-9262, ext. 2279 or bpratt@millard.com and Sherry Flint at 603-924-9262, ext. 2426 or sflint@millard.com

Kylea Health, Energy and Nutrition

Kylea Health and Energy now offers 53,693 records that comprise the Kylea Health, Energy and Nutrition Master File. Kylea sells nutritional supplements via television, radio and the Internet. More than 75% of those listed purchased or made inquiries about health or energy products.
Selections: Telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: Response Unlimited, Scott Faircloth at 540-943-6721 or scott@responseunlimited.com and Greg Sholes at 540-943-6721 or gregs@responseunlimited.com

Home Based Internet Businesses

Entrepreneurs who paid a monthly membership fee to a home business and marketing group are available on this new-to-market file. There are 65,871 records on the Home Based Internet Business file. Members receive Web page hosting services, Internet access and a monthly online publication. Direct mail and space advertising are the sources.
Selections: Gender, state/SCF/ZIP
Price: $120/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 ajackson@davisdirect.com

Money Making Biz

Consumers who spent $149 to purchase information about starting a real estate business are named on the Money Making Biz list. This opportunity seekers file contains 209,349 names. Seventy percent of these buyers are men, typically 35 to 50 with a $30,000 average income. Direct mail and space advertising are the sources.
Selections: Gender state/SCF/ZIP
Price: $90/M
Contact: Listworks Corp., Mary Ellen Meyer at 914-593-7200 or mmeyer@listworks.com

Good Cause Donors

Data from 12 charitable groups have been assembled to build the Good Cause Donors Fundraising Superfile. Some 2.9 million last-12-month postal and telemarketing records are available. These men and women responded to telephone and other types of direct response solicitations. They contributed to organizations for veterans, children, seniors, police, environment and political parties, among others.
Selections: Gender, specific cause, SIC, title, donation amount, state/SCF
Price: $80/M (postal records); $185/M (telemarketing records)
Contact: VentureDirect Worldwide, Sean Morits at 212-655-5196 or smortis@ven.com

NEW INSERT MEDIA

Collections Inc.

The home decor, gifts and collectibles cataloger Collections Inc. has launched a blow-in program. An estimated 48 million blow-in inserts will be mailed this year. Roughly 90% of this audience is comprised of women spending an average of $50 per order. Inquiries will be considered for inserts larger or smaller than the standard 4 by 6 inches. Collections Inc. also has a package insert program.
Price: $35/M
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or thomasm@adrearubin.com

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* Log Home Living

* Delaware Today/Main Line Today

* Anthropologie Internet Buyers

* PCDI Health Fitness Buyers and Inquirers

* Marcus Evans U.S. Conference Master File

* Technology Enthusiasts of India

* Paradise Galleries Blow-in

* Jackson & Perkins

* People in the News

* Corrections and Clarifications

LISTS UNDER NEW MANAGEMENT

Log Home Living

Home Buyer Publications has named Millard Group Inc. to manage the paid subscription list of Log Home Living magazine. More than 75,000 subscribers are available. Their average age is 44. Eighty-four percent of these individuals are homeowners and three-quarters are college educated. Chilcutt Direct Marketing previously handled these records.
Selections: Gender, paid, source, state/SCF/ZIP
Sample usage: Aspen Log, Cabella’s Duluth Trading, King Ranch Saddle Shop, Blue Ridge Country, St. Labre Indian School
Price: $110/M
Contact: Millard Group Inc., Nancy Christensen at 603-924-9262, ext. 2439 or nchristensen@millard.com or Liz Pereira at 603-924-9262, ext. 2581 or lpereira@millard.com

Delaware Today/Main Line Today

Today Media Inc. has retained Rubin Response Management Services Inc. to oversee the Delaware Today and Main Line Today magazine lists of subscribers. Delaware Today is the larger of these regional titles with 16,837 subscribers. Main Line Today has 6,799 subscribers primarily in Philadelphia’s western suburbs. Lake Group Media Inc. formerly handled these lists.
Selections: Gender, state/SCF/ZIP
Price: $85/M
Contact: Rubin Response Management Services Inc., Donna Lundell at 847-619-9800, ext. 166 or donnal@rubinresponse.com

NEW LISTS

Anthropologie Internet Buyers

The last-12-month count is 143,200 for the recently launched Anthropologie Internet Buyers at Postal Address file. A typical customer is 34 with a $76,000 household income. The average order is $190.
Selections: Hotlines, dollar amount spent (ranges), gender, state/SCF/ZIP
Price: $155/M
Contact: Mokrynskidirect, Allison Larsen at 201-487-8181, ext. 640 or alarsen@mokrynski.com

PCDI Health Fitness Buyers and Inquirers

A Health Fitness Buyers and Inquirers file is among several new-to-market files recently released by the Professional Career Development Institute (PCDI). This file contains 333,885 men and women who took various courses related to health and fitness. Files identifying students who took other types of courses are available as well. The sources are space advertising, direct response TV, direct mail and the Internet.
Selections: Age, gender, medical and health type, state/SCF/ZIP
Price: $80/M
Contact: VentureDirect Worldwide, Sharlene J. Palmgren at 212-655-5131 or spalmgren@ven.com

Marcus Evans U.S. Conference Master File

Marcus Evans Ltd. has introduced a master file identifying North American conference attendees and inquirers. A total of 95,260 records are available on the Marcus Evans U.S. Conference Master File. Roughly one-quarter of these individuals are women. The types of conferences range from technology and pharmaceuticals to environment and manufacturing, among others.
Selections: Job title/function, gender, max per company state/SCF/ZIP
Price: $130/M
Contact: Direct Media Inc., Julie Salles at 203-532-2492 or jsalles@directmedia.com

Technology Enthusiasts of India

Information technology professionals in India who subscribe to technology e-mail newsletters are identified on the Technology Enthusiasts of India file. A total of 132,617 records are available on this consumer file.
Selections: Gender, geography
Price: $195/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or ajackson@davisdirect.com

NEW INSERT MEDIA

Paradise Galleries Blow-in

A blow-in program has been introduced by Paradise Galleries. An average of 300,000 catalogs are mailed monthly primarily to women. This cataloger offers porcelain dolls and other kinds of collectibles. Inserts must be between 5 by 3-1/2 inches and 6-1/2 by 6 inches, weighing no more than .25 ounce.
Price: $35/M
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or thomasm@adrearubin.com

UPDATED LISTS

Jackson & Perkins

New Z-24 Circbase enhancements added to the Jackson & Perkins catalog list indicate the majority of individuals on this file make more than 10 mail order purchases annually, typically spending more than $1,000 for orders with more than five companies. There are 607,000 Jackson & Perkins Z-24 Circbase records available. Women account for roughly 69% of this file. The average order is $80. No telemarketing is allowed.
Selections: Dollar amount spent (ranges), adult/child age, gender, household income, state/SCF/ZIP
Price: $100/M
Contact: ALC Data Management, Darren Amato at 609-580-2952 or Darren.Amato@alc.com

IN THE NEWS

People in the News

Karen Cha has been promoted from vice president to senior vice president of the brokerage division at Singer Direct Inc. Cha has been with Singer for nearly three years. Jen Marks was appointed online account executive and Nina Ribbeklint was named online marketing coordinator; both in the Internet division.

Corrections and Clarifications

The Church Leaders Opt-in E-mail list managed by Mail Marketing Inc. is owned by Logos Media Network Inc.

Specialized Fundraising Services Inc. has more than 30 clients, including American Diabetes Association, Muscular Dystrophy Association, and St. Jude’s Children’s Hospital.

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* Paula Young and Especially Yours

* Best Buys Direct

* Church Leaders Opt-in E-mail

* ClaimYourVacation.com

* Business Opportunity Superdatabase

* Employee Benefit Legal Attorney

* Business and Legal Reports

* FTC Settlement Forbids Release of Lists

* Do-Not-Call List Service Launched

NEW LISTS

Paula Young and Especially Yours

Specialty Catalog Corp. now offers enhanced list segments from the Paula Young and Especially Yours wig catalogs. More than 526,000 buyers from the last 12 months are named. Paula Young and Especially Yours Lifetrends, for example, features numerous interest and lifefestyle data enhancements, such as celebrities, science, travel and woodworking. Similarly, the LifePhases segment contains such demographic information as age, income and presence of children. The third list in this group, Lifelines, provides religious and ethnic data enhancements. In general, the individuals on these direct mail-generated files are women age 40 to 55 with annual household income of $40,000 to $50,000. The average unit of sale was $65.
Selections: Interests, travel, hobbies, reading, food and cooking, exercise, stereo, health and self-improvement, dollar amount spent (ranges), credit card buyers, gender, multibuyers, single buyers, religious and ethnic, hotlines, state/SCF/ZIP
Price: $95/M (last-12-month buyers)
Contact: Direct Media Inc., Matthew Musikar at 203-532-2445 or mmusikar@directmedia.com

Best Buys Direct

A list comprised largely of direct response TV buyers is available from Best Buys Direct Inc. This file names roughly 70,000 consumers who called an 800 number in response to DRTV or space advertising offers. Health, household, personal, beauty and home improvement products were sold. The average unit of sale was $30.
Selections: Specific purchase, gender, competitive offer, state/SCF/ZIP
Price: $85/M
Contact: MKTG Services, Paul Zelin at 215-968-5020, ext. 164 or pzelin@mktgservices.com

Church Leaders Opt-in E-mail

Christianity Today International (CTI) has a list of 35,000 individuals affiliated with churches who requested the Church Life Leadership newsletter or other information about church products. The newsletter is scheduled to launch next month. The Internet is the source. Similarly, Churches With Decision Makers, a new e-mail master file with an estimated count of 125,000 records, is expected to be available in spring.
Selections: None offered
Price: $180/M (church leaders file); $150/M (decision makers file)
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or jorourke@mailmkt.com

ClaimYourVacation.com

A list of some 113,100 consumers who paid $2 on a credit card to purchase a certificate for two nights of free hotel accommodations has come on the market. The ClaimYourVacatdion.com file was generated online. Those who responded to this offer were enrolled in the Family Savers Club continuity program, in which members are automatically billed $20 per month on a credit card to receive discounts on products and services.
Selections: Gender, recency, state/SCF/ZIP
Price: $80/M
Contact: Acton Direct, Carie Shallenberger at 402-470-5808 or cshallenberger@acton.com

Business Opportunity Superdatabase

Several direct mail-generated business opportunity files identifying consumers with home offices have been merged to create the Business Opportunity Superdatabase. All buyers listed were selected from other files. Some 6 million postal and telemarketing records are available, among them home-based businesses and employees who work from home. The unit of sale ranges from $40 to $900.
Selections: Monthly hotline, age, gender, income, enhancements, state/SCF/ZIP
Price $70/M (postal records); $150/M (telemarketing records)
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or dbrill@listdata.com and Oney Currithers at 845-357-1881 or oney@listdata.com

NEW COMPILED LISTS

Employee Benefit Legal Attorney

Judy Diamond Associates Inc., a publisher of benefits, insurance and pension plan data for the financial services industry, has assembled postal and e-mail lists identifying 10,000 senior-level attorneys employed by all sizes of companies and labor unions. These individuals typically are responsible for employee benefit plans. The source is a corporate database.
Selections: Size of company, job title, telephone numbers, SIC, state/SCF/ZIP
Price: $175/M
Contact: ALC Data Management, Mark Poney at 914-524-5243 or mark.poney@alc.com

NEW SELECTS

Business and Legal Reports

Business and Legal Reports Inc. (BLR) has added selections for number of employees and SIC codes on its e-mail master file. A total of 121,350 records are available on the Business and Legal Reports list, including e-mail newsletter subscribers, product buyers and inquirers. This file names professionals who work in human resources, the environmental or safety fields. These individuals turned to BLR for products and services related to compliance with various government regulations. The Internet is the source.
Additional selections: Interest group, gender, state/SCF/ZIP
Price: $350/M
Contact: MeritDirect, Chris Blohm at 914-368-1031 or cblohm@meritdirect.com

IN THE NEWS

FTC Settlement Forbids Release of Lists

Executives associated with Assail Inc. are prohibited from releasing lists as part of a settlement with the Federal Trade Commission. The agreement was reached in U.S. District Court for the Western District of Texas, Waco Texas Division. Officers from Assail — Joel Best, vice president; Michael Henriksen, CFO and Clifford Dunn, general manager — are banned from releasing lists, as is Lawrence Silverman, a consultant with Lamar Holdings Inc., which did work for Assail. The settlement involved deceptive telemarketing practices and up-front fees for credit cards that were never provided. Assail, which no longer is in business, operated from St. George, UT and other locations.

Do-Not-Call List Service Launched

Kennett Square, PA-based Authtel Inc. has introduced AuthLINX, a new service for matching telemarketing lists against do-not-call lists. The service is designed to help companies comply with state and federal do-not-call list regulations. It also matches records with other types of do-not-call lists.

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* Human Rights Campaign

* Scholarships.com E-mail

* Video Age

* Family Savers Club Members

* India Small Business

* Redcats USA Spanish-Speaking Buyers

* Listworks Veterans Launch Specialized Fundraising Services

* People in the News

* ABA Center for Continuing Legal Education

* Correction

LISTS UNDER NEW MANAGEMENT

Human Rights Campaign

The gay and lesbian civil rights organization Human Rights Campaign has appointed ALC Data Management to oversee its list of 191,444 donors, including 111,000 postal and telemarketing records for targeting activists. About 41% of these donors are women. The average contribution is $55. Direct mail is the source. These records had been managed by Names in the News California Inc.
Selections: Last-12-month hotline, $20-plus donors, $35-plus donors, gender, state/SCF/ZIP
Sample usage: Advocate, AIDS Project Los Angeles, American Behavioral Scientist, American Civil Liberties Union, Bookspan, Clinton Presidential Library, Dean for America, Democratic National Committee, Doctors Without Borders, Emily’s List, Equality, Family Pride Coalition, Gay & Lesbian Alliance Against Defamation, Gay & Lesbian Straight Teacher Network, Glide, God’s Love We Deliver, Holocaust Memorial Foundation, Olivia Cruises & Resorts, Pacifica Radio, Public Radio Consortium, Time Magazine, Whitman Walker Clinic, Working Assets
Price: $100/M
Contact: ALC Data Management, Shawn Danitz at 609-580-2758 or shawn.danitz@alc.com

Scholarships.com E-mail

VentureDirect Worldwide’s XactMail division has been tapped to manage and launch the Scholarships.com e-mail database. Nearly 4 million records are available. The names of registered Web site users are provided with scholarship and other college funding information. Detailed demographic, psychographic and other information is gathered through an online questionnaire. This file formerly was managed in house.
Selections: Telephone numbers, art/music/theater/athletic abilities, ACT/SAT/GED scores, age, date of birth, country, state/SCF/ZIP
Price: $150/M
Contact: XactMail, Ross Harris at 212-655-5150 or rharris@ven.com

Video Age

Macromark Inc. recently assumed management of the Video Age Catalog list, which identifies 152,207 buyers from the last 12 months. The average unit of sale was $47. At least three-quarters of these customers are men in their 40s. About 63% are married and 78% are homeowners. Mal Dunn Associates Inc. was the previous manager.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $100/M (base)
Contact: Macromark Inc., Sheri Legeret at 845-230-6322 or sheri@macromark.com

NEW LISTS

Family Savers Club Members

A list naming 34,244 members of the Family Savers Club has come on the market. Members are billed $20 per month on a credit card to receive discounts on products and services. This list was generated by an Internet travel offer.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $85/M
Contact: Acton Direct, Carie Shallenberger at 402-470-5808 or cshallenberger@acton.com

India Small Business

Some 15,490 manufacturing, services and trading executives who subscribe to e-mail newsletters are identified on the India Small Business file. Postal and e-mail addresses are available.
Selections: E-mail, gender, geographic
Price: $220/M (postal records)
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or ajackson@davisdirect.com

NEW SELECTS

Redcats USA Spanish-Speaking Buyers

A Spanish-speaking selection has been added to several catalog lists from Redcats USA. These new selects are available on Chadwick’s, Brylanehome, Jessica London, BrylaneHome Kitchen and Lerner files. Counts for these selects range from 6,768 to 32,094. The overall buyer counts over the last 12 months range from 420,000 to more than 2.4 million names, depending on the catalog.
Additional selections: Dollar amount spent, hotlines, change of address, credit card, gender, Internet, last purchase, multibuyers, product, state/SCF/ZIP
Price: $105/M (base)
Contact: Millard Group Inc., Donna Hamilton at 619-595-4801 or dhamilto@millard.com and Audrey Wallis at 603-924-9262, ext. 2203 or awallis@millard.com

IN THE NEWS

Listworks Veterans Launch Specialized Fundraising Services

Frank Quaranta, a former vice president of Listworks Corp., and Lisa Greene, who until recently worked as an independent contractor for that company, have founded Specialized Fundraising Services Inc., a list brokerage and management firm based in Spartanburg, SC. Quaranta is executive vice president/COO, and Greene is president/CEO. The firm has three list brokerage clients: the American Diabetes Association, Muscular Dystrophy Association, and St. Jude’s Children’s Hospital.

People in the News

ClientLogic Specialists Marketing Services has promoted Erika Baez to senior client management manager. Baez has been with the company since March 2002.

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* Annuity Buyers

* Modern Man

* Farm Futures

* Canadians Looking for New Opportunities

* Parents Kit Sampling Program

* Norm Thompson Universe Enhanced

* Direct Response Catalog Prospects from Telecharge

* People in the News

NEW LISTS

Annuity Buyers

A financial behavioral segmentation model comprised of research data and recent consumer behavioral data has been used to develop of list of 29 million consumers with a predictable propensity to respond to an annuity offer. These individuals have a median age of 41 and a $52,000 median income. More than half are homeowners and more than one-third have children.
Selections: Quarterly hotline, annuities over $50,000, direct mail buyers, gender, age, income, length of residence, children, homeowners, news and financial subscribers, Internet connected, donors, bankcard holders, state/SCF/ZIP
Price: $75/M (base)
Contact: Focus USA, Lori Collins at 603-635-1842 or Lori@focus-usa-1.com

Modern Man

City Circulation Group has released a combined list of men who subscribe to various titles from more than a dozen magazine categories. Some 200,000 records are available. These categories include entertainments, fashion, music, sports, cars and cigars.
Selections: State/SCF/ZIP
Price: $90/M
Contact: VentureDirect Worldwide, Sean Morits at 212-655-5196 or smorits@ven.com

Farm Futures

After a five-year hiatus Farm Progress Companies has begun publishing Farm Futures magazine again and is offering a universe of 140,145 records, including 74,686 active subscribers with telephone numbers. Farm Futures subscribers are sourced from the Farm Progress USAgriculture Master File. The typical subscriber manages 1,500 acres of farmland that produce an average of $815,000 in annual income. These farmers use the Internet to track commodity and stock prices.
Selections: Acreage/farm size, age, annual sales volume, crop specialty, farm type, income range, livestock, telephone number, state/SCF/ZIP
Price: $140/M (base)
Contact: ALC Data Management, Jeff Marchant at 609-580-2910 or jeff.marchant@alc.com

CANADIAN LIST NEWS

Canadians Looking for New Opportunities

Records from various Web sites have been gathered to build the Canadians Looking for New Opportunities list. A total of 130,297 records are available. The sites provided these individuals with information about starting a business. Information was provided on home-based businesses, franchises, small business resources and partnerships. The sites promoted offers for online stores, travel, consulting, home inspection, coffee houses and music and video distribution.
Selections: Gender, telephone numbers, state/SCF/ZIP
Price: $95/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or ajackson@davisdirect.com

NEW INSERT MEDIA

Parents Kit Sampling Program

The name of the Parents Pak Sampling Program has been changed to Parents Kit Sampling Program to avoid confusion with similarly named programs, according to the program manager Stanton Direct Marketing Inc. The program will run between Sept. 15 and Oct. 15 when 2.5 million sample packages are distributed at 8,000 schools during back-to-school nights nationwide. The kits with product samples and inserts target the parents of children 6 to 12. Typically 88% of the recipients are women and 73% are college educated. Inserts are due by June 1 and product samples must be received by July 1. Inserts must be between 3-1/2 by 5-1/2 and 8 by 5-1/2 inches.
Price: $60/M
Contact: Stanton Direct Marketing Inc., Diane Caruso at 603-673-1933 or diane.caruso@stantondirect.com

NEW SELECTS

Norm Thompson Universe Enhanced

A new group of Mosaic profile selections were recently added to the Norm Thompson Universe Enhanced file. The overall last-12-month buyers count is 1.8 million. Mosiac profiles are defined by combination of geographic and demographic data. Among the new profile groups available are affluent suburbia, upscale city dwellers, second city leaders, blue collar winners, fortunate retirees and metro market fringes. Each profile represents a specific lifestyle group. For example metro market fringe consumers are described as hip, metropolitan apartment dwellers. Counts for the profile selects range from 113,680 to 345,200.
Additional selections: Hotlines, credit card sold, presence of children under 3 years of age, demographics, state/SCF/ZIP
Price: $110/M (base)
Contact: Millard Group Inc., Donna Hamilton at 619-595-4801 or dhamilto@millard.com and Bobbi Durrett at 603-=924-9262, ext. 2214 or bdurrett@millard.com

Direct Response Catalog Prospects from Telecharge

Selections for dollar amount, mail order buyers, multibuyers, number of purchases and type of purchase have been added to the list Direct Response Catalog Prospects from Telecharge. A total of 649,902 records are on this file. Those listed have spent an average of $175 on a credit card for theater tickets.
Additional selections: Broadway show genre/title, cumulative purchase, gender, book buyers, crafts and hobbies, gardening, gifts and gadgets, news and financial, opportunity seekers, photography, specialty foods, upscale merchandise, state/SCF/ZIP
Price: $85/M
Contact: MKTG Services, Keith Zluky at 215-968-5020, ext. 147 or kzluky@mktgservices.com

IN THE NEWS

People in the News

Clientlogic Specialist Marketing Services has appointed Robin Neal to serve as senior marketing services director, based in Weehawken, NJ, effective March 1. Neal’s previous position was vice president at PlusMedia.

John Toscano has joined ALC Insert Media as a sales executive in the Tarrytown, NY office. Toscano will work with such clients as B.A. Mason, Carol Wright, JC Whitney, Northern Tool and U.S. News & World Report. He previously worked for Mokrynskidirect.

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* Leonetti’s Opportunity Buyers

* Unsecured Credit Card

* Safety Alert for Supervisors

* Brushstrokes

* Consumers Who Love Contests

* Consumer Product Multibuyers

* Iowa Motor Vehicle Renewal Statements

* Government Executive Magazine

* Future Networks USA

LISTS UNDER NEW MANAGEMENT

Leonetti’s Opportunity Buyers

Macromark Inc. recently began managing the Leonetti’s Opportunity Buyers master file containing 83,442 names. These individuals responded to direct mail and spent $10 for information about how to make money. Men accounted for 70% of these purchases. Mal Dunn Associates Inc. was the former list manager.
Selections: Gender, state/SCF/ZIP
Sample usage: Advanced Internet Marketing, ACC Inc., Financial Concepts International, Lombardi Publishing, Advantage Worldwide, Wes-State Mortgage, National Employment Service, Beacon Hill Publishing, Coldwell Publishing, Success Group, Quick Builders Inc., Power Wave Marketing, Daric Direct, Weiss Publishing, Zaken Co.
Price: $100/M
Contact: Macromark Inc., Sheri Legeret at 845-230-6322 or sheri@macromark.com

NEW LISTS

Unsecured Credit Card

Credit Services Inc. has introduced the Unsecured Credit Card list. This file contains 77,974 records. These individuals responded to a classified ad or direct mail to obtain an unsecured Visa or Mastercard for a $39 acceptance fee. Credit Services matches qualified applicants with financial institutions.
Selections: Quarterly hotline, gender, state/SCF/ZIP
Price: $70/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com

Safety Alert for Supervisors

The Institute of Business Publications has unveiled a list of more than 13,000 subscribers to the Safety Alert for Supervisors newsletter, including former subscribers and trial subscribers. Postal and telemarketing records are being offered. Seventy percent of the subscribers are men. Among them are safety, human resources, plant, training and construction managers.
Selections: Gender, state/SCF/ZIP
Price: $145/M (postal records); $195/M (telemarketing records)
Contact: Direct Media Inc., Rich Parker at 203-532-2500 or rparker@directmedia.com and Tracey Strauss at 203-532-2527 or tstrauss@directmedia.com

Brushstrokes

Brushstrokes Fine Art Inc. has released the customer list from Brushstrokes, a catalog and Web site targeting homeowners that offers patented works of art . There are 13,522 buyers from the last 12 months available. The typical customer is 45 to 55 with a $100,000 or better household income. About 65% of sales were made to women. The average unit of sale is $400.
Selections: Hotlines, dollar amount spent (ranges), gender, state/SCF/ZIP
Price: $120/M (base)
Contact: ALC of New York LLC, Fred Onemma at 212-381-1719 or fred.onemma@alcny.com

Consumers Who Love Contests

A list of consumers who entered various types of contests has been assembled through Donnelley Marketing’s online ShareForce surveys. Nearly 4 million records are available.
Selections: Age, presence of children, religion, income, homeowner, mail order buyer, marital status, ethnicity, telephone numbers, monthly hotline, state/SCF/ZIP
Price: $65/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or LisaT@thelistexperts.com

Consumer Product Multibuyers

Consumers who purchased products via direct mail and other direct response media are available on the recently assembled Consumer Products Multibuyers list. More than 3.3 million last-24-month and 1.7 million last-12-month buyers are named. Counts for 14 different product category selects are available ranging from automotive to video. The unit of sale is $175.
Selections: Hotlines, gender, product, mail order buyer type, state/SCF/ZIP
Price: $95/M (last-12-month buyers)
Contact: MKTG Services, Keith Zluky at 215-968-5020, ext. 147 or kzluky@mktgservices.com

NEW INSERT MEDIA

Iowa Motor Vehicle Renewal Statements

The Iowa Motor Vehicle Division plans to test an insert program in March. Up to two inserts will be included in 40,000 monthly motor renewal notices mailed to drivers in Dubuque, Linn and Polk counties. Stanton Direct Marketing Inc., the manager of the program anticipates that additional counties will be added in coming months. The average age of recipients is 36. Currently 87% of the target market is married and 67% own homes and 27% have children at home. Inserts may be as large as 3-1/2 by 7-1/2 inches, weighing up to .20 ounce.
Price: $50/M
Contact: Stanton Direct Marketing Inc., Diane Caruso at 603-673-1933 or dcarusodmi@msn.com

UPDATED LISTS

Government Executive Magazine

National Journal Group Inc. has raised the base price to $150/M for the Government Executive Magazine and Homeland Security & Defense Managers magazine files, effective Feb. 15. Orders received before then will be processed at the current $135/M base rate by the list manager Greatlists.com. Government Executive has 66,538 subscribers and Homeland Security has 38,202 subscribers, all of whom also receive Government Executive.
Selections: Job function, government agency and employee rank, state/SCF/ZIP
Sample usage: A-78 Institute, American College of Forensic Examiners, American Graduate University, Behavioral Science Technology, Boston University, Dale Carnegie Training, Harvard University, Lorman Business Center, National Contract Management Association, Walden University, Xerox Corp.
Price: $135/M (through Feb. 15)
Contact: Greatlists.com, Amy Zirkle at 703-821-8130 or amy@greatlists.com

SPECIALS!

Future Networks USA

A $10/M discount off the base rate is available for new test mailers for four lists offered by Future Networks USA. These files identify subscribers to Guitar World, Guitar One Magazine, Guitar World Acoustic and Bass Guitar. The counts range from 6,240 to 87,096. Contact Lake Group Media Inc., Belkys Reyes at 914-925-2406 or Belkys.Reyes@LakeGroupMedia.com

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* Projects at Work

* EW Auditors Opportunity Buyers

* Dream Shopper

* Modern Healthcare

* Principal Investigators in Biomedical Research

* Consumers Seeking Easy Money

* Mega Gardeners

* Rodale Lowers E-mail List Prices

LISTS UNDER NEW MANAGEMENT

Projects at Work

L.I.S.T. Inc. has been selected as list manager by Projects at Work Inc. This list group includes 26,256 controlled circulation subscribers of the Projects at Work magazine, in addition to 46,353 postal records generated by direct mail and the Web site projectsatwork.com. There is also an e-mail file with 33,570 records. These business-to-business files target professionals responsible for managing projects at work. Telemarketing is allowed. Transcontinental CC3 List Services previously represented these files.
Selections: Job function, business/industry type, products and services, purchasing role, state/SCF/ZIP
Price: $200/M (magazine subscribers); $200/M (postal records); $300/M (e-mail records)
Contact: L.I.S.T. Inc., Tina Cush at 516-358-5478 or tina@l-i-s-t.com

EW Auditors Opportunity Buyers

Macromark Inc. has assumed management of the EW Auditors Opportunity Buyers master file consisting of 41,782 records. This file includes buyers of a business opportunity program in 2004 whose average order was $140. Direct mail is the source. Mal Dunn Associates Inc. formerly managed this file.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Howard Linzer at 845-230-6300 or howard@macromark.com and Eduard Kul at 845-230-6300 or eduard@macromark.com

NEW LISTS

Dream Shopper

A postal list of professional “mystery shoppers” who are paid to visit and review retail establishments has come on the market. The last-12-month count for the Dream Shopper file is 318,000. These shoppers are primarily women. The sources are telemarketing and space advertising.
Selections: Monthly hotlines, gender, state/SCF/ZIP
Price: $100/M (last 12-month buyers)
Contact: Pioneer Pacific List Marketing Inc., Mike Scher at 818-783-7500, ext. 224 or mikescher@pplminc.com

Modern Healthcare

Crain Communications Inc. has launched an e-mail list of subscribers to Modern Healthcare magazine. Some 208,000 records are available. This file is comprised of senior level management executives, including those involved with financial, information systems, operational and clinical management.
Selections: Source, company type, job title, number of hospital beds, state/SCF/ZIP
Price: $400/M
Contact: Direct Media Inc., Susan Levinson at 203-532-2464 or slevinson@directmedia.com and Tracey Strauss at 203-532-2527 or tstrauss@directmedia.com

Principal Investigators in Biomedical Research

Bioinfo Science Services has released a postal list of biomedical scientists who have received research grants from the federal government. A total of 13,475 records are found on the Principal Investigators in Biomedical Research file. Those listed received grants ranging from $300,000 to $500,000. The grants were awarded by the National Institute of Health, the Food and Drug Administration, the National Science Foundation and other agencies.
Selections: Job function, gender, max per site, state/SCF/ZIP
Price: $150/M
Contact: Chessie Lists Inc., Bob Lesser at 301-680-3633, ext. 109 or bob@chessielists.com

Consumers Seeking Easy Money

The names of 241,219 consumers who responded to various types of work-at-home offers have been gathered to build the Consumers Seeking Easy Money file. The offers pertained to stuffing envelopes, at-home telemarketing jobs and data entry. Direct mail is the source.
Selections: Gender, monthly hotline, state/SCF/ZIP
Price: $85/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or ajackson@davisdirect.com

Mega Gardeners

A combined deduped database has been assembled that identifies gardeners who are on average 44 years old. The Mega Gardeners file contains 739,577 records on a three-month hotline. Direct mail and telemarketing are the sources.
Selections: Marital status, ethnicity, religion, homeowner, dwelling type, bank/retail card, age, income, state/SCF/ZIP
Price: $85/M (three-month hotline)
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com

IN THE NEWS

Rodale Lowers E-mail List Prices

The base price of e-mail lists offered by Rodale Inc. has been lowered to $100/M, a decrease of $30/M. The transmission fee has been reduced to $15/M. Rodale’s list portfolio is managed by Millard Group Inc. The new pricing applies to the Backpacker, Bicycling, Men’s Health, Prevention and Runner’s World magazine e-mail files, as well as Rodale’s book buyer, gardening master file e-mail files and the Rodale E-mail Master File. The counts range from 75,867 to more than 1.2 million records.

