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Hollywood is reaching audiences on their mobile phones

Back in the early ’50s, when television was starting to eat Hollywood’s lunch in audience numbers, someone thought up the slogan, Movies are better than

Finding New Opportunities in Sponsorship Marketing

It’s no secret. Given this economy, all of us, no matter what side of the table we sit at, will be challenged to generate more value with less marketing

Agencies

Second-String Sports are on a Fast Track

many american sports fans dismiss pro soccer as a slow, low-scoring game, and regard women’s pro basketball as a second-class sport to the men’s game.

Count on the Web to Smear and Absorb Anything We Love

Of course you were there in 1924 when Gene Austin (the singer who made My Blue Heaven into the best-selling recording of all time, at that time), together

Agencies

DirectBuy’s E-mail Program Helps Build Customer Relationships

It’s amazing what a simple series of e-mails to new registrants can accomplish. What’s even more amazing, though, is the number of marketers who don’t

Correction

(Jump Start, January 2009) The Volkswagen amateur racing series mentioned in the article is the VW Jetta TDI Cup, not the Jetta CDI Cup.

Some Good News for Marketers

Starved for good news? Here’s some: Last month, Cornerstone Brands awarded R.R. Donnelley a $100 million contract to print its catalogs. That was the

Agencies

Drug Companies Shun Promotional Products

ThIS IS GOING TO HURT The pharmaceutical industry has decided to stop handing out giveaways to doctors. There’ll be no more pens, mugs, tote bags, soap