Qwest Uses Mail to Sell B-to-B Online Service
So how would you market a high-speed Internet service? Online, right? Maybe a lavish direct mail package with a long letter, lift notes and high-gloss photos, all stuffed into a large, brightly colored envelope?
The answer is neither of the above. How about self-mailers?
Yep. Qwest Communications has launched a four-piece mail series aimed at small and midsized businesses, and the pieces are simple in the extreme. Anything more would be expensive overkill, according to Elizabeth Hudgings, a marketing director at Qwest who coordinates both mass and direct campaigns in this market.
