LIST MANAGEMENT CHANGES
–Fast Company
Millard Group Inc. has been chosen to handle a consumer list rental file that identifies more than 700,000 subscribers to Fast Company magazine. Those listed include business owners, entrepreneurs, executives, managers, administrators and other business professionals. Postal and e-mail addresses are available. Worldata was the previous manager.
Selections: Hotlines, gender, paid, source, state/SCF/ZIP
Sample usage: Business Week, New York University, Hewlett Packard, Ecoquest, Bentley College, Brierley & Partners, American Express, Forbes, So Others May Eat, Devry
Price: $155/M (postal file)
Contact: Millard Group Inc., Allison O’Neil (603-924-9262, ext. 2145; [email protected])

NEW TO MARKET LISTS
–Investor’s Business Daily E-mail
Paid and trial subscribers’ e-mail addresses are available from Investor’s Business Daily. More than 120,000 e-mail addresses have been combined from associated print and online publications. The sources are direct to publisher direct mail and the Internet.
Price: $300/M
Contact: Lake Group Media Inc., Paige McKiernan (914-925-2426; [email protected])

–Pennwell Renewable Energy Database
PennWell Corp. has assembled 51,695 U.S. subscribers and more than 40,000 Canadian and other international subscribers for its newly launched Renewable Energy database. It consists of subscribers from Power Engineering, Power Engineering International, Renewable Energy World Buyers Guide, and data derived from the PowerGen Renewable Energy & Fuels conferences and REW.com. Postal and matching e-mail addresses are available.
Selections: Job title, involvement, form of energy, number of employees, sales volume, state/SCF/ZIP
Price: $160/M (U.S. subscribers);
Contact: Statlistics, Mike Platt (203-778-8700, ext. 142; [email protected] (mailto:[email protected]) –postal); Turk Hassan (203-778-8700, ext. 144, [email protected]) –e-mail)

–Lexis-Nexis Retail Executives
Lexis-Nexis offers a list of 32,206 retail executives at business and home addresses This file includes store managers, cashiers and sales clerks, among other retail professionals. Numerous sources include public records.
Selections: Title, SIC code, number of employees, annual sales, bankruptcy, one per site, telephone number, age, gender, household income, presence/age of children, number of adults/children in household, length of residence, homeowner/renter indicator, state/SCF/ZIP
Price: $115/M (business address); $100/M (home address)
Contact: Specialists Marketing Services Inc., Toni Rivera (631-787-3029; [email protected])

–Apartment Applicants Pre-Movers
Consumers who filled out applications to rent apartments in large complexes nationwide are listed, excluding California. Some 480,000 records from the last 12 months are available. Applicants paid $25 to $50 fees to have their credit checked.
Selections: Hotlines, application date, age, income, state/SCF/ZIP
Price: $125/M
Contact: Beach List Direct Inc., Clay Beach (615-356-1100, ext. 6385; [email protected])

–Tour Responders Direct
Individuals who took tours of timeshare properties are named. The count for the last 12 months is 87,063. These individuals are typically homeowners, average age 51 and have a $66,000 average income.
Selections: Age, gender, household income, telephone number, presence of children, lifestyle, name of resort, state/SCF/ZIP
Price: $90/M
Contact: Walter Karl Inc., Sylvia Hamilton (770-474-0218; [email protected])

INTERNATIONAL LISTS
–ODD Mail Order Buyers in Germany
Action Direct now manages the ODD list group associated with WVD DirektVerkaf in Germany. Some 2.8 million names are offered on the mail order buyers file. Separate lists of catalog buyers, sweepstakes entrants, jewelry buyers and fitness enthusiasts are available, among others. Direct mail is the source. One2One, based in Germany, formerly managed this data. However, these files are new to the U.S. market.
Selections: Hotline, age, gender, telephone number
Price: $182/M to $208/M (approximate)
Contact: Acton Direct, Stephanie Lambert (402-742-2820, ext 2826; [email protected])

–European Wellbeing Sweeps
German and French consumers who entered contests are identified on separate files. The monthly hotline counts are 5,000 and 4,000 respectively. The average sale was about $20. Direct mail is the source.
Selections: Gender
Price: $185/M (German hotline); $230/M (French hotline)
Contact: List Services Corp., Jeremy Siegel (203-791-4495; [email protected])

* Skiing Direct Net
* Animal Advocates
* Catholic Leaders at Their Parish
* Green Tea Extreme Diet Supplement Buyers
* Columbia House E-mails
* Walter Karl Moves Managed Lists to New York
* People in the News
* Short Cuts

NEW LISTS

Skiing Direct Net
Some 578,900 names have been assembled for this file. These individuals reportedly take an average of two ski trips annually lasting three days or more. Data has been sourced from skiing magazines, reader services page advertising and the Internet.
Selections: Age, destination, gender, hotline, phone number, travel agents, Canadian, state/SCF/ZIP
Price: $100/M
Contact: Direct Network Inc., Guy Pastore (732-821-7090; [email protected])

Animal Advocates
Donors to various animal causes are included in this list. The count is 318,000 for the last 12 months. This file includes donors to other types of causes. Direct mail is the source.
Selections: Monthly hotline, age, income, donation amount, donor cause, affluent donors, Spanish speaking donors, ethnicity, state/SCF/ZIP
Price: $125/M
Contact: Beach List Direct, Patrick Kagan (615-356-1100, ext. 7310; [email protected])

Catholic Leaders at Their Parish
A total of 82,527 names are on file. E-mail addresses are available for 28,482. Those listed include priests, parish administrators and educators. Direct mail is the source.
Selections: Job function, state/SCF/ZIP
Price: $100/M
Contact: Trinity Direct LLC, Joy Jacobs (973-283-3600; [email protected])

Green Tea Extreme Diet Supplement Buyers
Nearly 8,000 buyers from December are named. The unit of sale was $40. Three-quarters of these buyers are women. Sales were Internet generated.
Selections: Gender, state/SCF/ZIP
Price: $135/M
Contact: Macromark Inc., Star Rell (845-230-6300, ext. 331; [email protected])

CANADIAN LIST NEWS

Columbia House E-mails
E-mail addresses for 217,611 direct mail buyers in Canada are available from Columbia House. The average unit of sale was $40 for club members.
Selections: Age, music/DVD club members, dual members, income, age, gender, FSA, province
Price: $250/M (Canadian)
Contact: Cornerstone Group of Companies, Richard Todd (416-932-9555, ext. 136; [email protected])

IN THE NEWS

Walter Karl Moves Managed Lists to New York
Walter Karl Inc. has transfered some 90 managed list properties from its Midwest office to the Pearl River, NY office.
List brokerage services and limited list management services will continue to be provided at the Midwest office located in Schaumburg, IL, which was formerly Ruben Response Services Inc., before it was acquired by InfoUSA the parent company of Walter Karl.
A list management executive says one list manager has left but that the transfer of accounts involved no other job loses.

People in the News
Statlistics has announced several executive appointments. Dorothy Crider and Brian Hade have been named senior account executives. Crider will focus on business-to-business postal and e-mail lists. Hade will concentrate on data processing, Internet and other nontraditional direct marketing media.
Brian Goodrich has joined the firm as an interactive department assistant. Mary Ann Bleil has been promoted to senior account manager in the consumer list management division.

Short Cuts
Boutique List Services Inc. has relocated. Its new address is 54 S. Liberty Drive, Stony Point, NY 10980 The phone is 845-271-4080.