Chief Marketer Staff
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Agencies
FTC Settles Complaint Involving ‘Credit Card’ Telemarketing
The Federal Trade Commission reached a court settlement with Robert James Fischbach to settle a complaint involving alleged violations of the FTC Act and Telemarketing Sales Rule.
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Agencies
Live From NCDM: Blue States And Purple Cows Score For The Gray Lady
Did S. Murray Gaylord really mean to liken president-elect Barack Obama to a purple cow? Gaylord, VP of marketing and customer insights at NYTimes.com, did more or less just that when extolling the value of Obama
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Scion Reaches Out to High Schoolers for Campaign Ideas
Auto maker Scion has launched a high school marketing competition that will give young adults in selected U.S. markets the chance to team up, suggest marketing concepts for the Toyota brand, and possibly win supplies for their school
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Listline e-Newsletter 12/10
Ziff Davis Media picked Worldata to manage Electronic Gaming Monthly
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First Response, BabyCenter.com Pair on Ovulation Alerts
Parenting advice portal and social community BabyCenter.com is offering to send users text message alerts with some of the most important advice of all: when their most fertile conception days are about to arrive.
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Agencies
Lucky Brand Debuts Consumer-Generated Coupon
It’s sort of like Elf Yourself, but once you add in a bucking green-nosed reindeer and a high-speed rendition of “Jingle Bells,” you now have the Lucky Buck Off.
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Octagon Sees Sports Fans Still Buying Tickets
Sports teams probably won’t have to spawn new promotional ploys to draw fans to stadiums or arenas. Recession or no recession, they’ll be biting the bullet to root for their favorite sides in person anyway.
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Agencies
Papa John’s Pushes ‘Dark Knight’ with Pizza
It’s a scene that will probably be repeated in millions of American homes during the holiday season: families huddled around the TV to watch the newly released “The Dark Knight” DVD while chowing down on pizza
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Agencies
Starbucks Sells Millions of Discounted Cards at Costco
Starbucks, for the first time, has packaged some of its gift cards together and is selling them at a discount.
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Agencies
MasterCard Runs NBA Sweepstakes
MasterCard is offering customers a shot at a trip to the NBA All-Star Game if they book a trip on Southwest Airlines or a reservation at Starwood Hotels with a MasterCard card.