Chief Marketer Staff
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Tom Collins Reworks HSBC Ad
I realize I’ve been doing a lot of advertising makeovers for big banks lately, but they seem to need a lot of help. If only they’d listened to your Maven
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Agencies
ConAgra Foods’ Jesse Spungin on the Economy
Shoppers want value and ConAgra Foods wants to provide it. But that takes knowledge, the kind gathered in the process known as shopper marketing. Where
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Opt-in Is Dead
The term opt in has become utterly meaningless, and marketers made it that way. Everyone who has an e-mail list says it’s opted in no matter how the file
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Agencies
Tukaiz Personalizes Calendars
Tukaiz has been selling its pre-press, printing and digital retouching services B-to-B since 1965, but that hasn’t kept it from finding success in the
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Agencies
DRTV Use Grows Among Personal Injury Law Firms
Last Second Media Inc., a Las Vegas direct response TV firm, is helping to popularize ads by personal injury lawyers. The spots are broad and national
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Some Consumers Are Ready for Good Times
Conventional wisdom has it that most consumers will limit their spending even after the economy rebounds. But that’s not necessarily the case, judging
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A Makeover Maven Reader Writes
Thank you for The Makeover Maven. It’s such a great column. Tom Collins’ insight is refreshing and candid, something welcome and rare in today’s politically
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Correction
(Jump Start, January 2009) The Volkswagen amateur racing series mentioned in the article is the VW Jetta TDI Cup, not the Jetta CDI Cup.
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Could One Unpopular Decision Derail the Obama Marketing Train?
If President Obama could endorse products, he’d probably be the richest man in the world in a very short time. But since he can’t, others have been perfecting