Chief Marketer Staff, Author at Chief Marketer

Milk Board Lets Consumers Pick Next Happy Cow

The California Milk Advisory Board is for the first time letting consumers pick its next Happy Cow

Cheerios Offers Books by the Bowlful

For the seventh year running, General Mills’ Cheerios brand will make reading a part of kids’ daily nutritional requirements with its “Spoonfuls of Stories” promotion

Mobile

Harley-Davidson Taps Supermodel to Pitch New Bike

Harley-Davidson has chosen an unconventional way to launch its new high performance motorcycle, by partnering with American supermodel Marisa Miller

NFL.com Charts Social Media Game Plan

The National Football League is looking to draw gridiron fans online more often for longer visits with new social media features

News Brief

ORVILLE REDENBACHER: is supporting its newest popcorn flavor, Lime & Salt, by teaming up with celebrity party planner Jo Gartin

Use Online Communities to Find Breakthrough Ideas

Brands like Meow Mix are seeing online communities as a hotbed of innovative ideas. But if not properly managed, companies won’t be able to recognize and implement the best of the bunch. Here’s how to engage a Web user network to energize your approach

Blog Monetization: Worry About Content First

If you want to make money from your blog, make sure there’s some “there” there first

DMA08 Photo Parade

Photo-ops and random sightings from the DMA 2008

Experian Moves Into Mobile Marketing

Experian Marketing Services has formed a strategic partnership with SmartReply Inc., which will enable Experian to expand into mobile marketing and offer clients interactive voice response marketing applications.

Agencies

Live From DMA08: DMA Forecast Sees Stronger 2009

In direct marketing there is financial strength — at least, more so than for the economy at large. In 2009, U.S. sales will grow by 3.8%, to $30.96 trillion. But DM sales will jump by 4.5%, to just under $2.15 trillion, according to new research from the Direct Marketing Association.