Chief Marketer Staff

• Agencies

  Deluxe Income Plummets

  Deluxe Corp. posted net income of $27.9 million for the fourth quarter, a drop from $40.2 million in the prior year.

• Car-Related Call Center Opens in Kentucky

  Automobile BDC, an outsourced Internet department for car dealerships, has opened a call center Lexington, KY, according to wire service reports.

• Agencies

  Oriental Trading Names Fuller COO

  Oriental Trading Co. Inc., a direct marketer of party supplies, has named Dana Fuller senior vice president and chief operating officer.

• Agencies

  Meet the Broker: Debbie McLain, RMI Direct Marketing

  This week, Meet the Broker features Debbie McLain, a pragmatist in a recession fighting mode. McLain knows from experience that if ever there was a time to mail smarter it’s right now

• Listline e-Newsletter 1/22

  Millard Group Inc. has been chosen to handle a consumer list rental file that identifies more than 700,000 subscribers to Fast Company magazine.

• Burger King Buys Back Into NASCAR

  After a one-year absence from the NASCAR circuit, Burger King has bought back in through a sponsorship deal with Tony Stewart and Stewart-Haas Racing.

• Agencies

  Baracklyn Cyclones Sell Out Political Parody Game

  The spirit of Brooklyn baseball is alive and well, with fans eager to support their local ball club—and especially eager for a shot at cheap seats and free Barack Obama bobbleheads.

• Victoria’s Secret Pink Expands Collegiate Collection

  Victoria’s Secret Pink division has added five new universities to its Collegiate Collection and is celebrating the launch with an old fashioned sales competition.

• News Brief

  MACY’S: is celebrating American Heart Month and National Wear Red Day on Feb. 6 with a 20% discount off select merchandise

• Could One Unpopular Decision Derail the Obama Marketing Train?: Pro Shop Blog

  If President Obama could endorse products he’d probably become the richest man in the world in a very short period of time. But since he cannot, others have been perfecting the art of profiting from his words and likeness.