Listline e-Newsletter

Posted on by Chief Marketer Staff

* TelevisionWeek

* Little Blue Book Physician Master File

* Doolicity Music and Movie Buyers

* Rainbow Publishing Hotline

* Written in the Stars

* Consumers Who Charge It

* Rodale Lowers E-mail List Prices

* Correction

LISTS UNDER NEW MANAGEMENT

TelevisionWeek

Crain Communications Inc. has chosen Statlistics to manage TelevisionWeek magazine’s subscriber list. Some 22,000 postal records are available. Seventy-five percent of those on the file are men. Direct mail is the source. ALC Data Management previously handled this file.
Selections: Gender, business/industry type, state/SCF/ZIP
Sample usage: Ajax Media, Lyra Research, Telly Awards, Warren Communications News, Warren Publishing
Price: $135/M
Contact: Statlistics, Paul Cabiati at 203-778-8700, ext. 137 or p.cabiati@statistics.com

NEW LISTS

Little Blue Book Physician Master File

WebMD Inc. has released the Little Blue Book physician master file, a postal list with more than 400,000 doctors at their practicing location. One segment provides records for 175,000 individuals at group practices. Telephone and fax numbers are available. Records can be rented for unlimited annual use.
Selections: State/SCF
Price: $100/M
Contact: True North List Marketing, Lynn Starr at 203-459-4348, ext. 305 or lynn_starr@truenorthlist.com

Doolicity Music and Movie Buyers

Doolicity Inc., a marketer of new, used and hard-to-find videos, CDs and DVDs, now offers a list of 190,000 music and movie buyers from the last nine months. Customers spent an average of $22 per order via catalog or Amazon.com.
Selections: Rock, jazz, hip-hop, rhythm and blues, alternative, blues, classical, monthly hotline, gender, state/SCF/ZIP
Price: $105/M
Contact: VentureDirect Worldwide, Sean Morits at 212-655-5196 or smorits@ven.com

Rainbow Publishing Hotline

Consumers who purchased information about how to make money on eBay’s Web site are identified on the Rainbow Publishing Hotline postal file. There are 28,170 records from third quarter 2004. The unit of sale ranged from $20 to $50. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Howard Linzer at 845-230-6300 or howard@macromark.com and Eduard Kul at 845-230-6300 or eduard@macromark.com

Written in the Stars

Consumers who bought products related to astrology, so-called celestial travel and choosing lottery numbers are named on Written in the Stars. A total of 105,627 records are available. Direct mail is the source.
Selections: Gender, credit card, hotline, state/SCF/ZIP
Price: $90/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or ajackson@davisdirect.com

NEW COMPILED LISTS

Consumers Who Charge It

A list of consumers who use credit cards to pay for products and services has been assembled from multiple sources, including the Internet, direct mail surveys, mail order buyer files, direct response TV, magazine subscriber information and public records. This information comes from the MetaBase database. More than 6.1 million credit users are named here.
Selections: Monthly hotline, gender, age, income, marital status, presence of children, homeowner/renter, length of residency, ethnicity, mail order buyers, interests, state/SCF/ZIP
Price: $85/M
Contact: MetaResponse Group, Al DiBlasi at 954-360-0644, ext. 205 or adiblais@metaresponse.com

IN THE NEWS

Rodale Lowers E-mail List Prices

The base price of e-mail lists offered by Rodale Inc. has been lowered to $100/M, a decrease of $30/M. The transmission fee has been reduced to $15/M. Rodale’s list portfolio is managed by Millard Group Inc. The new pricing applies to the Backpacker, Bicycling, Men’s Health, Prevention and Runner’s World magazine e-mail files, as well as Rodale’s book buyer, gardening master file e-mail files and the Rodale E-mail Master File. The counts range from 75,867 to more than 1.2 million records.

Correction

An entry describing the Professional Career Development Institute’s lists in the Jan. 18 Listline noted the wrong phone extension for Sharlene Palmgren at VentureDirect Worldwide. Her direct line is 212-655-5131.

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Graphic Design USA

* PCDI/Business Course Buyers and Inquirers

* Extreme Tech Magazine

* Multi-Subscribers/Green Thumbs

* High End Cosmetic and Apparel International

* Claws and Paws

* Miles Kimball Files

* Direct Media Becomes Exclusive Broker for AMA

* *Clarification

LISTS UNDER NEW MANAGEMENT

Graphic Design USA

Kaye Publishing Corp. has named L.I.S.T Inc. manager of the Graphic Design USA magazine subscription list. This file contains 36,595 subscribers. These graphic designers, include Internet and multimedia designers, print production managers, among other types of design professionals. Telephone numbers are available. Trinity Direct previously managed this file.
Selections: Industry, job title, state/SCF/ZIP
Price: $130/M (postal records); $140/M (telemarketing records)
Contact: L.I.S.T. Inc., Tina Cush at 516-358-5478 or tina@l-i-s-t.com

NEW LISTS

PCDI/Business Course Buyers and Inquirers

A portfolio of 20 lists from the Professional Career Development Institute (PCDI) has been launched. One of the first files to be released is Business Course Buyers and Inquirers from PCDI, consisting of 421,844 records. Other files within the PCDI group include lists of African American students, Hispanics, donors, families with children, pet owners, music lovers and gardeners. The sources are direct mail, direct response TV, space advertising and the Internet.
Selections: Age, gender, state/SCF/ZIP
Price: $80/M
Contact: VentureDirect Worldwide, Sharlene Palmgren at 212-655-5153 or spalmgren@ven.com

Extreme Tech Magazine

Ziff Davis Media has launched a postal and e-mail file identifying subscribers of its new Extreme Tech print magazine. More than 55,000 records are available. Subscribers include a wide variety of information technology professionals. Separate Web site ExtremeTech.com postal and e-mail files have been on the market for some time.
Selections: Gender, home/business address, recency, state/SCF/ZIP
Price: $170/M (magazine postal records); $250/M (magazine e-mail records)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com

Multi-Subscribers/Green Thumbs

Seven multibuyer lists naming subscribers of two or more magazines in a specific category have been assembled. The average unit of sale is $50 for these last-12-month subscribers. One for example is the Green Thumbs, which identifies 205,595 subscribers of two or more gardening magazines. Similar files are available with subscribers to spiritual, family, sports, do-it-yourself, culinary and finance magazines. The counts for these file range from 201,872 to 209,526.
Selections: Quarterly hotline, income, age, presence of children, state/SCF/ZIP
Price: $85/M
Contact: Contact: List Experts Inc., Iris Caralla at 727-669-2500 or IrisC@thelistexpets.com

High End Cosmetic and Apparel International

Consumers who requested catalogs while completing retail store transactions are available on the High End Cosmetic and Apparel International file. These 197,548 consumers requested catalogs offering cosmetics, health and beauty, apparel and lingerie products. This file consists of multi-lingual buyers who speak English. Direct mail is the source.
Selections: Gender, inquirer/buyer, state/SCF/ZIP
Price: $330/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or ajackson@davisdirect.com

NEW COMPILED LISTS

Claws and Paws

Compiled mail order files were recently overlaid with demographic, psychographic and ethnic data from various sources to create the Claws and Paws list. This file consists of 19,338 pet book buyers and readers.
Selections: Age, bank cards, ethnic, relgion, gender, income, telephone numbers, presence of children, state/SCF/ZIP
Price: $85/M
Contact: Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or cforbes@rmidirect.com

UPDATED LISTS

Miles Kimball Files

Four new list segments have been carved out of the Miles Kimball master file. The largest is the Miles Kimball Outdoor and Gardening Buyers file with 267,218 names from the last 12 months. The other segments identify last-12-month buyers of children’s, leisure or pet and travel-related product buyers. Here the counts range from 129,848 to184,793. The average unit of sale is $37 for all of these direct mail-generated files.
Selections: State/SCF/ZIP
Price: $90/M
Contact: 21st Century Marketing, Linda Chuntz at 631-360-5236 or lchuntz@21stcm.com

IN THE NEWS

Direct Media Becomes Exclusive Broker for AMA

The American Management Association has chosen Direct Media Inc. to serve as its exclusive list broker and marketing partner. DMI will provide brokerage services for postal, e-mail and prospecting names, among other services. “We’ve had our own private base for prospect mailings for years, but we believe that the richness of the data derived from DMI’s data warehouse environment means that we can get better results on prospect lists than we could in our own private base,” said Bob Smith, senior vice president of marketing for the AMA, in a prepared statement.

*Clarification

A Jan. 13 Listline item on the American Institute of Professional Bookkeepers list, managed by Direct Media Inc., omitted the fact that this is an e-mail file.

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Heldref Publications

* Brownstone Healthcare Lists

* American Business Club Human Resource Executives

* Batanga.com Latin Music Listeners

* Costa Rican Land Buyers

* Professional MegaSource Database

* Broker Home Safe Following Tsunami

* People in the News

LISTS UNDER NEW MANAGEMENT

Heldref Publications

Lake Group Media Inc. has assumed management of the Heldref Publications list portfolio. The appointment includes Heldref’s master file with 45,000 active subscribers. Heldref publishes journals covering a wide variety of subjects. The portfolio includes a separate a history and political science file with 1,096 records; education file, 11,640 records; psychology and health list, 3,241 records; science and environment list with 20,165 records; and an arts and humanities file with 2,456 records. These files are being updated at a service bureau and will be available for release before the end of the month, according to the list manager. MGI Lists previously handled this account.
Selections: State/SCF/ZIP
Sample usage: Chronicle of Higher Education, Guilford Publications, Harvard Educational Review, Highsmith Co., Jossey Bass Publications, Manisses Communications Group, Oryz Press, Science Service, Wind & Weather,
Price: $105/M to $120/M
Contact: Lake Group Media Inc., Daniel Grubert at 914-925-2449 or Daniel.Grubert@LakeGroupMedia.com

Brownstone Healthcare Lists

HC Pro Inc. recently acquired Brownstone Publishers and appointed Worldata as manager of its healthcare newsletter subscription lists. More than 145,000 records are available. Newsletter titles published by Brownstone include Ambulatory Surgery Compliance & Reimbursement Insider, Credentialing & Peer Review Legal Insider and HIPAA Privacy Staff Trainer, among others.
Selections: State/SCF/ZIP
Sample usage: Ingenix Publishing, Lorman Education
Price: $150/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com

NEW LISTS

American Business Club Human Resource Executives

The names of human resources executives who are members of the American Business Club have become available. This list contains 66,000 records. The sources are 25% direct mail, 25% space advertising and 50% Internet. Thirty percent of these individuals are women.
Selections: state/SCF/ZIP
Price: $90/M
Contact: Contact: Country Marketing Ltd., Alex Dorantes at 315-895-7737 or al@countrymarketing.com and Stephanie Manfreda at 315-895-7737 or stephanie@countrymarketing.com

Batanga.com Latin Music Listeners

The Internet radio Web site Bantanga.com has introduced a list of 130,853 Hispanic Internet radio listeners and recipients of Batanga’s e-mail newsletter. Only e-mail records are available.
Selections: None offered
Price: $150/M
Contact: MKTG Services, Jill Brobst at 215-968-5020, ext. 145 or jbrobst@mktgservices.com and Tim Murphy at 215-968-5020, ext. 157 or tmurphy@mktgservices.com

Costa Rican Land Buyers

Opportunity seekers who visited the Web site costaricapubliclandsale.com to receive information and purchase time shares or investment properties are identified on the Costa Rican Land Buyers postal list. The count is 63,412. Seventy percent of these investors are men. The unit of sale is $5,000. Telephone and e-mail records are available as well.
Selections: Quarterly hotline, gender, state/SCF/ZIP
Price: $110/M (postal records); $250/M (telemarketing and e-mail records)
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or dbrill@listdata.com and Oney Currithers at 845-357-1881 or oney@listdata.com

NEW COMPILED LISTS

Professional MegaSource Database

Trade directories, registration cards and the Internet are the primary sources used to build the Professional MegaSource Database. This is a list of more than 1.8 million business professionals. The business categories range from agriculture to transit.
Selections: SIC code, title, number of employees, sales volume, telephone/fax numbers, gender, state/SCF/ZIP
Price: $65/M
Contact: IdeaList Co. Barb Stanley at 203-754-5478 or barb@theidealistcompany.com

IN THE NEWS

Broker Home Safe Following Tsunami

List broker Marti Berkowitz, president of Luna III Direct Inc. of Sarasota, FL has been overwhelmed in the wake of numerous telephone calls and e-mails she and the firms that she represents received following the Dec. 26 Asian tsunami disaster. She arrived home from Thailand safely on Jan. 4. Berkowitz was taking her first vacation in eight years in Chiang Ma, Thailand when tsunami waves flooded coastal areas, following the 9.0 undersea Indonesian earthquake. Inquiries about Berkowitz’ whereabouts and her well-being soon began pouring in, but she was practically incommunicado and rarely able to access her e-mail most of the time. She did respond to inquiries from people at Figi’s and Millard Group Inc., but the majority of the messages she and other people in the U.S. received about her went unanswered for days. Communication became very difficult following the disaster. “I came home a total wreck. And I learned from several clients that several list managers had called them to find out if I had been in contact and that I was ‘okay,’ she said. That so many people made inquiries left Berkowitz feeling “warm and fuzzy,” she said. “My gratitude to everyone asking about me knows no bounds. I never realized how many people cared about me as a person,” she said. “Some people told me they prayed for me.” As for the disaster, Berkowitz was out of harm’s way in the mountains roughly 400 miles north of Bangkok, Thailand. She barely felt the temblor, but she met disaster victims who were traveling inland and was shocked by their personal stories. “I’ll never forget the look on the face of a woman who told me that she was standing on a balcony, when she saw the waves hit and sweep several children out to sea.” Berkowitz said she was unable to enjoy the rest of her vacation in Thailand because the omnipresent news of the catastrophe and mourning weighed so heavily on everyone’s minds. But she does hope to visit Thailand again. “The people in Thailand are the kindest and warmest people that I have ever met.”

People in the News

Fred Swain has been named senior account executive at MKTG Services. Swain will be responsible for sales to list brokers, advertising agencies and data resellers. He was formerly a client marketing manager at American List Counsel Inc.

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Forever Young Mail Order Buyers

* Jewelry Savings Club

* Hemmings Classic Car

* Lippincott Australian Nursing Professionals

* Salamon Small Business Finance and Administration

* Software Development Alert

* People in the News

* Reader’s Digest

* Chicago Magazine

LISTS UNDER NEW MANAGEMENT

Forever Young Mail Order Buyers

Consumers who spent an average of $20 in response to direct mail offers are identified on the Forever Young mail order buyers file, now being managed by VentureDirect Worldwide. More than 2.3 million customers’ names from the last six months are available. About 20% are multibuyers. The average age of these individuals is 45, average income $35,000. Loring Direct Response previously managed this list.
Selections: Age, income, length of residence, homeowners, Hispanic, state/SCF/ZIP
Price: $65/M (last-six-month buyers)
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com

NEW LISTS

Jewelry Savings Club

Limoges Jewelry is offering its Jewelry Savings Club list, which names some 85,000 buyers. The typical customer is a woman age 38 to 60, with an average annual household income of $37,000; roughly 67% are married and 84% are employed. The sources are telemarketing, Internet, statements, package inserts, FSIs and space advertising.
Selections: Credit card or check payment, state/SCF/ZIP
Price: $85/M
Contact: Delta Factor Marketing Group, Sara Bryan at 815-354-7272 or sbryan@thedeltafactor.com

Hemmings Classic Car

American City Business Journals Inc. has released the subscriber list for Hemmings Classic Car magazine. There are 40,626 actives on this file. The median age is 45 and the median yearly household income $75,000.
Selections: Hotlines, state/SCF/ZIP
Price: $95/M
Contact: Millard Group Inc., Nancy Christensen at 603-924-9262, ext. 2439 or nchristensen@millard.com and Liz Pereira at 603-924-9262, ext. 2581 or lpereira@millard.com

Lippincott Australian Nursing Professionals

Lippincott Williams & Wilkins’ file of Australian nursing professionals includes 287,924 healthcare industry subscribers, expires and book buyers. Lists offering U.S., Canadian and other international names also are available.
Selections: Business/home address, gender, multibuyers
Price: $215/M
Contact: Kroll Direct Marketing Inc., Gwen Coryell at 609-275-2900, ext. 118 or gwen@krolldirect.com

Salamon Small Business Finance and Administration

Small business buyers who bought products and services on the Internet have been assembled on the Salamon Small Business Finance and Administration file. The count is 102,229, including 30,669 women. These business owners and managers typically work at firms with 100 or fewer employees. Their purchases indicate they have either a DSL, cable or satellite-based Internet connection.
Selections: SIC code, annual sales, number of employees, telephone numbers, county, state/SCF/ZIP
Price: $150/M (postal records); $225/M (postal and telemarketing records)
Contact: Salamon Associates LLC, Ira Salamon at 561-865-3190 or isalamon@bellsouth.net

IN THE NEWS

Software Development Alert

CMP Media is offering access to its Software Development Alert e-mail file. Promotions can be included in transmissions to 16,000 opt-in e-newsletter subscribers. Recipients are information technology professionals with management responsibilities. The e-mail alert program targets subscribers of Software Development Magazine.
Selections: None offered.
Price: $4,000 (entire list)
Contact: ePost Direct Inc., Frank Cipolla at 845-731-3832 or frank.cipolla@epostdirect.com

People in the News

Sandy Hurst has been appointed director of sales for the compiled list division at MKTG Services. She works out of the Newtown, PA office. Hurst formerly was with American List Counsel.

SPECIALS!

Reader’s Digest

Gardening mailers receive $15/M off the base price of the Reader’s Digest list. This file contains a select naming 1.5 million gardeners. Contact ALC Data Management, Britt Bean-Perry at 609-580-2752 or britt.bean@alc.com

Chicago Magazine

New test mailers receive $10/M off the base price of Chicago magazine’s list. The names of more than 150,000 subscribers are available. Contact Lake Group Media Inc., Anthony Carraturo at 914-925-2460 or Anthony.Carraturo@LakeGroupMedia.com

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Construction Subcontractors

* Seniors Consensus

* Brady Campaign to Prevent Gun Violence

* American Institute of Architects

* Fitness and Health Buyers Database

* Salamon Home-Office Finance and Administration

* National Home Protection Alliance

* Wiley/Jossey

LISTS UNDER NEW MANAGEMENT

Construction Subcontractors

Capital Wave Group LLC has chosen Information Refinery Inc. to manage its Construction Subcontractors file. These 785,826 records were generated from the Web site ContractorPower.com. Owners, presidents, executives and general managers in the independent contractor business are identified. ALC Data Management previously handled this list.
Selections: Contractor type, state/SCF/ZIP
Price: $95/M
Contact: Information Refinery Inc., Jeffrey Hudes at 800-529-9020, ext. 22 jhudes@inforefinery.com

Seniors Consensus

VentureDirect Worldwide was tapped to oversee the Seniors Consensus membership list. These senior citizens paid $5 to join the organization. Some 610,00 records from the last 12 months are available. Direct mail is the source. Loring Direct Response Inc. formerly managed the file.
Selections: Hotlines, age, gender, state/SCF/ZIP
Price: $55/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com

Brady Campaign to Prevent Gun Violence

Names in the News California Inc. has been appointed manager of the Brady Campaign to Prevent Gun Violence list. There are 109,000 donors from the last 24 months on the file. The average direct mail-generated donation is $37. No telemarketing is allowed. Names from the last six and 12 months cannot be used for political mailings. This file is available for exchange.
Selections: Gender, state/SCF/ZIP
Price: $75/M
Contact: Names in the News California Inc., Becky Chavez at 415-989-3350 or beckychavez@nincal.com

American Institute of Architects

Lake Group Media Inc. now manages the American Institute of Architects’ list of 61,340 active members, including some 44,200 registered architects. Direct mail is the source.
Selections: Job title, area of profession, member type, business/home address, gender, state/SCF/ZIP
Sample usage: Guidelines of America Inc. Hanley Wood, John Wiley & Sons Inc., Meredith Corp., Metropolis, Miller Freeman Inc., National Association of Home Builders, National Fire Protection, National Trust/Historic Preservation, Prentice-Hall Inc., Smacna, Smith & Hawken Ltd., Softdesk, Tauton Press, Viking Office Products Inc.
Price: $125/M
Contact: Lake Group Media Inc., Daniel Grubert at 914-925-2449 or Daniel.Grubert@LakeGroupMedia.com

NEW LISTS

Fitness and Health Buyers Database

The Fitness and Health Buyers database names more than 3.8 million consumers who purchased fitness, exercise or other health-related products by mail. All records were verified by a minimum of four independent sources, according to the list manager.
Selections: Quarterly hotline, household income, telephone numbers, adult’s/child’s age, presence of credit card, length of residence, gender, homeowner, marital status, mail order buyer, state/SCF/ZIP
Price: $90/M
Contact: Mail Marketing Inc., Bob Carr at 201-750-3222, ext. 22 or Bcarr@mailmkt.com

Salamon Home-Office Finance and Administration

Home-office-based buyers of bookkeeping, financial, insurance, mortgage or other consumer credit products are identified on the Salamon Home-Office Finance and Administration file. Some 193,277 customers from the last 12 months are listed. Telephone numbers are available. The source is the Internet. Purchases indicate use of either a DSL line, cable modem or satellite-based high-speed Internet.
Selections: Gender, household income, county, state/SCF/ZIP
Price: $150/M (postal records); $225/M (telemarketing records)
Contact: Salamon Associates LLC, Ira Salamon at 561-865-3190 or isalamon@bellsouth.net

NEW INSERT MEDIA

National Home Protection Alliance

National Home Protection Alliance, the home appliance repair and warranty-protection organization, has started a package insert program. A projected 150,702 shipments will go out this year.
Price: $55/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or debrag@leonhenryinc.com

SPECIALS!

Wiley/Jossey

Mailers who test 5,000 or more names in January from a Wiley/Jossey list will receive another 5,000 names for free. The Wiley/Jossey master file identifies 792,603 buyers of books on various business topics. Contact Infocore Inc., Carrie James at 760-607-2500, ext. 19 or cjames@infocoreinc.com

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Kids’ Connection

* Thomas Publishing

* IDG C Level Technology

* Association of Engineering Geologists

* Software Magazine E-mail

* American Mint

* PC SafetyPlus PIP

* Outer Banks Outfitters

LISTS UNDER NEW MANAGEMENT

Kids’ Connection

Parents who responded to direct mail and spent an average of $20 for children’s products or services are identified on the Kid’s Connection list, which is now being managed by VentureDirect Worldwide. There are 461,021 buyers from the last six months available. The products sold include vitamins. Twenty percent of these customers are multibuyers. The typical customer is 40 with a $35,000 average income. Direct mail is the source. No telemarketing is allowed. Loring Direct Response Inc. formerly managed this list.
Selections: Hotlines, adult/child age, income, homeowner, Hispanic, state/SCF/ZIP
Price: $65/M (last-6-month buyers)
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com

NEW LISTS

Thomas Publishing

Seven new business-to-business list segments from Thomas Publishing have come on the market. Each file targets individuals who are active subscribers and buyers of business and industrial-related products and services. These files include business and educational services executives, engineering firm executives, public administration executives, manufacturing, transportation and wholesale executives, among others. The counts range from 15,756 to 412,1060. Direct mail is the source.
Selections: Job title, top management, manufacturing/production/operations executives, purchasing agents, consultants, research and development, middle management, management information systems/data processing executives, marketing/sales executives, company size, one per company, gender
Price: $135/M
Contact: MetaResponse Group, Dorothy Laudano at 954-360-0644, ext. 202 or dorothy@metaresponse.com and Raechel Sorge at 954-360-0644, ext. 217 or raechel@metaresponse.com

IDG C Level Technology

International Data Group (IDG) has assembled 195,669 postal and 34,335 e-mail records of corporate level executives who control their companies’ technology purchases. These files were built using individual job title and function data from subscribers of IDG publications and attendees of IDG events.
Selections: Industry, number of employees, computer/operating system, state/SCF/ZIP
Price: $205/M (postal records); $300/M (e-mail records)
Contact: IDG List Services, Amy Bonner at 508-370-0826 or abonner@idglist.com (postal records) and Jen Malkasian at 508-370-0833 or jmalkasian@idglist.com (postal records)

Association of Engineering Geologists

The Association of Engineering Geologists (AEG) has released a list of 2,196 paid members. AEG members typically work in close coordination with construction, foundation and highway engineers and consultant with environmental professionals.
Selections: State/SCF/ZIP
Price: $300 (entire file)
Contact: Infocus Marketing Inc., Cedric Turner at 800-708-5478, ext. 3247 or cturner@infocusnet.com

Software Magazine E-mail

An e-mail list of subscribers to Software Magazine recently become available. A total of 74,015 e-mail records are available. This file includes chief technology officers, vice presidents and information technology managers. Postal and telemarketing files with 182,601 updated records are also available.
Selections: Job function, number of employees, sales volume, industry, operating system, computer type, software installed, state/SCF/ZIP
Price: $300/M (e-mail records); $295/M (telemarketing records); $480/M (postal and telemarketing records)
Contact: L.I.S.T. Inc., Tina Cush at 516-358-5478 or tina@l-i-s-t.com

NEW INSERT MEDIA

American Mint

American Mint LLC has launched a package insert program. The collectibles marketer projects shipping 600,000 packages this year. Sixty-four percent of its customers are men. The average unit of sale is $40. Inquiries for overweight inserts will be considered.
Price: $60/M
Contact: True North List Marketing, Lynn Starr at 203-459-4348, ext. 305 or lynn_starr@truenorthlist.com

PC SafetyPlus PIP

Members of the PC Safety Plus program who purchased stolen identity insurance and computer protection are the target market for a new package insert program. A projected 370,000 packages will be shipped this year.
Price: $55/M
Contact: LH Management Division, Leon Henry Inc. Debra Goldstein at 914-285-3456 or debrag@leonhenryinc.com

NEW SELECTS

Outer Banks Outfitters

The names of online buyers have become available as a select on the Outer Banks Outfitters marine products catalog file. A total of 15,950 online buyers from the last three months are available, in addition to 44,700 online buyers from the last six months. The overall count for last-12-month buyers is 129,700. Outer Banks features electronics and fishing gear products. The average unit of sale is $196.
Additional selections: Gender, state/SCF/ZIP
Sample usage: Bass Anglers Sportsmen Society, Chesapeake Bay Magazine, Florida Sportsman, Offshore Communications, Plow & Hearth, Saltwater Sportsman, Sport Fishing Magazine, Treasure Chest
Price: $90/M (last-12-month buyers)
Contact: List Counsellors Inc., Stephanie Stephens at 609-259-7753 or stephanielci@juno.com

Listline e-Newsletter

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Listline e-Newsletter

Posted on by Chief Marketer Staff

Listline e-Newsletter

Posted on by Chief Marketer Staff

* ZDNet Lists

* Eurocontactpool Master File

* Guideposts Spanish Greeting Card Buyers

* The Deal

* Clinical Lab Personnel in the USA

* Crafters from MetaBase

* Focus 20/20 Term Life Insurance Buyers

* People in the News

LISTS UNDER NEW MANAGEMENT

ZDNet Lists

CNET Networks Inc. has retained Worldata to manage a portfolio of nine ZDNet lists. The appointment includes the ZDNet Master File containing more than than 500,000 subscribers from ZDNet Enterprise Alerts and ZDNet TechSpecials newsletters. Both e-mail and postal addresses are available. Other files include ZDNet lifephases and lifetrends with 428,642 and 39,624 records respectively. In addition there are files identifying information technology professionals and small office and home office segments, among others. Direct Media Inc. formerly represented these lists.
Selections: Gender, number of employees, industry, job function, lifestyle, home/business address, interests, reading, exercise, travel, hobbies, sports, family with children, state/SCF/ZIP
Price: $100/M to $175/M (postal records); $120/M to $300/M (e-mail records)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com

NEW LISTS

Eurocontactpool Master File

A database providing more than 13.2 million European executive contacts at postal addresses has been released. Records for more than 15.5 million companies are also available. The Eurocontactpool Master File is a cooperative venture between Infodata and Eurogate, an organization that gathers European credit information. The file includes records from the United Kingdom, Germany, Portugal, Sweden, France, Spain, Greece, the Netherlands, Italy and Denmark. Telephone and fax numbers are available.
Selections: Gender, industry, job, total assets, turnover, country
Price: $240/M (named contacts); $235/M (companies): $350/M (telephone or fax numbers)
Contact: Direct Media Inc., Amy Langer at 203-532-3809 or alanger@directmedia.com and Aimee Burkhardt at 203-532-3878 or aburkhardt@directmedia.com

Guideposts Spanish Greeting Card Buyers

The inspirational publisher Guideposts has introduced a Spanish Christmas card buyers list. A total of 10,795 buyers from the last 12 months are available. Direct mail is the source.
Selections: State/SCF/ZIP
Price: $110/M
Contact: RMI Direct Marketing Inc., Courtney Waters at 203-825-4638 or cwaters@rmidirect.com

The Deal

Financial publisher The Deal LLC has released a list of 108,565 subscribers. This postal file identifies corporate and other types of financial dealmakers, advisors and investors. Direct mail is the source.
Selections: Job title, industry, state/SCF/ZIP
Price: $195/M
Contact: Statlistics, Isabel Arvoy at 203-778-8700, ext. 117 or i.arvoy@statlistics.com and Marge Fernbach at 203-778-8700, ext. 136 or m.fernbach@statlistics.com

Clinical Lab Personnel in the USA

The names of people who work in laboratories have been assembled from direct mail subscription records. The Clinical Lab Personnel in the USA file contains 44,246 records, including 10,986 women. These individuals’ work involves all forms of biology.
Selections: Gender, degree type, state/SCF/ZIP
Price: $95/M
Contact: Bethesda List Center Inc., John Rucker at 301-986-1455 or jrucker@bethesda-list.com

Crafters from MetaBase

A list of adults of all ages who do various kinds of crafts for a hobby has been assembled. The sources are the Internet, direct mail surveys, mail order transactions, DRTV, magazine subscriptions and public records. The individuals on the Crafters from MetaBase file have either made purchases or inquiries related to crafts interests.
Selections: Monthly hotline, gender, age, income, marital status, presence of children, homeowner or renter, length of residency, ethnicity, mail order buyers, interest, state/SCF/ZIP
Price: $60/M
Contact: MetaResponse Group, Raechel Sorge at 954-360-0644, ext. 217 or rsorge@metaresponse.com

Focus 20/20 Term Life Insurance Buyers

An insurance segmentation model was used to create this file of consumers considered highly likely to purchase term life insurance products based on policy value. In excess of 19.2 million records are available. The model uses recent consumer behavioral data related to insurance. These individuals have a median age of 45 and a $40,000 median income. More than one-third have children and are homeowners. More than 3.6 million of these individuals have policies with a face value under $40,000. About 5.6 million hold policies valued between $40,000 and $200,000 and 6.8 million have policies with values greater than $200,000.
Selections: Income, gender, homeowners, credit card holders, travelers, Internet connected, state/SCF/ZIP
Price: $75/M
Contact: Focus USA, Stephani O’John at 201-489-2525 or stephani@focus-usa-1.com

IN THE NEWS

People in the News

Bruce Kimmel has been named vice president at ALC Data Management. He will work at ALC’s Tarrytown, NY office.

Raechel Sorge has been appointed associate manager of the MetaBase database at MetaResponse Group, Deerfield Beach, FL.

Kenneth Cyrus was promoted to manager of accounting administration and Joe Frick was promoted to director of marketing at Adrea Rubin Marketing Inc., New York.

