Chief Marketer Staff

• Agencies

  Execs from Anheuser-Busch Join Gander Mountain

  Gander Mountain Co. has named Michael Owens executive vice president and chief operating officer, and announced several other executive management changes.

• News Brief

  MUNCHKIN: a designer and manufacturer of infant and toddler products, has inked a deal with Church & Dwight Co.

• Land of Rising Sales: Japanese Lists and Opportunities

  A number of long-time mailers targeting the Japanese market are enjoying an up-tick in their Japan business, in spite of static sales—thanks to a favorable currency exchange rate

• Agencies

  Mailstream: January 12

  The Martin Luther King Jr. National Memorial Project Foundation mailed a

• Listline e-Newsletter 1/12

  A list of more than 45,000 paid subscribers to Directorship magazine has become available.

• Burger King Asks: Who Would You Toss for a Sandwich?

  Burger King wants you to vent your anger, and they’re willing to give you a free Angry Whopper for doing so

• Mobile

  PCH Develops Sweeps Game for the iPhone

  Publishers Clearing House, the long-time direct mailer of sweepstakes, is going high tech.

• News Brief

  KATZ MEDIA GROUP: has launched a national marketing unit that aims to customize advertising buys for multi-platform radio marketing.

• Social

  Social Capital: Social Media, The Science of Influence, and How to Blow it on Twitter

  Sure, you can use social media to ask your friends or followers to complete a specific call to action. But will they follow your command? Here’s why triggers can and will only go so far within the circle of social media

• Social

  Beverage Brands Make Friends by Learning to LIAISE

  While many brands are keen to make “friends” via social networks, few are willing to take the time to learn this new channel and treat it with the requisite finesse. Here’s what brands need to do to make to most of their social experience.