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Can Marketers Nurture Leads by Retargeting Online Ads?

Online ads in the future may be able to take into account everything a marketer knows about someone to deliver nurturing ads.

Agencies

Using Mirrors, Social Scientists Outmaneuver Processed-food Giants on their own Turf

Shoppers in an El Paso supermarket are being nudged to the produce aisle by a look at themselves in a mirror placed at the front of their shopping carts.

Agencies

CVS Shortens Receipts, Adds Savings to Loyalty Cards

CVS said customers will start receiving normal-sized receipts but get to keep all the savings, which will now be sent digitally to their loyalty cards.

CMO Optimism At Four-Year High, But Proving Marketing’s Value Remains Elusive

New results from The CMO Survey offer encouraging predictions about the future of markets and document ongoing challenges to marketing excellence and leadership.

Agencies

3 Types of Experiential Consumers and How To Woo Them

There are three types of experiential consumers and you can win them over by using their strengths to your marketing advantage. Here’s how you can woo them.

Social

Nerdist’s New Media Empire

Entrepreneur profiles comedian Chris Hardwick and entertainment executive Peter Levin and looks at how they’re leveling Nerdist content across multiplatforms.