Chief Marketer Staff

• Studies Show M&A Slowdown

  Trying to sell your firm? Now’s not the time. That big wave of marketing mergers and acquisitions is over. Investment banking firm Petsky Prunier tracked

• Some Good News for Marketers

  Starved for good news? Here’s some: Last month, Cornerstone Brands awarded R.R. Donnelley a $100 million contract to print its catalogs. That was the

• Why Direct Marketers Switch Jobs—Often

  The average time spent in a direct marketing job? Just a little more than a presidential term: 4.05 years. So says Bernhart Associates Executive Search

• E-mail Ties to Social Networks

  Name Media runs a collection of enthusiast Web sites for everyone from pro photographers and tech heads to astrology buffs. Together the ad-supported

• Agencies

  Brand Awareness, Direct Response Were Part of Napster’s Relaunch

  Napster may be an online phenomenon. But it needed every marketing tool available, from print ads to live events, when it relaunched as a legal music

• Count on the Web to Smear and Absorb Anything We Love

  Of course you were there in 1924 when Gene Austin (the singer who made My Blue Heaven into the best-selling recording of all time, at that time), together

• Agencies

  Tukaiz Personalizes Calendars

  Tukaiz has been selling its pre-press, printing and digital retouching services B-to-B since 1965, but that hasn’t kept it from finding success in the

• Agencies

  The NCDM Database Excellence Award Winners

  Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they’ve

• Agencies

  DirectBuy’s E-mail Program Helps Build Customer Relationships

  It’s amazing what a simple series of e-mails to new registrants can accomplish. What’s even more amazing, though, is the number of marketers who don’t

• Correction

  (Jump Start, January 2009) The Volkswagen amateur racing series mentioned in the article is the VW Jetta TDI Cup, not the Jetta CDI Cup.