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Cream of Wheat Heats Up

Since its purchase two years ago, Cream of Wheat has regained its footing

Understanding Trademark Law for Promotion Campaigns

Crucial questions about trademarks in promotional campaigns

Email

E-mail Marketing Becomes More Customer Oriented

E-mail marketing is becomng more customer oriented, with sophisticated trigger-based approaches. Let’s review past and present e-mail strategies.

Marketers Keep Making the Same Mistakes With Affiliates

If ever there was a time when marketers need to make sure all their sales channels are humming, it’s now. And online affiliate programs are no exception.

Assessing the Value of Word-of-Mouth Campaigns

Marketers must be able to idenfity advocates and measure impact, or word of mouth won’t work. Here’s how to bring hard, quantifiable data to program evaluations.

Agencies

To Obama, I’m Still Stupid

Hey, everyone! I made history! I am proud to report that I’m the first private citizen I know of to have been officially called stupid in an e-mail from

Agencies

Financial Firms Aren’t Reaching Out to Customers: Poll

A new poll shows only 30% of consumers hav been contacted by their financial firms during the recession. This flies in the face of textbook CRM.

Direct Hit: The End of the Beginning

Stories suggest that the future of journalism is online. What will this mean for quality reporting?

Survey Sheds Light on Vendors’ B-to-B Data and Business Practices

B-to-B firms now have access to new data sources from the Internet. This, coupled with online ordering, gives marketers the ability to search fields, generate counts and place orders instantly.

Agencies