Chief Marketer Staff

• Agencies

  Alcone Marketing Group Pushes California Lottery with Tour

  Alcone Marketing Group is spreading the word about a new lottery scratch ticket and California game show with a mall tour and live event.

• Agencies

  Jim Beam UGC Contest Searches for Spoof Ads

  Jim Beam wants everyday Americans to try their hand at remaking a recent TV spot that brings some outrageous male fantasies about the perfect girlfriend to the small screen.

• Agencies

  Burger King Wraps up ‘Kids Choice’ Awards Sweeps

  Burger King is in the final days of a sweepstakes with partner Nickelodeon that will send 25 families to the 22nd annual “Kids Choice Awards” in Los Angeles.

• News Brief

  CONVERSE: has launch a new collection of spring designs for its 1Hund(RED) Artists footwear, the brand’s project to support its partnership with Project (RED

• Mobile Content Provider Settles Florida Charges

  Mobile Messenger America Inc. will pay $1 million to settle allegations by Florida Attorney General Bill Mccollum that it improperly billed consumers for mobile content.

• Marketers Weak on Integration and Analytics: Alterian Survey

  Marketers may be active in multiple channels. But less than half use analytics to measure their campaigns, according to a new survey by Alterian.

• One Billion People Clicked Online in December

  The total Internet audience surpassed 1 billion visitors worldwide for the first time in December, according to new marketing research data.

• Will the USPS Ask for a Second Postage Increase?

  The U.S. Postal Service is expected to say next month how much standard mail rates are increasing but there

• Listline e-Newsletter 1/23/09

  ES Group LLC introduced a list of 48,364 subscribers to Electrical Solutions magazine, along with 46,083 e-mail addresses.

• Dove, Rolling Rock Play Parts in TNT Drama

  Continuing its tact of novel brand integrations, TNT is giving Dove Hair Care and Rolling Rock parts to play in its new “Trust Me” drama.