Listline e-Newsletter

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* Real Estate Professionals Master File

* Golden Maturity Mail Order Buyers

* Axis Herbals International

* American Hotel and Lodging Association

* Hotline Package Insert Program

* PC World/Macworld

* Crossings Book Club PIP/Ride-Along

* WorldatWork Compensation and Benefits Professionals

LISTS UNDER NEW MANAGEMENT

Real Estate Professionals Master File

Vendome Group LLC has named Statlistics to manage the Real Estate Professionals Master File, which contains 507,635 subscribers. This file includes subscribers to how-to newsletters, as well as buyers of manuals and books for commercial and residential real estate professionals. The average unit of sale is $240. PCS Mailing List Co. was the prior list manager.
Selections: Business type, state/SCF/ZIP
Price: $135/M
Contact: Statlistics, Isabel Arvoy at 203-778-8700, ext. 117 or i.arvoy@statlistics.com

Golden Maturity Mail Order Buyers

Men and women 50 and older who spent $5 to $50 in response to direct mail offers are listed on the Golden Maturity Mail Order Buyers file,which is now managed by VentureDirect Worldwide. The count for the last 12 months is 1.2 million. No telemarketing is allowed. Loring Direct Response Inc. formerly managed this file.
Selections: Gender, date of birth, state/SCF/ZIP
Price: $60/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com

NEW LISTS

Axis Herbals International

The men’s nutraceuticals products firm Axis Herbals International has released its customer list. There are 22,303 buyers from March through September available, in addition to 12,184 buyers from the fourth quarter. Direct response radio is the source. The average unit of sale is $94.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or pranalli@impulsermi.com

American Hotel and Lodging Association

A new postal list of corporate executives who are members of the American Hotel and Lodging Association has come on the market. The count is 5,442. These individuals work at the corporate offices of the world’s largest hotel and lodging companies. This file contains primarily company presidents, CEOS, chairmen and vice presidents.
Selections: Job title/category, company gross sales, company type, total properties/rooms, brands retained by company, location of individual properties, state/SCF/ZIP
Price: $150/M
Contact: Infocus Marketing Inc., Beth Donley at 800-708-5478, ext. 3248 or bdonley@infocusnet.com

NEW INSERT MEDIA

Hotline Package Insert Program

Members of a program providing credit card liability insurance are the audience for the recently launched Hotline Package Insert Program. Roughly 220,000 packages are shipped annually.
Price: $55/M
Contact: LH Management Division, Leon Henry Inc. Debra Goldstein at 914-285-3456 or debrag@leonhenryinc.com

NEWLY MANAGED INSERT MEDIA

PC World/Macworld

IDG Communications has retained A/M Direct — the insert media division of Millard Group Inc. — to manage the PC World/Macworld Magazine Premium Ride-Along program. An estimated 466,000 packages are shipped annually. This program has been renamed because renewal subscribers to Macworld will now be included. Inserts must be between 3 by 5 inches and 5-1/2 to 8-1/2 inches. The minimum weight is .25 ounce. A maximum of 10 inserts will be accepted per package. Direct Media Inc. previously managed this program.
Sample usage: Bookspan, Bose, Gevailia Kaffe
Sample tests: Fast Co., Franklin Covey, Reliable Homeoffice
Price: $55/M
Contact: A/M Direct, Jim Lynch at 603-924-9262, ext. 2266 or jlynch@millard.com and Paddy Upton at 603-924-9262, 2385 or pupton@millard.com

Crossings Book Club PIP/Ride-Along

Doubleday Canada Ltd. has named Cornerstone List Management to oversee the Crossings Book Club package insert and ride-along programs, which target religious consumers. The PIP reaches 15,000 households and the ride-along reaches 46,000 households. PIP materials may be up to 7-7/8 by 5-5/8 inches, weighing up to 14 grams. Ride-along materials can be as large as 5-1/2 by 8-1/2 inches. These programs were formerly managed by Resolve.
Price: $100/M (PIP); $120/M (ride-along) (U.S)
Contact: Cornerstone List Management, Lynda Robinson at 416-932-9555, ext. 117 or Lynda@cstonecanada.com

NEW SELECTS

WorldatWork Compensation and Benefits Professionals

Selects have been introduced for seminar and conference attendees and book and publication buyers on the WorldatWork Compensation and Benefits Professionals list. Records for 14,066 attendees are available. There are 9,751 book and publication buyers available for the other new select. The overall file contains 19,010 members of the professional association Worldatwork.
Additional selections: Job function/responsibility, organizational unit, number of employees, gender, business address, state/SCF/ZIP
Price: $150/M
Contact: GreatLists.com, Amy Zirkle at 703-821-8130 or Amy@GreatLists.com

Listline e-Newsletter

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* Gevalia Kaffe

* Silkies

* Yoga Journal

* Social Security Monitoring Service Members

* Bloomington Gold Corvettes USA

* Student Loan Master File

* Doubleday Book-of-the-Month Club PIP/Ride-along

* ALC Hires Three Fundraising List Experts

LISTS UNDER NEW MANAGEMENT

Gevalia Kaffe

Mal Dunn Associates Inc. is the new manager of Gevalia Kaffe’s list portfolio. The coffee marketer’s catalog file identifies 190,000 who made a purchase over the last 12 months; 1 million program members are named on Gevalia’s Continuity Buyers file; and 1.3 million members are included on the Gevalia Lifestyle Collection list. List Services Corp. was the former manager.
Selections: Hotlines, method of payment, dollar amount spent (ranges), source, gender, state/SCF/ZIP
Sample usage: AAA Auto Club, All American Crafts, America Online, BMG, Bookspan, Discover, Fingerhut, Gerber Life, Ramada Plaza
Price: $100/M (base)
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1200, ext. 342 or KathyF@dunndirect.com and Paula Dazi at 845-278-1200, ext. 338 or PaulaD@dunndirect.com

Silkies

HCI Direct recently named Direct Media Inc. to oversee the Silkies file. More than 1.8 million hosiery continuity club buyers from the last 12 months are listed, in addition to 310 November buyers and 125,000 November new starts. The average unit of sale is $18. A typical customer is in her early 50s, married with some college education, and has a median annual household income of $43,000. ClientLogic Specialists Marketing Services formerly managed this file.
Selections: Hotline, product category, dollar amount spent, paid cancels, new starts, state/SCF/ZIP
Sample usage: BMG, Bookspan, International Masters Publishers, Rodale
Price: $95/M
Contact: Direct Media Inc., Janet Morris at 203-532-2583 or jmorris@directmedia.com

Yoga Journal

Millard Group Inc. now oversees Yoga Journal’s list of 168,000 active subscribers. Eighty-three percent of those named are women, typically age 40 to 47, with a $93,500 average household income. Subscribers are said to have spent more than $800 on mail and Internet orders over the last six months. The primary source is direct mail (88%). Pacific Lists was the former manager. A separate enhanced file offering a comprehensive package of demographic and lifestyle data is due shortly.
Selections: Hotlines, gender, new to file, paid, renewals, source, state/SCF/ZIP
Sample usage: Alaska Wilderness League, American Cancer Society, Amnesty International, Athleta, Bliss, Fitness Magazine, Gaiam Harmony, Greenpeace Foundation, Hope Magazine, Inner Edge, National Abortion Rights Action League, Organic Style, Planned Parenthood Federation, Rodale Inc., Vitamin Power
Sample tests: American Indian College, City Meals on Wheels, Day-Timers, Death With Dignity, Dwell in Possibility, Imagine Magazine, Mother Jones, National Honey Board, New Balance, Project Angel Food, Red Mountain Spa, Republic of Tea, Tikkun Magazine, Victoria’s Secret
Price: $110/M
Contact: Millard Group Inc., Tisha Tyler at 619-595-4801 or ttyler@millard.com

Social Security Monitoring Service Members

The Social Security Monitoring Service Members file is under new management at VentureDirect Worldwide. The count for the last 12 months is 610,040. Those listed are age 50 and older. They pay $7 a year to receive regular statements detailing their Social Security accounts. Direct mail is the source. Loring Direct Response Inc. is the former list manager.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $65/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com

NEW LISTS

Bloomington Gold Corvettes USA

A list of 12,276 Corvette car show attendees is now available. These individuals participated in the Bloomington Gold Corvettes USA show, one of the largest such auto events.
Selections: Adult’s age range, presence/age of child, occupation, education level, credit card, interests, mail order buyers, retail store buyers, donors, real estate data
Price: $105/M
Contact: Kroll Direct Marketing Inc., Janae Thompson at 609-275-2900, ext. 104 or janae@krolldirect.com

Student Loan Master File

The names of individuals with outstanding student loans have been assembled from college credit union data. There are 734,000 postal records on the Student Loan master file. Students and recent graduates are identified.
Selections: Loan amount, age, telephone numbers, state/SCF/ZIP
Price: $225/M
Contact: Catamount Group, Amy Benicewicz at 203-778-4110 or amy@catamountgroup.net

NEWLY MANAGED INSERT MEDIA

Doubleday Book-of-the-Month Club PIP/Ride-along

Doubleday Canada Ltd. has consolidated various insert programs within the Doubleday Book-of-the-Month Club package insert and ride-along programs targeting Canadian consumers. The PIP reaches 75,000 households and the ride-along program goes out to more 257,000 households. Inserts for the PIP can be as large as 7-7/8 by 5-5/8 inches. The maximum size for ride-along materials is 5-1/2 by 8-1/2 inches.
Price: $100/M (U.S.)
Contact: Cornerstone List Management, Lynda Robinson at 416-932-9555, ext. 117 or Lynda@cstonecanada.com

IN THE NEWS

ALC Hires Three Fundraising List Experts

American List Counsel Inc. has hired three executives with extensive fundraising experience, veterans of Names in the News California Inc., to expand its nonprofit list division in Corte Madre, CA. Jeanette Cassano has been named senior vice president, Steve Kehrli vice president and Brian Schulz senior account manager. Until now ALC handled nonprofit accounts exclusively at its Princeton, NJ office. ALC’s present nonprofit client lineup includes the March of Dimes, Habitat for Humanity, Covenant House, American Civil Liberties Union and Children’s Cancer Research.

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* Mayo Health Information Files

* World Publications

* Saturn of Debt

* Female Expressions

* Mega Charitable Donors

* Doubleday Book-of-the-Month Club Master File

* Tabak’s Beauty Products

* ARTnews and Art in America

LISTS UNDER NEW MANAGEMENT

Mayo Health Information Files

The Mayo Foundation for Medical Education and Research has chosen RMI Direct Marketing Inc. to manage two files of active subscribers and a book buyers list. The Mayo Clinic Health Letter identifies 500,000 and Mayo Clinic Women’s HealthSource 240,000. Some 210,000 customers from the last 24 months are named on Mayo Clinic Book Buyers. ALC Data Management previously represented these files.
Selections: Monthly hotline, multibuyers, change of address, state/SCF/ZIP
Price: $105/M (subscribers); $95/M (book buyers)
Contact: RMI Direct Marketing Inc., Courtney Waters at 203-825-4638 or cwaters@rmidirect.com and Hillary Taylor at 203-825-4631 or htaylor@rmidirect.com

World Publications

Lake Group Media Inc. once again will oversee the list portfolio of World Publications LLC, an account it had managed a few years back. The appointment includes more than 2 million records from 14 magazines’ files, with counts ranging from 14,880 to 244,000. World Publications’ lifestyle group issues such titles as Saveur and Garden Design, while the anglers group publishes Sport Fishing and Fly Fishing in Salt Waters. An enhanced master file with new data is due shortly. ALC Data Management was the former manager.
Selections: Hotlines, source, paid, gender, state/SCF/ZIP
Price: $100/M
Contact: Lake Group Media Inc., Anthony Carraturo at 914-925-2460 or Anthony.Carraturo@LakeGroupMedia.com

NEW LISTS

Saturn of Debt

Consumers who responded to an e-mail that offered financing for a new computer can be found on the 156,841-name Saturn of Debt postal master file. A financial institution targeted these 21- to 40-year-olds who earn less than $30,000 a year. Their response to survey questions indicated they do not have a credit card. Men comprise 70% of the file.
Selections: Gender, state/SCF/ZIP
Price: $90/M
Contact: Macromark Inc., Howard Linzer at 845-230-6300 or howard@macromark.com and Eduard Kul at 845-230-6300 or eduard@macromark.com

Female Expressions

Women who bought checks with floral, country, home and garden or child-related designs from Checks Unlimited or Designer Checks are identified on two postal files — Checks Unlimited Female Expressions, with 326,540 records, and Designer Checks Female Expressions, with 254,827.
Selections: State/SCF/ZIP
Price: $70/M
Contact: Mal Dunn Associates Inc., Lenore Cunningham at 845-278-1200, ext. 343 or Lenorec@dunndirect.com or Paula Dazi at 845-278-1200, ext. 338 or Paulad@dunndirect.com

Mega Charitable Donors

A list of charitable contributors has been assembled from VentureDirect’s Mega Hotline database. The Mega Charitable Donors file contains more than 1.4 million records from the last three months. These individuals’ average age is 44. They’ve either recently moved, received a new bank or retail card or made a new purchase, according to the list manager. Most earn between $25,000 and $75,000 annually. Direct mail and telemarketing are the sources.
Selections: Gender, marital status, ethnicity, religion, bank/retail card, age, income, state/SCF/ZIP
Price: $65/M (base)
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com

CANADIAN LIST NEWS

Doubleday Book-of-the-Month Club Master File

Doubleday Canada Ltd. has consolidated its list management at Cornerstone List Management. Some files previously handled by Resolve have been combined with lists that already were managed by Cornerstone. They’re now combined in a single master file containing 271,028 records from book clubs such as Doubleday Book Club, Book-of-the-Month Club, Quality Paperback Book Club and Crafter’s Choice Book Club. Doubleday’s Book-of-the-Month Club master file also features names from Computer Books Direct, Architects and Designers Book Club and the Nurse’s Book Service. In addition, the 40,776-name Crossings Book Club file is now managed by Cornerstone as well, but the file continues to be available separately.
Selections: Gender, age/income overlay, good cancels/expires, paid hotline, recency, province
Price: $120/M (U.S.)
Contact: Cornerstone List Management, Lynda Robinson at 416-932-9555, ext. 117 or lynda@cstonecanada.com

UPDATED LISTS

Tabak’s Beauty Products

The base price of the Tabak’s Beauty Products list has been increased by $10/M, effective with the fourth quarter hotline names. Latest counts available are for the second and third quarters, with 10,356 and 13,238 records, respectively. The unit of sale is $30 and the source is direct mail.
Selections: State/SCF/ZIP
Sample usage: Bronson Spa, Benson Partners, International Home Shopping, Ramada Plaza, Carol Wright, Luminescence
Price: $110/M (base)
Contact: Bulls Eye Marketing Inc., Fabiola Molina at 201-538-1504 or fabiola@bulls-eyemarketing.com

SPECIALS!

ARTnews and Art in America

Through Jan. 31 new mailers who test either the ARTnews or Art in Amercia subscriber lists receive $25/M off the base price. ARTnews has 68,000 records and Art in America 64,000. Contact ALC Data Management, Jeff Marchant at 609-580-2910 or jeff.marchant@alc.com

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* Direct Discount Club

* Caliente Hispanic New Credit Card Responders

* Dog and Cat Owners at Postal Address

* Mega Book and Music Buyers

* Seniors Vital to America

* Financial Cooperative Database

* Eddie Bauer

* Mindware

NEW LISTS

Direct Discount Club

More than 1.5 million postal records are available on the Direct Discount Club file. These consumers responded to multi-channel offers to receive discounts on a variety of products and services. Some categories include automotive, floral, movie tickets, golf, wireless communications, groceries, legal services, hotel and travel. The average unit of sale is $200. The sources are direct mail, direct response TV, telemarketing and the Internet.
Selections: Telephone numbers, age, income, credit card, state/SCF/ZIP
Price: $120/M (base)
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or mark@lighthouselist.com and Loren Worley at 800-684-2180, ext. 210 or loren@lighthouselist.com

Caliente Hispanic New Credit Card Responders

High-income Hispanic consumers who responded to a direct mail offer and applied for a credit card are named on a new Caliente list segment. The Caliente Hispanic New Credit Card Responders file contains 205,624 names from the last 12 months. These individuals have household incomes in excess of $200,000. No telemarketing is allowed.
Selections: Hotlines, age range, apparel buyer, books and music, Catholic, computers and electronics, credit card user, donors, income, magazine subscriber, marital status, outdoors and gardening, pet owner, presence of children, state/SCF/ZIP
Price: $85/M
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or dburrett@esteemarketing.com

Dog and Cat Owners at Postal Address

The Internet is the source of a new universe of pet owners. More than 1.4 million names are available on the Dog and Cat Owners at Postal Address list. Matching e-mail records are also available. Separate counts are available for dog or cat owners, pet insurance buyers, pet book buyer and pet magazine subscribers, as well as other pet-related segments. The average unit of sale is $75.
Selections: Credit card buyers, dwelling type, ethnicity, gender, income, monthly hotline, lifestyle, telephone numbers, presence of children, state/SCF/ZIP
Price: $85/M (base)
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or jsalmon@mediasourcesolutions.com and Michele Volpe at 415-893-8120 or mvolpe@mediasourcesolutions.com

Mega Book and Music Buyers

A list segment with nearly 1.2 million music and book buyers has been assembled from the VentureDirect Mega Hotline database. Most of these consumers on the Mega Book and Music Buyers file have $25,000 to $75,000 incomes. Their average age is 44. The sources are direct mail and telemarketing.
Selections: Hotlines, gender, marital status, ethnicity, religion, homeowner, dwelling type, bank/retail card, age, income, state/SCF/ZIP
Price: $85/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com

Seniors Vital to America

Senior citizens who contributed an average of $18 to fundraising appeals are identified on the Seniors Vital to America list. There are 41,542 donors from the last 12 months and 86,200 last-24-month donors available. The source is 90% direct mail.
Selections: Telephone numbers, state/SCF/ZIP
Price: $100/M (last 12-month donors)
Contact: Robertson Mailing List Co., Molly Lobaugh at 703-467-7416 or ml@rmlc.net

NEW COMPILED LISTS

Financial Cooperative Database

In excess of 1.7 million names of executives have been assembled from three firms to develop the Financial Cooperative Database. This merged and de-duped data was comes from Hugo Dunhill Mailing Lists Inc., Dun & Bradstreet and Transcontinental Direct List Services. The individuals listed are financial executives from a wide variety of industry types. Telephone numbers are available for 87% of the records and fax numbers are available for 54% of the records.
Selections: Job function, number of employees, sales volume, state/SCF/ZIP
Price: $65/M (base)
Contact: Hugo Dunhill Mailing Lists Inc., Michael Mazzone at 212-213-0840, ext. 25 or mmazzone@hdml.com and Miriam Vivo at 212-213-0840, ext. 37 or mvivo@hdml.com

UPDATED LISTS

Eddie Bauer

Enhancements with product selects have become available on the Eddie Bauer list of 1.9 million catalog buyers from the last 12 months. In addition, two types of modeling are available, good customer match and regression.
Selections: Dollar amount (ranges), credit card, gender, payment method, product, sale/clearance, state/SCF/ZIP
Price: $115/M (base)
Contact: Direct Media Inc., Rene Hamill at 203-532-2392 or rhamill@directmedia.com and Joel Sonny at 203-532-2552 or jsonny@directmedia.com

SPECIALS!

Mindware

Through Jan. 31 one free select is available for test orders of the Mindware children’s catalog list. A universe of 291,047 parents is being offered. Contact ALC Data Management, Jeff Marchant at 609-580-2910 or jeff.merchant@alc.com

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* Double Play

* Previously Seen on TV

* National Wildlife Federation

* Lawyers Weekly

* NHD Work at Home Opportunity Seekers

* Online Gamers

* International Medical Specialists

* Classifieds

LISTS UNDER NEW MANAGEMENT

Double Play

Estee Marketing Group Inc. has been appointed manager of Double Play’s list of 62,991 consumers who purchased baseball-related products. The average unit of sale is $130 for books, collectibles and other general merchandise. Ninety percent of these individuals are men. The sources are direct mail co-op mailings and telemarketing, but this file is not available for telemarketing. The file was formerly managed in-house.
Selections: ball park enthusiasts, history buffs, memorabilia collectors, minor league buffs, Negro league buffs, scouts and players, statistics enthusiasts
Price: $90/M
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or dburrett@esteemarketing.com

NEW LISTS

Previously Seen on TV

More than one million consumers who responded to TV infomercials over the last 12 months are available on the Previously Seen on TV list. These individuals spent $10 to $190 on everything from health and beauty productds to kitchen gadgets and novelty items.
Selections: Gender, hotline, income, state/SCF/ZIP
Price: $95/M
Contact: Carney Direct Marketing Inc., Jim Kellough at 949-581-5100, ext. 316 or jim@carneydirect.com

National Wildlife Federation

More than 1.5 million records are available on the National Wildlife Federation Enhanced Database. This unduplicated master file combines records from the circulation lists of Your Big Backyard, Ranger Rick and Wild Animal Baby.
Selections: Hotlines, adult age ranges, adult/child age, credit card, ethnic, gender, homeowner, income, lifestyle, presence of children, religion, SOHO, source, state/SCF/ZIP
Price: $85/M (base)
Contact: Millard Group Inc., Allison Bergeron at 603-924-9262, ext. 2153 or abergeron@millard.com

Lawyers Weekly

Dolan Media recently released the Lawyers Weekly postal master file. The count is 33,449. Eighty-three percent of these subscribers have a role in purchasing products and services for their firm. About 60% are the sole purchasing decision-makers. Nearly one-quarter of these subscribers are millionaires. Roughly 75% of the records provide business addresses.
Selections: Home/business address, state/SCF/ZIP
Price: $150/M
Contact: MeritDirect, Chris Blohm at 914-368-1031 or cblohm@meritdirect.com

NHD Work at Home Opportunity Seekers

Postal and e-mail NHD Work at Home Opportunity Seekers files were recently introduced to the market. More than 2.5 million records are available on each file. All of these individuals have requested information online for ways to increase their incomes. Sixty-five percent of these individuals are men with a $50,000 median income.
Selections: Income, dwelling type, hotlines, number of children in household, telephone numbers, state/SCF/ZIP
Price: $90/M
Contact: McCarthy Media Group Inc., Mike McCarthy at 608-837-4343 or mike@mccarthymediagroup.com and Michelle McCarthy at 608-837-4343 or michellem@mccarthymediagroup.com

Online Gamers

A gaming company now offers a postal universe of 42,165 Internet game players. The majority of those listed are men 25 to 35.
Selections: Age range, state/SCF/ZIP
Price: $100/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or ajackson@davisdirect.com

NEW COMPILED LISTS

International Medical Specialists

Telemarketing and Internet research are the sources for the International Medical Specialists file. There are 160,348 records available. Countries covered include Austria, France, Germany, Switzerland, the Netherlands, United Kingdom and Ireland.
Selections: Gender, specialty, geography
Price: $235/M
Contact: Bethesda List Center Inc., John Rucker at 301-986-1455 or jrucker@bethesda-list.com

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* Continuing Education Professionals from Jobson

* Seniors/Career Development Institute

* Ageless Potency Products

* ECOC Exhibition

* Work from Home Buyers

* E-Connect Corporate Connects Nurse Association

* Catholic Digest Enhanced Master File

* North American Magazine Exchange

* Classifieds

NEW LISTS

Continuing Education Professionals from Jobson

An attendees list consisting of 346,336 postal records has become available from Jobson Publishing. These individuals participated in various healthcare industry educational events. Jobson targets physicians, dentists, psychologists, counselors, social workers and managed-care industry executives. Direct mail is the source.
Selections: Job title, state/SCF/ZIP
Price: $105/M
Contact: Statlistics, Jen Felling at 203-778-8700, ext. 138 or j.felling@statlistics.com

Seniors/Career Development Institute

The Professional Career Development Institute has released an Active Seniors Ages 55-plus list. The count is 83,716. These individuals purchased home study courses. Home addresses are provided. The sources are direct mail, space advertising, direct response TV and the Internet.
Selections: Age, gender, state/SCF/ZIP
Price: $80/M
Contact: VentureDirect Worldwide, Sharlene J. Palmgren at 212-655-5131 or spalmgren@ven.com and Sean Morits at 212-655-5196 or smorits@ven.com

Ageless Potency Products

Older men who purchased various kinds of dietary supplements, including products for sexual potency, energy and stress reduction are found on the Ageless Potency Products list. More than 61,000 records are available. The average unit of sale is $55. Direct mail is source.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Howard Linzer at 212-397-6600 or howard@macromark.com and Steven Keats at 212-397-6600 or steven@marcomark.com

ECOC Exhibition

A postal attendees list from the European Conference and Exhibition on Optical Communications has been released by Highbury Business Communications. A total of 8,772 records are available, including 1,136 from the United Kingdom, 4,868 from elsewhere in Europe and 2,768 from outside of Europe. The conference focuses on applications of photonic technology in telecommunications networks. Direct mail is the source.
Selections: Job title/function, company type, business/industry, geography
Price: $300/M
Contact: Contact: Contact: Bethesda List Center Inc., John Rucker at 301-968-1725 or jrucker@bethesda-list.com

Work from Home Buyers

More than 1.4 million consumers who purchase a book for information on home-based work opportunities are listed on Work from Home Buyers file. The average income of these individuals is $38,000. Direct mail is the source.
Selections: Telephone numbers, state/SCF/ZIP
Price: $100/M
Contact: Net60, Chaim Lazar at 201-833-9003 or chaim@net60.com

NEW COMPILED LISTS

E-Connect Corporate Connects Nurse Association

Hospital directories were combed through to amass a universe of 14,772 e-mail addresses of registered nurses. There are 9,731 records available with both postal and e-mail addresses.
Selections: Gender, state/SCF/ZIP
Price: $300/M (base)
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or jsalmon@mediasourcesolutions.comand Michele Volpe at 415-893-8120 or mvolpe@mediasourcesolutions.com

UPDATED LISTS

Catholic Digest Enhanced Master File

Bayard Inc. has introduced the Catholic Digest Enhanced Master File, which combines records from the Catholic Digest and God’s World Today subscription lists. A total of 292,361 records are available with enhanced data from Equifax.
Selections: Hotlines, adult age range, presence of children, child age, credit card, gender, homeowner, income, lifestyle, source, state/SCF/ZIP
Price: $90/M
Contact: Millard Group Inc., Ed Bezursik at 603-924-9262, ext. 2434 or ebezursik@millard.com and Liz Pereira at 603-924-9262, ext. 2581 or lpereira@millard.com

SPECIALS!

North American Magazine Exchange

A $15/M discount off the base price is available for new test orders of the North American Magazine Exchange file. Records for 484,493 subscribers from the last 12 months are available. Contact Lake Group Media Inc., Belkys Reyes at 914-925-2406 or Belkys.Reyes@LakeGroupMedia.com

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* PC World

* Direct Marketing Association

* Exoticar Lists

* TradePub.com B2b Magazine

* Transport Motor Trader

* Dataline Seniors by Lifestyle Interest

* Gadget Universe

* National Senior Golf Association

* Classifieds

LISTS UNDER NEW MANAGEMENT

PC World

Millard Group Inc. has been appointed list manager by PC World Communications Inc., publisher of PC World magazine. The appointment takes effect Jan. 1 for this list of 786,887 active subscribers. Three-quarters of the subscribers are men with an $80,800 average household income. Millard Group said it expects to soon also begin offering three additional PC World master files and ride-along insert program. Direct Media Inc. is the prior list manager.
Sample usage: Advanced Magazine Group, CeBIT Technologies, Cleveland State University, Computer Shopper, Consumers Union, Day-Timers, Element K Journals, Hello Direct Inc., Hewlett-Packard, IT Direct, Learning Tree International, MegaMeeting.com, Microwarehouse, MobilePC, National Geographic Society, Newsweek Magazine, One Life Direct, PC Magazine, Pennsylvania State University, Publicis, Simmons Graduate School of Management, Skillpath Seminars, Sony Electronics, Technology Review M.I.T., University of Maryland, University of Phoenix
Selections: Hotlines, business/home address, change of address, source, state/SCF/ZIP
Price: $95/M
Contact: Millard Group Inc., Jim Long at 603-924-9262, ext. 2225 or jlong@millard.com

Direct Marketing Association

Statlistics has been retained as list manager for the Direct Marketing Association’s postal membership and show attendees file. A universe of 195,669 records is available, in addition to 22,659 international records. The unit of sale ranges from $50 to $2,195. ALC Data formerly managed this account.
Selections: Gender, job title, SIC code, DMA business code, number of employees, state/SCF/ZIP
Price: $100/M
Contact: Statlistics, Connie Minnaugh at 203-778-8700, ext. 145 or c.minnaugh@statlistics.com

NEW LISTS

Exoticar Lists

Exoticar Model Co. has introduced lists identifying model car collectors. The basic and Exoticar Model Co. Lifestyle Enhanced files each contain 256,922 catalog buyers and requesters. The Exoticar international list of buyers and catalog requesters contains 6,503 Canadian and 5,653 other international names.
Selections: Adult/child age, education, donors, mail order buyers, income, telephone numbers, occupation, demographic, areas of interest, music, sports, credit cards, gender, state/SCF/ZIP
Price: $85/M (U.S. records); $105/M (Canadian records); $185/M (international records)
Contact: Kroll Direct Marketing, Janae Thompson at 609-275-2900, ext. 104 or janae@krolldirect.com

TradePub.com B2b Magazine

Netline Corp. now offers a postal list of business-to-business magazine subscribers generated through its subsidiary TradePub.com. The count is 436,916. These controlled circulation subscribers were pre-qualified online to receive publications. A separate e-mail file was already available.
Selections: Hotline, interest, job function/title, company size, revenue, department, gender, state/SCF/ZIP
Price: $130/M (postal file)
Contact: Lake Group Media Inc., Daniel Baldino at 914-925-2426 or Daniel.Baldino@LakeGroupMedia.com

Transport Motor Trader

Highbury Business Communications now offers a list of 20,486 subscribers to Transport Motor Trade, a trade publication that serves the automotive industry in the United Kingdom. Subscribers include automotive dealers, franchises, service and repair garages and manufacturers.
Selections: Business activity, company description, premises activity, number of outlets, trade association, number of vehicle, job functions, purchasing responsibility, online information service, geographic
Price: $300/M
Contact: Contact: Bethesda List Center Inc., John Rucker at 301-968-1725 or jrucker@bethesda-list.com

UPDATED LISTS

Dataline Seniors by Lifestyle Interest

New list segments have been assembled within the Dataline Consumer Master File that identify consumers 55 and older based on lifestyle interests. The master file is derived from compiled lists of mail order buyers, self-reported, credit, warranty and lifestyle data. More than 150 demographic and pyschographic variables are available. The interest segments available range from arts and antiques to videos. Counts range from 179,212 to in excess of 15 million.
Selections: Affluence indicator, adult/child age ranges, presence of children, credit card type/presence, date of birth, direct response indicator, donor type, dwelling type, ethnicity, gender, home business, homeowner, home value, household income, income range, length of residence, mail order buyers, marital status, mortgage, multibuyer, occupation, online activity, PC owner/user, telephone numbers, subscriber, state/SCF/ZIP
Price: $80/M
Contact: LDS Group Inc., Richard Morabito at 646-312-8910, ext. 210 or rmorabito@ldsgroupinc.com

Gadget Universe

The Gadget Alert Catalog name and corresponding list name have been changed to Gadget Universe. There are 392,725 buyers from the last 12 months available. A typical customer is a married homeowner, 40 or older with a $70,000 household income. Sixty-five percent are men. The average unit of sale is $125. Direct mail is the source.
Selections: Hotlines, gender, multibuyers, Internet source.
Price: $120/M (last 12-month buyers)
Contact: Walter Karl Inc., Maureen Northey at 845-732-7035 or Maureen.northey@walterkarl.infousa.com

SPECIALS!

National Senior Golf Association

Test orders for the National Senior Golf Association list receive $10/M off the base price through Jan. 31. This is a universe of 40,000 names. Contact ALC Data Management, Jeff Marchant at 609-580-2910 or jeff.marchant@alc.com

Listline e-Newsletter

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* Westgate Resorts

* Beach Bums

* Checkout

* Miles Kimball Puerto Rico MOBs

* Explode Your Income

* Monthly Updates Required for Telemarketing Lists

* People in the News

* Sportsman’s Guide

* Zoobooks

* Classified

NEW LISTS

Westgate Resorts

Postal, e-mail and telemarketing buyer and inquirer files from Westgate Resorts are available. There are 3.8 million inquirers on the Westgate master file and 370,000 vacation package buyers. The sources are direct response TV, space advertising, direct mail and the Internet.
Selections: Age, credit activity, credit card, donors, ethnicity, income, investments, mail order buyers and responders, music enthusiasts, presence of children, reading enthusiasts, religion, sports, travel, gender, state/SCF/ZIP
Price: $85/M (postal file); $115/M (telemarketing); $150/M (e-mail file)
Contact: CPC Associates, Bruce Demaree at 914-643-9636 or bruce.demaree@cpcassociates.com

Beach Bums

Purchasers of periodicals and products associated with the beach or ocean recreation are found on the Beach Bums file. A total of 545,463 records are available. All the records have been verified by a minimum of four independent sources, according to the list manager. Direct mail and catalogs are the sources.
Selections: Household income, telephone numbers, age, presence of credit card, children by age, length or residence, gender, homeowner, marital status, state/SCF/ZIP
Price: $90/M
Contact: Mail Marketing Inc., Bob Carr at 201-750-3222, ext. 22 or Bcarr@mailmkt.com

Checkout

Highbury Business Communications has a pair of retail trade publication postal lists from the United Kingdom. The larger Independent Retail News targets 43,237 independent grocery owners, managers and partners. Another file from Checkout magazine consists of 9,255 subscribers involved in retail or wholesale operations in the grocery industry.
Selections: Job title/function, company size, geography
Price: $300/M
Contact: Bethesda List Center Inc., John Rucker at 301-968-1725 or jrucker@bethesda-list.com

Miles Kimball Puerto Rico MOBs

The names of general merchandise catalog buyers who live in Puerto Rico are now available from Miles Kimball. A total of 4,243 records from the last 24 months are available. This file is comprised primarily of bilingual women who speak English and Spanish. Their average unit of sale is $37.
Selections: SCF/ZIP
Price: $375 (entire list)
Contact: 21st Century Marketing, Rick Blume at 631-306-5264 or rblume@21stcm.com

Explode Your Income

Entrepreneurs who spent $50 to purchase three books and five CDs to learn about devising a business plan are identified on the Explode Your Income list. Nearly 23,000 records are available through the third quarter. The materials provide included information how to effectively use press releases, telemarketing, direct mail and other types of advertising. The sources are direct mail, space advertising and the Internet.
Selections: Gender, state/SCF/ZIP
Price: S100/M
Contact: Macromark Inc., Howard Linzer at 845-230-6300 or howard@macromark.com and Eduard Kul at 845-230-6300 or eduard@macromark.com

IN THE NEWS

Monthly Updates Mandatory for Telemarketing Lists

Do-Not-Call Registry Updates Required Monthly
Effective Jan. 1, new Federal Trade Commission list regulations require that telemarketing lists be matched monthly with the National Do-Not-Call Registry to purge the names of those who wish not to receive telemarketing calls. The prior regulations required quarterly updates. Approximately 81 million telephone numbers are listed on the registry. Matching records for up to five area codes are available for free. Thereafter the fee is $40 per area code, with an $11,000 maximum price cap.

People in the News

Judy Feyas has been named brokerage insert media director at Mokrynskidirect. Feyas was previously doing consulting work for List Process Co. She has also worked for Bookspan, Franklin Mint, VentureDirect Worldwide and PlusMedia.

SPECIALS!

