Mercedes-Benz Loyalty Rewards Keep Rolling

Posted on by Chief Marketer Staff

Mercedes-Benz Club of America will continue its loyalty reward program through the current year, offering a $1,500 reward for buying a Mercedes-Benz vehicle.

The reward applies for all vehicles purchased from a Mercedes-Benz dealer between Jan. 3 and Dec. 31, and covers all new 2008, 2009 and 2010 models, excluding AMG models. People who buy Certified Pre-Owned vehicles in 2009, including AMG models are eligible to receive a $750 reward gift card.

A $250 card is available for club members who buy a pre-owned Mercedes-Benz from a licensed independent U.S. dealership.

The reward gift cards are redeemable for parts, service, personal accessories and vehicle accessories at any authorized U.S. Mercedes-Benz dealership.

The Mercedes-Benz Club of America currently claims more than 20,000 members. Membership is promoted through 85 dealerships around the country.

MBCA membership costs $45 annually and includes access to online technical information about Mercedes-Benz vehicles and a subscription to the club’s bi-monthly publication, “The Star,” which features articles on club events and new car road tests.

The club has been in existence since 1956. The MBCA’s loyalty reward program has been in place since 2006.

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