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Chief Marketer Staff

  • Kraft Names Agency Exec Anderson to Marketing Post

    Kraft Foods has named agency veteran Dana Anderson as senior vice president of marketing, strategy and communication, a new position.

  • Netflix Income Rises in Quarter

    Netflix, Inc. posted net income of $22.7 million for the fourth quarter, an increase over net income of $15.7 million in the prior year.

  • AOTA Releases Top 10 Privacy Practices

    The Authentication and Online Trust Alliance Wednesday published a list of top 10 data privacy practices the trade group contends will help foster consumer trust in e-commerce, spur economic growth and head off industry-crippling legislation.

  • Tripi Associates Launches Short-Term Staffing Unit

    Direct and interactive marketing firm Karen Tripi Associates has launched a new division that specializes in finding marketing professionals for contract, freelance and short-term project positions.

  • News Brief

    MISS SIXTY: an Italian lifestyle company is partnering with King Features Syndicate to create a limited-edition Miss Sixty Olive Oyl collection featuring the cartoon character.

  • Listline e-Newsletter 1/28

    Hearst Magazines has chosen ALC Data Management to oversee the Veranda
    interior design magazine file. Its 260,176 subscribers have a $152,000 average household income.

  • Agencies

    Mars Discounts Super Bowl Teams M&Ms

    Mars Direct is giving National Football League fans a break when they order M&Ms branded with the logos of the Pittsburgh Steelers or Arizona Cardinals.

  • Agencies

    TBS Drives Micro-Series with Chevy

    TBS is revisiting its short-form micro-series ad formula, featuring a Chevrolet Traverse Crossover in serialized segments of a comedy called “My Manny” during episodes of “House of Payne.”

  • Agencies

    McFarlane Toys Rolls Out Halo Points Rewards Program

    McFarlane Toys is rewarding die-hard “Halo” action-figure collectors for their loyalty with a new rewards program that lets people collect UPC codes for prizes.

  • Ray-Bay Plays “Truth or Dare” at Sundance

    Sunglass vendor Ray-Ban has just wrapped on a live promotion at the 2009 Sundance Festival that encouraged attendees to hop into confessional booths or a specially equipped taxicab and play a quick round of video “Truth or Dare.”