Chief Marketer Staff, Author at Chief Marketer

European Players Score in NBA Jersey Sales

Fan affinity among the National Basketball Association’s European supporters is clearly skewing toward players from the continent, based on top-selling jerseys during last season

TBA Global Names Richard Luker Chief Strategy Officer

TBA Global has hired Richard Luker as chief strategy officer, a new position, in the Chicago office

Search Marketing Snaps Back to Strong Q3 Growth: Report

Amid reports that marketers are cutting back on traditional advertising channels, a new report from search marketing firm SearchIgnite finds

Live From DMA08: DMA Forecast Sees Stronger 2009

(Direct Newsline)—In direct marketing there is financial strength — at least, more so than for the economy at large. In 2009, U.S. sales will grow by 3.8%, to $30.96 trillion

Agencies

Hilton and Martell Pair for Exclusive Auction

Hilton Hotels has partnered with cognac maker Martell in an auction that allows loyalty members to bid points for the “ultimate Martell experience.”

Live From DMA08: Money Mailer Goes Mobile in Coupons Inc. Deal

(Direct Newsline)—It’s not that Steven Gray wants the country to be suffering economic woes. But for his company’s portfolio of products it isn’t the worst thing in the world

Agencies

Citibank Sweeps Aims to Draw New Customers

Citibank is trying to get more customers with a “Thanks-A-Million” sweepstakes, offering members in its ThankYou Network rewards program a chance to win 1 million rewards points

Indie Mobile Retailers to Get Free Online Ads

Ad-supported mobile content provider Myxer has launched a “$5 Million Giveaway” campaign

Agencies

Automaker Incentive Costs Show Annual Rise, Monthly Drop: Report

The average cost of automaker incentives was $2,801 per vehicle sold in September, representing an 18% increase, $444 higher than the average cost in September 2007, according to a report from Edmunds.com

Agencies

Postscripts

T.G.I. FRIDAY’S: restaurants have added another incentive to boost membership of its Give Me More Stripes Program