Clue Board Game Adds Text-Messaging Feature

Posted on by Chief Marketer Staff

Move over Col. Mustard. There’s a new agent in town.

Toymaker Hasbro is updating its Clue board game by adding a text-messaging feature.

In Clue Secrets & Spies, players who use the optional feature can text a code to “spy headquarters” to release messages needed in their mission to become the ultimate spy.

It’s the first time Hasbro has added text messaging to a board game. The company plans to maintain support for the feature through Dec. 31, 2011.

The game, which launches this fall for $24.99, has players acting as international spies who try to infiltrate a criminal league. The agent who completes the most missions before his or her identity is uncovered wins the game.

It also includes an ultraviolet secret decoder that reveals hidden missions to the players. The game is suitable for two to five players ages nine and up.

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