Chief Marketer Staff, Author at Chief Marketer

Most Advertising Doesn’t Work. Here’s Something That Does

This author says most advertising doesn’t work. He then shares Dr. Tait Martin’s prescription for getting people to take action.

Off-Color Wordplay From Kraft, Part of a Big Marketing Blitz

The Kraft campaign for its new line of meal-starters is indicative of how ads from marketers are loosening up—or becoming crass depending on your perspective.

Agencies

J.C. Penney: We’ve Got Marketing But What Will We Sell?

J.C. Penney has a new CMO, Debra Berman, who will try to right this listing ship.

Social

8 Of The Best Influencer Marketing Campaigns From 8 Hot Agencies

This author went straight to a number of agencies he respects to get their take on successful influencer marketing campaigns.

Data & Analytics

7 Ways to Get More Email Opt-ins and Subscribers

Don’t let social media’s shine blind you to the enduring strength of email. To get more subscribers to opt in to this effective channel, consider using one of those pop-up overlays.

Digital

The A-to-Z Guide to Link Building

If you’re relatively new to the world of search marketing and link building in particular, this comprehensive A-to-Z guide will help.

Social

Facebook News Feed Gets an Update, Gives New Life to Older Stories

Facebook recently updated its News Feed algorithm to give older, unseen stories that get enough engagement a second shot at visibility

Lead Scoring. It’s Not Voodoo Marketing Anymore.

Did you know that accurate lead scoring can result in a 192% higher average lead qualification rate? Unfortunately, the task of effectively assigning weights to each inquiry can seem daunting. Use this guide to learn the basics of lead scoring so you can enable your marketing and sales teams to identify where each prospect is […]