Chief Marketer Staff, Author at Chief Marketer

8 Of The Best Influencer Marketing Campaigns From 8 Hot Agencies

This author went straight to a number of agencies he respects to get their take on successful influencer marketing campaigns.

Data & Analytics

7 Ways to Get More Email Opt-ins and Subscribers

Don’t let social media’s shine blind you to the enduring strength of email. To get more subscribers to opt in to this effective channel, consider using one of those pop-up overlays.

Digital

The A-to-Z Guide to Link Building

If you’re relatively new to the world of search marketing and link building in particular, this comprehensive A-to-Z guide will help.

Social

Facebook News Feed Gets an Update, Gives New Life to Older Stories

Facebook recently updated its News Feed algorithm to give older, unseen stories that get enough engagement a second shot at visibility

Lead Scoring. It’s Not Voodoo Marketing Anymore.

Did you know that accurate lead scoring can result in a 192% higher average lead qualification rate? Unfortunately, the task of effectively assigning weights to each inquiry can seem daunting. Use this guide to learn the basics of lead scoring so you can enable your marketing and sales teams to identify where each prospect is […]

Agencies

Chief Marketer Listline Aug. 6

New lists from Chief Marketer and NextMark include Love of Crochet, Mindful and The Nation.

Agencies

Chief Marketer Listline Aug. 5

Lists featured this week from Chief Marketer and NextMark include Worship Leader and The Daily Witness.

Agencies

Learn the Latest at B2B LeadsCon

Check out these interviews with featured B2B LeadsCon presenters.

There’s No Such Thing as a Full-Service Agency

The term full-service agency gets thrown around a lot. The truth is the phrase has become somewhat irrelevant in a time when new marketing channels are born every day.

Agencies

Tips to Win and Retain Customers in a Digital World

Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.