Chief Marketer Staff, Author at Chief Marketer

Postscripts

T.G.I. FRIDAY’S: restaurants have added another incentive to boost membership of its Give Me More Stripes Program

Live From DMA08: On the Block at the DMEF Dinner

Concerned about the lack of direct marketing talent available today? It might look better in the near future, as the Direct Marketing Educational Foundation is all about “educating students today to enrich the direct/interactive marketing talent pool of tomorrow.”

Accel-KKR Acquires the Endurance Group

Accel-KKR, a private equity firm, has acquired the Endurance International Group Inc., an online marketing services firm.

List Rental Prices Falling: Worldata

Prices of list rentals are declining across the board and — for the first time ever — show a downward trend in every business-to-consumer and business-to-business category tracked, according to Worldata’s Fall 2008 List Price Index.

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‘Vast International’ Spam Ring Crushed: FTC

The Federal Trade Commission is claiming today that with the help of New Zealand law enforcement it has shut down one of the largest spam rings in the world

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E-mail’s Killer ROI Less Lethal by the Year: DMA

While the return on investment from e-mail far surpasses other channels, the gap is closing and will continue to do so for the foreseeable future, according to a new report from the Direct Marketing Association

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