Chief Marketer Staff
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Agencies
Sampling by Surprise
Intrigue, don’t interrupt, is the new approach to getting people to try your brand
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Agencies
To Obama, I’m Still Stupid
Hey, everyone! I made history! I am proud to report that I’m the first private citizen I know of to have been officially called stupid in an e-mail from
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Agencies
Financial Firms Aren’t Reaching Out to Customers: Poll
A new poll shows only 30% of consumers hav been contacted by their financial firms during the recession. This flies in the face of textbook CRM.
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Letters: Where’s the Good News?
As someone relatively new to the industry, I appreciate that Direct helps me understand other facets of direct marketing besides what’s day-to-day in
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Agencies
H&R Block and Others Reach Out to Young Filers
Tax brands are going after young filers with integrated campaigns
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Marketers Keep Making the Same Mistakes With Affiliates
If ever there was a time when marketers need to make sure all their sales channels are humming, it’s now. And online affiliate programs are no exception.
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Assessing the Value of Word-of-Mouth Campaigns
Marketers must be able to idenfity advocates and measure impact, or word of mouth won’t work. Here’s how to bring hard, quantifiable data to program evaluations.