Chief Marketer Staff

• Worldata: Membership and Attendee List Prices Up, Other Categories Down

  Prices for lists have decreased across most categories, with some of the steepest declines for consumer data. Only attendee and membership lists increased in price over the last year, according to the Worldata Winter List Price Index.

• Agencies

  E-Dialog Names Laura Saati Group Director For Retail

  E-mail service provider e-Dialog has appointed Laura Saati group director of retail. In this role she will work with clients in generating measurement-based marketing programs.

• Agencies

  Keith Stewart Takes CEO Role At ShopNBC

  Keith R. Stewart has been named CEO of ShopNBC. Stewart will continue to serve at the company

• News Brief

  BIG BOY RESTAURANTS INTERNATIONAL: has named Keith E. Sirois as CEO.

• Agencies

  National Advertising Review Council Welcomes Three New Board Members

  The National Advertising Review Council has expanded its board from eight to 11 individuals. The newly appointed members are Julie Coons, president and CEO of the Electronic Retailing Association (ERA); John A. Greco, Jr., president and CEO of the Direct Marketing Association (DMA); and Randall Rothenberg, president and CEO of the Interactive Advertising Bureau (IAB).

• Agencies

  Pete Pedersen Named To DMA Circulation Hall Of Fame

  Pete Pedersen, the former executive director of publisher relations for Publisher

• Agencies

  Timeshare Operators To Pay FTC $1.2 Million For Do Not Call Violations

  Two groups of defendants that offer vacation and timeshare companies will pay the Federal Trade Commission (FTC) a total of nearly $1.2 million, stemming from their violations of the Do Not Call Rule.

• Agencies

  DM Employment Picture Reaches New Lows: Survey

  Nearly half of all direct marketing companies have a hiring freeze, up from just over one third last quarter, according to a new survey. Another 20% are planning to reduce staff, up from 17% last quarter, while only 21% will add staff, down from 31%. These numbers represent all-time lows in a tracking survey.

• Email

  Stupidest Marketing Award Winner Announced!

  And we have a winner! Winner of what, you ask? Why, the first winner of Magilla’s Stupidest Marketing Ever awards, that’s what

• Email

  Email Data Source Unveils Alert Service

  Email Data Source has unveiled a new service that allows its clients to set alerts that will tell them, among other things, when competitors and others send commercial e-mail containing words and phrases they choose to monitor