Chief Marketer Staff
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Agencies
Cream of Wheat Heats Up
Since its purchase two years ago, Cream of Wheat has regained its footing
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Agencies
Financial Woes Continue to Haunt USPS
Despite the passage of postal reform legislation a little over two yars ago, the USPS remains steeped in financial problems. No one knows how much assistance the USPS will get from Congress.
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Understanding Trademark Law for Promotion Campaigns
Crucial questions about trademarks in promotional campaigns
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Six Ways to Leverage Word-of-Mouth Marketing
Word-of-mouth marketing is the most cost effective means of reaching current and future customers, and the most important interaction driving product purchases. Because of its powerful reach, relatively low cost, and the credibility it enhances, WOMM is a powerful tool, particularly in a recession.
Here are six ways to keep people talking: -
Agencies
Loyalty Program Members Can Help Ease Companies’ Recession Sting
Loyalty program members are a marketer’s best customers. So it makes sense to ensure they stick around for the inevitable economic upturn.
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Direct Hit: The End of the Beginning
Stories suggest that the future of journalism is online. What will this mean for quality reporting?
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