Sportsman’s Guide

New mailers receive $10/M off the base price of the Sportsman’s Guide list. This outdoor sporting goods catalog universe exceeds 1.6 million names. Contact ALC Data Management, Mark Poney at 914-524-5243 or mark.poney@alc.com

Zoobooks

Wildlife Education Ltd. offers a $20/M off the base price for new test inserts in Zoobooks magazine. The title has 390,716 subscribers. Contact Lake Group Media Inc., Anthony Carraturo at 914-925-2460 or Anthony.Carraturo@LakeGroupMedia.com

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* EMAP List Portfolio

* Worldnet Marketing

* Mexican Major Companies Database

* Indium-XL Patented Trace Mineral Supplement

* Zine 22 Book Buyers

* Armed Forces Aid Campaign Donors

* Young Ethnic Spenders

* Keeping in Touch New Connects

* Classified

NEW LISTS

EMAP List Portfolio

The British media company EMAP Plc has begun offering a portfolio of controlled circulation subscription lists in the U.S. Its magazine titles include Architectural Review, Broadcast, Construction News, H&V News, Materials Recycling Week, Middle East Economic Digest, New Civil Engineer, Plastics & Rubber Weekly and Refrigeration & Air Conditioning. The counts range from 5,647 to 72,107. Most of the subscribers are in the United Kingdom, but there are other international names available.
Selections: Job function, business/industry type, products purchased/specified, U.K. geographic, country
Price: $335/M
Contact: Kroll Direct Marketing Inc., Janae Thompson at 609-275-2900, ext. 104 or janae@krolldirect.com

Worldnet Marketing

Worldnet Marketing LLC has released general merchandise buyers lists from the last 12 months. There’s a U.S. segment with 300,000 names, as well as 65,000 international buyers. These individuals spent an average of $20 in response to direct mail or Internet offers. Seventy percent of the customers are men.
Selections: Gender, state/SCF/ZIP
Price: $90/M (U.S. records); $175/M (international records)
Contact: List Services Corp., John Brady at 203-791-4191 or jbrady@listservices.com (U.S. file); and Jeremy Siegel at 203-791-4495 or jsiegel@listservices.com (international file)

Mexican Major Companies Database

Graham & Whiteside Ltd., a British market research firm has introduced the Mexican Major Companies Database, drawn from the Major Companies series of directories. This file identifies more than 13,000 executives at firms in Mexico and other Latin American countries. The sources are direct mail, telephone and fax research. One year unlimited usage arrangements are available. Many selections are available for no charge.
Selections: Sales volume, job function, industry, total assets, SIC code, country, telephone/fax numbers, one per company, gender, parent company, geography
Price: $252/M
Contact: Bethesda List Center Inc., John Rucker at 301-986-1455 or jrucker@bethesda-list.com

Indium-XL Patented Trace Mineral Supplement

Buyers of a dietary supplement are named on the Indium-XL Patented Trace Mineral Supplement buyers list. There are 54,967 records available. Direct mail is the source.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $100/M
Contact: Mail Marketing Inc., JoAnn O’Rourke at 201-750-3222, ext. 26 or jorourke@mailmkt.com

Zine 22 Book Buyers

Catalog Buyers who purchased books on subjects ranging from health and home business opportunities to patriotism are listed on the Zine 22 Book Buyers file. A total of 8,748 buyers from the second- and third quarters are available. The average order is $40. Direct mail is the sole source.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Howard Linzer at 845-230-6300 or howard@macromark.com and Eduard Kul at 845-230-6300 or eduard@macromark.com

Armed Forces Aid Campaign Donors

The Retired Enlisted Association Memorial Foundation has introduced a list of 12,000 last-12-month donors. These individuals donated an average of $9 to help military families, veterans and active duty troops.
Selections: None available
Price: List exchanges only
Contact: RMI Direct Marketing Inc., Catherine Ryan at 203-825-4632 or cryan@rmidirect.com

Young Ethnic Spenders

Surname and first name data along with census data were overlaid with mail order buyer data, other transactional information and demographics to create the Young Ethic Spenders list. More than 3.5 million records are available. Those listed are between 18 and 29. Segments are available for African-, Asian- and Hispanic Americans.
Selections: Income, gender, bankcard holders, retail cardholders, sports interest, music interest type, electronics buyers, sweepstakes entrants, state/SCF/ZIP
Price: $55/M
Contact: Focus USA, Lori Collins at 603-635-1842 or Lori@focus-usa-1.com

Keeping in Touch New Connects

Regional telephone companies, directory assistance service and other sources were used to build the Keeping in Touch New Connects, a list of consumers with new telephone service. More than 3 million records are offered the quarterly hotline. Weekly and monthly hotlines are available as well.
Selections: Gender, age, income, bank/retail card, number of cards, presence of children, dwelling type, homeowner, home value, ethnic, state/SCF/ZIP
Price: $90/M (Quarterly hotline)
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or thomasm@adrearubin.com

Listline e-Newsletter

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* Xsorbit Message Board Managers

* PriceWheels.com E-mail

* Home PC Warranty Registrations

* Option Strategist by Lawrence McMillan

* Directory and Online Database Publishing Executives

* American Donors Who Support Government Reform

* Always Shopping Mail Order Buyers

* First For Women/Woman’s World

* Maryland Square Apparel

LISTS UNDER NEW MANAGEMENT

Xsorbit Message Board Managers

The information technology firm Xsorbit has appointed VentureDirect Worldwide to oversee its list of 93,103 managers of online message boards. Fifty-seven percent of these individuals are men. These administrators at home address include students, self-employed individuals, consultants, webmasters, marketing executives and other kinds of IT professionals. Segments with business and home addresses are available. Telephone numbers are available for roughly one-third of these records. AllMedia Inc. was the prior list manager.
Selections: Gender, age, occupation, industry, state/SCF/ZIP
Price: $90/M (base)
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com

NEW LISTS

PriceWheels.com E-mail

PriceWheels LLC has released an e-mail list of 495,426 users of PriceWheels.com, a Web site that provides information about buying, selling and leasing cars, as well as other kinds of automotive related products and services. Those listed are generally comparison shoppers looking for a vehicle.
Selections: Make/model/year of car, state/SCF/ZIP
Price: $150/M
Contact: Walter Karl Inc., Tamara FitzGerald at 914-697-5823 or tamaraf@wkinteractive.com

Home PC Warranty Registrations

A universe of 175,465 consumers who purchased computers or peripheral products for the home has been assembled to build the Home PC Warranty Registrations list. These buyers filled out and returned a warranty card.
Selections: Monthly hotline, marital status, income range, state/SCF/ZIP
Price: $80/M (base)
Contact: Carney Direct Marketing Inc., Jim Kellough at 949-581-5100, ext. 316 or jim@carneydirect.com

Option Strategist by Lawrence McMillan

Investors who trade stock options are found on the Option Strategist by Lawrence McMillan list. The count is 19,373. These individuals spent an average of $275 for subscriptions to newsletters, purchase books or videos or other online fee-based products. Subscribers and buyers were generated via direct mail or the Internet. The average net worth of these individuals is $1.25 million.
Selections: state/SCF
Price: $180/M
Contact: MetaResponse Group, Dorothy Laudano at 954-360-0644, ext. 202 or dlaudano@metaresponse.com and Star Ursillo at 954-360-0644, ext. 213 or sursillo@metaresponse.com

Directory and Online Database Publishing Executives

Subscribers, trials and expires generated by the InfoCommerce newsletter and conference attendees have been assembled to build the Directory and Online Database Publishing Executives list. A total of 4,584 records from the U.S. are available, in addition to 657 international records. This file identifies publishers at such companies as Advanstar, D&B, Gale Group, Hearst Business Communications, Elsevier, LexisNexus, Martindale Hubbell, CQ Press, Primediabusiness and Thomson.
Selections: Gender, state/SCF/ZIP
Price: $225/M (U.S. records); $400/M (international records)
Contact: Bethesda List Center Inc., John Rucker at 301-986-1455 or jrucker@bethesda-list.com

American Donors Who Support Government Reform

There are 373,629 postal records on a file called American Donors Who Support Government Reform. These individuals contributed an average of $25 to promote causes such as campaign finance reform and balanced budgets. Direct mail is the source.
Selections: Age, income, occupation, presence of children, credit card, donor amount, gender, state/SCF/ZIP
Price: $85/M
Contact: CPC Associates, Amy Williamson at 610-792-3128 or Amy.Williamson@cpcassociates.com

Always Shopping Mail Order Buyers

Avrick Direct Inc. has organized a database comprised of consumers who purchased a wide variety of products and services by mail. The Always Shopping Mail Order Buyers file contains more than 2.1 million records. Some of the products sold include apparel, outdoor and gardening items, pet supplies and magazines.
Selections: Monthly hotline, credit card, ethnicity, age ranges, gender, homeowners, home value, income, presence of children, product, state/SCF/ZIP
Price: 95/M (base)
Contact: Aggressive List Management Inc., Stephanie Cuchiara at 847-304-4030, ext. 210 or stephaniec@aggressivelist.com and Kim Lampp at 847-304-4030, ext. 208 or kiml@aggressivelist.com

SPECIALS!

First For Women/Woman’s World

Mailers who test both the First for Women and Woman’s World lists receive 50% off the base price on one of the orders. These Bauer Publishing women’s magazine titles have 271,562 and 91,920 subscribers respectively. Contact Lake Group Media Inc., Belkys Reyes at 914-925-2406 or Belkys.Reyes@LakeGroupMedia.com

Maryland Square Apparel

Selects are half price through Jan. 31 on tests orders of Maryland Square Apparel file. A universe of 25,783 records is available from this women’s cataloger, which was launched in spring 2004. Contact ALC Data Management, Tom McCulloh at 914-524-5400, ext. 5238 or tom.mcculloh@alc.com

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* Federation of International Trade Associations E-mail

* Crosswords Club

* CatholicCareers.com

* Technology Giveaway Responders

* Health and Welfare Givers

* Active Internet Users

* Affluent Americans Database

* Celebration Fantastic

NEW LISTS

Federation of International Trade Associations E-mail

Subscribers to the e-mail newsletter “Really Useful Sites for International Trade Professionals” are being offered on the Federation of International Trade Associations (FITA) E-mail file. Some 83,000 e-mail addresses are available. Subscribers are primarily senior level executives and professionals in manufacturing, exporting and importing. The source is online registration.
Selections: U.S. records
Price: $175/M
Contact: Group Media Inc., Daniel Baldino at 914-925-2426 or Daniel.Baldino@LakeGroupMedia.com

Crosswords Club

Three Across LLC recently released a list of 23,118 active members of the Crosswords Club, Uptown Puzzle Club and Large Print Crosswords Club. Sixty-five percent of the membership is comprised of women, average age 50. Roughly 90% are college educated and 64% are married.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $90/M
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1200, ext. 342 or KathyF@dunndirect.com

CatholicCareers.com

A postal list has become available identifying 8,000 job seekers who registered at CatholicCareers.com, a division of Trinity Road LLC. The site features jobs available in Catholic institutions, businesses and ministries. Lists from Catholic Co. another Trinity division are also available. These postal files offer 57,044 buyers and 28,863 prospects generated from catholiccompany.com.
Selections: State/SCF/ZIP
Price: $85/M (catholiccareers.com file); $80/M (catholiccompany.com prospects); $95/M (catholiccompany.com buyers)
Contact: Trinity Direct LLC, Joy Jacobs at 973-283-3600 or Joyj@trinitydirect.net

Technology Giveaway Responders

Consumers from around the world who responded to sweepstakes and contests in addition to making purchases have been assembled on the Technology Giveaway Responders file. A total of 210,357 records from 212 countries are on file. The unit of sale ranged from $10 to $40. Direct mail is the source.
Selections: Gender, geography
Price: $230/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or ajackson@davisdirect.com

Health and Welfare Givers

Donors to charities helping feed the hungry, aid homeless people and provide medical care for poor people have gathered on the Health and Welfare Givers list. The count is 587,214. The sources are direct mail and telemarketing.
Selections: Telephone numbers, state/SCF/ZIP
Price: $110/M
Contact: Loring Direct Response Inc., Denise Housel at 845-708-0100 or denise@loringdirect.com

Active Internet Users

The names of 446,808 Internet users who provided their e-mail and home addresses online over the last six months have been captured on the Active Internet Users file. There are also 234,363 names from the last three months available.
Selections: Age, gender, telephone numbers, state/SCF/ZIP
Price: $65/M (last six-month postal records); $140/M (last six-month e-mail records)
Contact: American Name Services, Wendy Harwood at 801-235-8061 or wendyh@americannameservices.com

UPDATED LISTS

Affluent Americans Database

Recent online surveys conducted by the market research firm Thomas, Townsend & Kent have generated lists of consumers who intend to purchase products from one of three electronics categories. A total of 112,934 consumers planning to purchase laptop computers are available. Another segment offers 552,877 consumers seeking information on plasma TVs, LCD TVs or other home entertainment components. A third list segment contains the names of 185,482 consumers shopping for a digital camera. Both postal and e-mail addresses are available from the Affluent Americans Database. These individuals are electronics “intenders” and owners who visited the Web site homeelectronicsjournal.com.
Selections: Behavior, gender, affluence, income, state/SCF/ZIP
Price: $115/M (postal or e-mail records)
Contact: Thomas, Townsend & Kent, Kay Sheridan at 312-881-2061 or kay@thomastownsendandkent.com

SPECIALS!

Celebration Fantastic

New mailers who test the Celebration Fantastic list before Jan. 31 will receive $10/M off the base price. This general merchandise catalog has a universe of 53,000 names available. Contact ALC Data Management, Jeff Marchant at 609-580-2910 or jeff.merchant@alc.com

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* CNET Subscribers

* Catholic Co. Buyers and Prospects

* Gary Brodksy’s Art of Seduction

* CFO’s Magazine’s Technology Subscribers

* Seniors Vital to America

* East Park Master File

* SBA GSA DOD OMB Small Businesses

* TFP Technology Contacts

* People in the News

NEW LISTS

CNET Subscribers

CNET Networks Inc. has introduced seven files related to information technology. Specifically, these are subscribers to Digital Living Magazine and the newsletters Home & Entertainment Weekly, CNET at Work, Digital Dispatch, Music Center, On the Go Weekly and Photo & Video Weekly. Postal and e-mail records are available. The counts range from 16,756 to 166,862.
Selections: Home/business address, state/SCF/ZIP
Price: $170/M (postal files); $200/M (e-mail files)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com

Catholic Co. Buyers and Prospects

Catholic Co., a division of Trinity Road LLC, has released postal lists of Internet buyers and prospects. The list of buyers contains 57,044 records. Sixty percent of these customers purchased books. There are 28,863 prospects names generated from the Web site Catholiccompany.com available as well.
Selections: State/SCF/ZIP
Price: $95/M (buyers); $80/M (prospects)
Contact: Trinity Direct LLC, Joy Jacobs at 973-283-3600 or joyj@trinitydirect.net

Gary Brodksy’s Art of Seduction

Purchasers of books or CDs for information about how to meet women are listed on the Gary Brodsky’s Art of Seduction file. A total of 11,152 records from this year are available. Titles sold include “How to Pick Up Strippers,” “Automatic Seduction” and “The Foolproof Guide to Picking Up Women.” The average unit of sale is $250. The source is space advertising. Ninety-seven percent of these customers are men.
Selections: Gender, state/SCF/ZIP
Price: $120/M
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or pranalli@impulsermi.com

CFO’s Magazine’s Technology Subscribers

CFO Publishing Corp. now offers a new file called CFO Magazine’s Technology Subscribers. This file identifies 42,689 subscribers who are corporate level executives and information technology decision makers responsible for corporate software, hardware and networking initiatives. The average subscriber is 45, with a $265,381 household income and $166,541 personal income. Ninety-two percent have post-graduate study experience. Sixty-one percent serve on a board of directors.
Selections: Sales volume, company size, job title, state/SCF/ZIP
Price: $165/M
Contact: Lake Group Media Inc., Danny Grubert at 914-925-2449 or danny.grubert@lakegroupmedia.com

Seniors Vital to America

Senior citizens who responded to political and other types of appeals and gave $18 average donations are listed on the Seniors Vital to America file. A total 41,542 donors who contributed $5 or more in the last 12 months are available. Separate counts are available for last-24-month and multi-donors. The source is 90% direct mail.
Selections: State/SCF/ZIP
Price: $100/M (last-12-month donors)
Contact: Robertson Mailing List Co., Molly Lobaugh at 703-467-7416 or ml@rmlc.net

East Park Master File

Direct response buyers of the dietary supplements Indium XL and d-Lenolate manufactured by East Park Research Inc. are listed on the East Park Master File, which contains 82,505 records. Several segments are available, including one with 13,162 last-12-month buyers. The typical buyer 45 or older spent an average of $70. About half of these individuals spent $100.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $110/M (base)
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or jorourke@mailmkt.com

SBA GSA DOD OMB Small Businesses

Professionals at companies seeking federal contracts, loans or training that registered with government agencies have been assembled to build the SBA GSA DOD OMB Small Businesses list. Postal and e-mail records are available. The file contains 106,491 men and 38,257 women. These individuals registered online with the Small Business Administration, General Services Administration, Department of Defense or Office of Management and Budget.
Selections: Job title, gender, state/SCF/ZIP
Price: $80/M (postal file); $160/M (e-mail file)
Contact: AllMedia Inc., Ruby Oldeen at 469-467-9100, ext. 202 or roldeen@allmediainc.com

IN THE NEWS

TFP Technology Contacts

TFP, a division of Thomson Media, recently introduced a new Technology Contacts list segment on the TFP Databank relational database. It identifies 12,000 technology executives at financial institutions. These records include senior level executives who subscribe to such publications as Bank Technology News and U.S. Banker. This segment is available for annual license to those who also lease data from the core database file, which lists more than 40,000 head financial offices and 368,000 branch offices worldwide. More than 90 demographic and financial variables are available on the TFP Databank. The sources are Thomson Media publication subscription lists and data gathered as part of TFP role’s as the official check routing number registrar for the American Banking Association.
Selections: Branch information, number of employees, job titles, telephone numbers, number of branches, number of ATMS, extended financial results, demographics, state/SCF/ZIP
Price: $2,300 annual license (Technology Contacts); $500/M to $750/M (Databank records)
Contact: Brenda LaBoy at 847-933-8008 or brendali.laboy@tfp.com and Elvira Mazzoni at 847-933-8020 or elvira.mazzoni@tfp.com

People in the News

Christine Cahill has been appointed director of list rentals at TechTarget, an information technology media company based in Needham, MA. Cahill will be responsible for managing e-mail and magazine list rentals, in addition to developing new list products. She previously worked at International Data Group (IDG).

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* One Touch Direct

* Websurfers

* Advanced Technology Businesses in USA

* U.K Adult Product Buyers Via the Web

* Mutual Fund Investors Newsletter RAL

* Allegro Music

* Atlantic Monthly Enhanced Database

* DM Veteran Barton Loring Dies

* People in the News

NEW LISTS

One Touch Direct

Netouch Direct LLC has released a list of consumers who responded to a direct mail offer by calling 800 number to order $40 monthly cell phone service. The count for the One Touch Direct file is 120,000. Roughly 30,000 new hotline names are being added to the file each month.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $85/M
Contact: Catamount Group, Amy Benicewicz at 203-778-4110 or amy@catamountgroup.net and Kate McCall at 203-778-4110 or kate@catamountgroup.net

Websurfers

Postal and e-mail addresses of consumers who provided their e-mail and home addresses at various types of Web sites have been assembled to build the Websurfers file. A total of 563,196 Internet users are available. Separate counts are available for 3-, 6- and 12 months. Among the types of Web site visitors on this file are bargain seekers, game players, insurance seekers, job seekers, lottery players, media enthusiasts, sports fans, stock investors and travelers.
Selections: Gender, page surfed, state/SCF/ZIP
Price: $90/M
Contact: American Name Services, Jen Rodabough at 801-235-8061 or JenR@americannameservices.com

Advanced Technology Businesses in USA

Telemarketing is the source of this new list of 47,671 U.S. businesses that use advanced technology for daily operations, ranging from mainframes to complex software.
Selections: Gender, industry, telephone numbers, state/SCF/ZIP
Price: $250/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or ajackson@davisdirect.com

U.K Adult Product Buyers Via the Web

A universe with 2.3 million names of adult product buyers in the United Kingdom has been introduced to the market. The Internet is the source of the U.K. Adult Product Buyers Via the Web list.
Selections: Age, connection type, Internet provider address, telephone numbers
Price: $175/M
Contact: Nyberg Solutions LLC, Michelle Brown at 402-502-3206 or mbrown@nybergsolutions.com

NEWLY MANAGED INSERT MEDIA

Mutual Fund Investors Newsletter RAL

Stanton Direct Marketing Inc. has been named as a co-manager for the Mutual Fund Investors Newsletter RAL direct mail ride-along program. Insert space is available starting with the February mailing of the Fidelity Independent Adviser newsletter. The monthly circulation is 60,000. Eighty percent of the subscribers are men. Up to four inserts will be carried inside an envelope with the newsletter. Inserts must be between 3-1/2 to 5-1/2 or 8-1/2 inches. Overweight charges will be added for inserts heavier than .25 ounce.
Price: $65/M
Contact: Stanton Direct Marketing Inc., Al Stanton at 607-734-1665 or Al.Stanton@StantonDirect.com

NEW SELECTS

Allegro Music

A segment identifying total international buyers can now be selected on the Allegro Music catalog list. More than 7,500 international records are available. The total count for U.S. buyers is 173,926. Roughly 68% of these customers are men. The sources are the Internet and space advertising.
Additional selections: Gender, state/SCF/ZIP
Price: $85/M (base)
Contact: Lake Group Media Inc., Anjie Logan at 914-925-2469 or Anjie.Logan@LakeGroupMedia.com

UPDATED LISTS

Atlantic Monthly Enhanced Database

The Atlantic Monthly magazine file has been enhanced with data from the Millard Cooperative Database to offer additional demographic data segments for age and income ranges, which were not previously available. A total of 312,862 active subscribers are available. Sixty-five percent of the subscribers are men.
Selections: Hotlines, Adult age ranges, child age, credit card, ethnic, gender, homeowner, income, lifestyle, presence of children, religion, SOHO, source, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc. Nancy Christensen at 603-924-9262, ext. 2439 or nchristensen@millard.com

IN THE NEWS

DM Veteran Barton Loring Dies

Barton Loring, 58, president and CEO of Loring Direct Response Inc. died at home on Dec. 14. Loring founded the New City, NY-based list and insert media management firm in 1999. Loring worked in direct marketing for more than 25 years.

People in the News

American List Counsel Inc. has promoted several executives in its data acquisition, data management and insert media divisions. Lori Magill-Cook and Heather Maylander and Britt Vatne have been promoted to executive president. Bruce Hammer and Laurie DeLuca have been promoted to vice president.

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* Doolicity Music and Movie Buyers

* Blue Mountain Sweeps Entrants

* Cook’s Country

* Construction Purchasing

* Int’l. Biotech and Pharmaceuticals Companies

* Devout Families With Children

* Rodale Adds Claritas and Prizm Data to Files

* People in the News

* Frank Cawood Information Book Buyers

* Metropolis Magazine

* Classified

NEW LISTS

Doolicity Music and Movie Buyers

Nearly 200,000 buyers from the last nine months are available on the Doolicity Music and Movie Buyers file. These records were gathered from Amazon.com and the Doolicity catalog. The list owner projects it will release another 500,000 names in February, and will add 50,000 new names in monthly updates thereafter. The average unit of sale for CDs and DVDs is $22.
Selections: Category, gender, state/SCF/ZIP
Price: $105/M
Contact: VentureDirect Worldwide, Sean Morits at 212-655-5196 or smorits@ven.com and Nancy Liddane at 212-655-5153 or nliddane@ven.com

Blue Mountain Sweeps Entrants

Housewares and personal care products cataloger Blue Mountain has a file of customers who entered a sweepstakes. Some 100,000 records are being offered. The typical customer is age 50 or older with an average annual income of $35,000. Ninety percent of those listed are married and 35% have credit cards. A typical sale runs $32. Direct mail and space advertising are the sources.
Selections: Credit card, product, gender, state/SCF/ZIP
Price: $90/M
Contact: Walter Karl Inc., Maureen Northey at 845-732-7035 or maureen.northey@walterkarl.infousa.com

Cook’s Country

Boston Common Press is offering a list of 27,923 subscribers to Cook’s Country, a new bimonthly publication which features recipes, cookware reviews and monthly recipe contests. Direct mail is the source.
Selections: Change of address, paid, gender, state/SCF/ZIP
Price: $100/M
Contact: ClientLogic Specialists Marketing Services, Mary Ann Brennan at 201-865-5800, ext. 2204 or maryabre@clientlogic.com

Construction Purchasing

Pfingsten Publishing LLC has introduced a 12,064-name controlled circulation list for the quarterly magazine Construction Purchasing. Virtually all the subscribers identified here have authority to specify or purchase tools, supplies, materials and services needed on construction sites.
Selections: Job title, contractor type, purchasing authority, state/SCF/ZIP
Price: $125/M0
Contact: McCarthy Media Group Inc., Mike McCarthy at 608-837-4343 or mike@mccarthymediagroup.com and Michelle McCarthy at 608-837-4343 or michellem@mccarthymediagroup.com

Int’l. Biotech and Pharmaceuticals Companies

Research conducted by mail, telephone and fax was used to assemble the International Biotechnology and Pharmaceuticals Companies postal list. A total of 16,975 records are available from more than 180 countries.
Selections: Telephone/fax numbers, job title/function, company size by revenue, annual sales volume, geographic
Price: $315/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or ajackson@davisdirect.com

NEW COMPILED LISTS

Devout Families With Children

Those who have bought spiritual products and periodicals from various direct mail sources are included on the Devout Families With Children list. There are 90,920 records from the last 12 months.
Selections: Household income, quarterly hotline, telephone numbers, adult’s/child’s age, presence of credit card, length of residence, gender, homeowner, marital status, state/SCF/ZIP
Price: $85/M
Contact: Mail Marketing Inc., Bob Carr at 201-750-3222, ext. 22 or Bcarr@mailmkt.com

IN THE NEWS

Rodale Adds Claritas and Prizm Data to Files

Claritas and Prizm data is now available on Rodale Inc.’s 8 million-name database, making it possible to offer numerous new list segments and selects, according to list manager Millard Group Inc. The addition of Claritas Prizm NE Clusters data means Rodale can offer 66 unique list segments, organized in 11 broad lifestyle groups and 14 social groups. For example, a “younger years” lifestyle group identifies people under age 45, married or single or who don’t have children, through selects such as midlife success, young achievers and striving singles. Social groups now accessible on Rodale’s files include urban, suburban and second city. Another new information source, MRI interest category data, is also available on Rodale’s lists, but only together with selected lifestyle and social groups from Prizm NE Clusters. Among the Prizm clusters available are apparel and jewelry, automotive products, home furnishings, sports and leisure and travel. Contact Millard Group Inc., Jennifer Boyd at 603-924-9262, ext. 2215 or jboyd@millard.com and Nancy Seguin at 603-924-9262, ext. 2417 or nseguin@millard.com

People in the News

Walter Karl Inc. has appointed Jason Braunstein as a senior account executive in its e-mail list brokerage division. Braunstein previously worked for Equifax. Matt Fogerty has been hired as a junior account executive. Both men will be working in the New York office.

SPECIALS!

Frank Cawood Information Book Buyers

Through Jan. 31, a 50% discount on selection charges is available for new tests of the Frank Cawood Information Book buyers file. There are 748,000 records available from the last 24 months. Those listed are senior citizens who purchased reference books offering information on how to save money. Contact ALC Data Management, Rob Odri at 609-580-2783 or rob.odri@alc.com

Metropolis Magazine

Consumer mailers testing the Metropolis architecture and design magazine file will receive $10/M off the base price. A total of 35,231 active subscribers and 9,114 former subscribers are available. Contact Lake Group Media Inc., Mark Green at 914-925-2474 or Mark.Green@LakeGroupMedia.com

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* PatientDialog Ailments

* Inside Flyer

* Six Figure Marketing

* Hispanics on the Internet

* Computerized Japanese Consumers

* AmeribaseOffers Bible Belt

* Common Cents

* International Masters Publishers Crafts

NEW LISTS

PatientDialog Ailments

This is a master file of more than 1.1 million consumers who reported health ailments during telephone surveys. Those listed provided detailed health information about themselves or family members and verified their postal addresses. The surveys were conducted for PatientDialog, a marketing service used by physicians and the pharmaceutical industry. Records pertaining to more than 800 ailments are available.
Selections: Lifestyle activities and interests, presence of child, mail order buyers, age, dwelling type, gender, income, marital status, self-reported ailments, state/SCF/ZIP
Price: $150/M
Contact: ClientLogic Specialists Marketing Services, Lana Cardinale at 201-865-5800, ext. 2607 or lanacar@clientlogic.com and Jeff Malc at 201-865-5800, ext. 2211 or jeffrmal@clientlogic.com

Inside Flyer

Frequent Flyer Services is offering a list of 489,321 subscribers to Inside Flyer magazine, which covers airline frequent flyer programs. The median age of subscribers is 44; median income $118,000. Seventy-eight percent are married and 73% are homeowners. Eighty-six percent have taken more than 15 round trips in the last year. The sources are direct mail and space advertising.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: Walter Karl Inc., Maureen Northey at 845-732-7035 or maureen.northey@walterkarl.infousa.com

Six Figure Marketing

Some 52,000 buyers who spent $100 during the last three months for information about home-based businesses are identified on the Six Figure Marketing list. These individuals expressed an interest in working either full or part time. Direct mail is the source. Telephone numbers are available.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Bulls Eye Marketing Inc., Julio Rodriguez at 201-770-9000 or Julio@bulls-eyemarketing.com

Hispanics on the Internet

Hispanic consumers who either bought products on the Web or registered to receive online services are named here. All 2.6 million records were assembled in the last few months. The hotline includes more than 1.2 million names from the last three months. All of these mostly young consumers have credit cards. Their average income is $32,000. Additional aggregated financial and credit data has been overlaid on these records, down to the ZIP+4 level. No telemarketing is allowed.
Selections: Spanish speaking, gender, hotline, income, state/SCF/ZIP
Price: $85/M
Contact: MH2 Direct, Iwona Zajaczkowski at 203-642-7329 or iwonaz@mh2direct.com

Computerized Japanese Consumers

Some 53,560 Japanese consumers who responded to English-language promotions are identified on the Computerized Japanese Consumers list. Those on the file demonstrated an interest in various direct mail, space advertising, telephone, fax or Internet offers. Orders ranged from $25 to $1,000.
Selections: Actives vs. expires, job title, gross monthly income, major topics of interest, industry, home/business address, recency, telephone/fax numbers
Price: $320/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or ajackson@davisdirect.com

AmeribaseOffers Bible Belt

This file identifies about 30 million who spent an average of $35 to buy religious reading materials or make a donation. Names are derived from the AmeribaseOffers database. Separate segments are available for Roman Catholics, Jews, Protestants, book or music buyers and donors. The sources are direct mail, telemarketing and the Internet.
Selections: Hotlines, telephone numbers, age, income, credit card, state/SCF/ZIP
Price: $85/M (base)
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or mark@lighthouselist.com and Loren Worley at 800-684-2180, ext. 210 or loren@lighthouselist.com

Common Cents

This file of 25,000 consumers names those with a minimum $10,000 bank balance who don’t have a credit card. A telephone survey was used to build this list. The average age is 45, average income $100,000. Those listed buy by mail about four times a year. Telephone numbers are available.
Selections: Gender, state/SCF/ZIP
Price: $85/M
Contact: List Counsellors Inc., Sandy Shaw at 609-259-0600 or sandy-lci@juno.com

UPDATED LISTS

International Masters Publishers Crafts

Names from the Fun with Photos, Memories and More continuity club are now available as a separate interest category on the International Masters Publishers Crafts list. This new continuity program has 65,000 new starters interested in making scrapbooks as a hobby. The main International Masters file contains 205,570 buyers from the last 12 months. The sources are direct mail (80%) and package inserts (20%).
Selections: First time paid, hotlines, areas of interest, category, dollar, gender, multibuyers, telemarketing, state/SCF/ZIP
Price: $95/M (base)
Contact: Direct Media Inc., Heather Winnicki at 203-532-3831 or hwinnicki@directmedia.com and Sheryl Benjamin at 203-532-2449 or sbenjamin@directmedia.com

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* Catalog Buyers from Broadway

* Activa

* Dieta Y Salud (Diet and Health)

* Parking Zone

* Online University Inquirers

* AmeribaseOffers Melting Pot

* Generation Tech Business Professionals

* Non-Profit Executive Network

NEW LISTS

Catalog Buyers from Broadway

Broadway.com & Theatre Direct International has released a list of ticket buyers for New York and London shows, who also shop by catalog. A total of 124,291 records are available. The median age of these customers is 33; average household income $68,759. The average unit of sale is $150 and the source is the Internet. The list owner has also begun accepting inquiries for telemarketing using any of its lists of ticket buyers, including an enhanced file.
Selections: Dollar amount spent (ranges), state/SCF/ZIP
Price: $90/M
Contact: MKTG Services, Keith Zluky at 215-968-5020, ext. 147 or kzluky@mktgservices.com

Activa

The women’s fitness apparel cataloger and Web site marketer Activa has released a list of 64,166 buyers from the last 12 months. Activa is a new business unit launched by Road Runner Sports.
Selections: Hotlines, dollar amount spent, gender, product, state/SCF/ZIP
Price: $110/M
Contact: Millard Group Inc., Tisha Tyler at 619-595-4801 or ttyler@millard.com

Dieta Y Salud (Diet and Health)

A master file consisting of more than 11,300 Hispanic mail order buyers has become available. The individuals listed on the Dieta Y Salud file spent an average of $49 in response to Spanish-language direct response TV or direct mail promotions. Products sold include vitamins, weight loss and other types of health and beauty products.
Selections: State/SCF/ZIP
Price: $85/M
Contact: 21st Century Marketing, Rick Blume at 631-306-5264 or rblume@21scm.com

Parking Zone

More than 14,450 business owners and managers in various industries who purchased products from the Parking Zone catalog are now available. This catalog features products for use in running parking lots and garages. Three-quarters of these customers are men. The source is direct mail.
Selections: Job title, SIC, sales volume, number of employees, gender, one per company, state/SCF/ZIP
Price: $125/M
Contact: Walter Karl Inc., Kathy Elter at 845-732-7055 or kathye@walterkarl.com and Rose DeLuca at 845-732-7019 Rose.DeLuca@walterkarl.infousa.com

