Chief Marketer Staff
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Agencies
Financial Woes Continue to Haunt USPS
Despite the passage of postal reform legislation a little over two yars ago, the USPS remains steeped in financial problems. No one knows how much assistance the USPS will get from Congress.
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Six Ways to Leverage Word-of-Mouth Marketing
Word-of-mouth marketing is the most cost effective means of reaching current and future customers, and the most important interaction driving product purchases. Because of its powerful reach, relatively low cost, and the credibility it enhances, WOMM is a powerful tool, particularly in a recession.
Here are six ways to keep people talking: -
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Letters: Where’s the Good News?
As someone relatively new to the industry, I appreciate that Direct helps me understand other facets of direct marketing besides what’s day-to-day in
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Agencies
Sampling by Surprise
Intrigue, don’t interrupt, is the new approach to getting people to try your brand
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Agencies
Sonic Sees Success With Mobile Marketing Test
Drive-in restaurant chain Sonic may be doing more text message marketing after a succcessful test last fall. The trial drew a 3% response.