Chief Marketer Staff
-
Agencies
Design Your Site to Meet Customers’ Needs
No doubt, you’ve visited plenty of Web sites that have proven to be a waste of your valuable time. If you’re like many business and marketing professionals, you secretly hope that your site meets the needs of your prospects, customers and internal users. But you’re not really sure, are you?
-
Agencies
Sears Catalog Vet Richard Laibly Dies at 86
Richard B. Laibly Sr., a 30-year veteran of Sears, Roebuck and Co., died on Jan. 9 of pneumonia and kidney failure at 86,
-
Draftfcb Chicago Hires Steve Connor as Group Creative Director
Draftfcb Chicago has hired Steve Conner to serve as senior VP and group creative director
-
Agencies
Yankee Candle Shutters Illuminations Brand
The Yankee Candle Company Inc. will close the 28 retail stores that operate under its Illuminations brand. The company is also discontinuing Illuminations consumer direct business.
-
Email
Call for Entries: Announcing Magilla’s Stupidest Marketing Ever Awards!
What’s the dumbest thing you’ve ever seen a colleague, boss, or organization you worked for do in e-mail marketing? Your stupid e-mail marketing story can win you an award. A Magilla Stupidest Marketing Ever Award!
-
Email
Stupid Patent Watch: Unspam Going Global?
Unspam—remember them?—announced recently it has been awarded a patent on its kids’ do-not-e-mail registry technology
-
Email
Obama Post-Election E-mails, Web Traffic Plummet
Though the hype and excitement surrounding President Barack Obama
-
Email
2008 Open Rates Steady, Q3 Clicks Rise: Epsilon
After steadily dropping for at least two years, e-mail open rates finally leveled off in late 2007 through 2008, according to a benchmark report published today by Epsilon
-
Listline e-Newsletter 1/20
Information Strategies appointed DirectInnovations Inc. to manage a list
of 486,018 postal and 79,062 e-mail addresses of subscribers to the My
Business Chronicle e-mail newsletter