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McFarlane Toys Rolls Out Halo Points Rewards Program

McFarlane Toys is rewarding die-hard “Halo” action-figure collectors for their loyalty with a new rewards program that lets people collect UPC codes for prizes.

Agencies

TBS Drives Micro-Series with Chevy

TBS is revisiting its short-form micro-series ad formula, featuring a Chevrolet Traverse Crossover in serialized segments of a comedy called “My Manny” during episodes of “House of Payne.”

Agencies

American Express Offers Card Members Fashion Week Perks

American Express is offering platinum and gold card members a bird’s eye view of events during the upcoming Mercedes-Benz Fashion Week next month, along with a chance to gain first-hand insight from top designers.

Ray-Bay Plays “Truth or Dare” at Sundance

Sunglass vendor Ray-Ban has just wrapped on a live promotion at the 2009 Sundance Festival that encouraged attendees to hop into confessional booths or a specially equipped taxicab and play a quick round of video “Truth or Dare.”

Agencies

Sam’s Club Boosts Membership with Gift Card Offer

In a weak economy, retailers are pulling out all the stops to draw shoppers in to their stores. And Sam’s Club is no exception.

Farrell Named President of G2 Promotions

Brand marketing veteran Jay Farrell has been named to the post of president at G2 Promotional Marketing, a Chicago-based division of global activation agency G2 Worldwide.

Agencies

Mercedes-Benz Loyalty Rewards Keep Rolling

Mercedes-Benz Club of America will continue its loyalty reward program through the current year, offering a $1,500 reward for buying a Mercedes-Benz vehicle.

Retail Sales Likely to Decline in 2009: NRF

Retailers who thought they had it rough in 2008 are in for even tougher times, according to new sales forecast released by the National Retail Federation.

Agencies

Hilton Hotels Ties Bookings to Sweepstakes

Hilton Hotels & Resorts is rewarding guests who travel with their pets a chance to win a family vacation. It’s the latest incentive by the hotel chain to promote its pet friendly program.

Agencies