Search

Hollywood is reaching audiences on their mobile phones

Back in the early ’50s, when television was starting to eat Hollywood’s lunch in audience numbers, someone thought up the slogan, Movies are better than

Email

EmailAppenders Update

Direct’s January cover story reported that Internet Retailer was planning a lawsuit against EmailAppenders for claiming to offer its e-mail list. That

Agencies

Intelligent Mail Barcoding Leads List of Money-Saving Postal Technologies

With profits sinking and expenses going through the roof, mailers looking to catch a break can save money by making the most of the U.S. Postal Service’s

Campaign Index

JEWEL-OSCO, COCA-COLA A Taste of Black History Grocery chain Jewel-Osco is teaming up with Coca-Cola to celebrate Black History Month with in-store promotions

Count on the Web to Smear and Absorb Anything We Love

Of course you were there in 1924 when Gene Austin (the singer who made My Blue Heaven into the best-selling recording of all time, at that time), together

Publishers Clearing House Launches iPhone Contest

Publishers Clearing House, the longtime subscription/sweepstakes marketer, is going high tech. It’s partnering with social media site Triviatown.com to

Opt-in Is Dead

The term opt in has become utterly meaningless, and marketers made it that way. Everyone who has an e-mail list says it’s opted in no matter how the file

Finding New Opportunities in Sponsorship Marketing

It’s no secret. Given this economy, all of us, no matter what side of the table we sit at, will be challenged to generate more value with less marketing

Agencies

Four Errors Marketers Make When Measuring Performance

Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you

Agencies

DirectBuy’s E-mail Program Helps Build Customer Relationships

It’s amazing what a simple series of e-mails to new registrants can accomplish. What’s even more amazing, though, is the number of marketers who don’t