Chief Marketer Staff

• Credit Cards and Loyalty Programs at 30,000 Feet

  If you want to buy a drink on an airplane, you have to pay by credit card. The hand-held credit card machine can be used as a marketing tool and not just a payment device

• Holly McCollum Joins The Marketing Center

  The Marketing Center has hired Holly Edgerton McCollum to serve as managing director.

• Agencies

  Harte-Hanks Revenue, Income Fall

  Harte-Hanks generated $1.08 billion in revenue during 2008, down from $1.16 billion in 2007. The company reported $64.1 million in net income, down from $73.7 million a year earlier. The Bean Counter’s Take examines shifts in the company’s fortunes.

• Agencies

  Aegis Makes Offer For ICT Group

  Despite taking a deeper net loss in 2008 than it did in 2007, Agegis Ltd. made an offer for ICT Group. Details and The Cynic

• Impairment Charge Damps ValueClick’s Earnings

  ValueClick took a $322 million impairment charge, leading to a net loss. Details, and The Analyst’s Take, follow…

• News Briefs

  P&G: is planning to raise $1 million dollars through coupon redemption with its P&G Brandsaver program

• Agencies

  Mail Stream: March 2

  Upscale canine products marketer FetchDog

• Listline e-Newsletter 3/02

  This file names 62,346 telemarketing-sourced individuals who

• Identity Theft Leads 2008 FTC Complaints

  More than 300,000 individuals made identity theft complaints to the Federal Trade Commission, allowing this category to retain the dubious crown as the number-one consumer complaint. Coverage includes The Cynic’s Take.

• Arbitron Shuffles Top Management

  Arbitron Inc., a media and marketing research firm, is reconfiguring its top executive positions