Online University Inquirers

A list of 10,373 inquirers seeking information about obtaining degrees online has been released. Their motivation is said to be skills improvement or business. Direct mail is the source for the Online University Inquirers file.
Selections: Degree held, degree sought, gender, telephone numbers, state/SCF/ZIP
Price: $100/M
Contact: American Name Services, Wendy Harwood at 801-235-8061 or wendyh@americannameservices.com

AmeribaseOffers Melting Pot

A universe of 14 million consumers who entered sweepstakes and self-reported their ethnicity has come on the market, as a new Melting Pot segment on the AmeribaseOffers database. More than 10 million of these people are homeowners. These individuals responded to either direct mail or an online promotion and filled out a survey. Some of the larger segments available include Hispanic, Swedish, Irish and Scottish.
Selections: Ethnicity, hotlines, telephone numbers, age, income, credit card,state/SCF/ZIP
Price: $120/M
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or mark@lighthouselist.com and Loren Worley at 800-684-2180, ext. 210 or loren@lighthouselist.com

Generation Tech Business Professionals

The names of more than 1.7 million business professionals who use electronic products ranging from cell phones to computers are available on Generation Tech Business Professionals file, derived from the Business DirectBase database. The primary source is direct mail.
Selections: Business address, lifestyle, company size, job title, sales volume, SIC, year started, telephone numbers, gender, state/SCF/ZIP
Price: $100/M (base)
Contact: List Services Corp., Steve Ruffler at 203-791-4491 or sruffler@listservices.com and Kraig Eades at 203-791-4108 or keades@listservices.com

NEW COMPILED LISTS

Non-Profit Executive Network

Member rosters, trade, business and telephone directories were used to build the Non-Profit Executive Network file. Nearly 125,000 records are available. This file includes individuals who work for schools, universities, libraries, museums, professional associations, research institutes, hospitals, political or religious organizations. Telephone numbers are available as an option to select by job title or organization type.
Selections: Gender, job function/title, organization type, number of employees, telephone numbers, state/SCF/ZIP
Price: $70/M
Contact: ListSolutions, Sandy Ostrander at 732-967-1516 or sostrander@pmlistsolutions.com

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* Dupont Registry

* Magazines.com

* Dr. Pierre Ricaud

* Designer Checks/Direct Checks

* Trailblazing Snowmobilers

* Computer Hooked Consumers/Eastern Europe

* Roadgear Catalog

* DM2 Expands Title Coding

* People in the News

LISTS UNDER NEW MANAGEMENT

Dupont Registry

The e-mail addresses of 150,000 subscribers to magazines published under the Dupont Registry brand are now being managed by Omnipoint Marketing LLC. This file identifies subscribers throughout the U.S. and 54 other countries. The readership has indicated an interest in high-end vehicles, boats and real estate. More than 95% of the individuals on this file are men and nearly 90% own investments and securities. This is an audience of high net worth people. The average individual on file is 38 with a $261,500 income, and owns or leases 3.4 vehicles. This file was formerly managed in-house.
Selections: Monthly hotline, age, gender, income, lifestyle interests, state/SCF/ZIP
Price: $250/M
Contact: Omnipoint Marketing LLC, Rick Darrow at 954-202-6036 or rdarrow@ominpoint.com

NEW LISTS

Magazines.com

More than 1 million subscribers who placed orders through Magazines.com have become available. Separate postal counts are available for titles in the shelter, children’s, outdoors, cultural, women’s and men’s categories, among others. Lifestyle interests and affinities can be refined further through selects. Selections: Hotlines, category, gender, lifestyle
Price: $85/M
Contact: Millard Group Inc. Ed Bezursik at 603-924-9262, ext. 2434 or ebezursik@millard.com

Dr. Pierre Ricaud

Some 128,000 last-12-month U.S. buyers of cosmetics and anti-aging treatments have become available on the Dr. Pierre Ricaud list. Ninety-eight percent of the customers are women. The average order is $45. These customers were acquired via direct mail using a stamp sheet creative, which offered free gifts with orders, and a deferred billing option.
Selections: Hotlines, dollar amount (ranges), multibuyers
Price: $110 (base)
Contact: Direct Media Inc., Phuong Tran at 203-532-2594 or ptran@directmedia.com

Designer Checks/Direct Checks

Customers of Designer Checks and Checks Unlimited have been combined to create two additional list segments, Designer Checks Art and Travel Expressions and Direct Checks African American Expressions. The first file contains 136,424 check buyers who choose designs related to art and travel. The other segment containing 80,986 records identifies buyers who purchased checks depicting African American children. Numerous other list segments are also available.
Selections: Hotlines, gender, check style, source, dollar amount spent, source, Internet buyers, credit card, state/SCF/ZIP
Price: $70/M
Contact: Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1200, ext. 342 or KathyF@dunndirect.com

Trailblazing Snowmobilers

Public records and warranties were used to build Trailblazing Snowmobilers file. A total of 130,955 records are available. Count are available for the manufacturers: Yamaha, Polaris, Kawasaki, Artic Cat, Ski-Doo and Bobardier.
Selections: Lifestyle, manufacturer, age, income, gender, state/SCF/ZIP
Price: $70/M
Contact: List Services Corp., Steve Ruffler at 203-791-4491 or sruffler@listservices.com and Kraig Eades at 203-791-4108 or keades@listservices.com

Computer Hooked Consumers/Eastern Europe

Consumers living in large Eastern European cities with computers who shop by mail are available on this file. The count is 19,342. These individuals generally have a medium to high income and have recently become able to shop online. The source is direct mail.
Selections: gender, geography
Price: $245/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 ajackson@davisdirect.com

UPDATED LISTS

Roadgear Catalog

Buyers’ names are now available separately from Roadgear Inc., which previously offered a list that combined buyers and inquirers. There are 34,600 last-24-month and 15,800 last-12-month buyers available, in addition to 8,400 buyers from the last six months. The average income of these individuals is $70,000. These catalog buyers spent an average of $150 per order for motorcycle accessories and riding apparel, such as jackets, gloves and chaps. No telemarketing is allowed.
Selections: State/SCF/ZIP
Price: $100/M (base)
Contact: Contact: List Counsellors Inc., Sandy Shaw at 609-259-0600 or sandy-lci@juno.com and Stephanie Stephens at 609-259-7753 or stephanielci@juno.com

IN THE NEWS

DM2 Expands Title Coding

DM2 has instituted a new job titling coding process for the postal and e-mail lists it manages. More than a year in the making the new process improves the ability to identify and select prospects by specific job title and function, according to Joan Ritter, DM2’s director of marketing and product development. Previously a title needed to appear 25 or more times in a database before it was identified and standardized, but now this can be accomplished for titles appearing only five times. DM2 reports the change has resulted in 7 to 22% increases in the number of records tagged with title codes. In addition, DM2 has tightened its matching criteria and increased the number of corporate departments identified from 99 to 458. Each record now features a standardized title and up to two departments. The changes have resulted in a 69% increase in coding of information technology related titles, a 45% increase in finance titles and a 23% increase in business development titles for selections. DM2 represents more than 300 lists containing more than 14.5 million postal and 1.8 million e-mail records. These files include controlled circulation, business directory, trade show and seminar files in sectors such as automotive, computers, electronics, chemical and pharmaceutical, among others.

People in the News

Caroline Gensone has been appointed senior account executive in the list management division at ALC of New York LLC. Gensone has more than 10 years of direct marketing experience. Most recently she worked for Mokrynskidirect.

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Spare Time Magazine

* Tempting Travel Quick Draw Responders

* Grandparents Online

* Escoffier Online Network

* Purchasing Potential

* Audubon Workshop PIP

* Mega Spanish Speaking Consumers

* Short Cuts

LISTS UNDER NEW MANAGEMENT

Spare Time Magazine

Kipen Publishing Corp. has appointed Listdata Management Services Inc. to assume management of the Spare Time Magazine list of subscribers, effective Jan. 21. The title targets opportunity seekers. More than 2.1 million records are available, including 130,000 quarterly buyers. VentureDirect Worldwide was the previous manager of this file.
Selections: Gender, source, state/SCF/ZIP
Sample usage: America Online, Capital One, Stores Online, QES, APM
Price: $95/M (base)
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or dbrill@listdata.com and Oney Currithers at 845-357-1881 or oney@listdata.com

NEW LISTS

Tempting Travel Quick Draw Responders

More than 1.2 million consumers who requested information on travel offers are listed on the Tempting Travel Quick Draw Responders file. The source is an Internet promotion for a travel club, which features vouchers to redeem for airline, cruise and other vacation travel services. This is the lead generation file used by the club.
Selections: Telephone numbers, hotlines, adult/child age ranges, income ranges, ethnicity, hobbies and interests, dog/cat owners, sports and health, students and student loans, gender, state/SCF/ZIP
Price: $85/M
Contact: Catamount Group, Amy Benicewicz at 203-778-4110 or amy@catamountgroup.net

Grandparents Online

Web site registration data was overlaid with demographics, mail order and other data to build the Grandparents Online postal file. Nearly 2.6 million records are available. Separate segments with more than 1.9 million travelers and 1.1 million investors are being offered as well. Eighty percent of these consumers are bankcard holders and 75% are homeowners. The median age of these individuals is 63, median income $43,000.
Selections: Age, gender, donors, magazine subscribers, book buyers, mail order buyer categories, income, gender, homeowners, golfers, state/SCF/ZIP
Price: $75/M (base)
Contact: Focus USA, Lori Collins at 603-635-1842 or Lori@focus-usa-1.com

Escoffier Online Network

Escoffier Online Network Ltd., a network of food service Web sites, has released a list of 4,183 registered users. Some specific sites are WebFoodPros.com and ChefJobsNetwork.com.
Selections: Job seekers, employers
Price: $200/M
Contact: IdeaList Co. Barb Stanley at 203-754-5478 or barb@theidealistcompany.com

NEW COMPILED LISTS

Purchasing Potential

Internet and direct mail survey data have been assembled to build the Purchasing Potential file. Nearly 20 million records are available, including more than 4.1 million with telephone numbers. This file identifies consumers deemed likely to make specific kinds of purchases. National survey data was used to identify consumers with the similar characteristics and behaviors.
Selections: Automotive, investment and finance, donors, insurance, Internet use, recreation and hobbies, shopping, travel, age, income, adult/child age and gender, dwelling type, ethnicity, religion, mail order buyer, credit card, mortgage data, net worth, homeowners/renters, state/SCF/ZIP
Price: $80/M
Contact: Hugo Dunhill Mailing Lists Inc., Michael Mazzone at 212-213-0840, ext. 25 or mmazzone@hdml.com and Miriam Vivo at 212-213-0840, ext. 37 or mvivo@hdml.com

NEW INSERT MEDIA

Audubon Workshop PIP

Gardens Alive Inc. has launched a package insert program targeting its Audubon Workshop customers. This audience of bird lovers spends an average of $43 per order for bird food and feeders. Some are members of a continuity program, Helping Hand Bird Club. Sixty-six percent of the customers are women, typically 45 and older. The average income of these individuals is $40,000. Inserts may be as large as 5-1/2 by 8-1/2 inches. Inquires for inserts over .25 ounce will be considered.
Price: $60/M
Contact: ALC Insert Media, Laurie Deluca at 914-524-5225 or laurie.deluca@alc.com

UPDATED LISTS

Mega Spanish Speaking Consumers

A segment of Spanish speaking consumers has been assembled from the VentureDirect Mega Hotline file. The count for October is 74,717. Records are available for 217,473 buyers from August through October. These individuals either made a mail order purchase or received a new bank or retail credit card. Direct mail and telemarketing are the sources.
Selections: Homeowners, income, dwelling type, age, bank or retail cardholder, ethnicity, religion, marital status, state/SCF/ZIP
Price: $100/M (October buyers)
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com

IN THE NEWS

Short Cuts

American List Counsel Inc. has relocated its Valhalla, NY satellite office to Tarrytown, NY. The new address is 660 White Plains Road, second floor, Tarrytown, NY 10591. The new telephone is 914-524-5400; fax 914-524-5290.

Wendy McLaughlin has been promoted to vice president of the list brokerage division at Mokrynskidirect. McLaughlin has been with the company since 1997.

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Greatlifesolutions.com Business Opportunity

* Packer Plus

* Rising Star Stocks

* Pampered Teens

* Opportunity Seekers in the Market for Credit

* Consumer/Business Technology Files

* Movers With VA Loans

* Bottom Line Lists

* Financial Times

NEW LISTS

Greatlifesolutions.com Business Opportunity

Great Life Solutions Inc. has a postal list of 220,000 men and women who paid $100 during the last three months to receive an information kit that describes how to become a distributor of dietary supplements. The kit includes brochures, CDs and an easel for displaying charts. Buyers also received a travel rewards card pre-loaded with $500 of stored value to redeem for pleasure or business travel. The source of the Greatlifesolutions.com Business Opportunity file is the Internet.
Selections: Recency, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: Acton Direct, Joe Andres at 215-342-2006 or jandres@acton.com

Packer Plus

Journal Sentinel Inc. now offers a postal list of 17,600 subscribers to the tabloid Packer Plus, which covers the NFL’s Green Bay Packers. Eighty-nine percent of these paid subscribers are men. A typical subscriber is 35 to 65 years old earning more than $50,000 a year. The sources are direct mail and the Internet.
Selections: State/SCF/ZIP
Price: $125/M
Contact: Listworks Corp., Mary Ellen Meyer at 914-593-7200 or mmeyer@listworks.com

Rising Star Stocks

Business Financial Publishing LLC’s list of 2,360 subscribers to the Rising Star Stocks newsletter is available for rent. The average unit of sale for this monthly print and online publication is $128. The sources are 85% direct mail and 15% Internet.
Selections: None offered
Price: $450 (entire file)
Contact: MetaResponse Group, Dorothy Laudano at 954-360-0644, ext. 202 or dlaudano@metaresponse.com and Star Ursillo at 954-360-0644, ext. 213 or sursillo@metaresponse.com

Pampered Teens

Records are in a parent’s name on Pampered Teens, a list assembled from multiple catalog response files. A total of 161,298 buyers from the last 12 months are available. The average unit of sale for these teen-oriented catalogs is $275. This is a list of multibuyers of items ranging from apparel and cosmetics to electronics, sporting goods and music.
Selections: Type of merchandise, quarterly hotline, gender, income, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or LisaT@thelistexperts.com

Opportunity Seekers in the Market for Credit

Consumers who responded to a variety of Internet games and promotions are identified on Opportunity Seekers in the Market for Credit. More than 1.7 million names are on file. Overlaid financial and credit data revealed that, on average, these individuals have only $513 in available credit. Fewer than a third of them have a bank credit card.
Selections: Age, gender, hotline, income, state/SCF/ZIP
Price: $85/M
Contact: MH2 Direct, Mark Potter at 203-642-7319 or mpotter@mh2direct.com

CANADIAN LIST NEWS

Consumer/Business Technology Files

New lists of Canadian consumers and businesses that make extensive use of technology have been assembled. The Household Technology Consumers file, with 317,891 names, is generated by direct mail. And telemarketing is the source of Advanced Technology Businesses in Canada, which contains 7,689 records.
Selections: Homeowners, marital status, industry, telephone numbers, geographic
Price: $115/M (consumer records); $250/M (business records)
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 ajackson@davisdirect.com

NEW COMPILED LISTS

Movers With VA Loans

Public records have been overlaid with loan data to identify homeowners with Veterans Administration-type mortgages who recently moved. The count exceeds 1.8 million records. This new movers file was built starting with the reported date of a property sale, rather than the date the mortgage was recorded.
Selections: Mortgage information, monthly/quarterly hotlines, home value, home type, gender, lifestyle, demographics, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: Catamount Group, Amy Benicewicz at 203-778-4110 or amy@catamountgroup.net

SPECIALS!

Bottom Line Lists

Through Jan. 31, up to 10,000 records from any file not tested within the last 12 months at Bottom Line Lists can be rented for $20.05, excluding charges for selections, materials and shipping. Newsletter subscriber and book buyer files from Boardroom Inc. are available. Contact Bottom Line Lists, Amy Altmann at 203-973-6222 or aaltmanm@boardroom.com

Financial Times

Selection charges will be waived through the end of this year for orders of either Financial Times International Active Subscribers or Financial Times U.S. Subscribers. The files contain 475,303 and 242,157 records, respectively. Contact Kroll Direct Marketing, Gwen Coryell at 609-275-2900 or gwen@krolldirect.com

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Children’s Wish Foundation International

* Heart & Soul Magazine

* Realtor Political Action Contributors

* Gamers and Gamblers at Home

* Bentley Beauty Buyers

* Canadian Tourism Commission

* Gardens Alive PIP

* SPG Media to Pull Lists Off Market

* Short Cuts

* People in the News

LISTS UNDER NEW MANAGEMENT

Children’s Wish Foundation International

Conrad Direct is the new manager of Children’s Wish Foundation International’s donor list. Several segments are available, including 57,343 donors who contributed $5 or more within the last 12 months. The organization arranges to fulfill wishes to bring joy to seriously ill children in 32 countries. This file formerly was managed by National Fundraising Lists and then briefly handled in-house. Direct mail is the source.
Selections: Gender, dollar amount contributed, state/SCF/ZIP
Sample usage: American Action Fund for the Blind, American Indian Relief Council, Children’s Hospital, Elim Christian School, Feed the Children, Kidspeace, National Association of Chiefs of Police, St. Jude Children’s Research Hospital
Price: $80/M (last-12-month donors)
Contact: Conrad Direct, Brenda Burger at 201-567-3200 or bburger@conraddirect.com

Heart & Soul Magazine

MKTG Services has been appointed list manager for Heart & Soul, a magazine targeting African American women. The file, which had been off the market since earlier this year, names 240,186 subscribers and 155,660 former subs from the last 12 months. The average age of those listed is 32. ALC Data Management previously represented this file. Direct mail is the source.
Selections: Direct to publisher, agent sold, renewals, change of address, gender, state/SCF/ZIP
Sample usage: Bookspan, Hearst Magazines, Brylane, Newport News, Essence magazine
Price: $100/M
Contact: MKTG Services, Tim Murphy at 215-968-5020, ext. 157 or tmurphy@mktgservices.com

NEW LISTS

Realtor Political Action Contributors

Members of the National Association of Realtors who contributed to the association’s political action committee are now available on the Realtor Political Action Contributors file. A total of 253,097 donors are on file. The median contribution is $4,146. A typical donor is 45 to 50 years old, has an average household income of $119,200 and personal income of just under $100,000. Direct mail is the source.
Selections: Gender, income enhanced, business or home address, broker or owners, sales agent, state/SCF/ZIP
Price: $75/M
Contact: Response Media Products Inc., Nonni Csoka at 770-220-5068 or nonni@responsemedia.com

Gamers and Gamblers at Home

Consumers who participated in gaming Web sites are now available on the Gamers and Gamblers at Home list. Some 3.5 million names are available, including 938,300 from the last three months. The median income is $63,000. Aggregated credit data has been overlaid on this file. The audience named here reportedly has made more than two times as many credit inquiries compared with the general population.
Selections: Hotlines, gender, income, state/SCF/ZIP
Price: $85/M (base)
Contact: Mh2 Direct, Mark Potter at 203-642-7319 or mpotter@mh2direct.com and Iwona Zajaczkowski at 203-642-7329 or iwonaz@mh2direct.com

Bentley Beauty Buyers

Some 6,000 purchasers of spa beauty treatments in New York City are available on the Bentley Beauty Buyers file. Most of these customers are women who spent about $100. The source is point of purchase.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Country Marketing Ltd., Alex Dorantes at 315-895-7737 or al@countrymarketing.com and Stephanie Manfreda at 315-895-7737 or stephanie@countrymarketing.com

CANADIAN LIST NEWS

Canadian Tourism Commission

The Canadian Tourism Commission has a postal list of 668,980 consumers who entered contests or requested tourist information. Much of the data is gathered through surveys that indicate seasonal travel preferences, mode of transportation and activities interests. This file includes 492,028 individuals who speak English and 176,952 who speak French. Sixty percent of those listed have completed high school. Roughly 46% earn incomes greater than $50,000 and 57% have children living at home.
Selections: Gender, income, recency, travel mode interests, province, FSA
Price: $150/M (Canadian)
Contact: Cornerstone List Management, Victor Chang at 416-932-9555, ext. 127 or chang@cstonecanada.com

NEW INSERT MEDIA

Gardens Alive PIP

Gardens Alive Inc. has started a catalog package insert program. Roughly 100,000 packages will be shipped in 2005. The target audience spends an average $37 per order for gardening products. A typical customer is 55 years old and earns $40,000 a year. Inserts may be as large as 5-1/2 by 8-1/2 inches. Inquiries for inserts weighing more than .25 ounce will be considered.
Price: $60/M
Contact: ALC Insert Media, Laurie Deluca at 914-524-5225 or laurie.deluca@alc.com

IN THE NEWS

SPG Media to Pull Lists Off Market

SPG Media Ltd., a publisher of business-to-business publications in the United Kingdom, plans to pull its portfolio of more than 100 lists off the market on Dec. 31. Kroll Direct Marketing said it will continue to promote the files and take orders through the end of this year. The portfolio includes lists in the automotive, aviation and defense, chemical and pharmaceutical, cruise line, finance and banking, hospitality and healthcare, oil, pulp and paper, telecommunications and utilities industries.

Short Cuts

The statement stuffer programs for Lew Magram and Brownstown Studios have both been taken off the market. Leon Henry Inc.’s LH Management Division continues to oversee catalog blow-in programs for both companies.

People in the News

Todd Schwartz has been promoted to director of marketing at 21st Century Direct Marketing Inc., Farmingdale, NY. Schwartz had been marketing communications manager. He is the son of company founder David Schwartz.

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Tom’s Hardware E-mail

* AfterDark

* Retirement Income Guide

* Premier Lifestyles Magazine Subscribers

* High Tech America

* Ascot Seniors 30-Day Hotline

* Japanese Adult Product Buyers E-mail

* Rod and Reeler

NEW LISTS

Tom’s Hardware E-mail

Tom’s Guides Publishing LLC has released a master file of information technology professionals derived from tomshardware.com, which has 160,278 opt-in e-mail records. The Web site attracts more than 4.4 million unique visitors per month.
Selections: None offered
Price: $350/M
Contact: MeritDirect, Chris Kimball at 914-368-1019 or ckimball@meritdirect.com

AfterDark

A list of paid subscribers to AfterDark has been released. This newsletter is the official publication of the syndicated radio program Coast to Coast AM hosted by George Noory. The count is 23,113. Eighty-eight percent of the subscribers attended college. The sources are 55% direct mail and 45% radio. The unit of sale is $40.
Selections: Gender, state/SCF/ZIP
Price: $100/M (base)
Contact: Conrad Direct, Brenda Burger at 201-567-3200 or bburger@conraddirect.com

Retirement Income Guide

Fidelity Independent Adviser Newsletter Inc. has released a postal list of subscribers to the newsletter Retirement Income Adviser. This file contains 8,438 direct mail-generated records. These subscribers typically self-direct investments in stock portfolios and mutual funds. Eighty percent of the subscribers are men, average age 58 with a $100,000 household income. The unit of sale is $100.
Selections: Gender, address type, state/SCF/ZIP
Price: $195/M
Contact: MetaResponse Group, Dorothy Laudano at 954-360-0644, ext. 202 or dlaudano@metaresponse.com and Star Ursillo at 954-360-0644, ext. 213 or surillo@metaresponse.com

Premier Lifestyles Magazine Subscribers

More than 63,000 recent subscribers to a variety of magazines are found on the Premier Lifestyles Magazine Subscribers list. Their publication interests cover a broad range of topics, such as travel, sports, music, adult entertainment, news and Hollywood gossip. The average unit of sale is $49. The sources are telemarketing, direct mail and the Internet.
Selections: Age, income, presence of children by age, lifestyle interest, homeowner, renter, state/SCF/ZIP
Price: $80/M
Contact: Aggressive List Management Inc., Kim Lampp at 847-304-4030, ext. 208 or kiml@aggressivelist.com

High Tech America

Individuals who are responsible for day-to-day computer and systems operations at work are listed on the High Tech America file. This universe of 736,000 names includes Web masters and other kinds of information technology specialists. The sources are state registries, trade publications, trade shows and direct mail. One-quarter of these individuals are women. Telemarketing inquiries will be considered.
Selections: Gender, title, state/SCF/ZIP
Price: 90/M
Contact: Country Marketing Ltd., Alex Dorantes at 315-895-7737 or al@countrymarketing.com

Ascot Seniors 30-Day Hotline

Avrick Direct Inc. has released a list of senior citizens 55 and older who responded to various mail-in offers within the last 30 days. The Ascot Seniors 30-Day Hotline file contains more than 1.3 million records.
Selections: Gender, age, income, donors, ethnicity, homeowner, apparel, magazine, outdoor and gardening, PC owners, pet owner, state/SCF/ZIP
Price: $80/M
Contact: List Process Management Inc., Margaret Raven Ginns at 941-927-8259 or mrglistprocess@aol.com

Japanese Adult Product Buyers E-mail

Japanese consumers who expressed an interest in or purchased adult products online are listed on the Japanese Adult Product Buyers E-mail database. A universe of 300,000 records is available.
Selections: Connection type, credit card buyers, Internet provider address, telephone numbers
Price: $350/M
Contact: Nyberg Solutions LLC, Michelle Brown at 402-502-3206 or mbrown@nybergsolutions.com

Rod and Reeler

More than 4.2 million direct mail-sold men and women who fish for a hobby are identified on the Rod and Reeler list. These individuals are typically involved in activities such as camping, boating and other sports.
Selections: Lifestyle, gender state/SCF/ZIP
Price: $70/M (base)
Contact: List Services Corp., Steve Ruffler at 203-791-4491 or swruffler@listservices.com and Kraig Eades at 203-791-4108 or keades@listservices.com

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Chesapeake Nutraceuticals

* Biz Start-up Business Opportunists

* CDSxpress Moves/College Educated New Movers

* Childrens’s National Medical Center

* Recipe Rewards

* Physician Assistants/Nurse Practitioners by Specialty

* Dentists at E-mail Address

LISTS UNDER NEW MANAGEMENT

Credindex Credit Card

Avrick Direct Inc. has appointed Infocore Inc. to manage the Credindex Credit Card 30 Day Hotline master file. There are 621,647 records from the last 30 days on file, plus more than 7 million records from the last 12 months. The sources are point of purchase and direct mail. Roughly 42% of these individuals are retail buyers, 39% are mail order buyers and 20% were recently issued new credit cards. This file is updated monthly. MKTG Services was the former list manager.
Selections: Bank/retail cardholders, Spanish speakers, homeowners, Hispanic, income range, greater than $100,000 income,mail order buyers, Catholics, age range, donors, ethnicity, gender, dwelling type, state/SCF/ZIP
Sample usage: AARP, DSI Financial, Habitat for Humanity, Lucille Roberts, U.S. Cellular, MBI Inc.
Price: $75/M
Contact: Infocore Inc., Cheryl Steffens at 760-634-5064, ext. 21 or csteffens@infocoreinc.com

Chesapeake Nutraceuticals

Macromark Inc. has been retained to represent the Chesapeake Nutraceuticals list of health and sexual potency supplement product buyers. There are 5,500 records from the third quarter and 6,000 records from the second quarter available. Ninety-five percent of these customers are men. The unit of sale for these direct mail generated orders is $75. RMI Direct Marketing Inc. was the prior list manager.
Selections: Gender, state/SCF/ZIP
Sample usage: Best Life Herbals, Hampshire Labs, Health Advantage, Nature RX, Spectramin, Sun Chlorella
Price: $115/M
Contact: Macromark Inc., Howard Linzer at 845-230-6300 or howard@macromark.com and Eduard Kul at 845-230-6300 or eduard@macromark.com

Biz Start-up Business Opportunists

Listdata Management Services Inc. has assumed management of the Biz Start-up Business Opportunists postal list. This is a universe of 249,467 opportunity seekers who responded to offers from card packs, space advertising and the Internet. They purchased books and tapes offered in a newsletter and online. Roughly 60% of the orders were from men. The unit of sale is $20. E-mail addresses and telephone numbers are available. VentureDirect Worldwide previously handled this file.
Selections: Quarterly hotline, age, income, homeowners, credit card, gender, marital status, state/SCF/ZIP
Price: 95/M
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or dbrill@listdata.com and Oney Currithers at 845-357-1881 or oney@listdata.com

NEW LISTS

CDSxpress Moves/College Educated New Movers

Communications Data Services Inc., a unit of Hearst Corp., has released a new movers file that identifies Hispanic college-educated magazine subscribers who recently moved. A total of 138,201 last-12-month records are available.
Selections: Hotlines, ethnicity, age range, estimated household income, occupation, married, presence of children, dwelling size, education, household size, gender, paid, cooking, current events, do-it-yourself, gardening, health and self-improvement, home and family, home decor, hunting and fishing, men’s and women’s interest, pen and palette, religious, sports and outdoor, travel, state/SCF/ZIP
Price: $90/M
Contact: MKTG Services, Tim Murphy at 215-968-5020, ext. 157 or tmurphy@mktgservices.com and David Gallagher at 215-968-5020, ext. 180 or dgallagher@mktgservices.com

Childrens’s National Medical Center

A master file of donors to the Children’s National Medical Center has come on the market. It lists 90,457 donors who gave an average of $25 within the last 12 months and 139,716 last-24-month donors. This file is available for non-affinity catalog and publishing offers. All selections and net name arrangements must be available on a reciprocal basis.
Selections: Donors $20-plus/$30-plus, hotlines, state/SCF/ZIP
Price: $65/M (last 12-month donors)
Contact: Direct Media Inc., Justine Marino at 203-532-3737 or jmarino@directmedia.com and Mary Louie at 202-532-2504 or mlouie@directmedia.com

Recipe Rewards

Traffix Inc. now offers a postal list of 53,000 consumers who registered at RecipeRewards.com for access to more than 200,000 recipes. Data such as age, telephone numbers and e-mail addresses were collected online. The site features links to manufacturers of such product brands as Campbell’s, Heinz, Kraft, Del Monte and Hillshire Farms. Eighty percent of these cooks are women. Telemarketing inquiries will be considered.
Selections: Recipe type, age, gender, state/SCF/ZIP
Price: $90/M
Contact: Contact: Country Marketing Ltd., Alex Dorantes at 315-895-7737 or al@countrymarketing.com

NEW COMPILED LISTS

Physician Assistants/Nurse Practitioners by Specialty

Telemarketing was used to build postal lists of physicians and nurse practitioners broken down by their area of specialization. Records for nearly 50,000 physician assistants and more than 67,000 nurse practitioners are available. Arrangements can be made for unlimited use of these lists.
Selections: Specialty, fax numbers, practice size, state/SCF/ZIP
Price: $95/M (base)
Contact: Hugo Dunhill Mailing Lists Inc., Michael Mazzone at 212-223-6454, ext. 25 or mmazzone@hdml.com and Miriam Vivo at 212-223-6454, ext. 37 or mvivo@hdml.com

Dentists at E-mail Address

An e-mail list of dentists’ e-mail addresses has been assembled from public records and professional licensing data. A total of 1,200 records are available.
Selections: Practice type
Price: $450/M
Contact: Aggressive List Management Inc., Kim Lampp at 847-304-4030, ext. 208 or kiml@aggressivelist.com

Listline e-Newsletter

Posted on by Chief Marketer Staff

* European Psychic Agency

* Total Gym Fitness Buyers and Inquirers

* Certified Public Accountants/E-mail

* Qwikaction Multi-Transactor

* Stamp and Coin Enthusiasts

* U.K. Opt-in E-mail Solutions

* Valores de Correo

* People in the News

* IdeaList Co.

