Chief Marketer Staff
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Interpublic Group’s Fortunes Rise In 2008
The Interpublic Group of Companies generated just under $7 billion in revenue during 2008, up from $6.55 billion in 2007. Here’s a look at where the money is coming from, along with The Observer’s Take.
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Agencies
J. Crew To Cut 95 Staffers In Cost-Saving Program
J. Crew Group Inc. has eliminated 95 positions and is trimming catalog circulation. Coverage and The Analyst’s Take follow.
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Agencies
Cream of Wheat Heats Up
Since its purchase two years ago, Cream of Wheat has regained its footing
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Understanding Trademark Law for Promotion Campaigns
Crucial questions about trademarks in promotional campaigns
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Agencies
Financial Woes Continue to Haunt USPS
Despite the passage of postal reform legislation a little over two yars ago, the USPS remains steeped in financial problems. No one knows how much assistance the USPS will get from Congress.
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Elvis “Gift” Appears on Facebook
Elvis “Gift” Appears on Facebook
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Letters: Where’s the Good News?
As someone relatively new to the industry, I appreciate that Direct helps me understand other facets of direct marketing besides what’s day-to-day in
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In This Economy, No One Has All the Answers
The economy is bad, and crowds are down at trade shows. But what is up is the amount of people looking for answers.
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Six Ways to Leverage Word-of-Mouth Marketing
Word-of-mouth marketing is the most cost effective means of reaching current and future customers, and the most important interaction driving product purchases. Because of its powerful reach, relatively low cost, and the credibility it enhances, WOMM is a powerful tool, particularly in a recession.
Here are six ways to keep people talking: