Chief Marketer Staff

• Agencies

  Direct Mail Fades As Mass-Marketing Channel: Winterberry

  Direct mail

• Agencies

  Cream of Wheat Heats Up

  Since its purchase two years ago, Cream of Wheat has regained its footing

• Agencies

  Cross-Media Campaigns: Are They Worth the Effort?

  Cross-media campaigns can offer confident managers a great opportunity to boost ROI. But don’t confuse cross-media with multichannel, as their objective differ.

• Six Ways to Leverage Word-of-Mouth Marketing

  Word-of-mouth marketing is the most cost effective means of reaching current and future customers, and the most important interaction driving product purchases. Because of its powerful reach, relatively low cost, and the credibility it enhances, WOMM is a powerful tool, particularly in a recession.
  Here are six ways to keep people talking:

• Agencies

  Billboards Grow Up

  Sign promotions reach people where they can’t look away

• Report: Marketers Place Priority on Nurturing Existing Customers

  Nuts and bolts issues like customer satisfaction and retention top marketers’ list of concerns. Worrying about the long tail is a thing of the past.

• Agencies

  Loyalty Program Members Can Help Ease Companies’ Recession Sting

  Loyalty program members are a marketer’s best customers. So it makes sense to ensure they stick around for the inevitable economic upturn.

• Direct Hit: The End of the Beginning

  Stories suggest that the future of journalism is online. What will this mean for quality reporting?

• Agencies

  Financial Woes Continue to Haunt USPS

  Despite the passage of postal reform legislation a little over two yars ago, the USPS remains steeped in financial problems. No one knows how much assistance the USPS will get from Congress.

• Agencies

  Sampling by Surprise

  Intrigue, don’t interrupt, is the new approach to getting people to try your brand