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Online Fraud Projected to Reach $4 Billion in 2008

E-commerce merchants are projected to lose a record $4 billion to fraud this year, up from $3.7 billion in 2007, according to CyberSource Corp.

I-Behavior and CMS Direct Merge Co-op Database

I-Behavior Inc. and CMS Direct have formed a strategic partnership to offer expanded services to each others’ clients.

TiVo Shows Commercials While Viewers Search for Programs

TIVo Inc. has introduced a new pause screen menu within live and recorded television programs to show commercials to viewers, who might otherwise fast forward through them.

Agencies

FTC Settles Complaint Involving ‘Credit Card’ Telemarketing

The Federal Trade Commission reached a court settlement with Robert James Fischbach to settle a complaint involving alleged violations of the FTC Act and Telemarketing Sales Rule.

Agencies

Live From NCDM: Blue States And Purple Cows Score For The Gray Lady

Did S. Murray Gaylord really mean to liken president-elect Barack Obama to a purple cow? Gaylord, VP of marketing and customer insights at NYTimes.com, did more or less just that when extolling the value of Obama

Scion Reaches Out to High Schoolers for Campaign Ideas

Auto maker Scion has launched a high school marketing competition that will give young adults in selected U.S. markets the chance to team up, suggest marketing concepts for the Toyota brand, and possibly win supplies for their school

Listline e-Newsletter 12/10

Ziff Davis Media picked Worldata to manage Electronic Gaming Monthly

First Response, BabyCenter.com Pair on Ovulation Alerts

Parenting advice portal and social community BabyCenter.com is offering to send users text message alerts with some of the most important advice of all: when their most fertile conception days are about to arrive.

Agencies

Lucky Brand Debuts Consumer-Generated Coupon

It’s sort of like Elf Yourself, but once you add in a bucking green-nosed reindeer and a high-speed rendition of “Jingle Bells,” you now have the Lucky Buck Off.

Agencies