Chief Marketer Staff
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Agencies
Cross-Media Campaigns: Are They Worth the Effort?
Cross-media campaigns can offer confident managers a great opportunity to boost ROI. But don’t confuse cross-media with multichannel, as their objective differ.
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Marketers Keep Making the Same Mistakes With Affiliates
If ever there was a time when marketers need to make sure all their sales channels are humming, it’s now. And online affiliate programs are no exception.
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Assessing the Value of Word-of-Mouth Campaigns
Marketers must be able to idenfity advocates and measure impact, or word of mouth won’t work. Here’s how to bring hard, quantifiable data to program evaluations.
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Agencies
Sampling by Surprise
Intrigue, don’t interrupt, is the new approach to getting people to try your brand
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Agencies
Sonic Sees Success With Mobile Marketing Test
Drive-in restaurant chain Sonic may be doing more text message marketing after a succcessful test last fall. The trial drew a 3% response.
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Survey Sheds Light on Vendors’ B-to-B Data and Business Practices
B-to-B firms now have access to new data sources from the Internet. This, coupled with online ordering, gives marketers the ability to search fields, generate counts and place orders instantly.
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Agencies
Loyalty Program Members Can Help Ease Companies’ Recession Sting
Loyalty program members are a marketer’s best customers. So it makes sense to ensure they stick around for the inevitable economic upturn.
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Direct Hit: The End of the Beginning
Stories suggest that the future of journalism is online. What will this mean for quality reporting?