Chief Marketer Staff
-
Keep Your Social Pages Updated
It’s hard to be hip in Chicago in February. The city turns into a colony of down-filled panda bears sporting whatever ear-flapped and pom-pom-topped headgear
-
Correction
(Jump Start, January 2009) The Volkswagen amateur racing series mentioned in the article is the VW Jetta TDI Cup, not the Jetta CDI Cup.
-
A Makeover Maven Reader Writes
Thank you for The Makeover Maven. It’s such a great column. Tom Collins’ insight is refreshing and candid, something welcome and rare in today’s politically
-
Agencies
The NCDM Database Excellence Award Winners
Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they’ve
-
E-mail Ties to Social Networks
Name Media runs a collection of enthusiast Web sites for everyone from pro photographers and tech heads to astrology buffs. Together the ad-supported
-
Opt-in Is Dead
The term opt in has become utterly meaningless, and marketers made it that way. Everyone who has an e-mail list says it’s opted in no matter how the file
-
Agencies
Brand Awareness, Direct Response Were Part of Napster’s Relaunch
Napster may be an online phenomenon. But it needed every marketing tool available, from print ads to live events, when it relaunched as a legal music
-
Agencies
Building Topnotch Loyalty Programs
loyalty programs are among the most effective investments that consumer brands can make. They facilitate the creation and development of a more intimate
-
Agencies
DRTV Use Grows Among Personal Injury Law Firms
Last Second Media Inc., a Las Vegas direct response TV firm, is helping to popularize ads by personal injury lawyers. The spots are broad and national