Chief Marketer Staff
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Agencies
Euro RSCG Discovery Group Hires Marketing Director
Euro RSCG Discovery Group, the global data analytics and customer loyalty-marketing unit at Euro RSCG Worldwide, has hired Steven Topper as marketing director, effective immediately
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LeBron James Steps Up for State Farm
Cleveland Cavaliers star LeBron James is in the spotlight of a State Farm Insurance ad that will run during NBA games on TNT and ESPN, and virally all over the Web.
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Blogs Outweigh Social Nets on Purchase Help: Jupiter
When it comes to influencing sales conversions, blog posts can have a greater impact on customer buying decisions than marketing messages delivered via social networks, according to a new study.
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Agencies
Continental Airlines Drops Bag Fee for Chase Cardholders
In an incentive bucking the recent establishment of baggage fees among the major airlines, Continental Airlines is waiving the fee on a passenger’s first checked bag for Continental Chase credit and debit cardholders
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Agencies
Denny’s Debuts Dishes Created by Rockstars
Denny’s is boosting interest in its late night menu with the introduction of new dishes created by some popular rock stars.
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News Brief
CAMPAIGN FOR A COMMERCIAL-FREE CHILDHOOD: sent a letter to 24 toymakers and retailers urging them to market to parents, not to kids
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Agencies
P&I Postscript
SAFEWAY: has expanded its PowerPump Rewards Program, making every Safeway fuel station part of the program
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Agencies
Mail Stream: A Report on Incoming Direct Mail
A fresh tagline, fresh logo and fresh goodies adorn the Halloween 2008 version of The Popcorn Factory
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Email
A New Chapter for Datran?
Having been on the job as Datran Media’s chairman and CEO just three weeks, Patrick Vogt is the first to admit he’s still getting his bearings