LISTS UNDER NEW MANAGEMENT

European Psychic Agency

Country Marketing Ltd. yesterday took over management of the European Psychic Agency list of astrological product buyers. This file consists of 21,000 buyers from 2003 and 42,000 buyers from this year, including 10,000 buyers from October. Women made 47% of these purchases. The unit of sale ranged from $20 to $25. Many of these individuals are repeat buyers. Walter Karl Inc. was the prior list manager.
Selections: Gender, date of birth, state/SCF/ZIP
Price: $85/M
Contact: Country Marketing Ltd., Alex Dorantes at 315-895-7737 or al@countrymarketing.com and Stephanie Manfreda at 315-895-7737 or stephanie@countrymarketing.com

NEW LISTS

Total Gym Fitness Buyers and Inquirers

Several hotline segments are available on the newly released Total Gym Fitness Buyers and Inquirers file. There are 185,199 last 36-month and 63,117 last-12-month buyers available. For inquirers there are 349,850 records from the last 36 months and 164,391 from the last 12 months. The sources are regional and national TV infomercials shown on such stations as Lifetime, Oxygen and FX. Some of these individuals responded by logging on a Web site to purchase exercise equipment or obtain further information. The average sale is $1,300.
Selections: Age, gender, hotlines, state/SCF/ZIP
Price: $100/M (last-12-month buyers); $85/M (last-12-month inquirers)
Contact: Aggressive List Management Inc., Kim Lampp at 847-304-4030, ext. 208 or kiml@aggressivelist.com

Certified Public Accountants/E-mail

Magnum Inc. has released a list of 159,421 certified public accountants, corporate accountants and tax professionals involved in accounting. The Certified Public Accountants and Accountants E-mail Subscriber file is derived from the Internet. These individuals have registered at various accounting and business Web sites.
Selections: Accounting and auditing, annual sales, business/industry type, company size, consulting, corporate taxation, finance, gender, government, hotline, human resources, job title/function, legal services, max per site, number of employees, telephone numbers, retail, SIC, state/SCF/ZIP
Price: $95/M
Contact: ABC Direct Marketing Inc., Joyce Landry at 212-327-3315 or jlandry@abcdm.biz

Qwikaction Multi-Transactor

A master file of consumers who recently competed direct response transactions has been assembled. The Qwikaction Multi-Transactor file contains more than 3 million records from the last month and 7.8 million records from the last three months. This file includes individuals who were recently issued credit cards or have used credit cards for purchases, as well as new movers and homeowners who have refinanced their properties. All those listed have completed one or more of these type transactions.
Selections: Gender, age, income, transaction by type, number of transactions, bank/retail card, number of cards, mail order buyers, catalog buyers, age/presence of children, homeowner, dwelling type, length of residence, ethnic, marital status, state/SCF/ZIP
Price: $70/M (base)
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or thomasm@adrearubin.com

Stamp and Coin Enthusiasts

Mail order buyer, survey and other transaction data has been assembled to build the Stamp and Coin Enthusiasts list. This file contains more than 1.5 million collectors. These individuals have a median age of 58. Most are married men with on average a $70,000 income. Nearly one-third are homeowners. This file includes 233,415 bank cardholders.
Selections: Retail/online shoppers, income, gender, homeowners, bank cardholders, travelers, investors, gift buyers, art and antique buyers, multi-channel shoppers, magazine subscribers, ethnicity, apparel shoppers, state/SCF/ZIP
Price: $65/M
Contact: Focus USA, Stephani O’John at 201-489-2525 or stephani@focus-usa-1.com

U.K. Opt-in E-mail Solutions

Residents of the United Kingdom who opted-in online to receive e-mail offers are found on the U.K. Opt-in E-mail Solutions file. This is a universe of 8.9 million records. Telemarketing inquiries will be considered.
Selections: Connection type, Internet provider, telephone numbers
Price: $175/M
Contact: Nyberg Solutions LLC, Michelle Brown at 402-502-3206 or mbrown@nybergsolutions.com

NEW INSERT MEDIA

Valores de Correo

MKTG Services plans to launch Valores de Correo (Values by Mail) in March, an insert program for reaching Hispanic consumers. The inaugural mailing will be sent to 500,000 households. The Compramos list will be used for targeting packages. This audience has responded to both Spanish language and bilingual direct mail offers. These individuals have a $40,000 or better household income. Eighty percent are women. The demographics used targeting this program are based on a survey of insert media brokers conducted in October. The maximum size for inserts is 5-1/2 by 8-1/2 inches. Inserts weighing more than .25 ounce will be considered.
Price: $45/M
Contact: MKTG Services, John Ahern at 215-968-5020, ext. 149 or jahern@mktgservices.com

IN THE NEWS

People in the News

David Klein has been named president of Macromark Inc., Brewster, NY. He is replacing Howard Linzer, who will become chairman. Klein previously worked for Mal Dunn Associates Inc.

SPECIALS!

IdeaList Co.

Through Dec. 31 a $15/M discount off the base rate is being offered on all lists managed by IdeaList Co. Brokers will still receive a 20% commission for the full base price. Several files are available from ChiTownAds.com, a Chicago-area classifieds advertising Web site. Other lists available include comic books enthusiasts files from NewKadia, the Bartender Magazine lists and files from other food and beverage trade publications. Contact IdeaList Co., Barbara Stanley at 203-754-5478 or

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* Opportunitylink.net

* Illuminating Engineering Society

* Business Supplies and Office Equipment Buyers

* International Medical Database

* Academic and Public Libraries

* Millard Group Co-op

* Short Cuts

* Neiman Marcus

* Barrie Pace

NEW LISTS

Opportunitylink.net

This database identifies 677,967 who requested information from Opportunitylink.net. The Web site offers advice about how to earn extra income from a home-based business. Both postal and opt-in e-mail addresses are available. Lifestyle data is appended.
Selections: Monthly hotline, telephone numbers, marital status, presence of children, adult’s age, income, lifestyle interest, home business/SOHO, homeowner, household income, state/SCF/ZIP
Price: $85/M
Contact: Kroll Direct Marketing Inc., Janae Thompson at 609-275-2900, ext. 104 or janae@krolldirect.com

Illuminating Engineering Society

The Illuminating Engineering Society of North America (IESNA) has released a file identifying its 9,553 paid members. Interior and lighting designers, architects, electrical engineers and contractors paid $150 in annual membership dues. Nearly a third of those listed are business owners, presidents, partners or other corporate officers.
Selections: Job function, industry, state/SCF/ZIP
Price: $120/M
Contact: Rubin Response Management Services Inc., Donna Lundell at 847-619-9800, ext. 166 or donnal@rubinresponse.com

Business Supplies and Office Equipment Buyers

More than 1.6 million records are included on the Business Supplies, Stationery and Office Equipment buyers file. Business owners, office managers and other decision-makers with purchasing authority are listed. Sixty-eight percent of customers are men. Direct mail is the source.
Selections: Monthly hotline, credit card buyers, job title/function, number of employees, max per site, telephone numbers, state/SCF/ZIP
Price: $95/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or jsalmon@mediasourcesolutions.com and Michele Volpe at 415-893-8120 or mvolpe@mediasourcesolutions.com

NEW COMPILED LISTS

International Medical Database

Some 170,000 records were assembled from public records, subscriber lists, conference attendee rosters and other sources to build the International Medical Database. This postal file names doctors and medical consultants in Austria, France, Ireland, Germany, the Netherlands, Switzerland and the United Kingdom.
Selections: Area of specialization, job function, country, number of beds, telephone/fax numbers, e-mail
Price: 150 pounds sterling/M
Contact: 1 Stop Data Ltd., 44-0-208-786-9111 or info@1stopdata.com

NEW SELECTS

Academic and Public Libraries

Numerous new selects were added recently to the Academic and Public Libraries file. Some 25,000 U.S. and Canadian libraries are named, along with 33,000 librarians. For public libraries, selections have been introduced for population size, children’s circulation, total circulation, collection size, operating income, electronic technology and geographic codes. For academic libraries, selects are now available for collection size, expenditures and institution affiliation. The sources are public records and questionnaires.
Price: $65/M
Contact: MKTG Services, Jeff Naticchia at 215-968-5020, ext. 151 or jeff.naticchia@mktgservices.com

COOPERATIVE DATABASES

Millard Group Co-op

Eight small and midsize firms have banded together to launch the Millard Group Cooperative Database. More than 2 million cooperative records are offered. Data access is not restricted to co-op participants. The founding members contributed direct response customer files with between 250,000 and 800,000 records each. Most participants are publishing companies with files too small to enhance individually. Co-op members are expected to begin offering their files separately before the end of this month, when their data cards will be approved for release. “We’ve been working on the database from concept to launch for about nine months,” said Jim Long, vice president of sales in the list management division at Millard Group Inc. Automated Resources Group LLC of Montvale, NJ is the service bureau maintaining the database. Equifax has provided additional data for enhancements.
Selections: Hotlines, adult’s/child’s age range, credit card, ethnic, gender, homeowner, income, lifestyle, occupation, presence of children, religion, SOHO, source, state/SCF/ZIP
Price: $90/M
Contact: Millard Group Inc., Jim Long at 603-924-9262, ext. 2225 or

IN THE NEWS

Short Cuts

Macromark Inc. has relocated to a larger office. The new address is 185 Route 312, Suite 303, Brewster, NY 10509. The company’s new phone number is 845-230-6300; fax 845-278-0650.

SPECIALS!

Neiman Marcus

Publishers conducting new tests of Neiman Marcus’ catalog list can choose selects for half price through Dec. 31. There are 312,100 records available. Contact ALC Data Management, Danielle Beames at 914-773-6615 or Danielle.beames@alc.com

Barrie Pace

Barrie Pace Inc. is taking $10/M off the base rate on all non-apparel test orders until the end of the month. This women’s apparel cataloger offers 159,395 records. Contact Walter Karl Inc., Maureen Northey at 845-732-7035 or maureen.northey@walterkarl.infousa.com

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* Cygnus Business Media

* Publishers Digest Book Buyers

* Business Week Elite Investor

* U.S. Executives at E-mail Address

* Satellite Laser Microwave Professionals

* VNU Business Media SOHO Solutions

* Wealthy Consumers From MetaBase

* People in the News

* Short Cuts

LISTS UNDER NEW MANAGEMENT

Cygnus Business Media

Rubin Response Management Services Inc. has been named to oversee four Cygnus Business Media lists, effective Dec. 1. These controlled circulation subscriber files had been managed by Barry Ancona. They identify distributors of maintenance and janitorial supplies, off-highway mobile product manufacturers, vending machine service professionals and natural health product retailers. The Maintenance Supplies and OEM Off Highway lists have 16,506 and 16,804 records, respectively. A total of 15,326 subscribers are found on the Automatic Merchandiser file and the Health Products Business list contains 15,505 records.
Selections: Business/industry, job title, state/SCF/ZIP
Price: $110/M to $125/M
Contact: Rubin Response Management Services Inc., Donna Lundell at 847-619-9800, ext. 166 or donnal@rubinresponse.com

Publishers Digest Book Buyers

List Process Management Inc. was chosen to manage the 5 million-name Publishers Digest Book Buyers file. Those listed spent an average of $40 in response to direct mail and outbound telemarketing offers from various publishing companies. Books sold include history, popular culture, gardening, sports, cooking and reference titles. Seventy percent of these individuals paid for their orders, 18% returned them and 4% have not paid. Response Media Products Inc. previously handled this file.
Selections: Hotlines, gender, age, income, ethnicity, home value, telephone numbers, state/SCF/ZIP
Price: $80/M
Contact: List Process Management Inc., Margaret Raven Ginns at 941-927-8259 or mrglistprocess@aol.com

NEW LISTS

Business Week Elite Investor

McGraw Hill Cos. has a list of investment workshop attendees and program buyers. A total of 52,328 postal and 54,037 e-mail records of attendees are available on the Business Week Elite Investor file. There are 14,086 postal and 13,913 e-mail records identifying investment program buyers. The workshop was free. Investment program buyers spent $3,500 for a six-week course. Average income of the individuals listed — 65% are men — is $265,000.
Selections: Hotlines, annual sales volume, business/industry type, gender, job function/title, max per site, number of employees, business/home address, SIC, source, state/SCF/ZIP
Price: $175/M to $425/M
Contact: MeritDirect, Lea Penzine at 914-368-1047 or lpenzine@meritdirect.com

U.S. Executives at E-mail Address

Future Publishing Ltd. is offering an e-mail list of 20,634 software industry professionals who use FutureNet’s Web site. Sixty-six percent are men; many are involved in e-commerce consulting and marketing.
Selections: Sales volume, type of business/ownership, number of employees/workstations, facility’s square footage, gender, sales volume, state/SCF/ZIP
Price: $275/M
Contact: Aggressive List Management Inc., Kim Lampp at 847-304-4030, ext. 208 or kiml@aggressivelist.com

Satellite Laser Microwave Professionals

Subscribers to controlled-circulation information technology publications were identified on the DefinitiveDatabase to assemble this 328,310-name list. The Satellite Laser Microwave Professionals file is available for postal and telemarketing offers.
Selections: Job title/function, industry, size of company, SIC, sales volume, computer model/type, operating system, software installed, products specified, telephone numbers, state/SCF/ZIP
Price: $200/M (base)
Contact: Contact: L.I.S.T. Inc., Tina Cush at 516-358-5478 or tina@l-i-s-t.com

VNU Business Media SOHO Solutions

Nearly 600,000 postal and 113,299 e-mail records have been gathered from various publications along with seminar attendee files to launch the VNU Business Media SOHO Solutions database. These files include the names of both paid and controlled circulation subscribers.
Selections: One per site, job title/function, gender, telephone numbers, multibuyers, number of employees, SIC, state/SCF/ZIP
Price: $150/M (postal records); $290/M (e-mail records)
Contact: Edith Roman Associates Inc., Julius Single at 800-223-2194, ext. 731 or julius.single@edithroman.com (postal); and ePost Direct, Wayne Nagrowski at 800-409-4443, ext. 854 or wayne.nagrowski@epostdirect.com

NEW COMPILED LISTS

Wealthy Consumers From MetaBase

A multichannel compilation of consumers who regularly make high-ticket purchases has been assembled from the MetaBase database. This file contains more than 3.1 million records. Its sources include Internet and direct mail surveys, mail order buyer files, direct response TV, magazine subscriptions and public records. The individuals listed have household incomes greater than $150,000.
Selections: Interests, monthly hotline, gender, age, income, marital status, presence of children, homeowner/renter, length of residency, ethnicity, mail order buyers, state/SCF/ZIP
Price: $75/M
Contact: MetaResponse Group, Al DiBlasi at 954-360-0644, ext. 205 or adiblasi@metaresponse.com

IN THE NEWS

People in the News

Michelle Andrade has been promoted to client management manager in the list brokerage division at ClientLogic Specialists Marketing Services, based in Weekhawken, NJ. Andrade will work with clients such as HCI Direct, Belvoir Publishing, Carat Freeman, Consumers Union, Exhale, Harbor Press, Oxmoor House, Phillips Health, Reader’s Digest and Weiss Research.

Short Cuts

Freshpair LLC has changed the name of the Freshpair.com list to Intimates and Sleepwear from Freshpair.com. List manager VentureDirect Worldwide said the title was changed to better describe these Internet buyers of underwear, sleepwear and other intimate apparel. Nearly 2.5 million buyers are on file.

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* Dell Magazines and Penny Press

* EMSi

* Homeland Security and Risk Masterfile

* VNU Business Media SOHO Solutions

* Xbox Nation

* Dream Products Inc.

* Today’s Christian Woman

LISTS UNDER NEW MANAGEMENT

Dell Magazines and Penny Press

Mal Dunn Associates Inc. has been named manager of several files from Dell Magazines. One is the Dell Magazines/Penny Press master file, containing 332,099 names. The others are the Crosswords Club file (23,118 active subscribers and 13,240 gift givers); Dell Horoscope magazine (27,410 two-year subscriber names); Dell Magazines Science Fiction Collection (46,792 two-year names); Dell Magazines Mystery Collection (73,591 two-year names); and Dell Magazine/Penny Press Puzzle Buyers (249,063 one-year names), List Services Corp. previously managed these files.
Sample usage: America Online, Bookspan, Columbia House, Reader’s Digest (for Dell Magazines/Penny Press master file), Gerber Life Insurance, Guideposts, Rodale Press, Zodiac Zone (for Dell Horoscope magazine); Bookspan, Carol Wright, Dr. Leonard’s Healthcare (for Cross Club subscribers)
Selections: Gender, hotlines, state/SCF/ZIP
Price: $90/M (basic rate for two-year names on all of the above lists and the one-year names for Dell Magazines/Penny Press master file and Dell/Penny Press Puzzle Buyers)
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1342 or kathyf@dunndirect.com

EMSi

21st Century Marketing is now offering a group of files from B-to-B marketing solutions firm EMSi. The lists include EMSI SOHO, offering 7,152,547 postal and 1,060,678 e-mail addresses; EMSi HR Executives, with 188,483 postal and 46,814 e-mail; and EMSi Medical & Business Professionals, listing 2,053,766 postal and 582,106 e-mail. Other counts include EMSi IT Professionals, with 88,105 postal and 14,465 e-mail, and EMSi Small Business Masterfile, with 13,565,540 postal and 3,303,192 e-mail. The files, which include names derived from the Small Business Alliance program and data gathered online, were previously managed by Kroll Direct Marketing.
Selections: Gender, telephone, SIC, job function, industry, number of employees
Price: $100/M (small business and medical postal), $110/M (SOHO, IT and HR postal), $175/M (small business and medical e-mail), $185 (SOHO, IT and HR e-mail)
Contact: 21st Century Marketing, Toni Rivara, 631-306-5249 or trivara@21stcm.com

NEW LISTS

Homeland Security and Risk Masterfile

New to market, this file of 120,000 individuals at their home e-mail addresses lists subscribers to the Emergency E-mail Network’s e-mail bulletin and notification services. Also offered are 84,000 e-mail addresses for people responsible for managing the security and risk of their companies. Subscribers receive information about situations such as homeland security threats, cyber threats, public health risks, natural disaster information, school closings and weather updates.
Selections: SCF/State/Zip, county
Price: $300/M (business file); $200 (at home file)
Contact: Statlistics, Dolores Broderick at 203-778-8700, Ext. 112 or d.broderick@statlistics.com

VNU Business Media SOHO Solutions

Edith Roman has introduced a new subset of the VNU Business Media file, small office/home office solutions. It includes the names of 597,569 SOHO executives, including 340,820 with phone numbers. Also being offered are 113,299 e-mail addresses. Many of the names come from VNU’s BPA- and ABC-audited circulation lists of qualified and paid subscribers. Others are seminar/conference attendees who have responded to small office/home office products and services.
Selections: Gender, job title/function, one name per site, SIC, employee size, multi-buyers
Sample usage: Not yet available for the Small Office/Home Office file, but users for the VNU Business Media’s Small Business Database include Amex Travel, Careertrack, the Direct Marketing Association, Hewlett Packard, Quill Corp., Tiger Direct, U.S. Postal Service, Dun & Bradstreet, Capital One Services Inc.
Price: $150/M for postal names, $290/M for e-mail addresses
Contact: Contact: Edith Roman/ePostDirect, Julius Single at 800-223-2194, ext. 731 or julius.single@edithroman.com

NEW SELECTS

Xbox Nation

A 65,000+ name consumer electronics buyers select is now available on this 132,800 subscriber file for Xbox Nation. Published bi-monthly by Ziff Davis Media, the magazine provides news on Xbox games and accessories.
Subscribers typically are age 24, with an average income of $57,295. They spent an average of $148 on games in the last 60 days and plan to buy three more games in the next two months. Game playing takes up 20 hours of their time each week, and they rent two games per month.
Other Selections: gender, recency, home/business address, state/SCF/ZIP
Price: $125/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com

UPDATED LISTS

Dream Products Inc.

Direct Media Inc. is offering the Dream Products Inc. mail order buyers file. The list contains 868,181 one-year buyer names generated through catalogs and space ads. Also available are 454,105 six-month names. These consumers, most of whom are women, have purchased apparel, lingerie, housewares, toys, gifts and hardware. The average unit of sale is $25.
Selections: Gender, credit card, multi buyers, single buyers, product, $20+ buyers, $30+ buyers, $50+ buyers, $75+buyers, state/SCF/ZIP
Sample usage: Carol Wright, Dr. Leonard’s Healthcare, Miles Kimball, Omaha Steaks, Guideposts, Reader’s Digest, Haband Men’s, Lincoln Mutual Life
Price: $95/M for one-year buyers, $105 for six-month buyers
Contact: Direct Media Inc., Mary Hickey at 203-532-2479 or mhickey@directmedia.com

SPECIALS!

Today’s Christian Woman

New test mailers can take half off selects during the month of December on this file of 231,000 subscribers to CTI’s publication, which applies a biblical perspective to the challenges of work, marriage and family. The base price of the file is $100/M. For more information contact American List Counsel, Rob Odri at (609) 580-2783 or rob.odri@alc.com

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Posted on by Chief Marketer Staff

* HR Executives from New Horizons

* Onvia Government Purchasing Agents

* ABI Directories

* ITWorld.com Site Network Members

* Mantis Gardening Tools Package Inserts

* Statlistics Moves

* TFP, Firstmark Reinforce Partnership

NEW LISTS

HR Executives from New Horizons

Human resource executives — including personnel specialists; HR and personnel managers or directors; corporate recruiters and HR coordinators; HR administrators, specialists and consultants; and office managers — are featured on this new 65,149 record file from Worldata. These professionals have sent employees to take IT courses from New Horizon’s Computer Learning Centers.
Selections: Course taken, gender, recency, sic/industry, title/job function, home/business address, state/SCF/ZIP
Price: $140/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com

Onvia Government Purchasing Agents

MeritDirect has won management rights to the new Onvia Government Purchasing Agents e-mail masterfile. Onvia helps businesses secure government contracts by alerting them to bid notices, requests for proposals and contract opportunities. The file includes 27,454 e-mail addresses.
Selections: Government function, geography
Price: $250/M
Contact: MeritDirect, Eva Perretti, 914-368-1033 or eperretti@meritdirect.com

UPDATED LISTS

ABI Directories

Names-Finders Lists Inc. is offering several updated lists from the American Business Institute. One is The Human Resources Register file, listing 50,482 subscribers to that directory. Also available is the American Entrepreneur Service Network members list, featuring 207,161 names, including 206,221 with phones. The network links small entrepreneurs throughout the United States. Also being offered is the Register of Corporate Risk and Insurance Managers file, containing the names of 22,355 subscribers. These professionals lead the insurance, risk and environmental teams in their companies.
Sample usage: Baudville Inc., Thompson Publishing Group, Bureau of National Affairs (for Human Resource Executive Register); Advanta Business Cards, Careertrack, Franklin Covey Co., MeritDirect Co-op, Pitney Bowes, Skillpath Seminars (for American Entrepreneur Services Network);
Strategic Research Institute (for Risk & Insurance Managers Register)
Selects: Gender, State/SCF
Price: $95/M (Base rate for all files)
Contact: Names-Finders Lists Inc., Lauren N. Clymer, 415-955-8595, ext. 253 or lauren@namefinders.com

ITWorld.com Site Network Members

The base cost on this 198,349 record e-mail database owned by online publisher Accela Communications has dropped from $300/M to $150/M. Transmission costs are $100/M for text and $115/M for HTML. The file contains registered members who use one of the site’s information resources, or who have subscribed to weekly technology e-newsletters. Also included are community lists from Unix World, Java World, Linus World and Solutions Integrator.
Selections: Membership, primary business function, number of employees, area of interest
Contact: IDG List Services, Jen Malkasian at 508-370-0833 or jmalkasian@idglist.com

Mantis Gardening Tools Package Inserts

Leon Henry Inc. has announced a count of 65,000 for the Mantis Gardening Tools package insert program in 2005. Mantis, a division of Schiller-Pfeiffer Inc., markets gardening equipment to B, C and D county homeowners. These gardeners spend an average of $350 for the Mantis Tiller/Cultivator and attachments, and the Comos T-Twin rotating compost bin.
Price: $60/M
Contact: Leon Henry Inc., 914-285-3456 or lh@leonhenryinc.com

IN THE NEWS

Statlistics Moves

Statlistics has relocated its corporate headquarters to 69 Kenosia Ave., Danbury, CT 06810. Phone and fax numbers remain the same (phone: 203-778-8700; fax: 203 778 4839), as do e-mail addresses. “The new location facilitates our planned growth and offers us additional avenues in better representing our clients’ needs,” said John Papalia, president and CEO, in a statement.

TFP, Firstmark Reinforce Partnership

Financial data provider TFP (formerly Thomson Financial Publishing) and list and database management firm Firstmark Inc. have expanded their joint business-to-business marketing solutions. Firstmark will incorporate all of TFP’s titles, which represent more than 300,000 financial executives across over 100 functional areas, into its direct mail and telemarketing list offerings. TFP’s marketing database will continue to be available exclusively through TFP.

Listline e-Newsletter

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* SmartBargains.com

* NHD Work at Home Opportunity Seekers

* Wealthy Consumers

* Parents Pak Sampling Program

* America’s Kids Network

* Friends With Funds

* Bookspan NY Mature Market Readers

NEW LISTS

SmartBargains.com

Brand-conscious consumers looking for bargains on products such as designer clothing, footwear, electronics, jewelry, bedding, home furnishings and housewares are featured on this new-to-market postal file. Buyers listed shopped at this site for brands like Prada, Calphalon and Sony. The average unit of sale is $100. Counts include 60,019 30-day buyers and 159,187 3-month buyers.
Selections: Bedding/bath, home decor, housewares, men’s outerwear/sportswear, tabletop, purchase amount, gender, cumulative purchase, multibuyers, Zip
Price: $110/M (base)
Contact: Millard Group, Inc., Audrey Wallis, 603-924-9262, ext. 2337 or awallis@millard.com )

NEW COMPILED LISTS

NHD Work at Home Opportunity Seekers

McCarthy Media Group now offers this list of individuals who have actively sought out information online for ways to increase their incomes while working at home. Most own their own homes and have a median income of $50,000. Counts include 2,531,800 postal and e-mail addresses.
Selections: Income, dwelling type, gender, recency, children in household, telephone, SCF/State/Zip
Price: $90/M
Contact: McCarthy Media Group, Michelle McCarthy at 608-837-4343 or michellem@mccarthymediagroup.com ) .

Wealthy Consumers

Individuals with household incomes in excess of $150,000 are featured on this new list. The file offers 3,118,058 buyers and a 125,000 name monthly hotline. Culled from the MetaBase database, this list was compiled from online and direct mail surveys, mail order and DRTV buyer files, magazine subscriber information and public records.
Selections: Gender, age, income, marital status, presence of children, home owner or renter, length of residency, ethnicity, mail order buyer, interest, SCF/State/Zip
Price: $75/M (base)
Contact: MetaResponse Group, Al DiBlasi at (954) 360-0644, ext. 205 or adiblasi@metaresponse.com ).

NEW INSERT MEDIA

Parents Pak Sampling Program

Stanton Direct Marketing is the manager of this new sampling program, with a circulation of 2.5 million. The packages are distributed at 8,000 schools nationwide directly to parents of children ages 6-12 at open houses or back-to-school nights. The box includes samples, coupons and offers, as well as class-specific information and a resource guide for parents. Insert sizes are maximum 8 x 5 1/2 inches and minimum 3 1/2 x 5 inches. Minimum order is 250,000. The closing date for orders is May 12, 2005. Inserts are due June 1, 2005 and samples are due July 1, 2005.
Price: $60/M
Contact: Stanton Direct Marketing, Inc., Diane Caruso at 603-673-1933 or diane.caruso@stantondirect.com )

NEW SELECTS

America’s Kids Network

Internet buyers in households with children ages 0-10 are new to this compiled database of over six million buyers of products including magazines, apparel, PC supplies, and music. The Internet buyers count for these postal names is 497,570. Sample usage includes One Step Ahead, Children’s World Learning, Friends of the Zoo and Highlights for Children.
Other Selections: Grandparents, PC owner, age, gender, home owner, mail order buyers, recency, SCF/State/Zip
Price: $70/M
Contact: Database Network Associates, Gwen Scanel at 800-507-0079 or gscanel@databasenetwork.com ) .

Friends With Funds

Hispanic and Christian selects are now available on this file of new movers who make donations. Names available include 712,928 Hispanic consumers who give to local, state and regional charities, and 576,372 Christian consumers who donate to their community. The names were generated through telemarketing and direct mail campaigns.
Other Selections: Donation amount, multi-donor, phone, lifestyle, demographics, gender, geography
Price: $85/M (base)
Contact: The Catamount Group, Becky Hagadorn at 203-778-4110 or becky@catamountgroup.net

SPECIALS!

Bookspan NY Mature Market Readers

Through the end of 2004, a 10% discount is available to first time renters of this 841,000 name file of senior readers who belong to continuity programs such as Book-of-the-Month, History Book Club, Stephen King Library and Better Homes and Gardens Craft Club. Contact American List Counsel, Mike Gural at 609-580-2765 or mike.gural@alc.com) .

Listline e-Newsletter

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* Ampli Ear

* Mexican Direct Mail Files

* Vital Therapy Buyers

* Domestic Divas

* Lose-it-for-Free

* Small Business Solutions SOHO

* Yellow Pages Statements/Directory Covers

* Brigade Quartermasters

LISTS UNDER NEW MANAGEMENT

Ampli Ear

Direct Media Inc. has assumed management of the Ampli Ear hearing aid buyers list. The last-12-month count is 17,341. Three-quarters of the customers are 60 or older. Men made 60% of the purchases. The average unit of sale is $25. The sources are space advertising and FSIs. The List Authority previously represented these records.
Selections: state/SCF/ZIP
Price: $90/M
Contact: Direct Media Inc., Sherry Kores at 203-532-3769 or skores@directmedia.com

NEW LISTS

Mexican Direct Mail Files

A portfolio of seven lists of Mexican consumers who responded to direct mail has come on the market. Counts range from 26,847 to 336,254. The group includes lists of rural homeowners, families with children, singles, married individuals and people concerned about healthcare issues, among others.
Selections: Gender, social-economic level, geography
Price: $135/M to $165/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532, ext 18 or ajackson@davisdirect.com

Vital Therapy Buyers

Consumers who purchased an anti-inflammatory pain cream are now available on the Vital Therapy Buyers file. There are 23,790 third-quarter, 17,307 first- and second-quarter; and 16,583 buyers from 2003 available. The sources are a 30-minute infomercial and 90-second TV spot hosted by National Football League all-star Bill Romanowski. The average unit of sale is $87. Men made at least three-quarters of these purchases.
Selections: Credit card, gender, state/SCF/ZIP
Price: $100/M (2003 buyers)
Contact: Contact: Impulse Media, Pam Ranalli at 203-825-4652 or pranalli@impulsermi.com

Domestic Divas

Purchasers of culinary publishing products and tools and members of horticultural or arts and crafts clubs have been assembled on the Domestic Divas list. A universe of 885,000 records is available. These individuals are generally stay-at-home suburban mothers who participate in organizations or volunteer. Their children are typically 12 or younger.
Selections: Age, income, gourmet cooking, gardening, arts and crafts, state/SCF/ZIP
Price: $75/M
Contact: Direct Marketing Shop, Diane Sparks at 828-645-8411 or diane@thedirectmarketingshop.com

Lose-it-for-Free

More than 110,000 health and dietary supplements buyers from the last three months are identified on the Lose-it-for-Free Health and Supplements file. More than half of these individuals are enrolled in automatic shipment programs. Products purchased include vitamins and dietary supplements sold under the name PrimeOne and Toppfast and AM-5000. The average order is $52 and is generated via the Internet.
Selections: Recency, gender, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: Acton International, Joseph Andres at 215-342-2006 or jandres@acton.com

NEW COMPILED LISTS

Small Business Solutions SOHO

Public records, new telephone connection records and data from publishers has been gathered to build the Small Business Solutions SOHO postal list. This is a universe of 3.1 million small and home-based businesses. E-mail addresses are available. Inquiries for telemarketing will be considered.
Selections: Ethnicity, gender, monthly hotline, home office, job function, professional association members, subscribers, office equipment/stationery buyers, number of employees, business owners, SIC, seminar attendees, service contracts, small business start-ups, high-speed Internet subscribers, education, software buyers, advertising and media buyers, state/SCF/ZIP
Price: $95/M
Contact: Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or jsalmon@mediasourcesolutions.com and Michele Volpe at 415-893-8120 or mvolpe@mediasourcesolutions.com

NEW INSERT MEDIA

Yellow Pages Statements/Directory Covers

Yellow Pages Inc. has introduced two new programs, YPI Statement Enclosure and YPI Directory Covers. One insert can be placed in each of the roughly 50,000 weekly billing statements mailed per quarter. These inserts will reach purchasers of either print directories or online advertising. Inserts must be between 3-1/2 by 5-1/2 inches to 3-3/4 by 9 inches, weighing up to .15 ounce. The YPI Directory Covers program targets 400,000 directory advertisers and other selected businesses in four regions, which receive copies of the directories via mail. This program offers advertising space on the inside and outside of back cover, as well as the inside of the front cover. An established YPI B2B Ride-Along direct mail program is also available for targeting businesses.
Price: $160/M (statement program); $2,750 to $6,500 (ads on mailed directories)
Contact: Stanton Direct Marketing Inc., Al Stanton at 607-734-1665 or Al.Stanton@StantonDirect.com and Rob Stanton at 607-734-1665 or Rob.Stanton@StantonDirect.com

NEWLY MANAGED INSERT MEDIA

Brigade Quartermasters

ALC Insert Media was recently appointed to manage a package insert program for Brigade Quartermasters Ltd. Customers purchased clothing and equipment for outdoor adventure and survival. Some 350,000 packages are shipped annually. These consumers are primarily married men, typically 41 to 61, with a $50,000 to $75,000 household income. Statlistics formerly managed this program.
Price: $60/M
Contact: ALC Insert Media, Laurie Deluca at 914-773-6606 or laurie.deluca@alc.com and Diana Leston at 914-773-6612 or diana.leston@alc.com

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Creditindex Ultimate Credit Card Buyers

* Easter Bunny’s Personalized Letters to Kids

* Money Talks Business Opportunity Seekers

* Diet Buyers by MediaPower

* Spoiled Pets

* Online RX Supply

* Aggressive Investors from MetaBase

* Onvia Government Purchasing Agents E-mail

* Corrections

LISTS UNDER NEW MANAGEMENT

Creditindex Ultimate Credit Card Buyers

Avrick Direct Inc. has reassigned management of the Creditindex Ultimate Credit Card Buyers list to Infocore Inc. More than 128 million records are maintained on this five-year master file. The file identifies consumers who recently activated a new credit card. Demographic data has been overlaid on these records. Each month roughly 500,000 new names are added to this file. Forty-two percent of these individuals are retail buyers and 39% are mail order buyers. A segment with more than 1.3 million individuals who responded to an offer in Spanish is available, as are segments for bank card and retail card holders. Other available segments include homeowners, individuals with $100,000 or greater incomes, mail order buyers and Roman Catholics. MKTG Services previously managed this file.
Selections: Age range, donors, mail order buyers, ethnicity, gender, dwelling type state/SCF/ZIP
Sample usage: Lucille Roberts, MBI Inc., U.S. Cellular, DSI Financial, Habitat for Humanity, AARP
Price: $75/M
Contact: Infocore Inc., Carrie James at 760-607-2500, ext. 19 or cjames@infocoreinc.com

Easter Bunny’s Personalized Letters to Kids

Parents and grandparents who spent an average of $15 to have up to three personalized letters from the Easter Bunny sent to children are available on the Easter Bunny’s Personalized Letters to Kids file. A universe of 1.6 million records is available. The sources are package inserts, co-ops, billing statements, inbound telemarketing, the Internet and take-one promotions displayed at shopping malls. Eighty-five percent of the purchasers are women. This list was formerly managed in-house.
Selections: Adult age, child age ranges, telemarketing, Nielsen county, credit card, dwelling type, ethnicity, homeowner, household income, length of residence, marital status, state/SCF/ZIP
Price: $80/M
Contact: Fasano and Associates List Management, Susan Gilbert at 818-728-9030, ext. 106 or sgilbert@fasano-assoc.com

NEW LISTS

Money Talks Business Opportunity Seekers

Consumers who responded to offers on Web sites or space advertising are named on the Money Talks Business Opportunity Seekers file. This universe of 435,000 names comes from R.J. Persson Enterprises Inc. After filling out an application and questionnaire, these individuals paid $50 to join a program and receive information about building a home-based business. Women account for 40% of this file.
Selections: Quarterly hotline, age, gender, state/SCF/ZIP
Price: $100/M
Contact: Listdata Management Services Inc., Oney Currithers at 845-357-1881 or oney@listdata.com

Diet Buyers by MediaPower

A list of dietary weight loss supplements has become available from MediaPower Inc. A total of 71,271 buyers from 2003, as well as 19,401 third quarter and 37,594 first- and second quarter buyers are available. Products sold include CalMax, Optiprin, ChitoMax and the Gold Standard Protein System. The average unit of sale is $89. Eighty-six percent of these customers are women. Direct Response TV is the source.
Selections: Credit card, gender, state/SCF/ZIP
Price: $85/M (2003 buyers)
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or pranalli@impulsermi.com br>

Spoiled Pets

Pet surveys, online, catalog and retail transaction data have been assembled to build the Spoiled Pets list. A universe in excess of 1.7 million records is available. These are households with no children. Pet products sold include faux mink coats, French day beds and botanical fragrances.
Selections: Dog owners, cat owners, monthly hotline, state/SCF/ZIP
Price: $85/M
Contact: Direct Marketing Shop, Diane Sparks at 828-645-8411 or diane@thedmshop.com

Online RX Supply

Men and women who purchased prescriptions, vitamins and other dietary supplements via the Internet are featured on the Online RX Supply list. There are 741,500 postal and 986,000 e-mail records on file. Those listed paid a $28 fee for access to a database to search for a prescription source or locate a supplier for hard-to-find vitamin, herbal or other dietary supplements. No telemarketing is allowed.
Selections: Income, lifestyle, disease/product type, monthly hotline, age, credit card buyers, gender, state/SCF/ZIP
Price: $145/M (postal records); $155/M (e-mail records)
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or jsalmon@mediasourcesolutions.com and Michele Volpe at 415-893-8120 or mvolpe@mediasourcesolutions.com

Aggressive Investors from MetaBase

Investors who self-direct their investments in stocks and commodities have been assembled on the Aggressive Investors from MetaBase file. A total of 469,699 records are available. These individuals have made purchases or inquiries via the Internet. Other sources for this file are direct mail surveys, mail order buyer files, DRTV, magazine subscriptions and public records. Typically these individuals are 25 to 45 with a $75,000 or better household income.
Selections: Age, income, quarterly hotline, gender, state/SCF/ZIP
Price: $85/M
Contact: MetaResponse Group, Al DiBlasi at 954-360-0644, ext. 205 or adiblasi@metaresponse.com

NEW COMPILED LISTS

Onvia Government Purchasing Agents E-mail

Onvia Inc. has released a list of purchasing agents’ e-mail addresses. The firm publishes and distributes information for businesses seeking information about requests for bids and proposals for government contracts. Government records are the source. Available segments include education, health and social services, transportation and ports. City and local, county, state and federal government are also available.
Selections: Government function, state/SCF/ZIP
Price: $250/M
Contact: MeritDirect, Eva Perretti at 914-368-1033 or eperretti@meritdirect.com

Corrections

The Lane Bryant catalog list managed by Direct Media Inc. (Direct Listline Nov. 10, 2004) is owned by Redcats USA. Charming Shoppes Inc., the owner of the Lane Bryant stores, is not associated with this list.

