Chief Marketer Staff
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Agencies
P&I Postscripts
PROMOWORKS: the promotional marketing services firm, will be featured in an episode of “Eye On America”
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Email
Opt-In is Dead
The term opt-in has become utterly meaningless. And marketers made it that way. Everyone who
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Email
Stupid Policy Watch: Man, That One’s Gonna Haunt Him
Michael Arrington, publisher of TechCrunch, recently rocked the PR world by saying his must-read technology blog would no longer honor embargoes.
Fair enough. No one says he has to. However, in his announcement, he crossed a line no reporter should ever cross
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Email
Goodmail Gets $5 Million
Goodmail Systems announced yesterday it has received $5 million in funding, $4 million of which came from Omidyar Network, a philanthropic investment firm started by eBay founder
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Listline e-Newsletter 1/13
A total of 502,827 postal and 602,827 e-mail addresses are available from SportsFanReview.com.
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Agencies
Showtime Launches Multi-platform ‘Tara’ Blitz
Consistent with the schizophrenic nature of the title character in its latest original series, Showtime is putting the premiere episode of “United States of Tara”
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Free Shipping Makes Holiday Buyers Loyal: Study
Free shipping offers were more common than ever this past holiday season, according to new research done on the 40 leading Internet e-commerce sites by research firm ForeSee Results and FGI Research
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Mobile
Mobile Marketing Association Names New Head
The Mobile Marketing Association has named wireless executive Michael Wehrs to replace outgoing president and CEO Laura Marriott.
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Some Fundamental Questions About Performance Media
Performance media may not be the answer to all questions for all marketers. But the ability to pay for results or manage online channels to equivalent results-based metrics is capturing the attention and budget dollars of more and more of them