Chief Marketer Staff
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PFSWeb Income Falls in Quarter
PFSweb Inc., an online marketing and services company, reported net income of $62,000 for the second quarter, compared to a net income of $154,000 last year.
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Agencies
Meet the Broker: Liz Crowfoot
Today we meet Liz Crowfoot, a list sales executive with Morgan Direct Inc. in Greensboro, NC. One of her specialties is lists involving life sciences
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Listline e-Newsletter 8/14
Questex Media Group Inc. offers a list of 56,500 e-mail newsletter
subscribers. It includes subscribers to What -
Agencies
Canon Frames Sharapova in U.S. Open Plans
Tennis diva Maria Sharapova will be in the spotlight for Canon’s U.S. Open Tennis Tournament sponsorship plans, along with a supporting cast of diamond studded cameras
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Arby’s Pushes Sales with Mobile Coupon Offers
Arby’s is testing mobile coupons in an effort to build in-restaurant sales
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Agencies
Best Buy Positions iPhones in Time for Holiday Sales
Retailer Best Buy hopes that being the first third-party merchant to offer the new high-speed Apple iPhone 3G will help drive traffic in what might be a recessionary holiday shopping season this year
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AARP Tunes Up Air Guitar Contest with Foreigner
AARP is playing to its crowd with an air guitar contest tied to its sponsorship of rock band Foreigner’s current concert tour
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Banana Republic Celebrates 30th Years with Sweeps
Apparel chain Banana Republic is marking its 30th birthday with an advertising campaign and an online sweepstakes that offers the chance to win cash toward a new wardrobe.
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News Briefs
NIKE INC.: has promoted Eric Sprunk to the newly created role of vice president for product.
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News Brief
ANN TAYLOR STORES CORP.: has named Christine M. Beauchamp as president, effective immediately. Beauchamp