VentureDirect Worldwide continues to manage Movieline’s Hollywood Life postal list containing 178,836 active subscribers. MeritDirect is introducing a new Hollywood Life e-mail file with 90,712 records. MeritDirect has revised its prior announcement (Direct Listline Nov. 10, 2004) concerning these files.

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Element K Journals Portfolio

* Apollo Lists

* Concrete Concepts/Construction Distribution

* America’s Malling Moms/Seniors

* Agent Media Master File

* One Touch Direct

* Small Biz Decision-Makers From FreeERISA.com

* Steve Elias to Manage DP at MKTG Services

* Los Angeles Marathon Sampling Program

LISTS UNDER NEW MANAGEMENT

Element K Journals Portfolio

Worldata will assume management of the Element K Journals postal and e-mail list group Dec. 1. The assignment covers more than three dozen lists and in excess of 1 million records. Element K’s print and online publications target business and information technology professionals, as well as graphic and digital designers. Some of the individual files in the portfolio include Active Server Developer’s Journal, Creative Designer, Exploring Oracle, Inside Adobe InDesign, numerous Inside Microsoft titles, Mac Administration and SQL Server Solutions. MeritDirect will continue to oversee these files through the end of November.
Selections: Recency, gender, job title, publication
Sample usage: Capital One, PC Connection, CIO Magazine, Xerox, Oracle
Price: $175/M (postal records); $300/M (e-mail records)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com

Apollo Lists

ClientLogic Specialists Marketing Services now manages the Apollo portfolio of credit card buyers. The largest property, the Apollo Credit Card 30-Day Hotline master file, contains more than 2.2 million postal records. Other lists in the group identify credit card holders who are age 50 or older, mail order buyers and donors. All these individuals responded to direct mail credit offers. MKTG Services was the prior list manager.
Selections: Bank credit card, retail credit card, number of credit cards, ethnicity, age, income, gender, homeowner
Sample usage: Providian, Discover
Price: $75/M (base)
Contact: ClientLogic Specialists Marketing Services, Lana Cardinale at 201-865-5800, ext. 2607 or LanaCar@clientlogic.com

Concrete Concepts/Construction Distribution

Cygnus Business Media has appointed Information Refinery Inc. to represent the Concrete Concepts and Construction Distribution subscriber lists. The concrete magazine file is the larger with 24,004 records; the other offers 15,005. Both files previously were managed by Barry Ancona.
Selections: Type of business, job title, state/SCF/ZIP
Price: $125/M
Contact: Information Refinery Inc., Brian Clothworthy at 800-529-9020 or bclothworthy@inforefinery.com

America’s Malling Moms/Seniors

Fasano and Associates List Management has begun handling the America’s Malling moms and seniors lists, which have 4.8 million and 687,274 records from the last 12 months, respectively. The sources are retail stores and take-one promotions displayed in shopping malls. Eighty-five percent of those named here are women. The average unit of sale is $47. These files had been managed in house.
Selections: Adult’s/child’s age, donations, magazine subscribers, telemarketing, Nielsen county, credit card, dwelling type, ethnicity, homeowner, household income, length of residence, marital status, state/SCF/ZIP
Price: $80/M
Contact: Fasano and Associates List Management, Susan Gilbert at 818-728-9030, ext. 106 or sgilbert@fasano-assoc.com

NEW LISTS

Agent Media Master File

The names of subscribers to Sales Agent Journal and recipients of Agent Market Packs have been gathered in a master file from Agent Media Corp. The file identifies nearly 1.3 million licensed insurance agents. Most work at small businesses with fewer than 50 employees.
Selections: Number of employees, state/SCF/ZIP
Price: $110/M
Contact: MeritDirect, Eva Perretti at 914-368-1033 or eperretti@meritdirect.com

One Touch Direct

Onetouch Direct LLC has released One Touch Direct, a list of consumers who called an 800 number to respond to a direct mail offer for a free cell phone and $40 monthly service plan. Some 50,000 records are available.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $85/M
Contact: Catamount Group, Amy Benicewicz at 203-778-4110 or amy@catamountgroup.net

Small Biz Decision-Makers From FreeERISA.com

Postal and e-mail lists of financial and benefits professionals at small businesses who use the Web site FreeERISA.com are available. The postal file contains 34,442 records and the e-mail file 32,920. Those listed registered at the Web site to gain access to forms related to the Employee Income Security Act, which must be filed with the U.S. Department of Labor.
Selections: Number of employees, gender, state/SCF/ZIP
Price: $115/M (postal); $220/M (e-mail)
Contact: ALC Data Management, Pat Bishop at 914-773-6613 or pat.bishop@alc.com (postal records); and Dennis Malaspine at 609-580-2944 or dennis.mala@alc.com

IN THE NEWS

Steve Elias to Manage DP at MKTG Services

Steve Elias was hired as a data processing account manager at MKTG Services. He will be responsible for clients’ DP needs and the marketing of MKTG’s products and services. Elias previously worked for Dynamark and Fair Isaac.

Los Angeles Marathon Sampling Program

Inserts for the Los Angeles Marathon and Acura L.A. Bike Tour sampling program are due by Jan. 31. Some 55,000 packages will be distributed in March. Contact LH Management Division, Leon Henry Inc., at 914-285-3456.

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Santa’s Personalized Letters

* Specialty Merchandise Corp.

* Autobytel en Espanol

* SiliconStrategies.com Registered Members

* Show Me the Money

* Children’s Catalog Clothing Buyers

* Best Buyers Astrology

* J 14 Magazine

* Charles Tyrwhitt Shirt Co.

LISTS UNDER NEW MANAGEMENT

Santa’s Personalized Letters

Fasano and Associates List Management has been chosen to oversee the Santa’s Personalized Letters file. Some 2.8 million parents and grandparents who spent $15 to have personalized letters from Santa Claus sent to children are identified. Eighty-five percent of those listed are women. Sources are package inserts, co-ops, billing statements, inbound telemarketing, the Internet and take-one promotions displayed at shopping malls. The file previously was managed in house.
Selections: Child’s age range, adult’s age, telemarketing, Nielsen county, credit card, dwelling type, homeowner, ethnicity, household income, length of residence, marital status, demographics, state/SCF/ZIP
Price: $80/M
Contact: Fasano and Associates List Management, Susan Gilbert at 818-728-9030, ext. 106 or sgilbert@fasano-assoc.com and Laurance Shoobs at 818-728-9030, ext. 104 or lshoobs@fasano-assoc.com

Specialty Merchandise Corp.

Listdata Management Services Inc. is the new manager of Specialty Merchandise Corp.’s customer list. Better than 3.1 million records are available. These individuals responded to direct mail offers to become wholesalers of products such as glass figurines, frames, toys and collectibles. The average unit of sale was $200. VentureDirect Worldwide was the former manager.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $105/M
Contact: Listdata Management Services Inc., Oney Currithers at 845-357-1881 or oney@listdata.com and David Brill at 845-357-1881 or dbrill@listdata.com

NEW LISTS

Autobytel en Espanol

Autobytel Inc. has introduced a list of Spanish-speaking Hispanic consumers who used Autobytel.com to research and shop online for vehicles. One million postal and e-mail records are available. Hispanics accounted for nearly 25% of the Web site’s traffic in the third quarter.
Selections: In-time marketing, vehicle purchase time frame, vehicle type, make and model, new/used, insurance interest, state/SCF/ZIP
Price: $350/M
Contact: Autobytel Inc., Gabe Greenberg at 609-208-1991 or gabeg@autobytel.com

SiliconStrategies.com Registered Members

CMP Media LLC has released a list of registered users of SiliconStrategies.com, a Web site targeting the semiconductor industry. A total of 31,407 postal, 8,714 e-mail and 18,661 e-mail records are available. The file names managers, investors and corporate staff. Some selections may not be available for e-mail records.
Selections: Primary end product, job function, size of business, foreign, telemarketing, state/SCF/ZIP
Price: $200/M (postal records); $400/M (e-mail records); $275/M (international records)
Contact: Rubin Response Management Services Inc., Scott Wells at 847-619-9800, ext. 215 or scottw@rubinresponse.com

Show Me the Money

Online and print surveys and casino junkets are the sources for Show Me the Money, a recently assembled file. More than 2.5 million records are available. These individuals reportedly indicated an interest in gambling.
Selections: Hotlines, gender, income, telephone numbers, state/SCF/ZIP
Price: $90/M
Contact: Byrum & Fleming, Linda Lopez at 800-850-1711 or linda@byrumfleming.com and Rick Carlsen at 800-850-1711 or rick@byrumfleming.com

Children’s Catalog Clothing Buyers

Consumers who bought apparel from various children’s catalogs are listed here. There are 509,600 names available from the last 12 months. Each record has been verified by a minimum of four sources, according to the list manager.
Selections: Household income, marital status, adult’s/child’s age, length of residence, telephone numbers, presence of credit card, homeowner, gender, state/SCF/ZIP
Price: $80/M
Contact: Mail Marketing Inc., Bob Carr at 201-750-3222, ext. 22 or Bcarr@mailmkt.com

Best Buyers Astrology

Those reportedly interested in the astrology and “secrets” about money and love are named on the Best Buyers Astrology file. It contains 5,425 records generated during the third quarter. Those listed spent $20 to receive Claudette Bouvier’s “Great Secrets of Good Fortune.” Ninety percent of buyers are 35- to 55-year-old women.
Selections: Gender, state/SCF/ZIP
Price: $85/M
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or pranalli@impulsermi.com

SPECIALS!

J 14 Magazine

Mailers who order Bauer Publishing’s list for J 14, a magazine for teenage girls, will receive a 50% discount on orders of Twist or M magazine. The two latter titles are read mostly by girls as well. J 14 has 210,613 active subscribers; Twist and M 37,441 and 43,278, respectively. Contact Lake Group Media Inc., Belkys Reyes at 914-925-2406 or Belkys.Reyes@LakeGroupMedia.com

Charles Tyrwhitt Shirt Co.

Through Dec. 31 the base rate for testing the Charles Tyrwhitt Shirt Co.’s list will be $100/M. There also won’t be any charge for selections for all non-competitive tests. Some 47,795 buyers’ names from the last 24 months are available. Eighty percent of these direct mail customers are men. Contact Mokrynskidirect, Wendy Udell at 201-487-8181, ext. 627 or wudell@mokrynski.com

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Caliente

* Sacramento Magazine

* Will Kits

* EBay Success Kit

* Tour Edge Golf

* R.J. Persson Enterprises/Book Buyer

* Health and Fitness Magazine Subscribers

* Planned Parenthood

LISTS UNDER NEW MANAGEMENT

Caliente

Estee Marketing Group Inc. has taken on management of the Caliente portfolio of Hispanic consumer and business executive lists. These 10 files include master files, new movers, caregivers and mail order buyers; both English- and Spanish speaking. Counts range form 27,774 to in excess of 7.4 million records. Depending on the file the sources include financial institutions, direct response TV and other self-reported data. No telemarketing is allowed. MKTG Services formerly managed this list group.
Selections: Age range, apparel, books and music, presence of children, child age/gender, computers and electronics, credit card user, donors, income, magazine subscriber, marital status, outdoor and gardening, pet owners, gender, state/SCF/ZIP
Sample usage: America Online, Bank One, Blue Cross, BMG, Bookspan, Children International, Cystic Fibrosis Foundation, Disabled American Veterans, Indiana Botanic Garden, Nextel Communications, Priests of the Sacred Heart, Scholastic at Home, Scooter Store, MBNA, Marketing Direct
Price: $85/M to $95/M
Contact: Contact: Estee Marketing Inc., Deana Burrett at 914-235-7080, ext. 16 or dburrett@esteemarketing.com

Sacramento Magazine

Sacramento Magazine Inc. has appointed Lake Group Media Inc. as manager of the Sacramento Magazine list. This regional publication covering greater Sacramento, CA, has 31,656 active subscribers. The median age of subscribers is 43. The average household income is $76,934. Eighty percent of these individuals are homeowners. ALC Data Management previously oversaw this file.
Selections: Hotline, paid, gender, state/SCF/ZIP
Sample usage: Consumer Union, Newsweek, Public Broadcasting Service, Public TV, Time Inc., University of California-Davis
Price: $95/M
Contact: Contact: Lake Group Media Inc., Mark Green at 914-925-2474 or Mark.Green@LakeGroupMedia.com

Will Kits

Fasano and Associates List Management now manages the Will Kits list of 7.1 million consumers who purchased do-it-yourself kits to prepare wills and living trusts, rather than paying legal fees to an attorney. The average income of these individuals is $44,250. The average unit of sale is $22. The sources are package inserts, co-ops, inbound telemarketing, the Internet and take-one cards at shopping malls. Eighty-five percent of these individuals are men. This file was previously managed in-house.
Selections: Adult/child age ranges, Nielsen County, credit card, dwelling type, homeowner, ethnicity, household income, marital status, length of residence state/SCF/ZIP
Price: $80/M
Contact: Fasano and Associates List Mangement, Susan Gilbert at 818-728-9030, ext. 106 or sgilbert@fasano-assoc.com and Laurence Shoobs at 818-728-9030, ext. 104 or lshoobs@fasano-assoc.com

NEW LISTS

EBay Success Kit

EBay Inc. has released a list of 187,105 consumers who spent $20 to purchase books for information about how to purchase products wholesale and sell them online. A purchase of the EBay Success Kit also included a personal Web site.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1200, ext. 342 or KathyF@dunndirect.com

Tour Edge Golf

A master file naming 40,047 purchasers of golf equipment has become available from Tour Edge Golf Manufacturing Inc. The unit of sale ranges from $50 to $250. These golfers are generally married and have a $65,000 median household income. Only 15% of these customers are women. The sources are magazines and warranty cards
Selections: Gender, credit card, telephone numbers, hotlines, multibuyers, state/SCF/ZIP
Price: $95/M
Contact: Contact: McCarthy Media Group Inc., Mike McCarthy at 608-837-4343 or mmg.greenlinks@juno.com

R.J. Persson Enterprises/Book Buyer

A master file identifying more than 2.3 million last-12-month book buyers has been released by R.J. Persson Enterprises Inc. Separate counts are available for business, do-it-yourself, self-improvement, computer-related and educational book buyers. Some of the titles purchased include “1001 Things You Can Get for Free,” “Home Based Business Opportunities” and “Small Business Directory.” The unit of sale ranges from $20 to $100. Direct mail, space advertising and telemarketing are the sources.
Selections: Gender, state/SCF/ZIP
Price: $80/M (master file)
Contact: Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com

Health and Fitness Magazine Subscribers

Consumers who subscribed to multiple fitness and health publications in the last 12 months are found on the Health and Fitness Magazine Subscribers file. The count is 356,811.The unit of sale is $95.
Selections: Gender, income, age, presence of children, state/SCF/ZIP
Price: $80/M
Contact: Contact: List Experts Inc., Lisa Teele at 727-669-2500 or LisaT@thelistexperts.com

NEW SELECTS

Planned Parenthood

The Planned Parenthood Federation of American appended demographic data to its donor file to begin offering selects for age, income, religion, ethnicity and presence of children. A total of 361,717 donors from the last 48 months are available. Seventy-seven percent of these contributors are women. The organization provides information about contraception and advocates reproduction freedom. This file is not available for political mailers, but a separate Planned Parenthood Action Fund may be used for political mailers.
Additional selections: State/SCF/ZIP
Price: $70/M
Contact: Contact: Names in the News California Inc., Becky Chavez at 415-989-3350 or Beckychavez@namesinthenews.com

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Columbus Monthly

* Mobile Interactive Agency

* 4-Time Multibuyers/R.J. Persson

* Entreprenuer Magazine Opportunity Seekers

* Levenger PIP

* Gardener’s Supply

* Environmental Files

* Veteran Appeals Donors

LISTS UNDER NEW MANAGEMENT

Columbus Monthly

CM Media Inc. has retained Lake Group Media Inc. to manage the Columbus Monthly file. A total of 30,249 active subscribers are available from this magazine targeting central Ohio. An average subscriber is 53 with a $615,400 net worth and a $150,100 household income. ALC Data Management was the prior list manager.
Selections: State, SCF/ZIP
Sample usage: American Heart Association, Columbus Zoo, Consumers Union, Habitat for Humanity
Price: $85/M
Contact: Lake Group Media Inc., Mark Green at 914-925-2475 or Mark.Green@LakeGroupMedia.com

NEW LISTS

Mobile Interactive Agency

Individuals who use cell phones or other wireless handheld devices are found on the Mobile Interactive Agency list. Separate segments for targeting offers to such wireless devices are available for more than 2.5 million U.S. and more than 7.6 million European cell phone users. Matching e-mail addresses are also available. Postal records are not available. All offers must be accepted and approved by cell phone companies.
Selections: Age range, gender, area code, country, state
Price: $315/M
Contact: Kroll Direct Marketing Inc., Gwen Coryell at 609-275-2900, ext. 118 or gwen@krolldirect.com

4-Time Multibuyers/R.J. Persson

An unduplicated list of individuals who responded to at least four offers from R.J. Persson Enterprises Inc. has come on the market. The count for buyers from the last 12 months is 509,614. These customers purchased self-improvement or business opportunity books, home study or work-at-home programs. The average price-point per offer is $40. These buyers spent on average $180 or more. The sources are direct mail and space advertising.
Selections: Hotlines, gender, household income, credit card, homeowner, age, presence of children, state/SCF/ZIP
Price: $70/M (last-12-month multibuyers)
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com

Entreprenuer Magazine Opportunity Seekers

Entreprenuer Media Inc. has released a list segment that identifies individuals planning to start a new business or grow an existing business. Roughly 63% plan to start a business within the next 12 months. The people named on the Entrepreneur Magazine Opportunity Seekers list are median age 38, with a $74,000 median household income.
Selections: Hotlines, source, gender, state/SCF/ZIP
Price: $100/M
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1342 or KathyF@dunndirect.com

NEW INSERT MEDIA

Levenger PIP

Levenger Co. has returned to the package insert market after a four-year hiatus. Its new monthly program rolls out in January. The company ships roughly 530,000 packages annually. Levenger sells home and office furniture and accessories. Its customers typically have $75,000 or better income and spend an average of $135 per order. Inserts can be as large as 5-1/2 by 8-1/2 inches. Additional charges will be applied for inserts weighing more than .25 ounce.
Price: $60/M
Contact: Stanton Direct Marketing Inc., Rob Stanton at 607-734-4571 or Rob.Stanton@StantonDirect.com

NEW SELECTS

Gardener’s Supply

Gardener’s Supply Co. has reconfigured and introduced new product selections on its catalog customer list. A total of 460,967 last-12-month buyers are available. The prior garden select has been revamped to add separate outdoor and indoor gardening selects. The gift select has been changed to identify buyers based on seasonal products, rather than general merchandise. The other new product selects recently introduced are backyard habitat, clothing, decorative accents, household, landscaping, live goods, personal care, pest control, pots and planters and watering.
Additional selections: Dollar amount spent (ranges), hotlines, gender, state/SCF/ZIP
Price: $105/M
Contact: Millard Group Inc., Sherry Flint at 603-924-9262, ext. 2426 or sflint@millard.com and Beth Pratt at 603-924-9262, ext. 2279 or bpratt@millard.com

Environmental Files

Five demographic selects have been appended on four environmental files managed by Names in the News California Inc. The Nature Conservancy, Sierra Club, Defenders of Wildlife and National Parks Conservation lists now offer selects for age, income, religion, ethnicity and presence of children. The counts on these files range from 184,796 to 760,159.
Additional selections: Hotlines, gender, religion, ethnicity, state/SCF/ZIP
Price: $65/M to $75/M
Contact: Names in the News California Inc., Becky Chavez at 415-989-3350 or Beckychavez@namesinthenews.com

SPECIALS!

Veteran Appeals Donors

Through Dec. 31 national fundraisers can test the Veteran Appeals Donors list for free, if they not ordered the file within the past year. There are 549,175 donors from the last 12 months available. About 60% of these individuals are women, typically 50 or older. The source is direct mail. Contact American Mailing Lists Corp., Rick Gorsky at 703-934-2700, ext. 14 or rick@amlc.info (mailto:rick@amlc.info) and Tom Durocher at 703-934-2700, ext. 15 or tom@amlc.info

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* Viguerie Senior Master File

* Kid’s Merchandise Buyers

* Premium Award Buyers UK

* Lippincott’s Nationwide Nurses Registry

* Specialty Publications Enhanced

* Castle Joins StevensGouldPartners

* Eastern Paralyzed Veterans Association

* Antiques

NEW LISTS

Viguerie Senior Master File

Nearly 348,000 men and women who responded to more than one fundraising offer have been assembled on the Viguerie Senior Master File. These individuals responded to various types of appeals. Everyone on this file is at least 50 years old. The sources are 92% direct mail and 8% public records.
Selections: Age, gender, state/SCF/ZIP
Price: $50/M
Contact: American Mailing Lists Corp., Rick Gorsky at 703-934-2700, ext. 14 or rick@amlc.info and Tom Durocher at 703-934-2700, ext. 15 or tom@amlc.info

Kid’s Merchandise Buyers

Children’s catalog buyers who made multiple purchases are identified on the Kid’s Merchandise Buyers file. A total of 155,240 records are available. The unit of sale is $150.
Selections: Electronics, books health products, music, apparel, gender, income, adult/child age, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or LisaT@thelistexperts.com

Premium Award Buyers UK

Consumers in the United Kingdom who responded to direct mail notifications and paid to receive prize packages are listed on the Premium Award Buyers list. The file generated during the third quarter contains 29,251 records.
Selections: Hotline, gender
Price: $175/M
Contact: JR Direct Response International Inc., Jennifer Cowden at 604-940-0277, ext. 143 or jennifercowden@jrdirect.com

NEW COMPILED LISTS

Lippincott’s Nationwide Nurses Registry

Lippincott Williams & Wilkins has enhanced more than 3 million nurse licensing records to launch the Lippincott’s Nationwide Nurses Registry. Counts are available for registered nurses, nurse practioners and licensed practical nurses. The sources are state licensing bureaus.
Selections: Area of practice, certification, work setting, area of practice, gender, age, state/SCF/ZIP
Price: $75/M
Contact: Rubin Response Management Inc., Dorothy Crider at 847-619-9800, ext. 185 or dorothyc@rubinresponse.com

NEW SELECTS

Specialty Publications Enhanced

Age, income, presence of donors and other demographic data has been overlaid on the Specialty Publications Enhanced file. This file consists of subscribers to the gay adult publications Men, Freshmen and Unzipped. A total of 85,997 records are available.
Additional selections: Dog/cat owner, credit card, household income, marital status, state/SCF/ZIP
Price: $110/M
Contact: Triangle Marketing Services Inc., Stephanie Cipriani at 2121-242-4040, ext. 21 or scipriani@tms-ny.com

IN THE NEWS

Castle Joins StevensGouldPartners

Bob Castle has joined StevensGouldPartners LLC as a senior associate. He will help the firm, which specializes in mergers and acquisitions, to expand into the list management business and direct marketing. Castle designed the Cards program, a library and market characteristic allocation program for mailing lists, Standard Rate and Data Service’s DirectNet data card program; and Uni-List, a list analysis software program. He has also designed programs for Experian and Equifax. Castle was previously president of Uni-Mail List Corp. He is a contributing writer for Direct magazine and the moderator of its annual list roundtable event.

SPECIALS!

Eastern Paralyzed Veterans Association

Through Dec. 31 list enhancements are available for free for catalogers and publishers conducting new tests of the Eastern Paralyzed Veterans list. More than 1.5 million donors from the last 12 months are available. Contact Mokrynskidirect, Bob Stein at 201-487-8181, ext. 620 or bstein@mokrynski.com

Antiques

Through the end of this year Brant Publications Inc. is offering $10/M off the base price on tests of the magazine list Antiques. Nearly 64,000 records are available. Contact ALC Data Management, Fred Swain at 609-580-2942 or fred.swain@alc.com

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* Home Business International

* Hollywood Life

* Vibe/Spin Master File

* Cash and Prize Award Buyers Canada

* Lane Bryant

* Mother Jones Enhanced

* Morris Communications

* Arizona Mail Order

LISTS UNDER NEW MANAGEMENT

Home Business International

Listdata Management Services Inc. now oversees Home Business International’s list. It names 163,412 who bought the “Home Employment Directory,” a guide to companies that hire home-based employees. Buyers — 60% of whom are women — were offered a $400 hotel vacation certificate as an incentive. The average unit of sale is $38. The sources are direct mail, space advertising and the Internet. VentureDirect Worldwide was the previous manager.
Selections: Quarterly hotline, gender, source, state/SCF/ZIP
Price: $100/M
Contact: Listdata Management Services Inc., Oney Currithers at 845-357-1881 or oney@listdata.com and David Brill at 845-357-1881 or dbrill@listdata.com

NEW LISTS

Hollywood Life

Movieline Inc. has postal and e-mail lists of subscribers to Hollywood Life magazine identifying 133,474 and 79,199, respectively. More than half the subscribers are women.
Selections: Age ranges, gender, income ranges, interests state/SCF/ZIP
Price: $100/M (postal records); $150/M (e-mail records)
Contact: MeritDirect, Eva Perretti at 914-368-1033 or eperretti@meritdirect.com and Chris Kimball at 914-368-1019 or ckimball@meritdirect.com

Vibe/Spin Master File

Vibe/Spin Ventures, publisher of the music magazines Vibe and Spin, is offering a master file that names nearly 1 million subscribers to both publications. Sixty-eight percent of those listed are men. The average age is 27 and median annual income $62,775. Eighty percent are employed and 40% hold professional or managerial positions.
Selections: Quarterly hotline, age, income, presence/age of child, source, paid, gender, state/SCF/ZIP
Price: $100/M
Contact: ClientLogic Specialists Marketing Services, Michael Berger at 201-865-5800, ext. 2203 or Michael@clientlogic.com

CANADIAN LIST NEWS

Cash and Prize Award Buyers Canada

The names of 2,007 consumers who submitted a claim form and paid $60 (Canadian) during the third quarter to receive prizes such as jewelry and electronics or a shopping voucher are available on the Cash and Prize Award Buyers Canada list. Direct mail is the source.
Selections: Hotline, gender, multibuyers, postal code
Price: $95/M
Contact: JR Direct Response International Inc., Jennifer Cowden at 604-940-0277, ext. 143 or jennifercowden@jrdirect.com

NEW SELECTS

Lane Bryant

Charming Shoppes Inc. has started offering 64 different Z-24 product selections and more than 25 CircBase readership interest selects on the Lane Bryant women’s apparel catalog file. More than 1.6 million who made purchases in the past 12 months are identified. A typical customer, median age 55, is married and earns around $44,000 a year. The average unit of sale is $78.
Additional selections: Dollar amount spent (ranges), hotlines, credit card buyers, ethnicity, state/SCF/ZIP
Price: $110/M
Contact: Direct Media Inc., Sherry Kores at 202-532-3769 or skores@directmedia.com and Kara Thompson at 203-532-3734 or kthompson@directmedia.com

Mother Jones Enhanced

The Foundation for National Progress has enhanced Mother Jones magazine’s file and made selections available for age, income, mail order buyers and families with children. Approximately 175,750 names are listed. Subscribers’ median age is 48; average annual household income is more than $74,000. The sources are 85% direct-to-publisher and 14% agent sold. No telemarketing is allowed.
Additional selections: Hotlines, gender, paid, source, state/SCF/ZIP
Price: $110/M
Contact: ALC Data Management, Rob Odri at 609-580-2783 or rob.odri@alc.com

Morris Communications

A last-12-month expires selection is now available on several of Morris Communications Co.’s outdoors magazine lists. Titles include American Angler, Fly Tyer, Salt Water Fly Fishing, Alaska, Gray’s Sporting Journal, Quarter Horse News and Western Horseman. Counts range from 13,626 to 169,665 active subscribers.
Additional selections: Hotlines, Canadian, gender, state/SCF/ZIP
Price: $95/M to $100/M
Contact: Lake Group Media Inc., Anthony Carraturo at 914-925-2460 or Anthony.Carraturo@LakeGroupMedia.com

SPECIALS!

