Chief Marketer Staff
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Online Image Recognition Technology Can Target Ads
A Seattle-based Web marketing services firm Eyealike has introduced VisualAd, an automated system for capturing online visual data and targeting ads on social networking and other Web sites.
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MySpace Offers Profile Data for Creating Ads
Social networking Web site operator MySpace has introduced a self-service online advertising platform for creating customized banner advertising, based on targeting data gleaned from online profiles.
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Agencies
Live from DMA08: Separate What You Can and Cannot Control, Says Greco
In the face of an uncertain economy, direct marketers must separate what they can control from what they can
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Live From DMA08: Telematch links Wireless Data and Postal Addresses
Having trouble keeping track of your customers? You might try SmartMatch, a product from Telematch that identifies wireless, cable and voice-over Internet protocol households and their postal addresses.
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Mail Stream, Oct 13: A Report on Incoming Direct Mail
Cole Haan Celebrates 80 Years of Pairings, African Wildlife Foundation Offers Choice of Premiums, Better Homes and Gardens Gets Festive
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Listline e-Newsletter 10/13
Walter Karl Inc. has been selected to manage a list of 130,956 subscribers to The Stewart Report financial newsletter
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Agencies
Vaseline Vaunts Skin Campaign with Athletes, Sweeps
The makers of Vaseline are driving a campaign for a new line of men’s skin lotions with star baseball and football players as spokespersons, and a sweepstakes
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Citi Cards, FreeCause Conduct Breast Cancer Campaign
Citibank Citi Cards and FreeCause, a firm that links brands with social networks, have teamed up for a Facebook campaign aiming to raise $250,000 for breast cancer research
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Consumers to Cut Holiday Sending, Search for Value
Yet, another report has confirmed what most consumers already know, they will be cutting back on holiday spending