Chief Marketer Staff

• Miller High Life Goes On a Loyalty Binge

  Miller is helping its loyal customers reach the High Life. But is it a loyalty program destined for success, or does it have binge-drinking written all over it?

• Digital

  Expanding the Reach, Not the Labor, of Online Ads

  In the ongoing effort to achieve relevance in online advertising, marketers increasingly use combinations of ad exchanges and networks to gain the most efficient and successful audience targeting and reach. But which model—cost-per-click or cost-per-thousand—makes for the best value-added service?

• FTC Refines Do-Not-Call Cleanup Procedure, Citing DMA

  The Federal Trade Commission has tightened the process for removing disconnected or reassigned numbers from the National Do-Not-Call Registry.

• Extortionists Threaten to Release Prescription Data: Report

  A large manager of prescription benefits has charged that extortionists have threatened to disclose medical information on its customers if the company fails to meet payment demands.

• Silver Apple Awards Presented in New York

  Silver Apple Awards were presented by the Direct Marketing Club of New York to several industry leaders at a ceremony Friday.

• Listline e-Newsletter 11/07

  List Bargains offers this list of 6 million consumers and businesses identified as prospects for insurance offers based on life trigger
  events

• Kmart Calls on Disney Magic, Layaway to Charm Holiday Sales

  As part of its new strategy to get shoppers coming into its stores and to its Web site early and often, retailer Kmart last Sunday launched a Disney “Wish & You Could Win” sweepstakes game that will extend until Christmas Eve.

• Agencies

  Bravo Brings New Sponsor Menu to ‘Top Chef’

  Bravo has added two new sponsors to the mix for its “Top Chef” popular cable TV reality series: Quaker and Swanson Broth.

• Samsung Washers and Dryers Site Gets Thousands of Members

  Since Samsung Electronics America, Inc. launched its online social network for moms that’s all about doing laundry, and learning about its washers and dryers, more than 17,000 people have registered.

• Fallon Minneapolis Hires Dave Damman as Creative Director

  Dave Damman is making a return appearance at Fallon Minneapolis. Beginning next week he will be a group creative director for the agency.