2008 Open Rates Steady, Q3 Clicks Rise: Epsilon
After steadily dropping for at least two years, e-mail open rates finally leveled off in late 2007 through 2008, according to a benchmark report published today by Epsilon.
In a study of 6.2 billion e-mails sent by Epsilon on behalf of its clients, open rates for the last quarter of 2007 and the first three quarters of 2008 were 19.8%, 19.9%, 19.8% and 19.8%, respectively, according to Epsilon.
These figures are down from an average 23.9% in the third quarter of 2006, according to the marketing services firm.
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