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Chief Marketer Staff

  • News Brief

    CBS CONSUMER PRODUCTS: a division of CBS Entertainment, and Mattel has formed a partnership to create products based on “90210,” the new hit drama from CBS Paramount Network Television

  • Agencies

    Credit Card Direct Mail Volume Falls 28%

    The total estimated direct mail volume for credit card acquisition offers reached only 1.34 billion during the third quarter, a 28% decrease from last year, according to market research firm Mintel Comperemedia.

  • Agencies

    Yankee Candle Posts Income Gain

    The Yankee Candle Co. Inc. posted net income of $6.7 million for the third quarter, an increase over $3.2 million in the prior year.

  • Agencies

    Goldsmith Income, Revenue Drop

    Golfsmith International Holdings Inc. posted net income of $2.8 million for the third quarter, a decrease from net income of $4 million in the prior year.

  • Agencies

    Alleged Supplement Marketers Settle With FTC

    The marketers of dietary supplements that purportedly prevented and treated diabetes have settled Federal Trade Commission charges that they allegedly engaged in deceptive advertising practices.

  • IMergent Names Mihaylo CEO

    IMergent Inc., an online marketing services company, has named Steven G. Mihaylo chief executive officer. He replaces Donald L. Danks, who resigned as CEO and as a director; who now becomes a consultant to the company.

  • Agencies

    Meet the Broker: Linda Callahan, Leon Henry Inc

    his week, Meet the Broker features Linda Callahan, a specialist in insert media. Callahan chronicles how economic downturns and Internet media affect this sector

  • Listline e-Newsletter 11/06

    DirectInnovations Inc. is re-launching the U.S. Magazine Headquarters
    file. It identifies 777,213 consumers who purchased long-term subscription packages.

  • Agencies

    Explorer Game Digs Up Viewers for National Geographic TV ‘Expedition Week’

    The National Geographic cable channel is encouraging viewers to tune into its first annual “Expedition Week” programming in mid-November by rolling out an interactive Web game that lets players build their own globe-trotting avatars

  • Agencies

    MTV Amped Up Final ‘Choose or Lose’ Push

    In the activist spirit that permeated this presidential election, MTV screened an 11th-hour question-and-answer session with Sen. Barack Obama on air and online as part of its “Choose or Lose” sprint to the finish.