Arizona Mail Order

Only base rate charges will apply for new tests of any lists in the Arizona Mail Order group through Dec. 31. Arizona Mail Order’s master file identifies more than 1.2 million catalog buyers from the last 12 months. Other lists in the group are Coward Shoe, Intimate Apparel, Old Pueblo Traders and Regalia, with counts ranging from 33,347 to 837,086. Contact Mokrynskidirect, Tony Troiano at 201-488-5656, ext. 632 or ttroiano@mokrynski.com

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* Trail Rider Magazine

* Association for Conflict Resolution

* Time-Share Resorts Time for Fun

* Buy It Now Mail Order Buyers

* Magazines Just for Women

* Fly Me to the Moon

* LPI Media Enhanced Master File

* Totalbase Lists

* Concepts Direct

LISTS UNDER NEW MANAGEMENT

Trail Rider Magazine

Belvoir Publications Inc. has named RMI Direct Marketing Inc. manager of the Trail Rider Magazine list. This equestrian title has nearly 20,000 active subscribers. The prior manager was Star Listrategies.
Selections: Gender, paid, renewals, state/SCF/ZIP
Price: $100/M
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or cforbes@rmidirect.com

NEW LISTS

Association for Conflict Resolution

Mediators, arbitrators and educators involved in conflict resolution are found on the membership roster of the Association for Conflict Resolution. The count is 5,729. ACR members include lawyers, social workers, human resources professionals, psychologists and clergy.
Selections: Professional interest, state/SCF/ZIP
Price: $250/M
Contact: Infocus Marketing Inc., Beth Donley at 800-708-5478, ext. 3248 or bdonley@infocusnet.com

Time-Share Resorts Time for Fun

Consumers who responded to direct mail offers to tour time-share resorts or who were contacted by telephone after checking in a hotel are listed on the Time-Share Resorts Time for Fun file. A total of 784,151 records are available. These individuals all agreed to listen to a sales pitch and visit a resort facility while they were on vacation.
Selections: Monthly hotline, type of resort, age, credit card buyers, demographic, ethnicity, income, lifestyle, marital status, telephone numbers, presence of children, state/SCF/ZIP
Price: $85/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or jsalmon@mediasourcesolutions.com and Michele Volpe at 415-893-8120 or mvolpe@mediasourcesolutions.com

Buy It Now Mail Order Buyers

Catalog customers and magazine subscribers can be found on the Buy It Now Mail Order Buyers database. The monthly hotline for October has 587,033 records. The average unit of sale is $40.
Selections: Age, gender, income, state/SCF/ZIP
Price: $80/M
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or thomasm@adrearubin.com

Magazines Just for Women

This file names women who subscribed to several magazines, including those covering fashion, home d

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* FWM Sweeps Entrants

* Bartender Magazine

* Complete Guide to Government Grants

* America’s Top Corporate Benefit Brokers

* Amazon.com Tools and Hardware

* Dream Products Blow-in

* F+W Publications

NEW LISTS

FWM Sweeps Entrants

Consumers who entered multiple Internet contests are named on the FWM Sweeps Entrants file. More than 2.8 million sweepstakes enthusiasts registered at a Web site operated by Farrell Website Management Inc. Separate counts are available for product categories such as travel, electronics, money and household. Three-quarters of these individuals are women.
Selections: Gender, state/SCF/ZIP
Price: $70/M (last 12-month records
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com

Bartender Magazine

Foley Publishing Corp. now offers its Bartender Magazine lists consisting of 198,801 postal and 4,768 e-mail records. There are also 5,720 former subscribers available from this controlled circulation publication.
Selections: State/SCF/ZIP
Price: $130/M (postal records); $290/M (e-mail records)
Contact: IdeaList Co., Barbara Stanley at 203-754-5478 or barb@theidealistcompany.com

Complete Guide to Government Grants

Nearly 60,000 individuals who ordered a $20 guidebook from the Web site BizMove.com are listed on the Complete Guide to Government Grants e-mail file. This is an audience comprised of men and women who’ve sought information on grants to help them start a business. This file also contains the names of individuals seeking personal grants.
Selections: Gender, state/SCF/ZIP
Price: $450/M (includes transmission fee)
Contact: Aggressive List Management Inc., Kim Lampp at 847-304-4030, ext. 208 or kiml@aggressivelist.com

NEW COMPILED LISTS

America’s Top Corporate Benefit Brokers

A universe of 55,019 records is available on the America’s Top Corporate Benefit Brokers file. This audience sells group life, health and pension benefits to corporations. Eighty-nine percent of these individuals are men. These individuals control 95% of benefits programs sold to corporations, according to the list manager. The file has been assembled from compiled lists.
Selections: Gender, telephone numbers, state/SCF/ZIP
Price: $175/M
Contact: ALC Data Management, Nichole Iorio at 609-580-2789 or nichole@alc.com and Mark Poney at 914-773-6618 or mark.poney@alc.com

NEW INSERT MEDIA

Amazon.com Tools and Hardware

A blow-in program has been started for the Amazon.com Tools and Hardware catalog. More than 2.3 million catalogs are mailed annually. Inserts must be between 3 by 5 inches and 5-1/2 by 6 inches, weighing up to .25 ounce.
Price: $35/M
Contact: LH Management Division, Leon Henry Inc. Debra Goldstein at 914-285-3456 or debrag@leonhenryinc.com

Dream Products Blow-in

Direct Media Inc. will manage the launch of the general merchandise Dream Products catalog blow-in program. Roughly 2.1 million catalogs are mailed annually. About 86% of this catalog’s customers are women. Up to two inserts will be accepted. The maximum size is 6 by 6 inches weighing up to .25 ounce.
Price: $35/M
Contact: Direct Media Inc., Marie Buzzeo at 203-532-2541 or mbuzzeo@directmedia.com and Barbara Deubel at 203-532-2349 or bdeubel@directmedia.com

NEW SELECTS

F+W Publications

Selects for the dollar amount are now available on continuity club lists offered by F+W Publications Inc. The additional selectivity applies to following club membership files Writer’s Digest, North Light, Woodworker’s, Scrapbook and Decorative Artist’s. Overall list counts range from 31,631 to 49,317 active paid members. Counts for last-12-month expires are also available.
Other selections: Gender, home address, source, state/SCF/ZIP
Price: $95/M to $105/M
Contact: Millard Group Inc., Kelly Russo at 603-924-9262 or krusso@millard.com

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* Spin to Win

* Chiaaso Catalog

* Brigade Quartermasters

* Horse Lovers Gift Guide

* Everything Golf

* Master File by Real Data

* Boomerang

* International Wine Cellars PIP

LISTS UNDER NEW MANAGEMENT

Spin to Win

Belvoir Media Group LLC has acquired Spin to Win magazine and appointed RMI Direct Marketing Inc. as the list manager. A total of 20,016 active subscribers and 16,944 expires are available from this equine publication. The individuals on this list are typically fortysomething with a $100,000 average income. Chilcutt Direct Marketing formerly managed this file.
Selections: Gender, source, state/SCF/ZIP
Sample usage: Barton Cotton, Big Dee’s Tack & Vet, Horse Illustrated, Bowtie Inc., Country Supply, Doubleday Direct, Dover Saddlery, Equine Affaire Inc., Fort, Holt Products, Horseguard Fence, KV Vet Supply, National Ropers Supply, Premier Sheep Supplies, Spalding Laboratories
Price: $100/M
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or cforbes@rmidirect.com

Chiaaso Catalog

ClientLogic Specialists Marketing Services has assumed management of the Chiasso catalog list of furniture and home decor purchasers. universe of 226,000 mail order buyer records is available, including 67,000 buyers from the last 12 months. Seventy-one percent of these customers are women with a $75,000 average household income. The average unit of sale is $135. In addition there are 118,000 retail store customer records available from the last 24 months. NRL Direct Inc. previously represented this file.
Selections: Hotlines, gender, dollar amount spent (ranges), state/SCF/ZIP
Price: $100/M (mail order buyers)
Contact: ClientLogic Specialist Marketing Services, Kathy Hermann at 201-865-5800, ext. 2229 or kathyher@clientlogic.com

Brigade Quartermasters

ALC Data Management has become the list manager for Brigade Quartermasters Ltd., a catalog marketer of survival equipment and gear for outdoor enthusiasts. This universe of 90,000 records includes a 46,000-name six-month hotline. Buyers are primarily married men, typically 42 to 61, with a household income between $50,000 and $75,000. No telemarketing is allowed. Statlistics was the prior list manager.
Selections: Dollar amount spent (ranges), hotlines, credit card buyers, state/SCF/ZIP
Price: $95/M
Contact: ALC Data Management, Fred Swain at 609-580-2942 or fred.swain@alc.com and Jeff Marchant at 606-580-2910 or jeff.marchant@alc.com

Horse Lovers Gift Guide

Rubin Response Management Services Inc. has been tapped by Equestrian Enterprise Inc. to manage the Horse Lovers Gift Guide list. A total of 13,788 last-12-month records are available. Women placed 90% of the orders and spent on average $70. Magazine advertising and inserts are the sources. Star Liststrategy was the prior list manager.
Selections: State/SCF/ZIP
Price: $95/M
Contact: Rubin Response Management Inc., Dorothy Crider at 847-619-9800, ext. 185 or dorothyc@rubinresponse.com

NEW LISTS

Everything Golf

There are 388,256 last-12-month multibuyers of golf-related products are found on the Everything Golf list. These catalog buyers spent between $60 and $500 per order.
Selections: High/low-ticket merchandise, quarterly hotline, gender, income, age, presence of children, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or LisaT@thelistexperts.com

NEW COMPILED LISTS

Master File by Real Data

The Master File by Real Data is a newly organized compilation of data derived from state license bureaus and regulatory agencies, and overlaid with demographic data. More than 8.4 million records are available with more than 40 occupational selects.
Selections: Home/business address, areas of interest, age, date of birth, gender, homeowner/renter, occupation, state/SCF/ZIP
Price: $60/M
Contact: ListSolutions, Sandy Ostrander at 732-967-1516 or sostrander@pmlistsolutions.com

NEW INSERT MEDIA

Boomerang

A blow-in program has been launched for the Boomerang catalog. Roughly 1.5 million catalogs are mailed annually. This catalog primarily targets homeowners 40 to 64. Inserts must be between 3 by 5 inches to 5-1/2 by 6 inches, weighing up to .25 ounce.
Price: $35/M
Contact: LH Management Division, Leon Henry Inc. Debra Goldstein at 914-285-3456 or debrag@leonhenryinc.com

NEWLY MANAGED INSERT MEDIA

International Wine Cellars PIP

Direct Media Inc. now manages the International Wine Cellars package insert program. Three-quarters of a million packages are shipped annually. Up to eight inserts will be collated inside a 6 by 9-inch envelopes. Inserts can be as large as 5-1/2 by 8-1/2 inches, typically weighing no more than 25 ounce. Inquiries for overweight inserts will be considered. Loring Direct Response Inc. previously handled this program.
Price: $65/M
Contact: Direct Media Inc., Marie Buzzeo at 203-532-2541 or mbuzzeo@directmedia.com and Barbara Deubel at 203-532-2349 or bdeubel@directmedia.com

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* Revelation Marketing Lists

* Creation Illustrated

* Illuminating Engineering Society

* Internet Beginners

* Super-Charged Tennis and Golf Participants

* Firefighters Bookstore

* Colorful Images

* Creative Irish Gifts PIP and Blow-in

* Correction

LISTS UNDER NEW MANAGEMENT

Revelation Marketing Lists

Loring Direct Response Inc. has been retained to manage a portfolio of five lists on behalf of Revelation Marketing. With more than 2.4 million last-six-month records the Forever Young Mail Order Buyers file is the largest. The second largest is the Golden Maturity Mail Order Buyers list, which has in excess of 1.2 million records from the last 12 months. The other files — Seniors Consensus, Social Security Monitoring Service Members and Kid’s Connection — offer between 291,810 and 503,190 buyers from the last six months. Direct mail is the source. Adrea Rubin Management Inc. formerly oversaw these files.
Selections: Age, gender, state/SCF/ZIP
Price: $60/M to $65/M (last-six-month buyers)
Contact: Loring Direct Response Inc., Bart Loring at 845-708-0100 or bart@loringdirect.com

Creation Illustrated

ALC Data Management has been chosen to manage the Creation Illustrated magazine list. This universe consists of 70,000 records, including 10,000 active subscribers. Seventy-three percent of these religious-minded individuals are women. Bush Company Inc. was the prior list manager. Selections: Hotlines, state/SCF/ZIP
Sample usage: Bookspan Doubleday Direct, God’s World News, Grason Worldwide Publications
Price: $85/M
Contact: ALC Data Management, Fred Swain at 609-580-2942 or fred.swain@alc.com and Jeff Marchant at 606-580-2910 or jeff.marchant@alc.com

Illuminating Engineering Society

Rubin Response Management Services Inc. has been tapped to represent the membership list of the Illuminating Engineering Society of North America (IESNA). The organization has 9,553 members who pay $150 in annual dues. These records include lighting and other kinds of designers, architects, government and utility company personnel, electrical contractors and distributors, as well as construction specifiers. Infocore Inc. previously handled this list.
Selections: Job function, industry, state/SCF/ZIP
Price: $120/M
Contact: Rubin Response Management Services Inc., Donna Lundell at 847-619-9800, ext. 110 or donnal@rubinresponse.com

NEW LISTS

Internet Beginners

Consumers willing to view pop-ups and other online advertising in order to receive free Internet service are listed on the Internet Beginners file. Some 8.5 million records are available. No telemarketing is allowed.
Selections: Age, gender, hotline, income, state/SCF/ZIP
Price: $85/M
Contact: MH2 Direct, Iwona Zajaczkowski at 203-642-7329 or iwona@mh2direct.com

Super-Charged Tennis and Golf Participants

A list identifying tennis players and golfers containing 150,000 names has been added to the Offline Advantage list group. The Super-Charged Tennis and Golf Participants postal file is derived from the Internet. Datran Media collected these records from Web sites and marketing partners.
Selections: Hotlines, lifestyle, demographics, gender, age/income ranges, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: Catamount Group, Amy Benicewicz at 203-778-4110 or amy@catamountgroup.net

Firefighters Bookstore

The cataloger for firefighters and emergency rescue professionals Firefighters Bookstore has released a list of 9,389 last-12-month buyers and 20,157 buyers from the last 24 months. The average order is $75.
Selections: Firefighters, state/SCF/ZIP
Price: $140/M (last-12-month buyers)
Contact: Statlistics, Connie Minnaugh at 203-778-8700, ext. 145 or c.minnaugh@statlistics.com

NEW INSERT MEDIA

Colorful Images

Current USA Inc. has launched the Colorful Images products and labels package insert programs. The Colorful Images catalog ships roughly 590,000 packages for each program. The catalog PIP reaches purchasers of personalized products. A maximum of six inserts will be collated inside envelopes. The other program reaches buyers of address labels, but only two inserts will be placed in packages. More than three-quarters of the customers targeted in both programs are women, typically 30 to 54, spending $35 per order.
Price: $60/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or debrag@leonhenryinc.com

NEWLY MANAGED INSERT MEDIA

Creative Irish Gifts PIP and Blow-in

Direct Media Inc. has assumed management of the Creative Irish Gifts package insert and blow-in programs. For the PIP a maximum of six inserts as large as 5-1/2 by 8-12 inches will be collated inside envelopes. One blow-in card no larger than 6 by 6 inches will be inserted in the Creative Irish Gifts catalog. The maximum weight accepted for inserts in both programs is .25 ounces. Mokrynskidirect was the previous manager of these programs.
Sample usage: Bookspan, Bose, Oreck, Hawthorne, Bradford
Price: $60/M (PIP)
Contact: Direct Media Inc., Marie Buzzeo at 203-532-2541 or mbuzzeo@directmedia.com and Barbara Deubel at 203-532-2349 or bdeubel@directmedia.com

Correction

The contact information for the Consumer Life Changes file (Listline Nov. 3, 2004) should have read ListSolutions, Sandy Ostrander at 732-967-1516 or sostrander@pmlistsolutions.com

Listline e-Newsletter

Posted on by Chief Marketer Staff

LISTS UNDER NEW MANAGEMENT

* Purity Products

* Lawyers Weekly Master File

* LBM Journal

* Super-Charged Record of Student Loans

* Blue Collar Donors

* Puerto Rico Lists

* Consumer Life Changes

* Teleco Supreme

LISTS UNDER NEW MANAGEMENT

Purity Products

Mokrynskidirect has been appointed as list manager by Purity Products Inc. The last-12-month buyers segment contains 274,733 records. These purchasers of nutritional supplements and other health products spend an average of $100 per order. Their average age is 55, average income $55,000. VentureDirect Worldwide formerly handled this file.
Selections: Hotlines, gender, dollar amount spent (ranges), state/SCF/ZIP
Sample usage: AARP, Bookspan, Disable American Veterans, Dr. Leonard’s Healthcare, Heartland America, Mutual of Omaha, Oreck Direct, Phillips Publishing Inc., Ramada Plaza Resorts
Price: $85/M (last 12 month buyers)
Contact: Mokrynskidirect, Linda Santaite at 201-488-5656, ext. 660 or lsantait@mokrynski.com

NEW LISTS

Lawyers Weekly Master File

The publisher Lawyers Weekly Inc. has released a master file containing of 33,449 active subscribers and former subscribers to various publication titles has been released. The average income of these individuals is $211,000. Three-quarters of these records provide business addresses. Eighty-three percent of these individuals have a role in purchasing products and services at the firms where they work. The average unit of sale is $300.
Selections: Home/business address, publication, state/SCF/ZIP
Price: $150/M (active subscribers); $100/M (expires)
Contact: MeritDirect, Christopher Blohm at 914-368-1031 or cblohm@meritdirect.com

LBM Journal

Custom Built Publishing LLC has released a list of 41,730 subscribers to LBM Journal, a trade publication serving the lumber and building materials industry. This controlled circulation magazine reaches builders and remodelers.
Selections: Gender, telemarketing, state/SCF/ZIP
Price: $110/M
Contact: Statlistics, Scott Perillo at 203-778-8700, ext. 132 or s.perillo@statlistics.com

Super-Charged Record of Student Loans

Datran Media has assembled a list of 118,942 students who helped finance their college education with student loans. The Super-Charged Record of Student loans is part of its Offline Advantage group of postal lists. The online sources are Web sites and marketing partners.
Selections: Hotlines, lifestyle, demographics, age, gender, state/SCF/ZIP
Price: $85/M
Contact: Catamount Group, Amy Benicewicz at 203-778-4110 or amy@catamountgroup.net

Blue Collar Donors

A universe of nearly 3.4 million blue collar contributors to charities has been assembled from various databases of donors. These individuals typically carry about half as many credit cards as the general population. They have a median age of 62, median income of $31,000. Fifty-seven percent are women. No telemarketing is allowed.
Selections: Age, gender, hotline, income, state/SCF/ZIP
Price: $85/M
Contact: MH2 Direct, Iwona Zajaczkowski at 203-642-7329 or iwonaz@mh2direct.com

Puerto Rico Lists

A group of six lists for targeting consumers in Puerto Rico has come on the market. The largest file Keeping Up with the Jones contains 140,296 records. Other segments include families, cell phone prospects and large city residents. The source is direct mail.
Selections: Gender, business, SCF/ZIP
Price: $125/M to $135/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or ajackson@davisdirect.com

NEW COMPILED LISTS

Consumer Life Changes

Online surveys are the sources for the recently built Consumer Life Changes list. This file consists of 19.3 million last-12-month records. Those listed have or will shortly reach one of life’s milestones, such as graduating from high school or college, getting married or having a baby. Separate counts are available for these life-changing events. Sixty percent of these individuals are women.
Selections: six-month hotline, credit cards, age, donors, education, gender, homeowner, income, marital status, state/SCF/ZIP
Price: $85/M
Contact: ListSolutions., Sandy Ostrander at 732-967-1516 or sostrander@pmlistsolutions.com

Teleco Supreme

Consumers who have experienced recent lifestyle changes such as moving, getting married, divorced or financial difficulties are found on the recently introduced Teleco Supreme file. This list of 68 million consumers also includes homeowners with second homes. These are utility company records.
Selections: Telemarketing, age, income, credit card, state/SCF/ZIP
Price: $120/M
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or mark@lighthouselist.com and Loren Worley at 800-684-2180, ext. 210 or loren@lighthouselist.com

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Creative Irish Gifts

* Lifestyles Direct

* Good Buys Direct

* Black Belt Shopping Network

* Broadband Exclusives

* Excel R8 Male Potency Buyers

* One Hanes Place

* Neiman Marcus

* Home Business Magazine

LISTS UNDER NEW MANAGEMENT

Creative Irish Gifts

Direct Media Inc. assumed management of the Creative Irish Gifts catalog list yesterday. Records for 133,428 who made purchases over the last 12 months are available. Seventy-six percent of the customers are women; they spent an average of $67 per order for general merchandise with an Irish theme. Among these items were jewelry, clothing, books and home decor products. Counts for those who bought during the last three and six months are available. Mokrynskidirect was the prior list manager.
Selections: Dollar amount spent (ranges), gender, product, state/SCF/ZIP
Price: $105/M (last-12-month buyers)
Contact: Direct Media Inc., Mary Hickey at 203-532-2479 or mhickey@directmedia.com

Lifestyles Direct

Statlistics has been chosen to oversee the Lifestyles Direct swimsuit catalog file, which names 28,797 buyers from the last 12 months. Seventy-seven percent of those listed are women, average age 33. The unit of sale is about $100. The sources are direct mail and the Internet. Triangle Marketing Services Inc. was the previous list manager.
Selections: Gender, dollar amount spent, state/SCF/ZIP
Price: $100/M (last-12-month buyers)
Contact: Statlistics, Nancy Spielmann at 203-778-8700, ext. 106 or n.spielmann@statlistics.com

NEW LISTS

Good Buys Direct

Customer lists generated from multiple direct response media have come on the market. The Good Buys Direct list group includes buyers of kitchen, beauty, health and fitness products, and general merchandise. The counts range from 455,000 to nearly 4 million names.
Selections: Monthly hotlines, age/ranges, book readers, birth date, dollar amount spent, donors, education, estimated income, multibuyers, product categories, telephone numbers, presence of children, gender, state/SCF/ZIP
Price: $80/M (base)
Contact: MKTG Services, Jill Brobst at 215/968-5020, ext. 145 or jbrobst@mktgservices.com

Black Belt Shopping Network

Some 2 million e-mail records are being offered by Black Belt Shopping Network. These individuals answered questions online at Blackbeltshopping.com to qualify for product giveaways and membership discounts, including coupons and gift registry exhanges. Buyers of apparel and household products, cosmetics and jewelry are identified.
Selections: Age, income, credit card, catalog/online shopper, birth date, telephone numbers, income, credit card, hotline, state/SCF/ZIP
Price: $125/M (base)
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or mark@lighthouselist.com and Loren Worley at 800-684-2180, ext. 210 or loren@lighthouselist.com

Broadband Exclusives

The names of approximately 4.2 million consumers who registered for online services or bought products via the Internet during the last few weeks can be found on the Broadband Exclusives file. The average income of these individuals is $67,000. Credit profiles indicate their monthly credit charges are 10% higher than the national average.
Selections: Hotlines, age, gender, income, state/SCF/ZIP
Price: $85/M
Contact: MH2 Direct, Iwona Zajaczkowski at 203-642-7329 or iwona@mh2direct.com

Excel R8 Male Potency Buyers

A space advertising-generated list of 46,252 purchasers of sexual potency products is on the market. Men placed three-quarters of the orders, which ranged from $30 to $50 each, between January and September.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or pranalli@impulsermi.com

NEW SELECTS

One Hanes Place

Sara Lee Direct is offering new-to-file and size selections on the One Hanes Place list. More than 942,000 hosiery and apparel buyers from the last 12 months are available. Virtually all the customers are women ranging in age from 30 to 55 and earning an average of $53,000 a year. A typical order ran $50. Direct mail and package inserts are the sources.
Other selections: Dollar amount spent (ranges), hotlines, change of address, credit card sold, multibuyers, product, single purchase, state/SCF/ZIP
Contact: Millard Group Inc., Sherry Flint at 603-924-9262, ext. 2426 or sflint@millard.com and Pat Payne at 603-924-9262, ext. 2114 or ppayne@millard.com

SPECIALS!

Neiman Marcus

Selects are half price through Dec. 31 for all new tests of publishing offers using Neiman Marcus’ list. A universe of 312,100 names is available. Contact ALC Data Management, Danielle Beames at 914-773-6615 or danielle.beames@alc.com

Home Business Magazine

Test mailers now receive $10/M off the base price of Home Business Magazine’s file. Nearly 229,800 subscribers are listed. Contact Lake Group Media Inc., Anthony Carraturo at 914-925-2460 or Anthony.Carraturo@LakeGroupMedia.com

Listline e-Newsletter

Posted on by Chief Marketer Staff

* LowCarb Energy Magazine

* OfficeMax

* African American Internet Users

* Award Associates Car/Cash Sweepstakes

* KingSize Catalog

* American Academy of Medical Management

* Latina Magazine

* People in the News

NEW LISTS

LowCarb Energy Magazine

Coincide Media LLC has released a list of 12,991 subscribers to the new magazine LowCarb Energy. This publication features recipes and advice from health professionals. Ninety percent of the subscribers are women. The sources are 59% direct mail and 41% Internet.
Selections: State/SCF/ZIP
Price: $100/M
Contact: Statlistics, Nancy Spielmann at 203-778-8700, ext. 106 or n.spielmann@statlistics.com

OfficeMax

OfficeMax has unveiled separate list segments for three types of product buyers. The largest file OfficeMax Computer Buyers names 394,678 individuals who purchased computer hardware or software, printers or other wireless devices. Similarly, other newly assembled list segments specify office supplies and furniture buyers from the last 12 months. Records for last three- and six-month buyers are available as well. Telemarketing inquiries will be considered.
Selections: Gender, max per company, telephone numbers, state/SCF/ZIP
Price: $120/M to $150/M (last-12-month buyers)
Contact: MeritDirect, Chris Blohm at 914-368-1031 or cblohm@meritdirect.com

African American Internet Users

A universe of 5.1 million online shoppers has been assembled to build the African American Internet Users list. Sixty-five percent are men. These individuals responded to Internet offers within the last few weeks. Their average income is nearly $46,500. No telemarketing is allowed.
Selections: Hotlines, age, gender, income, state/SCF/ZIP
Price: $85/M
Contact: MH2 Direct, Iwona Zajaczkowski at 203-642-7329 or iwona@mh2direct.com

Award Associates Car/Cash Sweepstakes

A postal list identifying 9,000 consumers who spent $50 to purchase products and participate in sweepstakes for a $14,000 car has come on the market. Seventy-one of these individuals are women. Direct mail is the sole source.
Selections: E-mail, monthly hotline, gender, state/SCF/ZIP
Price: $90/M
Contact: Millennium Direct Inc., David M. Raff at 954-384-1557 or david@mdilists.com

NEW SELECTS

KingSize Catalog

Redcats USA has enhanced the KingSize catalog and Web site file with Experian demographic, Z-24 and CircBase cooperative database data. Sixty-four product and more than 25 readership interests are now available, in addition to other demographic selects. The file consists of more than 1 million large size apparel buyers, including 323,764 buyers from the last 12 months. These customers are generally college-educated professionals, mostly married, ages 35 to 65, with a household income in excess of $45,000.
Other selections: Dollar amount spent (ranges), credit card buyers, ethnicity, state/SCF/ZIP
Price: $110/M (last-12-month buyers)
Contact: Direct Media Inc., Sherry Kores at 203-532-3769 or skores@directmedia.com and Kara Thompson at 203-532-3734 or kthompson@directmedia.com

American Academy of Medical Management

Selections for sales volume, number or employees, number of work stations, facility square footage and home office have become available on the American Academy of Medical Management (AAMM) list. This file contains 38,413 last-12 month purchasers of publications and seminars offered by the AAMM. Last 24- and 36-month records are also available. The average sale is $1,438.
Other selections: Gender, title, fax marketing, state/SCF/ZIP
Price: $170/M (last 12-month buyers)
Contact: Aggressive List Management Inc., Kim Lampp at 847-304-4030, ext. 208 or kiml@aggressivelist.com

UPDATED LISTS

Latina Magazine

Latina Media Venture LLC has introduced a last-12-month expires list segment with 121,497 records for Latina magazine. This bilingual Hispanic women’s title has 309,509 active subscribers. The median age of subscribers is 31, median household income $46,501. Roughly 44% are married and more than half are homeowners. About 60% attended college and more than 62% are employed full time.
Selections: Change of address, source, paid, business/home address, state/SCF/ZIP
Price: $95/M (expires); $100/M (active subscribers)
Contact: MKTG Services Inc. Robin O’Hagen at 215-968-5020, ext. 141 or rohagen@mktgservices.com

IN THE NEWS

People in the News

Christopher Knight has been named vice president of Innovis Marketing Services. Knight’s responsibilities will include selling products and services related to Innovis’ Mailsafe database, in addition to products available through MKTG Services, which is affiliated with Innovis. He was formerly a vice president of strategic accounts at LexisNexus Risk Management.

Diane Hardy has accepted a position as an account executive at National Fundraising Lists. Hardy will work with new and established accounts. She has more than 11 years of business-to-business list experience.

Listline e-Newsletter

Posted on by Chief Marketer Staff

* Abercombie & Fitch Retail Buyers

* Wood Carving/Scroll Saw

* ACPA College Student Educators International

* Easy Riders Sweepstakes

* Affluent Spenders

* Dave Florence Scholarship Fund Founded

* Mother Earth News

* Budget Living

LISTS UNDER NEW MANAGEMENT

Abercombie & Fitch Retail Buyers

Abercrombie & Fitch Co. has chosen Mokrynskidirect to manage the Abercombie & Fitch Retail Buyers list. It contains the names of more than 1 million parents and grandparents from the last 12 months who spent an average of $75 per purchase for children ages 10 through 17. List Services Corp. formerly managed this file.
Selections: Hotlines, dollar amount spent (ranges), gender, state/SCF/ZIP
Sample usage: Anthropologie Catalog, Crazy Shirts, Donney & Bourke, East Bay Running Store, Extra Mile Catalog, Genesco Journeys, Guthy Renker, International Male, Lucky Magazine, Men’s Health Magazine, Nextel, Sharper Image, Swell Inc., Tiffany & Co., Urban Outfitters Inc., Venus, Victoria’s Secret
Sample tests: Alloy, Communifax, Complex Magazine, DHC USA Inc., Entertainment Weekly, Hearst Magazines, Nordic Track Apparel, People Magazine, Sunglass Hut Catalog, Ultama
Price: $105/M (last-12-month buyers)
Contact: Mokrynskidirect, Allison Larsen at 201-487-8181, ext. 640 or alarsen@mokrynski.com

Wood Carving/Scroll Saw

Fox Chapel Publishing Co. Inc. has appointed True North List Marketing LLC to manage its Wood Carving Illustrated and Scroll Saw Workshop magazines lists, with 30,560 and 21,808 subscribers respectively. A master file with 53,000 subscription records and 22,000 expires from both publications has also been introduced to the market. These woodworking hobbyists work on an average of seven projects per year. The two magazine lists were formerly managed at Names and Addresses Inc.
Selections: State/SCF/ZIP
Sample usage: August Home Publishing, F&W Publications, House of White Birches, North American Affinity Club, Rockler Companies, Winfield Collection (Scroll Saw); August Home Publishing, F&W Publications, Oxmoor House, Rockler Companies, Woodcraft Supply Corp. (Wood Craving)
Contact: True North List Marketing LLC, Linda Quinn at 203-459-4348, ext. 302 or Linda_Quinn@truenorthlist.com

ACPA College Student Educators International

The American College Personnel Association (ACPA) has changed its name to ACPA College Student Educators International and appointed MGI Lists to manage its membership file. A total of 6,092 records are available. Two-thirds of the members are men. Ninety-five percent of the records provide business addresses while the rest are home addresses. The organization previously managed its file in-house.
Selections: Job function, business level, state/SCF/ZIP
Price: $100/M
Contact: MGI Lists, Tawanna Terry at 800-899-4420, ext. 349 or tterry@mgilists.com

NEW LISTS

Easy Riders Sweepstakes

Paisano Publications LLC has released a list of 53,507 consumers who responded to a direct mail sweepstakes offer related to the Easy Rider magazine. Ninety-six percent subscribers of this motorcycle magazine are men; 75% are homeowners, 25% attended college and 54% are married. Their median age is 41, median household income $60,400.
Selections: State/SCF/ZIP
Price: $90/M
Contact: MKTG Services Inc., David Gallagher at 215-968-5020, ext. 180 or dgallagher@mktgservices.com

Affluent Spenders

A universe of 935,000 consumers who responded to infomercial, direct mail or Internet offers has been assembled. The individuals listed on the Affluent Spenders file are typically 25 to 50, with a $60,000 to $90,000 income.
Selections: Monthly hotline, age, gender, income, state/SCF/ZIP
Price: $85/M
Contact: Carney Direct Marketing Inc., Jim Kellough at 949-581-5100, ext. 316 or jim@carneydirect.com

IN THE NEWS

Dave Florence Scholarship Fund Founded

Direct Media Inc. has established the Dave Florence Scholarship Fund, which will be administered by the Direct Marketing Educational Foundation (DMEF). The fund commemorates the recent induction of Florence in the Direct Marketing Association Hall of Fame. Contributions designated for the fund can be sent to the DMEF, David Chancey, 1120 Avenue of the Americas, New York, NY 10036 or Direct Media, Rick Sarli, 200 Pemberwick Road, Greenwich, CT 06830.

SPECIALS!

Mother Earth News

Selects are free through Nov. 30 with test orders of the Mother Earth News magazine list. A universe of 236,576 subscribers is available. Contact: ALC Data Management, Nichole Iorio at 609-580-2789 or nichole.iorio@alc.com or 609-580-2789 and Jeff Marchant at 609-580-2910 or jeff.marchant@alc.com

Budget Living

New mailers can test the Budget Living magazine file for $65/M with all selects included through Jan. 31. This publication has nearly 400,000 active subscribers. Contact Direct Media Inc., Mary Rose Arbagi at 203-532-2522 or marbagi@directmedia.com

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