Chief Marketer Staff, Author at Chief Marketer

FTC Settles Complaint Involving ‘Credit Card’ Telemarketing

The Federal Trade Commission reached a court settlement with Robert James Fischbach to settle a complaint involving alleged violations of the FTC Act and Telemarketing Sales Rule.

Agencies

Live From NCDM: Blue States And Purple Cows Score For The Gray Lady

Did S. Murray Gaylord really mean to liken president-elect Barack Obama to a purple cow? Gaylord, VP of marketing and customer insights at NYTimes.com, did more or less just that when extolling the value of Obama

Scion Reaches Out to High Schoolers for Campaign Ideas

Auto maker Scion has launched a high school marketing competition that will give young adults in selected U.S. markets the chance to team up, suggest marketing concepts for the Toyota brand, and possibly win supplies for their school

Listline e-Newsletter 12/10

Ziff Davis Media picked Worldata to manage Electronic Gaming Monthly

First Response, BabyCenter.com Pair on Ovulation Alerts

Parenting advice portal and social community BabyCenter.com is offering to send users text message alerts with some of the most important advice of all: when their most fertile conception days are about to arrive.

Agencies

Lucky Brand Debuts Consumer-Generated Coupon

It’s sort of like Elf Yourself, but once you add in a bucking green-nosed reindeer and a high-speed rendition of “Jingle Bells,” you now have the Lucky Buck Off.

Octagon Sees Sports Fans Still Buying Tickets

Sports teams probably won’t have to spawn new promotional ploys to draw fans to stadiums or arenas. Recession or no recession, they’ll be biting the bullet to root for their favorite sides in person anyway.

Agencies

Papa John’s Pushes ‘Dark Knight’ with Pizza

It’s a scene that will probably be repeated in millions of American homes during the holiday season: families huddled around the TV to watch the newly released “The Dark Knight” DVD while chowing down on pizza

Agencies

Starbucks Sells Millions of Discounted Cards at Costco

Starbucks, for the first time, has packaged some of its gift cards together and is selling them at a discount.

Agencies

Weight Watchers Sees Big Response to New Loyalty Program

Weight Watchers launched a new consumer loyalty program in September and has already signed up more than 43,000 people.