Chief Marketer Staff
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Agencies
The Holes in Dunkin’ Donuts’ Word of Mouth Campaign
Dunkin’ Donuts used word of mouth to promote a new coffee drink. Three out of four markets tested showed a lift.
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In This Economy, No One Has All the Answers
The economy is bad, and crowds are down at trade shows. But what is up is the amount of people looking for answers.
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Listline e-Newsletter 2/27
Reach 84,935 subscribers to this professional publication through their computers.
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Agencies
Right Guard Plays Prime Role in “Celebrity Apprentice”
Right Guard’s Fast Break antiperspirants will be the focal point of an episode of “The Celebrity Apprentice” this season, with the aspiring celeb execs charged with a creating a marketing project for the products.
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Agencies
Boston Pizza Runs March Madness Cash Contest
Boston’s The Gourmet Pizza is presenting a cash challenge for college roundball fans disposed to indulge in NCAA Men’s Basketball Tournament pools for a grand prize of $50,000.
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Former Victoria’s Secret Exec Joins Petco as CMO
Elisabeth Charles, the former executive vice president of marketing for Victoria’s Secret, has joined Petco as senior vice president and chief marketing officer, a new position.
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Agencies
Tim Hortons Brings Back ‘Roll Up’ Promo
Tim Hortons is back with its Roll Up The Rim To Win promotion offering the chance to win more than 31 million prizes, including 2009 Toyota Venzas.
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Davie Brown Hires Managing Director
Davie Brown Entertainment has named Chalcea Park managing director.